TARONI
- Company typePrivate
- Founded1920
- HeadquartersGrandate (Como), Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What TARONI does
Taroni S.p.A. is a privately held Italian silk fabric manufacturer headquartered in Grandate (Como), Italy, operating a 42-person production facility and a DTC e-commerce storefront at taroni.it. Founded formally in 1920 by Amedeo Taroni on the shores of Lake Como with family roots in silk since the 1880s, the company is currently led by CEO and Creative Director Maximilian Canepa, representing the third generation of Canepa-family ownership after the 1999 handover from founder heir Giampaolo Porlezza. The stated share capital is €1,800,000 and the company is structured as an Italian Società per Azioni.
The core product is a portfolio of premium silk fabrics sold by the meter — including Taffetas, Faille, Ottoman, Organdis, Satin, Double Satin, Mikado, Crepe, Chiffon, Mousseline, Natté, Shantung, and Moiré — manufactured using traditional shuttle looms and small-batch silk skein dyeing for precise color control, with archival designs from founder Amedeo Taroni still consulted as inspiration. Supporting lines include a Vintage Collection of archived fabrics, thematic Selections (Bridal, Bright Colors), discounted pre-cut bolts, and Taroni Laboratorio — a 2025-launched circular-economy sub-brand producing one-off hand-made rugs, pillows, tapestries, and accessories. Taroni holds GOTS (since 2015), GRS (since 2021), FSC (since 2020), and Greenpeace Detox Campaign (since 2016) credentials, and in 2017 became the first textile manufacturer to receive the Sustainable Producer Award at the Green Carpet Fashion Awards in Milan.
Revenue is generated through two principal channels: wholesale B2B sales to luxury fashion Maisons globally, and direct-to-consumer e-commerce for fabrics by the meter, pre-cut bolts, and finished Laboratorio products (pricing ranges from €25.20/m for Voile to €167/m for Double Satin, with finished rugs priced €1,803–€9,344 and pillows at €400–€600). International reach is achieved via a network of regional sales agents in Australia, China, Greece, Spain, UAE/Middle East, and Japan, supplemented by direct enterprise sales and a Shopify-based DTC site. Recent strategic initiatives include the Mission Taroni stratosphere project with The Dorothy Project (2026) and the Milano Design Week 2026 'The Inherent Nature of Things' installation with Very Wood, signaling a push into broader brand storytelling and the interior-design vertical.
TARONI firmographics
Firmographics- Name
- TARONI
- Legal name
- Taroni S.p.A.
- Website
- https://taroni.it
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TARONI industry classification
Industry- Product category
- Luxury Silk Fabrics
- NAICS
- Textile and Fabric Finishing and Fabric Coating Mills (3133), Other Textile Product Mills (3149)
- SIC
- Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Miscellaneous Fabricated Textile Products (2390)
- akta.pro primary industry
- Technical Fabric Mills (Performance/Protective/Medical Substrates) (IMAOABAH)
- akta.pro secondary industries
- Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Area Rug Manufacturing (IMAOAJAC)
Keywords
Where TARONI is headquartered
LocationHeadquarters
- HQ city
- Grandate (Como)
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
TARONI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Silk Fabric Sales (B2B): Wholesale silk fabric sales by the meter to fashion houses and designers. Core business serving prestigious fashion Maisons worldwide.
- Direct-to-Consumer E-commerce: Online sales of silk fabrics by meter, pre-cut bolts, and finished products including pillows, rugs, and tapestries through taroni.it.
- Vintage Collection: Sales of archived fabrics from past collections, giving historical fabrics new life.
