What Geelee Media Group does

Geelee Media Group (株式会社ジーリーメディアグループ) is a Tokyo-headquartered, founder-controlled media company founded in 2013 that operates a portfolio of cross-border tourism media platforms connecting Japan with Taiwan, Hong Kong, and Thailand. Its core product is 樂吃購（ラーチーゴー）!日本 (Let's Go Japan, letsgojp.com), a Traditional Chinese-language inbound tourism information platform that recorded 3.4 million monthly unique users as of November 2024 (SimilarWeb) and 13 million annual visitors. The platform is supported by 12+ regional editions covering all 47 Japanese prefectures, a YouTube channel (Yoshida Shachou Japan TV) with 400,000+ subscribers, a Facebook presence with 1.04M+ followers, and 300,000+ Instagram followers. The company's media platforms are complemented by a proprietary OTA booking system (with Booking.com hotel and Skyscanner flight integrations), a Jorudan-powered transit navigation tool, a cross-border e-commerce service for Japanese products sold into Taiwan/Hong Kong, a Taipei-based physical antenna shop (MiCHi cafe), and a Japan-facing Taiwan outbound media platform (Meiri! Taiwan, launched 2020) with a companion FM NORTH WAVE radio show. A Thai-language edition (JapaiJAPAN) was launched in February 2026.

Geelee generates revenue through nine service modules: (1) article advertising with native editorial creation by Taiwanese/Hong Kong staff (12-month placement, annual subscription), (2) video promotion on its YouTube channel, (3) SNS promotion across its 1.38M+ combined social following, (4) targeted retargeting advertising using proprietary audience data on Google and Facebook, (5) survey and market research services, (6) travel product sales via its OTA platform (transaction fees on tickets and experience products), (7) cross-border EC (marketplace commissions), (8) event support and monitor tours (professional services), and (9) outbound Taiwan promotion services for Taiwanese government and businesses. Pricing is quote-based with annual billing for article placements. The customer base spans Japanese local governments (all 47 prefectures and 3,000 cumulative municipalities) and Japanese enterprises across retail (Lawson, Seven-Eleven Japan, Bic Camera, Don Quijote, MatsukiyoCocokara), consumer goods (Suntory, Meiji, Shiseido, Kewpie), transportation (ANA, JR Group, NEXCO, Tokyu, Odakyu, Centrair), banking (JCB), and other sectors.

The company is privately held, bootstrapped with self-funded capital, with a stated 22 employees in one source or 101-250 per firmographic data. The company is led by founder and representative director Yoshida Koichi (吉田皓一), who has served as advisor to Taiwan's Ministry of Transportation for the Taiwan Pass (MaaS) digital tourism platform project since November 2020. Geelee received the Nihon Keizai Shimbun Excellent Product/Service Award (Most Outstanding Award) and Nikkei News Electronic Edition Award in 2015. It is recognized as the No.1 Taiwan/Hong Kong inbound tourism media in Japan by SimilarWeb traffic rankings (November 2024) and was ranked Taiwan's No.1 most-used travel information site in a 2025 Honyaku Lab survey of 2,000 Taiwanese visitors to Japan.

Name

Geelee Media Group

Legal name

株式会社ジーリーメディアグループ

Website

https://geelee.co.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Geelee Media Group operates 樂吃購!日本, the leading Traditional Chinese-language inbound tourism media platform targeting Taiwan and Hong Kong visitors to Japan, with 3.4M monthly users. It provides advertising, OTA booking, retargeting ads, and cross-border e-commerce services to Japanese local governments and enterprises across all 47 prefectures.

Ownership category

akta.pro rank

Product category

Inbound Tourism Marketing Services

NAICS

Tour Operators (561520), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Media Localization Operations & Fulfillment (Packaging, Naming, File Prep, Delivery) (MPAHAFAI), SME/Regional Corporate Travel Agencies (THAKACAC)

