Acrisure

Name

Acrisure

Legal name

Acrisure, LLC

Website

https://acrisure.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Finance and Insurance (52), Offices of Real Estate Agents and Brokers (531210)

SIC

Insurance Agents, Brokers & Service (6411), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

akta.pro secondary industries

Reinsurance Claims, Accounting & Contract Administration (Broker Services) (FSAOAHAI), Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Embedded Insurance Distribution & Premium Financing (FSAGALAF), Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Insurance brokerage services
• Reinsurance solutions
• Commercial insurance programs
• Payroll processing services
• Managed cybersecurity services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage: Commission-based insurance brokerage revenue from placing insurance policies for commercial and consumer clients across all lines including property, casualty, health, and employee benefits
2. MGA/Underwriting: Managing General Agent operations through 12+ MGAs including Vave, Volante Global, and others, generating underwriting commissions and profit participations
3. Payroll & HR Services: Revenue from payroll processing, HR services, and human capital management following acquisition of Heartland Payroll Solutions
4. Reinsurance Brokerage: Reinsurance placement and advisory fees through Acrisure Re division serving insurers globally
5. Wholesale Brokerage: Wholesale insurance brokerage commissions through London Wholesale operations for specialty and complex risks
6. Cybersecurity Services: Managed cybersecurity services including SOC monitoring, endpoint detection, email security, and vulnerability management

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Acrisure fundamentally provides insurance brokerage services across commercial and personal lines, reinsurance brokerage, wholesale insurance placement, and MGA underwriting. It complements these insurance offerings with payroll and HR services, cybersecurity and managed IT services, mortgage origination, and real estate/title services. The firm distributes these offerings through a global network of offices, digital platforms, and partner channels serving clients in 24+ countries.

Product overview

Acrisure is a global fintech company offering a broad, multi-product insurance and financial services platform spanning both business and personal lines. Business solutions include small-to-midsize business insurance, large business solutions, employee benefits, cybersecurity (Acrisure Cyber Services), Auris Payroll & HR (formerly Heartland Payroll, acquired 2025), Managed IT, risk management services, reinsurance (Acrure Re), and London Wholesale insurance. Personal solutions include home, auto, flood, health, and life insurance, plus mortgage origination through Acrisure Mortgage. The company also operates specialty MGAs including Vave (tech-driven property MGA acquired 2026), Ascendri (high-value homeowners in California), and 2Vision (UK professional liability/Terrorism/D&O), plus digital platforms such as Acrisure Connect (London market access), Acrisure PRO (reinsurance optimization), and the Huntress joint cyber insurance program. Acrisure Underwriting's platform encompasses 12 U.S. MGAs, with international operations across 24 countries and 19,000+ team members. The company has grown from $38 million to nearly $5 billion in annual revenue over twelve years through aggressive M&A (approximately 1,000 acquisitions).

Differentiator

Problem solved

Functional benefit

Brands

• Auris Payroll Solutions: Payroll and human capital management solutions for small and mid-sized businesses
• Ascendri Insurance Services
• Vave
• Advantage Title
• Acrisure Connect
• Acrisure Re Capital and Captives
• 2Vision

Products and services

• Business Insurance (Small-to-Midsize)
• Large Business Solutions
• Employee Benefit Services
• Home Insurance
• Auto Insurance
• Flood Insurance
• Health Insurance
• Life Insurance
• Acrisure Re (Reinsurance Brokerage)
• London Wholesale Brokerage
• Auris Payroll Solutions
• Acrisure Cyber Services
• Cyber Insurance
• Huntress Cyber Insurance Program
• Acrisure Mortgage
• Acrisure Real Estate Services (Tempo Title)
• Risk Management Services
• Managed IT Services
• Acrisure Connect
• Acrisure PRO
• Vave Insurance MGA
• Ascendri Insurance Services
• 2Vision Group
• Efficient Insurance Solutions (EIS)
• Campio Insurance Agency

Named customers3 records

Segments4 records

Ideal customer profiles6 records

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, strategic and major.