- Taroni Laboratorio Products: Sales of one-off artisanal pieces including hand-made carpets, pillows, tapestries, notebooks and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Silk Fabrics - Per Meter |
| Unit Pricing | Pay-as-you-go | Pre-cut Bolts - 40% Discount |
| Unit Pricing | Pay-as-you-go | Taroni Laboratorio - Finished Goods |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TARONI product offering
Product offeringCore offering
Taroni manufactures premium silk fabrics in Como, Italy, offering a contemporary collection of Taffetas, Faille, Ottoman, Organdis, Satin, Double Satin, Mikado, Crepe, Chiffon, Mousseline, Natté, Shantung, and Moiré fabrics for haute couture and luxury fashion houses. The company also retails fabric by the meter, vintage archival fabrics, thematic selections (Bridal, Bright Colors), and one-off artisanal finished products (Taroni Laboratorio: pillows, rugs, tapestries) via its e-commerce site.
Product overview
TARONI is an Italian silk fabric manufacturer based in Como, Italy, operating since the 1880s. The company produces high-quality silk fabrics for the world's most prestigious fashion houses. The product portfolio consists of: (1) Main Taroni Collection - contemporary silk fabrics including Taffetas, Faille & Ottoman, Organdis, Satin, Double Satin, Mikado, Crepe, Chiffon & Mousseline, Nattè, Shantung, and Moirè fabric types; (2) Vintage Collection - curated selection of fabrics from past collections; (3) Selections - thematic collections including Bridal and Bright Colors; (4) Taroni Laboratorio - circular economy initiative featuring one-off hand-made artisanal products including pillows, rugs, and tapestries; and (5) Sale section with discounted bolt fabrics. The company sells primarily B2B to fashion houses and designers, with products available by the meter or in pre-cut bolts.
Differentiator
Problem solved
Functional benefit
Brands
- Taroni Laboratorio: One-off pieces, hand-made artisanal carpets, notebooks and accessories. A circular economy initiative conceived as an ever-evolving platform for research and experimentation.
Products and services
- Taroni Collection (Main Collection) Contemporary collection of Italian silk fabrics including Taffetas, Faille & Ottoman, Organdis, Satin, Double Satin, Mikado, Crepe, Chiffon & Mousseline, Natté, Shantung, and Moiré fabric types. Each fabric embodies exceptional quality and serves the world's most prestigious fashion houses.
- Paper Taffetas Luxurious yarn-dyed silk fabric with fine quality and lustrous sheen, light and crisp texture reminiscent of paper with excellent shape-holding properties. Ideal for ball gowns and wedding dresses.
- Mikado
Quantifiable outcome
- GOTS certification ensures products contain at least 70% organic fibers with strict environmental and social criteria in manufacturing
- +1 more outcomes
Companies that use TARONI
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
TARONI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TARONI partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- The Dorothy ProjectflagshipTaroni partnered with The Dorothy Project to become the first to send its ultra light double satin silk fabric into the stratosphere. A mission to observe how silk fabric behaves when illuminated by direct sun rays without atmospheric pollution interference. This artistic-scientific collaboration generated worldwide media coverage including CNN and The Times.
- Very WoodcoreItalian furniture company collaborating with Taroni Laboratorio for the Milano Design Week 2026 installation 'The Inherent Nature of Things'. Very Wood developed upholstered seating pieces using the full Taroni Double Duchess colour palette.
- Williams Textile AgenciesminorRegional sales agent for Australia and surrounding region. Located at 1st floor, 124 Wentworth Avenue, Banksmeadow NSW 2019, Australia.
- Shanghai CAITI I&E CO., Ltd.minorRegional sales agent for China. Located at Room 313, Unit 3, 871 Fanjin Road, Pudong, Shanghai, China, 200137.
- Como Luxury Fabrics LLCminorRegional sales agent for UAE and Middle East region. Located at D3 – Dubai Design District Bldg 7 Office 107A, P.O. BOX 25001 Dubai, UAE.
- S. ANDO LIMITEDminorRegional sales agent for Japan. Located at Kato Building 5F, 5-12-15, Shinjuku-ku, Tokyo 160-0022, Japan.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
TARONI competitors and assessment
Company assessmentDirect peers
- Bianchini-Férier: French silk weaving house (founded 1889) supplying luxury fashion Maisons with innovative silk fabrics. Closely comparable in heritage, weaving craftsmanship, and luxury B2B customer overlap.