Keywords

• Inbound tourism marketing
• Travel media advertising
• Targeted retargeting ads
• Cross-border ecommerce
• OTA booking services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Article Advertising (記事広告): Charged article placement on 樂吃購（ラーチー-Go）！日本, including original content creation and photography by native Taiwanese/Hong Kong writers. Article placement period is 12 months. Sold as a primary service to enterprises and local governments seeking inbound promotion.
2. Video Promotion (動画プロモーション): Video content production and placement on 吉田社長JapanTV YouTube channel and article embedding. Includes filming and content production.
3. SNS Promotion (SNSプロモーション): Post creation and distribution across Instagram and Facebook accounts with 90+万 Facebook followers and 40+万 Instagram followers. Includes content creation.
4. Targeted Retargeting Advertising (リターゲティング広告): Digital advertising using proprietary audience data to target high-intent Taiwan/Hong Kong users via Google and Facebook. Banner production by Chinese-native designers included.
5. Research & Surveys (アンケート・リサーチ): Market research services leveraging 260万 monthly / 13 million annual site visitors. Consumer surveys and demand analysis for products and services targeting Taiwan/Hong Kong travelers.
6. Travel Product Sales (旅行商品販売): Tour package creation and sales through proprietary booking platform. Online travel agency (OTA) services including ticket and experience product sales with card payment processing (separate card processing fees apply).
7. Cross-border EC (越境EC): End-to-end cross-border e-commerce services including product sales, shipping, and fulfillment for Japanese products targeting Taiwan/Hong Kong consumers. No EC site creation or shipping infrastructure required from clients.
8. Event Support & Monitor Tours: Event planning and operational support for business discussions and local promotion events. Monitor tour arrangements for travel company key persons, experts, and KOLs for destination development and sales channel development.
9. Meiri Taiwan (美麗！台湾) Outbound Services: Taiwan-to-Japan promotion services including PR, press release translation/localization, media relations in Japan, TV press invitation coordination, and Taiwan Japan-facing promotions for Taiwanese businesses and government bodies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Geelee Media Group operates a Traditional Chinese-language cross-border tourism media platform (樂吃購！日本) that connects Japanese enterprises and local governments with Taiwan/Hong Kong inbound travelers through native editorial content, digital advertising (article, video, SNS, retargeting), OTA-driven travel product sales, and cross-border e-commerce services. The platform combines owned media (website, YouTube, Facebook, Instagram) with proprietary user data and booking integration to deliver full-funnel inbound marketing for Japanese clients targeting pre-travel and in-trip Taiwan/Hong Kong visitors.

Product overview

Geelee Media Group operates a portfolio of cross-border tourism media platforms and services connecting Japan with Taiwan, Hong Kong, and Thailand markets. The core product is 樂吃購（ラーチーゴー）！日本 (Let's Go Japan), a Traditional Chinese-language inbound tourism media platform with 3.4 million monthly unique users, complemented by 吉田社長Japan TV YouTube channel (300,000+ subscribers), 美麗（メイリー）！台湾 (Meiry Taiwan) for Japanese outbound tourism to Taiwan, and JapaiJAPAN for Thai visitors. The platform integrates content publishing, digital advertising, travel booking (OTA), and cross-border e-commerce services within a unified ecosystem. Service modules include article advertising, video promotion, SNS amplification, targeted advertising, survey research, travel product sales, cross-border e-commerce, event planning, and monitor tours. Physical presence includes MiCHi cafe antenna shop in Taipei and Taiwan Mandarin language courses through Meiry Taiwan.

Differentiator

Problem solved

Functional benefit

Brands

• 樂吃購（ラーチーゴー）！日本: Taiwan and Hong Kong's largest Japanese inbound tourism information website ( letsgojp.com ), providing Chinese-language content about Japan travel, food, shopping, and accommodation. Monthly unique users 3,400,000 (November 2024, per SimilarWeb).
• 吉田社長Japan TV
• 美麗（メイリー）！台湾
• JapaiJAPAN（ジャパイジャパン）
• MiCHi cafe

