Founders Professional

What Founders Professional does

Founders Professional (now operating as Wholesure ProExec) is a US wholesale insurance brokerage founded in 2009 and headquartered in St. Petersburg, Florida, with additional offices in Chicago, San Diego, and San Francisco. The firm operates exclusively on the wholesale distribution side of the insurance value chain, working with retail insurance agents across all 50 states to place professional liability and management liability coverage that is difficult for retail agents to source directly. It holds appointments with a broad set of admitted and surplus lines carriers and several exclusive or semi-exclusive programs, including select appointments with Medical Protective and The Doctors Company, and serves as National Coordinator for Allied World's Lawyers Professional Liability program.

The company's product set spans seven core practice areas: Architects & Engineers Professional Liability, Cyber Liability, Healthcare Professional Liability (including Long Term Care, Life Sciences, and Social Services), Financial Institution Insurance, Lawyers Professional Liability, Management Liability, and Miscellaneous Professional Liability. A dedicated Life Sciences Division was launched in 2021, and the firm added new Lawyers and Misc Professional products from Bowhead Specialty in 2021 and Golden Bear in 2021. Operations are enabled by online quoting tools (USLI instant quote, Hiscox quote-and-bind) and the website organizes production by US region (Western, Midwest, Northeast, South).

Founders Professional is a subsidiary of Acrisure, a diversified insurance conglomerate. On June 24, 2024, the firm officially rebranded as Wholesure and joined other wholesalers, binding authorities, and MGAs within the Acrisure Wholesale Group to form one of the largest insurance wholesaler platforms in North America with expanded market access across P&C, Specialty, Life, and Employee Benefits. Revenue is generated on a commission basis from carriers for each policy placed, with no direct fees charged to retail agents; pricing is quote-based and varies by risk profile, coverage limits, deductibles, and carrier appetite. Headcount is in the 101-250 range and includes dedicated National Practice Leaders across Cyber, Healthcare, Management Liability, and Professional Liability lines.

Name

Founders Professional

Legal name

Founders Professional, LLC

Website

https://founderspro.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Founders Professional (now Wholesure ProExec) is a US wholesale insurance brokerage that places professional liability and management liability coverage for retail insurance agents across all 50 states, distributed through carrier appointments and now consolidated within the Acrisure Wholesale Group.

Ownership category

akta.pro rank

Product category

Wholesale Professional Liability Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

akta.pro secondary industries

Professional Liability (E&O) (FSAJAGAC), Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD), Technology Errors & Omissions (Tech E&O) / Professional Liability (FSAJAOAC)

Keywords

• Wholesale insurance brokerage
• Professional liability insurance
• Management liability coverage
• Cyber liability insurance
• Surplus lines brokerage

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Commission-based wholesale brokerage: Founders Professional operates as a wholesale insurance broker earning commissions from insurance carriers for placing coverage on behalf of retail insurance agents. They represent admitted and surplus lines insurance carriers that focus on professional liability insurance, earning commissions on each policy placed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Founders Professional (operating as Wholesure ProExec) is a national wholesale insurance brokerage that helps retail insurance agents place hard-to-place professional liability and management liability insurance across seven specialized verticals: Architects & Engineers, Cyber and Technology, Financial Institutions, Lawyers, Healthcare and Life Sciences, Management Liability, and Miscellaneous Professional lines. The firm represents a majority of admitted and surplus lines carriers dedicated to professional liability in the United States, including exclusive and semi-exclusive programs, and earns commissions from carriers for each policy placed on behalf of retail agents.

