etracker GmbH
etracker GmbH is a Hamburg-based SaaS company offering a GDPR-compliant, cookie-less web analytics platform with integrated tag and consent management, primarily serving European e-commerce businesses, agencies, and regulated enterprises as a privacy-friendly alternative to Google Analytics.
- Company typePrivate
- Founded2000
- HeadquartersHamburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What etracker GmbH does
etracker GmbH is a Hamburg-based, founder-managed SaaS company founded in 2000 that develops and markets a privacy-compliant web analytics platform positioned as a German-made alternative to Google Analytics. Its core product, etracker analytics, is built on a cookie-less Session Token Method that assigns visitor interactions via daily rotating hash values, enabling GDPR and TDDDG compliance without requiring user consent, and is deployed through an own-tracking-subdomain architecture that bypasses ad-blockers and browser cookie restrictions. The platform is offered as an integrated suite that bundles analytics, a tag manager, and a consent manager, with server-side conversion connectors to Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, LinkedIn, and Pinterest.
etracker monetizes primarily through tiered annual SaaS subscriptions (Basic from approximately €10.80/month, Pro from approximately €82.80/month, Enterprise from approximately €178.80/month at the 25,000-hit entry level, scaling to roughly €2,998.80/month at 100M hits), supplemented by usage-based overflow charges and add-on modules such as Google Shopping CSS (a Google Comparing Shopping Service partnership that yields up to 20% CPC savings) and Signalize push notifications. The go-to-market is product-led with a 30-day free trial and self-serve signup, layered with an inside-sales motion for mid-market accounts and direct sales for enterprise customers with multi-website collective licensing. Customers span digital marketing agencies (e.g., SEMSEA, Klickimpuls, WIV GmbH), a regional bank (Volksbank Kassel Göttingen), sports brands (Ryzon), publishing (Morgenpost Verlag), and tourism organizations (Tourismusverband Tux-Finkenberg), with a stated primary segment of online shops and e-commerce operators needing consent-free conversion tracking.
etracker GmbH firmographics
Firmographics- Name
- etracker GmbH
- Legal name
- etracker GmbH
- Website
- https://etracker.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- etracker GmbH is a Hamburg-based SaaS company offering a GDPR-compliant, cookie-less web analytics platform with integrated tag and consent management, primarily serving European e-commerce businesses, agencies, and regulated enterprises as a privacy-friendly alternative to Google Analytics.
- Ownership category
- akta.pro rank
etracker GmbH industry classification
Industry- Product category
- Web Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI)
- akta.pro secondary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where etracker GmbH is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
etracker GmbH business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Analytics SaaS Subscription: Subscription-based pricing with three tiers (Basic, Pro, Enterprise) based on monthly hit volume. Prices range from €10.80/month (25,000 hits, Basic) to €2,998.80/month (100M hits, Enterprise). 12-month minimum contract term with annual billing. Overflow charges apply for excess hits.
- Usage-based Overflow: Hits exceeding the monthly quota are billed at overflow rates per thousand hits, ranging from €0.03 to €0.91 depending on tier and volume.
- Add-on Modules: Optional add-ons including B2B-Erkennung (€49/month), raw data access (€49/month), and Google Shopping CSS (€29-49/month net).
- Professional Services: Consulting and training services offered through etracker Academy and Consulting for implementation and optimization support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic tier for blogs and content websites |
| Subscription | Annual | Pro tier for shops and conversion tracking |
| Subscription | Annual | Enterprise tier for analytics at highest level |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
etracker GmbH product offering
Product offeringCore offering
etracker GmbH develops and sells a privacy-compliant web analytics SaaS platform that captures visits and conversions without requiring user consent under GDPR/TDDDG. The all-in-one solution combines web, e-commerce, and marketing analytics with integrated tag management and consent management modules, plus server-side tracking connectors for Google, Meta, TikTok, Microsoft, and LinkedIn Ads. The platform is sold via tiered subscriptions (Basic, Pro, Enterprise) with usage-based billing on monthly hit volume.
Product overview
etracker GmbH offers a privacy-friendly web analytics platform as a unified product with integrated modules. The core product etracker analytics provides cookie-less, consent-free session tracking compliant with GDPR and TDDDG. The platform includes two integrated add-on modules: etracker tag manager for tag deployment and etracker consent manager for GDPR-compliant consent management. Additional offerings include Google Shopping CSS (add-on for reduced CPC), Signalize (push notification product), plus training and consulting services. The modular architecture enables all-in-one analytics, tag, and consent management from a single platform.