Products and services

• 樂吃購（ラーチーゴー）！日本 (Let's Go Japan) Taiwan/Hong Kong-oriented inbound tourism information media platform with 3.4 million monthly unique users (SimilarWeb, Nov 2024) and 12+ regional editions covering all 47 Japanese prefectures. Includes native Traditional Chinese editorial content, OTA booking functionality, retargeting advertising infrastructure, and integrated SNS channels.
• Article Advertising (記事広告) Native Taiwanese/Hong Kong editorial writers create on-site reporting and original photography content for placement on 樂吃購！日本. Articles include SEO-optimized content designed to rank in Taiwan/Hong Kong Google searches. Sold to Japanese enterprises and local governments seeking inbound promotion. Publication period is 12 months per article.
• Targeted Retargeting Advertising (リターゲティング広告) Digital retargeting advertising using proprietary audience data targeting high-intent Taiwan/Hong Kong users via Google and Facebook ad delivery. Targets the 97.5% of users with planned Japan visits within 6 months. Banner production by Chinese-native designers is included. Delivers measurably higher ROI than generic digital advertising.
• SNS Promotion Social media promotion across the company's Instagram and Facebook accounts with combined following of approximately 1.38 million followers. Includes content creation, posting, and amplification tailored to Taiwan/Hong Kong Japan travel audiences.
• Video Promotion (動画プロモーション) Video content production and placement on the 吉田社長Japan TV YouTube channel (400,000+ subscribers) and within article content. Includes on-location filming, production, and distribution.
• Travel Product Sales (旅行商品販売) Tour package creation and sales through the company's proprietary OTA functionality, including experience tours, model courses, and ticket sales. Partners with Link of Mind for experience tour inventory and integrates Booking.com for hotel reservations and Skyscanner for flight comparisons. Card payment processing supported (separate processing fees apply).
• Cross-border E-commerce (越境EC)
• Survey & Research (アンケート・リサーチ) Market research services leveraging 2.6 million monthly and 13 million annual site visitors. Includes consumer surveys, demand analysis, and behavior research for products and services targeting Taiwan/Hong Kong travelers. Bi-annual 3,000-respondent surveys and monthly surveys provide detailed user profile data.
• 美麗（メイリー）！台灣 (Meiry Taiwan) Japan-facing Taiwan tourism information platform launched January 2020, covering Taiwan travel products, study abroad/immersion support, and Taiwan promotion services for Japanese audiences. Includes radio program on FM NORTH WAVE (every Saturday 11:30-12:00) and Taiwan Mandarin language courses taught by university instructors.
• JapaiJAPAN (ジャパイジャパン)
• MiCHi cafe Taiwan-based physical antenna shop in Taipei's Xinyi District (~40 tsubo/130 sqm), serving as a touchpoint for Japan tourism information and event venue. Offers product sampling, surveys, events, and cafe menu with Japanese products. Serves as physical touchpoint for Japanese brands and local governments promoting Japan tourism to Taiwanese audiences.
• 吉田社長Japan TV (YouTube Channel)
• Monitor Tour Implementation (モニターツアーの実施)
• Taiwan Mandarin Language Courses (台湾華語講座)

Quantifiable outcome

• 99.6% of 樂吃-Go！Japan users confirmed as having Japan visit plans, with 75% planning to visit within 3 months
• +5 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and secondary.