Product overview

Founders Professional (now Wholesure ProExec) is a national wholesale insurance brokerage focused exclusively on professional liability and management liability insurance. The company offers a unified platform of seven core insurance products: Cyber Liability, Architects & Engineers Professional Liability, Healthcare Professional Liability, Financial Institution Insurance, Lawyer's Professional Liability, Management Liability, and Miscellaneous Professional Liability. These products are distributed through retail insurance agents nationwide, with access to admitted and surplus lines insurance carriers representing exclusive or semi-exclusive programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Cyber Liability Insurance Wholesale placement of cyber liability coverage for retail insurance agents' clients, including network security, data breach response, attack recognition and recovery, multimedia liability, technology E&O, cyber business interruption, cyber extortion, and terrorism coverage.
• Architects & Engineers Professional Liability Insurance Wholesale placement of professional liability coverage defending and indemnifying design professionals (architects, engineers, design/build firms, contractors, environmental risk, technical consultants, forensic experts, construction managers, inspectors, manufacturers/product designers) against claims alleging negligent acts and errors or omissions.
• Healthcare Professional Liability Insurance Wholesale placement of medical professional liability, medical malpractice, cyber/privacy liability, and management liability coverage for healthcare providers, long term care facilities, life sciences companies, and social service organizations.
• Financial Institution Insurance Wholesale placement of professional and management liability coverage for financial institutions including investment banks, investment advisors, insurance companies, real estate funds, asset management firms, broker dealers, community banks, credit unions, family offices, hedge funds, mutual funds, private equity, and venture capital (D&O, EPL, fiduciary, fidelity bonds/crime policies).
• Lawyer's Professional Liability Insurance Wholesale placement of lawyers professional liability (LPL) coverage for law firms of all sizes, defending against claims alleging negligent acts and errors or omissions in the performance of legal services.
• Management Liability Insurance Wholesale placement of management liability coverage for directors, officers, managers, and business entities facing governance, finance, benefits, and management-activity exposures, including D&O, employment practices liability, fiduciary liability, fidelity bonds/crime policies, and kidnap/ransom/extortion.
• Miscellaneous Professional Liability Insurance Wholesale placement of miscellaneous professional liability (MPL) coverage for title agents, accountants, insurance agents, real estate agents/brokers, collection agents, consultants, property managers, and trustees.

Named customers1 record

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

87 partnerships are on record, tiered flagship and core.

