Etoffe.com

What Etoffe.com does

Etoffe.com is a French e-commerce retailer founded in 2010 and headquartered in Joinville-le-Pont, near Paris, specializing in premium interior decoration products. The platform aggregates more than 200 international decoration brands and over 50,000 SKUs across six core categories: upholstery and furnishing fabrics sold by the meter, designer wallpapers and panoramic murals, high-end rugs, floor and wall tiles, designer furniture, and decoration accessories. It serves two primary customer segments — individual consumers undertaking residential decoration projects and interior design professionals sourcing materials for client, hospitality, and staging projects — through a direct-to-consumer storefront, a dedicated B2B Espace Professionnel with project quotation and bulk procurement tools, and a physical showroom (TFA by Etoffe.com) with a complete matériauthèque for professionals.

The underlying technology is a standard e-commerce platform augmented by an integrated Simulateur 3D that lets customers upload room photos to preview wallpapers, rugs, and tiles, and by B2B workflow tooling (project quotation, bulk ordering, dedicated account management). The company monetizes via one-time unit-based product sales at price points ranging from outlet clearance items to premium pieces above €12,000, supplemented by professional services revenue from B2B clients, recurring seasonal promotional campaigns (e.g., "Prix Doux" with up to 20% discounts), and a 10€ newsletter-acquisition incentive. International express shipping via DHL, UPS, FedEx, and Chronopost extends the geographic reach across Europe and into North America.

The assortment is differentiated from generic aggregators by an editorial collaboration program with artists and cultural institutions — including panoramic wallpapers developed with Bleu Cobalt, Claire Prouvost, Olivier Morel, and the Agence Musées Nationaux — yielding proprietary co-branded product lines that competitors cannot replicate. Despite a stated 1–10 employee headcount and no disclosed funding rounds or financial metrics, the company remains actively operating, with no public M&A or restructuring events identified.

Name

Etoffe.com

Legal name

Etoffe.com

Website

https://etoffe.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Etoffe.com is a French e-commerce platform aggregating 200+ premium interior decoration brands and 50,000+ products — fabrics, wallpapers, rugs, tiles, furniture, and accessories — sold to individual consumers and interior design professionals worldwide.

Ownership category

akta.pro rank

Product category

Online Home Decor Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Home, Furniture & Decor Marketplaces (CRAFABAC)

Keywords

• Upholstery fabrics
• Designer wallpaper
• Premium rugs carpets
• Interior decoration supplies
• Home decor ecommerce

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales (B2C & B2B): Direct sales of premium home decor products including fabrics, wallpapers, rugs, tiles, and furniture through their e-commerce platform. Revenue generated through per-transaction pricing with products sold at retail prices ranging from budget-friendly to luxury price points.
2. Professional Services (B2B): Dedicated services for interior design professionals including project management, bulk procurement, and personalized consultation. They handle logistics, pricing, and delivery for large-scale projects across 50,000+ products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Etoffe.com is an e-commerce platform that distributes high-end interior decoration products — upholstery and furnishing fabrics, designer wallpapers (including panoramic murals), rugs, tiles, furniture, and decorative accessories — sourced from over 200 international premium brands. The storefront sells by the meter, per roll, per box, or per piece, with consumers served through the main etoffe.com catalog and interior design professionals served through a dedicated Espace Professionnel offering project quotation, bulk procurement, and dedicated account management.

Product overview

Etoffe.com is an e-commerce platform specializing in premium interior decoration products. The offering comprises a unified catalog organized around six core product categories: upholstery and furnishing fabrics sold by the meter, designer wallpapers including panoramic murals, high-end rugs in various techniques (knotted, tufted, Kilim, in-outdoor), floor and wall tiles (cement, mosaic, terrazzo, porcelain), furniture (seating, tables, outdoor furniture), and decoration accessories (cushions, throws, lighting, trimmings, mirrors). The platform also features proprietary brand collaborations with artists and cultural institutions producing exclusive panoramic wall decorations, an outlet section for discounted discontinued items, and professional B2B services including project quotation and a physical showroom. A 3D room visualization tool enables customers to preview products in their space. The portfolio draws from over 200 international decoration brands.