• Booking.comcoreTechnology or Integration · 1 December 2024Integration with Booking.com within the 樂吃-Go！Japan platform allows hotel reservations directly on the site, enabling seamless booking conversion for promoted accommodations. Promotional articles can include direct booking links to Booking.com properties.
• Skyscanner (スカイスキャナー)coreTechnology or IntegrationAirline ticket comparison search system integrated within 樂吃-Go！Japan site, enabling users to search and compare flights directly. Promotes airline travel to Japan destinations.
• Link of Mind Co., Ltd. (リンクオブマインド)coreTechnology or IntegrationPartnership for experience-based tour booking services. Curated experience tours selected by the Taiwanese editorial team are sold through the platform, expanding travel product offerings.
• Jorudan Co., Ltd. (ジョルダン)coreTechnology or IntegrationIntroduction of 'Norikae Annai VISIT' transit navigation system on the 樂吃-Go！Japan site, helping Taiwan/Hong Kong travelers search routes and navigate Japan during their trips.
• Yahoo! Taiwan (雅虎台湾)coreGTM or Marketing PartnerContent provision partnership with Yahoo! Taiwan's travel site. Monthly provision of ~20 popular articles from 樂吃-Go！Japan, expanding reach to Yahoo Taiwan's travel audience. Partnership began March 2017.
• KKdaycoreGTM or Marketing PartnerPartnership with Taiwan's major OTA 'KKday' for joint online tour offerings. Online tour products created in collaboration with Meiri! Taiwan, expanding Meiri Taiwan's reach through KKday's consumer platform.
• Taiwan Ministry of Transportation (Taiwan Pass MaaS Advisory)coreStrategic or Co-development PartnerRepresentative Koichi Yoshida serves as advisor for Taiwan's Ministry of Transportation's Taiwan Pass (MaaS) digital tourism service integration platform. Deep government relationship supporting Taiwan-Japan tourism promotion.
• Chung-Hwa Consultant Engineering Co., Ltd. (中華顧問工程司)coreStrategic or Co-development PartnerTaiwan government-affiliated foundation under the Ministry of Transportation. Partnership for Taiwan tourism content provision and Taiwan Pass digital service development. Information provided by the foundation is used for monthly article creation.
• Taiwan Research Institute (台湾経済研究院)secondaryStrategic or Co-development PartnerCollaboration with Taiwan's government-affiliated think tank for Taiwan market research and business development initiatives.
• Kumamoto Asahi Broadcasting (熊本朝日放送/KAB)secondaryGTM or Marketing PartnerPartnership through 'Kumamo to Taiwan' ongoing collaboration. Geelee co-sponsored the 'KAB Ekima Festival 2026' Taiwan-specialty talk show event, with representative Yoshida appearing regularly as a commentator on KAB's live program 'Kumamoto Live Touch'.
• FM NORTH WAVEcoreGTM or Marketing PartnerRadio program partnership: Representative Yoshida serves as DJ for 'Meiri! Taiwan' radio show on FM NORTH WAVE every Saturday 11:30-12:00, promoting Taiwan travel to Japanese listeners. Regular listener tour events organized.
• CyberAgentsecondaryGTM or Marketing PartnerJoint webinar hosting with CyberAgent on 'Inbound Tourism Customer Attraction' topics, combining Geelee's Taiwan/Hong Kong market expertise with CyberAgent's digital marketing capabilities.
• Tokyu Vacations (東武Vacations)secondaryGTM or Marketing PartnerTaiwan/Hong Kong-focused travel package sales collaboration supporting Japanese regional tourism promotion.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Time Out Tokyo: English-language city media brand covering Tokyo food, travel, and culture. It is an emerging/specialized player in inbound travel content with overlapping advertiser base in the Tokyo inbound market.

Direct peers

• Klook: Hong Kong-based global booking platform for tours, attractions, and travel experiences, with deep Japan coverage. Klook directly competes with Geelee's OTA and tour module for Taiwan/Hong Kong travelers' pre-trip bookings.
• KKday: Taiwan-headquartered OTA offering tours, activities, and experiences across Asia, with strong Japan inventory. KKday is a partner of Geelee for joint online tour offerings and competes in the same experience-booking space.
• Japan Guide (japan-guide.com): Long-established English-language Japan travel information site with deep editorial content and SEO presence. While targeting English speakers rather than Traditional Chinese, it competes for the same inbound travel-intent audience and advertiser dollars.

Broad incumbents

• Booking.com: Global hotel and travel reservation platform integrated as a partner inside Geelee's platform. Functions as a broad incumbent and channel partner for converting Geelee's audience into hotel bookings.
• Jalan (by Recruit): Major Japanese domestic travel and tourism platform run by Recruit, with extensive ryokan, hotel, and tour content. It is a broad incumbent competing for Japanese-side travel content and OTA mindshare.
• Skyscanner: Global flight comparison and meta-search platform, integrated as the flight-search module inside Geelee's platform. Acts as both a partner and a broad incumbent monetizing the same inbound travel audience.
• Gurunavi (ぐるなび): Japan's leading restaurant information and reservation platform, with growing inbound and inbound-marketing solutions. It is a broader incumbent in the Japan inbound dining/content space and an alternative for Japanese advertisers.
• Trip.com / Ctrip (Trip.com Group): China-headquartered global OTA with extensive Japan inventory and Chinese-language platform. It is a broad incumbent that captures a share of the same Taiwan/Hong Kong and Greater China inbound travel market.

Others

• JNTO (Japan National Tourism Organization): Japanese government body promoting inbound tourism with multilingual websites, research, and partnership programs. Acts as an adjacent ecosystem participant that Geelee both complements (as a paid promotion channel) and competes with (for audience attention).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@yoshidajapantv/videos
• Facebookfacebook.com/letsgojp
• Instagraminstagram.com/letsgojp_official
• Xx.com/taiwanjapan5

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geelee Media Group