• Acrisure Wholesale GroupflagshipStrategic or Co-development Partner · 24 June 2024On June 24, 2024, Founders Professional officially rebranded as Wholesure and joined forces with many other wholesalers, binding authorities and MGAs within Acrisure Wholesale Group. This combined entity positions them as one of the largest insurance wholesalers in North America with broad market access in P&C, Specialty, Life and Employee Benefits insurance.
• Allied WorldflagshipStrategic or Co-development Partner · 15 June 2018Founders Professional named National Coordinator for Allied World Lawyers Professional Liability Insurance programs, providing access to LPL Assure product for law firms with 3-100 attorneys with an admitted policy form rated A (Excellent) by A.M. Best
• Pioneer Special RiskcoreStrategic or Co-development Partner · 24 June 2015Partnership to offer competitive options for Allied Healthcare classes
• Argo ProcoreTechnology or IntegrationCyber liability insurance carrier partner offering network security coverage, data breach response, multimedia liability, technology E&O, cyber business interruption coverage, coverage for cyber extortion and terrorism
• CFCcoreTechnology or IntegrationCyber liability insurance carrier partner providing coverage for lost/stolen data and digital assets, crisis management and PR, forensics
• HiscoxcoreTechnology or IntegrationCyber liability insurance carrier partner offering litigation and enforcement proceedings coverage, loss in association with 3rd party systems
• MarkelcoreTechnology or IntegrationCyber liability insurance carrier partner with broad cyber coverage offerings
• TravelerscoreTechnology or IntegrationCyber liability insurance carrier partner with commercial cyber offerings
• AXIScoreTechnology or IntegrationCyber liability insurance carrier partner
• CoalitioncoreTechnology or IntegrationCyber liability insurance carrier partner specializing in technology-enabled cyber insurance
• RLIcoreTechnology or IntegrationCyber liability insurance carrier partner with specialty coverage options
• USLIcoreTechnology or IntegrationCyber liability insurance carrier partner offering various cyber coverage solutions
• BeazleycoreTechnology or IntegrationCyber liability insurance carrier partner with extensive cyber portfolio
• CorvuscoreTechnology or IntegrationCyber liability insurance carrier partner with smart cyber insurance technology
• LibertycoreTechnology or IntegrationCyber liability insurance carrier partner
• Tokio Marine HCCcoreTechnology or IntegrationCyber liability insurance carrier partner
• WestchestercoreTechnology or IntegrationCyber liability insurance carrier partner
• Landmark AmericacoreTechnology or IntegrationCyber liability insurance carrier partner
• AdmiralcoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• HIIGcoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• LloydscoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner through Lloyd's of London markets
• QBEcoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• WestchestercoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• Argo ProcoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• HiscoxcoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• MarkelcoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• BeazleycoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• KinsalecoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• MillercoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• StarstonecoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• CFCcoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• LandmarkcoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• NavigatorscoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• Tokio Marine HCCcoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• EverestcoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• LexingtoncoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• New HampshirecoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• TravelerscoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• RLIcoreTechnology or IntegrationArchitects & Engineers Professional Liability carrier partner
• AdmiralcoreTechnology or IntegrationHealthcare professional liability carrier partner
• AIGcoreTechnology or IntegrationHealthcare professional liability carrier partner
• Allied WorldcoreTechnology or IntegrationHealthcare professional liability carrier partner
• Medical ProtectivecoreTechnology or IntegrationHealthcare professional liability carrier partner; one of limited number of select wholesalers with appointment with Medical Protective
• The Doctors CompanycoreTechnology or IntegrationHealthcare professional liability carrier partner; one of limited number of select wholesalers with appointment with The Doctors Company
• BeazleycoreTechnology or IntegrationHealthcare professional liability carrier partner
• ChubbcoreTechnology or IntegrationHealthcare professional liability carrier partner
• CNAcoreTechnology or IntegrationHealthcare professional liability carrier partner
• XL CatlincoreTechnology or IntegrationHealthcare professional liability carrier partner
• TravelerscoreTechnology or IntegrationHealthcare professional liability carrier partner
• HudsoncoreTechnology or IntegrationHealthcare professional liability carrier partner
• KinsalecoreTechnology or IntegrationHealthcare professional liability carrier partner
• LloydscoreTechnology or IntegrationHealthcare professional liability carrier partner through Lloyd's of London
• MarkelcoreTechnology or IntegrationHealthcare professional liability carrier partner
• ProAssurancecoreTechnology or IntegrationHealthcare professional liability carrier partner
• Admiral/BerkleycoreTechnology or IntegrationLawyer's Professional Liability carrier partner
• CNAcoreTechnology or IntegrationLawyer's Professional Liability carrier partner
• GenStarcoreTechnology or IntegrationLawyer's Professional Liability carrier partner
• StarStonecoreTechnology or IntegrationLawyer's Professional Liability carrier partner
• Allied WorldcoreTechnology or IntegrationLawyer's Professional Liability carrier partner; named National Coordinator for Allied World Lawyers Professional Liability Insurance programs
• Crum & ForstercoreTechnology or IntegrationLawyer's Professional Liability carrier partner
• KinsalecoreTechnology or IntegrationLawyer's Professional Liability carrier partner
• Swiss Re/WestportcoreTechnology or IntegrationLawyer's Professional Liability carrier partner
• Sompo InternationalcoreTechnology or IntegrationLawyer's Professional Liability carrier partner through Endurance program
• Bowhead SpecialtycoreTechnology or IntegrationLawyer's Professional Liability carrier partner; selected brokerage across the Country able to access Bowhead Specialty products
• AIGcoreTechnology or IntegrationManagement liability insurance carrier partner
• AllianzcoreTechnology or IntegrationManagement liability insurance carrier partner
• BeazleycoreTechnology or IntegrationManagement liability insurance carrier partner
• MarkelcoreTechnology or IntegrationManagement liability insurance carrier partner
• ChubbcoreTechnology or IntegrationManagement liability insurance carrier partner
• ArchcoreTechnology or IntegrationManagement liability insurance carrier partner
• AspencoreTechnology or IntegrationManagement liability insurance carrier partner
• IronshorecoreTechnology or IntegrationManagement liability insurance carrier partner
• Lloyd'scoreTechnology or IntegrationManagement liability insurance carrier partner through Lloyd's of London
• WescocoreTechnology or IntegrationManagement liability insurance carrier partner; access to WESCO in California and Washington state
• AIGcoreTechnology or IntegrationFinancial institution insurance carrier partner
• AxiscoreTechnology or IntegrationFinancial institution insurance carrier partner
• BeazleycoreTechnology or IntegrationFinancial institution insurance carrier partner
• BerkleyProcoreTechnology or IntegrationFinancial institution insurance carrier partner
• ChubbcoreTechnology or IntegrationFinancial institution insurance carrier partner
• MarkelcoreTechnology or IntegrationFinancial institution insurance carrier partner
• AdmiralcoreTechnology or IntegrationMiscellaneous professional liability carrier partner
• Berkley AssurancecoreTechnology or IntegrationMiscellaneous professional liability carrier partner
• ChubbcoreTechnology or IntegrationMiscellaneous professional liability carrier partner
• HiscoxcoreTechnology or IntegrationMiscellaneous professional liability carrier partner
• KinsalecoreTechnology or IntegrationMiscellaneous professional liability carrier partner
• RLIcoreTechnology or IntegrationMiscellaneous professional liability carrier partner
• Tokio Marine HCCcoreTechnology or IntegrationMiscellaneous professional liability carrier partner