Differentiator

Problem solved

Functional benefit

Brands

• Etoffe.com x Bleu Cobalt: Editorial collaboration with Parisian studio Bleu Cobalt for panoramic wallcoverings featuring hand-sketched and painted unique patterns.
• Etoffe.com x Claire Prouvost
• Etoffe.com x Olivier Morel
• Etoffe.com x Jean Mallard
• Etoffe.com x Catherine Prigent
• Etoffe.com x Claire de Quénetain
• Etoffe.com x Agence Musées Nationaux
• Etoffe.com x Papier Français
• Etoffe.com x Murmur
• TFA by Etoffe.com

Products and services

• Tissu ameublement (Upholstery and Furnishing Fabrics) High-end upholstery and furnishing fabrics sold by the meter from prestigious designers and premium publishers (Casamance, Nobilis, Designers Guild, Lelièvre Paris, Métaphores, Rubelli, Dedar, Jean Paul Gaultier, Liberty, Sunbrella, Christian Lacroix, Morris and Co, Etro), suitable for curtains, upholstery, cushions, and decorative accessories.
• Papier peint (Designer Wallpapers) Designer wallpapers including repeated-pattern papers, panoramic murals, and wall coverings in various materials and effects (flocked velvet, trompe-l'œil, adhesive, geometric, floral, faux-unis, stripes, checks, fancy, animal-skin, children's), from brands such as Cole and Son, Casamance, Arte, Coordonné, Eijffinger, Nobilis, Jean Paul Gaultier, Morris and Co, House of Hackney, Rifle Paper Co., Manuel Canovas, Farrow and Ball, and Papier Français.
• Tapis (Rugs) High-end rugs including knotted, tufted, Kilim, in-outdoor, and wall-mounted varieties from recognized brands such as Nanimarquina, Missoni, and Gan Rugs.
• Carrelage (Tiles) Floor and wall tiles including cement tiles, mosaic, terrazzo, zellige, faience, porcelain stoneware, natural stone, and 3D tiles.
• Mobilier (Furniture) Furniture including seating (sofas, armchairs, poufs, chairs, benches), tables (dining tables, coffee tables, side tables, consoles), and outdoor furniture from design brands.
• Décoration et Accessoires Interior decoration accessories including cushions, throws, curtain rods, lighting, lampshades, table linens, mirrors, and trimmings (passementerie).
• Rideaux prêt à poser (Ready-to-hang Curtains) Ready-to-hang curtains and draperies in various styles including black-out and sheer options, offered as finished products.
• Passementerie (Trimmings and Tassels) Trimmings and tassels including curtain holdbacks, cords, gimp keys, braids and fringes for luxury interior finishing.
• Espace Professionnel (Pro Services) Dedicated B2B service offering project quotation, procurement management, logistics handling, and personalized support for interior design professionals, with access to over 50,000 curated products across the catalog.
• TFA by Etoffe.com Showroom Physical showroom in Joinville-le-Pont near Paris offering a complete material library (matériauthèque), expert guidance, samples, books, and new product previews for interior design professionals by appointment.
• Trouvez la perle rare (Special Order Service) Special-order concierge service enabling customers to request brands or products not displayed on the website under the same pricing, transport, and guarantee conditions.
• Etoffe.com x Bleu Cobalt Collection Collaborative collection of panoramic wall murals featuring hand-sketched and painted unique patterns created by the Parisian studio Bleu Cobalt.
• Etoffe.com x Claire Prouvost Collection Panoramic mural collection designed in collaboration with artist Claire Prouvost featuring distinctive artistic patterns.
• Etoffe.com x Agence Musées Nationaux Collection Decorative panels reproducing artworks preserved in major world museums, produced in partnership with the photographic agency of Réunion des Musées Nationaux et du Grand Palais.
• Etoffe.com x Murmur Collection Panoramic wall decoration collection developed with Murmur studio.
• Etoffe.com x Papier Français Collection Wallpaper collection created in partnership with Papier Français featuring exclusive French-designed patterns.
• Etoffe.com Outlet Discount section offering fabric remnants, discontinued wallpapers, trimmings, rugs, tiles, cushions, decoration items, and table linens at reduced prices.

Quantifiable outcome

• 200+ premium brands available through single platform
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core.