• Monopoli SigortacoreStrategic or Co-development Partner · 12 June 2026Strategic partnership marking Acrisure's first entry into the Turkish insurance market. Monopoli Sigorta, one of Turkey's most established insurance intermediaries founded over 25 years ago, joins Acrisure's international platform while continuing to operate under its established brand and leadership team (Co-Founders Erol Esentürk and İzzet Bonofiyel).
• HuntresscoreStrategic or Co-development Partner · 18 May 2026Joint cyber insurance program offering cyber liability and Tech E&O coverage with no deductible, specifically designed for MSSPs and MSPs using Huntress EDR+ITDR tools. Program leverages Huntress's managed cybersecurity platform with 24/7 AI-centric SOC to provide coverage backed by demonstrated security outcomes.
• Verisk Specialty Business SolutionsstrategicTechnology or Integration · 23 January 2026Technology partnership for Acrisure Connect digital platform, enabling small and mid-sized businesses to access the London insurance market with advanced technology and data analytics.
• Lloyd's of LondonstrategicChannel Partner/ Reseller/ Distributor · 23 January 2026Lloyd's syndicates provide capacity for Acrisure Connect platform, supporting small and mid-sized business access to London Market through Flux Syndicate 1985.
• Efficient Insurance Solutions (EIS)majorStrategic or Co-development Partner · 12 January 2026Acquisition agreement for technology-enabled MGA focused on affinity distribution for consumer electronics and white goods. Transaction required Polish regulatory approval from Office of Competition and Consumer Protection.
• Somers Syndicate 3705strategicChannel Partner/ Reseller/ Distributor · 7 January 2026Lloyd's market syndicate providing underwriting capacity for Neptune Flood's private flood insurance platform in the US. Acrisure Re served as Lloyd's broker for the transaction.
• Canopius GroupcoreChannel Partner/ Reseller/ Distributor · 10 December 2025Canopius Group remains a capacity provider for Vave under a multi-year agreement following Acrisure's acquisition of Vave MGA. Canopius provides underwriting capacity for catastrophe-exposed E&S property risks.
• Global PaymentsmajorOthers · 1 October 2025Sold Heartland Payroll Solutions to Acrisure for $1.1 billion. Heartland Payroll served over 50,000 clients and was rebranded as Auris under new leadership from Vince Lombardo.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brown & Brown, Inc. Large publicly traded insurance brokerage growing through disciplined acquisitions across commercial, personal, and specialty lines. Closely comparable on the M&A-led growth strategy and segment breadth Acrisure pursues.
• Howden: Privately held global insurance group (backed by General Atlantic and others) with major retail, specialty, and reinsurance (TigerRisk) operations. Comparable to Acrisure as a private, PE-backed, M&A-driven insurance broker competing across the London and US wholesale markets.
• AssuredPartners: PE-backed (GTCR, Harvest Partners) US insurance brokerage focused on middle-market commercial and personal lines. Closely comparable private, PE-backed M&A-driven growth model and mid-market client profile.
• Ryan Specialty: Specialty insurance broker and MGA platform (NYSE: RYAN) founded by industry veterans with intense acquisition activity. Closely comparable to Acrisure Underwriting's 12-MGA platform and the specialty-focused growth approach.
• Lockton: World's largest privately held insurance broker (~$11B revenue) with strong specialty and reinsurance operations and a notable employer-ownership model. Comparable to Acrisure on private ownership, employee-led culture, and global specialty insurance expansion.
• Alliant Insurance Services: Private, employee-owned specialty insurance brokerage serving middle-market and complex-risk clients across commercial, employee benefits, and personal lines. Comparable to Acrisure on employee ownership, middle-market focus, and diversified service offering.
• Arthur J. Gallagher & Co. (AJG): Top-tier global insurance broker and risk management firm with strong M&A history and a risk management/claims operation. Closely comparable to Acrisure on brokerage scale, MGA-style acquisitions, and organic + inorganic growth model.
• Hub International: Privately held North American insurance broker owned by Hellman & Friedman, focused on middle-market commercial and personal lines with heavy acquisition activity. Highly comparable privately-held peer pursuing a similar M&A-roll-up playbook.

Broad incumbents

• Aon: Global professional services firm with leading insurance brokerage and reinsurance (Aon Reinsurance Solutions) franchises. Direct competitor to Acrisure's retail brokerage and Acrisure Re reinsurance intermediation, with similar data/analytics emphasis and global footprint.
• Marsh McLennan: World's largest insurance broker and risk manager (~$24B revenue) operating across Marsh (brokerage), Guy Carpenter (reinsurance), Mercer, and Oliver Wyman. Directly comparable to Acrisure's full-stack insurance and reinsurance brokerage, reinsurance intermediation, and HR/benefits businesses at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Acrisure
• LinkedInlinkedin.com/company/acrisure
• Instagraminstagram.com/acrisure/?hl=en
• Xx.com/AcrisureLLC

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries19 records

Funding overview

Funding rounds10 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A27 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acrisure