- Fortuny: Venetian luxury textile maker known for hand-printed silk fabrics with proprietary techniques. Comparable in heritage positioning, archival designs, and serving couture and interior design clients.
- Mantero 1902: Como-based heritage silk maker founded in 1902, producing high-end silk fabrics for global fashion brands. Direct competitor in the same Como silk-weaving cluster, with overlapping luxury B2B customers and product categories (ties, scarves, printed silks).
- Tessitura Luigi Pini: Italian silk weaver producing premium silk fabrics for couture and luxury fashion. Comparable in craft-based silk weaving, heritage positioning, and supply to luxury Maisons.
- Ratti S.p.A. Italian silk fabric manufacturer based in the Como district, producing printed and solid silk for fashion maisons. Closely comparable in product (silk fabrics by the meter), customer base (luxury fashion houses), and craft heritage.
- Carnet (Olmetex): Como-based textile manufacturer producing high-end silk and technical fabrics for luxury fashion. Comparable in Como manufacturing heritage, fabric quality, and B2B luxury fashion customer base.
- Dedar: Italian luxury textile house producing high-end fabrics for fashion and interiors, including silks. Comparable in serving prestigious fashion/interior designers with premium fabrics and a heritage-driven brand positioning.
- Rubelli: Venetian heritage textile producer (founded 1858) making luxury silk fabrics for haute couture and high-end interiors. Comparable in craft heritage, archival fabric library, and luxury customer base.
Broad incumbents
- Loro Piana: Italian luxury textile giant (LVMH-owned) producing premium natural fiber fabrics including silk. Comparable in customer base (luxury fashion) and premium positioning, but vastly larger scale and broader portfolio.
Regional players
- Vincenzo Zucchi: Italian heritage textile company producing luxury home textiles and silk-based fabrics. Comparable in Italian heritage and silk expertise, though focused on home furnishings rather than fashion fabric supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TARONI social profiles
Digital presenceTARONI compliance and trust
Trust signalCompliance6 records
TARONI financial estimates
Financial estimateRevenue estimate
Valuation estimate
TARONI leadership team
Management profileNumber of profiles
Profiles2 records
TARONI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TARONI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TARONI
What does TARONI do?
Taroni manufactures premium silk fabrics in Como, Italy, offering a contemporary collection of Taffetas, Faille, Ottoman, Organdis, Satin, Double Satin, Mikado, Crepe, Chiffon, Mousseline, Natté, Shantung, and Moiré fabrics for haute couture and luxury fashion houses. The company also retails fabric by the meter, vintage archival fabrics, thematic selections (Bridal, Bright Colors), and one-off artisanal finished products (Taroni Laboratorio: pillows, rugs, tapestries) via its e-commerce site.
Is TARONI a public or private company?
TARONI is a private company. It is classified as family owned and is currently operating.
When was TARONI founded?
TARONI was founded in 1920. It employs 11 to 50 people.
Where is TARONI based?
TARONI is headquartered in Grandate (Como), Italy, in the Europe region.
How does TARONI make money?
Four revenue lines are on record. Silk Fabric Sales (B2B) is the primary driver. The others are direct-to-Consumer E-commerce, vintage Collection and taroni Laboratorio Products.
Who are TARONI's main competitors?
Direct peers on record are Bianchini-Férier, Fortuny, Mantero 1902, Tessitura Luigi Pini, Ratti S.p.A., Carnet (Olmetex), Dedar and Rubelli. Loro Piana is listed as a broad incumbent. Vincenzo Zucchi is listed as a regional player.
Does TARONI have an API?
No public API is recorded for TARONI.
What industry is TARONI in?
TARONI's product category is Luxury Silk Fabrics. Its primary akta.pro industry code is IMAOABAH, Technical Fabric Mills (Performance/Protective/Medical Substrates), with a secondary code of IMAOAJAF, Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave). Its NAICS code is 3133 and its SIC code is 2221.