• Bleu CobaltcoreStrategic or Co-development PartnerParisian design studio Bleu Cobalt creates unique hand-drawn patterns. Etoffe.com and Bleu Cobalt united their creative visions in an editorial collaboration dedicated to exceptional design, producing panoramic wall murals with unique expressiveness meant to endure.
• Claire ProuvostcoreStrategic or Co-development PartnerCollaborative editorial partnership producing exclusive panoramic wallpaper designs with distinctive artistic vision.
• Agence Musées NationauxcoreStrategic or Co-development PartnerPartnership with the photographic agency of Réunion des Musées Nationaux et du Grand Palais to produce decorative panels reproducing artworks preserved in the world's greatest museums, bringing museum masterworks to home interiors.
• Le Grand SièclecoreChannel Partner/ Reseller/ DistributorFrench manufacturer creating decorative panels reviving motifs from the 18th and 19th centuries. 100% French and partially artisanal production bringing 'douceur de vivre' through panoramic decors from French heritage.
• ArtecoreChannel Partner/ Reseller/ DistributorBelgian wallpaper brand established in 1981, active in more than 80 countries, with a showroom in Paris Saint-Germain-des-Prés since 2010. Offers roll and meter wallpapers as well as decorative panels.
• Designers GuildcoreChannel Partner/ Reseller/ DistributorFounded in 1970 by Tricia Guild, creates and distributes upholstery fabrics, wallpapers, and home accessories worldwide. Also distributes Christian Lacroix, Ralph Lauren, Royal Collection, and William Yeoward creations.
• Christopher FarrcoreChannel Partner/ Reseller/ DistributorCompany founded in 1988 specializing in contemporary art-focused carpet creation and edition. Has collaborated with influential artists and designers including Kate Blee, Andrée Putman, Gary Hume, Sarah Morris, and the Gunta Stölzl Bauhaus foundation.
• MarimekkocoreChannel Partner/ Reseller/ DistributorFinnish brand founded in 1951 by Viljo and Armi Ratia, known for freedom and creativity. Famous for designs by Vuokko Nurmesniesmi in the 50s and Majia Isola in the 60s.
• NobiliscoreChannel Partner/ Reseller/ DistributorFounded in 1928 by Adolphe Halard in Paris as a upholstery fabric boutique, became wallpaper and fabric publisher expressing sensitivity of contemporary artists - the Nobilis spirit found in wallpapers, carpets, and especially Nobilis fabrics.
• NanimarquinacoreChannel Partner/ Reseller/ DistributorSpanish rug designer renowned for contemporary handcrafted rugs combining traditional techniques with modern design aesthetics.
• DHL, UPS, FedEx, ChronopostcoreTechnology or IntegrationExpress shipping carriers enabling worldwide delivery of products to customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maisons du Monde: French home-furniture and decor retailer with a strong online and physical footprint across Europe; directly comparable in product breadth (furniture, textiles, decor accessories), target customer, and omnichannel model to Etoffe.com.
• La Redoute: Long-standing French online home and fashion retailer; directly comparable premium home-textiles/furniture assortment, B2C/B2B catalog model, and brand-aggregation approach across European geographies.
• Westwing: European online home and living pure-player that aggregates premium and designer brands via a curated e-commerce model; closely overlaps with Etoffe.com on curated brand marketplace, premium positioning, and cross-border shipping.
• Home24: European online furniture and home-accessories retailer operating across multiple EU markets; relevant peer due to comparable online specialty home-decor model with international shipping and broad branded assortment.
• Made.com: Design-led European online furniture and home-decor retailer; comparable in offering curated designer home products via e-commerce to a design-conscious customer base overlapping with Etoffe.com's premium segment.
• AM.PM (La Redoute Group): Premium home interiors brand by La Redoute; directly comparable premium furniture/textiles/decor assortment, French and pan-European distribution, and design-led brand-collaboration model.
• Anthropologie (Home): US/UK retailer with a strong premium home-textiles, wallpaper, and decor assortment; comparable curated-discovery and editorial-brand experience targeting design-aware consumers overlapping with Etoffe.com's customers.

Broad incumbents

• Zara Home: Large global mass-premium home retailer that competes with Etoffe.com on textiles and decor for design-aware consumers; broader assortment and lower price tiers make it a broad incumbent rather than a direct specialty competitor.
• IKEA: Global furniture and home-furnishings incumbent; overlaps on home textiles, decor, and adjacent categories but operates mass-market positioning versus Etoffe.com's premium curated marketplace model.

Regional players

• John Lewis & Partners (Home): UK premium home and department retailer with deep textile, wallpaper, and decor offerings under multiple designer brands; comparable premium curated-decor experience but primarily serves a UK-centric customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/etoffe
• Instagraminstagram.com/etoffe_com
• Pinterestpinterest.com/etoffe
• LinkedInlinkedin.com/company/etoffe-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etoffe.com