Differentiator
Problem solved
Functional benefit
Brands
- etracker Tag Manager: Integrated tag management system for etracker analytics and third-party tags
- etracker Consent Manager
- Google Shopping CSS
- Signalize
Products and services
- etracker analytics Privacy-friendly web analytics platform with cookie-less session tracking that operates without user consent under GDPR/TDDDG. Includes dashboard, visitor reports, e-commerce tracking, campaign attribution, UX analytics (scrollmaps, form analysis), and server-side tracking integrations. Sold in Basic, Pro, and Enterprise subscription tiers.
- etracker Tag Manager Tag management system for deploying etracker analytics tags and third-party marketing tags (Google, Meta, TikTok, LinkedIn) without modifying website source code. Features templates, triggers, variables, real-time debug mode, and integration with the consent manager.
- etracker Consent Manager Consent management solution that manages cookie banners, consent preferences, and integrates directly with tag manager for automatic consent-based tag activation. Supports Google Consent Mode v2, Microsoft UET Consent Mode, and Facebook Consent Mode. Includes External Content Blocking feature launched August 2024.
- Google Shopping CSS Google Comparing Shopping Service partner add-on that provides up to 20% cost savings on Google Shopping Ads CPCs. Available as add-on for Enterprise (€29/month) and Pro (€49/month) accounts.
- Signalize Browser-based push notification solution for direct user contact and interaction. Part of the etracker product family with separate privacy policy.
- etracker Academy Training and education services for etracker users, providing practical learning courses on maximizing data insights from the analytics platform.
- etracker Consulting Customized consulting services tailored to individual company needs and goals for implementing and optimizing etracker analytics.
Quantifiable outcome
- Up to 15% more data capture compared to Google Analytics with full GDPR compliance
- +2 more outcomes
Companies that use etracker GmbH
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
etracker GmbH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability2 records
Feature6 records
etracker GmbH partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Googlecoreetracker is an official Google CSS (Comparing Shopping Service) partner, enabling e-commerce customers to save up to 20% on Google Shopping advertising costs. The partnership also includes server-side tracking integrations with Google Ads for consent-independent conversion tracking.
- Meta (Facebook/Instagram)coreServer-side tracking integration with Meta Ads for consent-independent conversion upload and remarketing. Meta Pixel support through etracker tag manager with consent categorization.
- TikTokcoreServer-side tracking integration with TikTok Ads for consent-independent conversion data transfer.
- Microsoft (Bing Ads)coreServer-side tracking integration with Microsoft Ads for consent-independent conversion upload.
- LinkedIncoreLinkedIn Insight Tag integration through etracker tag manager with consent categorization, and server-side LinkedIn Ads connector.
- Looker StudiocoreNative connector for Google Looker Studio enabling customers to create custom dashboards and visualizations using etracker analytics data.
- Microsoft Power BIcoreIntegration guidance for connecting etracker data with Microsoft Power BI for enterprise reporting and visualization.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
etracker GmbH competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
etracker GmbH social profiles
Digital presenceetracker GmbH compliance and trust
Trust signalCompliance4 records
etracker GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
etracker GmbH leadership team
Management profileNumber of profiles
Profiles2 records
etracker GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
etracker GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about etracker GmbH
What does etracker GmbH do?
etracker GmbH develops and sells a privacy-compliant web analytics SaaS platform that captures visits and conversions without requiring user consent under GDPR/TDDDG. The all-in-one solution combines web, e-commerce, and marketing analytics with integrated tag management and consent management modules, plus server-side tracking connectors for Google, Meta, TikTok, Microsoft, and LinkedIn Ads. The platform is sold via tiered subscriptions (Basic, Pro, Enterprise) with usage-based billing on monthly hit volume.
Is etracker GmbH a public or private company?
etracker GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was etracker GmbH founded?
etracker GmbH was founded in 2000. It employs 51 to 100 people.
Where is etracker GmbH based?
etracker GmbH is headquartered in Hamburg, Germany, in the Europe region.
How does etracker GmbH make money?
Four revenue lines are on record. Analytics SaaS Subscription is the primary driver. The others are usage-based Overflow, add-on Modules and professional Services.
Does etracker GmbH have an API?
Yes. etracker provides a REST Report API for dynamic export of aggregated reporting data, a Targeting API (TAPI), and structured raw data export for further processing in BI tools. The REST API enables programmatic access to analytics data. A Connector for Google Looker Studio and Microsoft Power BI integration is also available. Documentation available at help.etracker.com. Developer documentation is at help.etracker.com/article/entwickler-apis.
What industry is etracker GmbH in?
etracker GmbH's product category is Web Analytics Software. Its primary akta.pro industry code is BPAMAOAI, Data Integration, ETL/ELT & Reverse ETL, with a secondary code of BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 5132 and its SIC code is 7371.