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Amwins: Amwins is the largest U.S. specialty wholesaler with broad wholesale brokerage, MGA, and reinsurance capabilities. Comparable to Founders on wholesale distribution and specialty professional liability placement, though Amwins operates at significantly greater scale across multiple specialty verticals.
• RPS (Risk Placement Services): RPS is one of the largest U.S. wholesale insurance brokerages and MGAs, placing specialty and excess & surplus lines business through retail agents. Highly comparable to Founders as a national wholesale platform spanning professional, management, and cyber liability lines distributed exclusively through retail agents.
• Brown & Risk (Brown & Brown Wholesale): Brown & Brown operates wholesale brokerage units (Peachtree Special Risk) placing professional liability and management liability through retail agents. Highly relevant given several Founders executives previously held senior roles at Brown & Brown subsidiaries.
• Burns & Wilcox: Burns & Wilcox is a major wholesale insurance brokerage and MGA specializing in excess & surplus lines, professional liability, and specialty commercial coverages distributed through retail agents. Direct peer given shared wholesale-only distribution model and overlapping verticals in professional and management liability.
• CRC (Crump Life Insurance Services / CRC Wholesale): CRC Group is a large national wholesale brokerage and MGA distributing specialty commercial and life insurance through retail producers. Direct competitor in wholesale professional liability placement with overlapping verticals and similar carrier-relationship-driven economics.
• Novatae Risk Services: Novatae is a national wholesale brokerage and binding authority focused on excess & surplus and specialty lines, placing professional and management liability through retail agents. Comparable in wholesale-only model and vertical specialization in hard-to-place risks.
• PS Brokerage: PS Brokerage is a wholesale brokerage specializing in professional liability for insurance agents and brokers E&O, with a focused product set distributed exclusively to retail agents. Comparable to Founders' Miscellaneous Professional and Financial Institution verticals.

Broad incumbents

• Arrowhead Wholesale (Arrowhead General Insurance): Arrowhead operates a national wholesale brokerage and program business placing specialty commercial and professional lines through retail agents. Comparable wholesale specialty placement but operates as a broader diversified program manager rather than a pure professional liability specialist.

Emerging players

• Foundation Risk Partners Wholesale: Foundation Risk Partners operates a wholesale brokerage platform distributing specialty and professional liability coverage through retail agents. Comparable to Founders on wholesale-only distribution and specialty professional liability focus, with growing national footprint via acquisitions.
• World Insurance Associates Wholesale: World Insurance Associates operates a wholesale and specialty brokerage division placing professional liability and management liability through retail partners. Comparable wholesale distribution model with a broader retail-agency parent; an emerging consolidator in the specialty wholesale space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/founders-professional
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• Facebookfacebook.com/Founders-Professional-143344869029042

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Founders Professional