Label Power

What Label Power does

Label Power Pty Ltd is an Australian-owned label manufacturer and authorised printer reseller founded in 1996 and headquartered in Acacia Ridge, Brisbane, with additional offices in Melbourne (manufacturing and showroom) and Sydney (sales). Operating as part of the JMM Employment Group, the business serves customers across Australia and New Zealand in more than 14 verticals, including food and beverage, chemical, pharmaceutical, cosmetics, meat and poultry, wine and craft beverages, transport and logistics, manufacturing, retail and small-medium businesses.

The company produces custom full-colour labels in-house using digital inkjet printing (anchored by an Epson SurePress L-6034VW industrial press running UV inks) and flexographic printing capable of up to 10 colours, with ABG Digicon finishing for premium effects such as spot gloss, matte and opaque white. Alongside contract manufacturing, Label Power is an authorised reseller of barcode, colour, thermal, GHS and ticket printers, applicators, counters, dispensers, rewinders and slitters from TSC, Epson, Zebra, Primera, Honeywell, Evolis, OKI, Sato, Bixolon, Datamax O'Neil, Labelmate, Towa and Vicut. The 649-product catalogue spans blank labels, custom printed labels, printer supplies (thermal ribbons, printheads, inkjet and toner cartridges), labelling equipment, and design software (BarTender, NiceLabel, Codesoft, Easylabel, Teklynx Labelview). The 2024 acquisition of Action Labels & Nameplates added a Victorian convertor operation, and the 2025 launch of the Botlr bottle label applicator extended the offering into semi-automatic application hardware. HACCP certification supports food and pharmaceutical customers, and FPLMA membership underpins industry positioning.

Label Power generates revenue through per-unit e-commerce sales (prices range from under AUD 10 to AUD 79,260), quote-based custom and bulk orders, hardware resale, and recurring service and support subscriptions available in 1-, 3- and 5-year terms. Go-to-market combines a self-service online storefront and request-a-quote funnel with inside sales (Internal Account Manager, Customer Service Officers, dedicated printer expert), showroom pickup in Brisbane and Melbourne, and export dispatch to New Zealand from Brisbane. Marketing is anchored by SEO-driven blog content, an 81+ edition 'Labelling Secrets' newsletter, LinkedIn/Facebook/Instagram/YouTube presence, and earned media through Digital Labels & Packaging Awards (2025 Inkjet winner, 2026 Primary Packaging finalist) and National Print Awards (2026 Labels finalist).

Name

Label Power

Legal name

Label Power Pty Ltd

Website

https://labelpower.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Label Power Pty Ltd is an Australian label manufacturer and authorised printer reseller that produces custom digital and flexographic labels in-house and distributes labelling equipment, consumables, software and service plans to SMB and enterprise customers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Label Manufacturing and Printing

NAICS

Printing (32311), Converted Paper Product Manufacturing (3222)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

akta.pro secondary industries

Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE), Thermal & Label Printers (HDACAEAC), Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Custom label printing
• Label manufacturing
• Digital label printing
• Industrial label printers
• Barcode labeling solutions

Headquarters

HQ city

Acacia Ridge

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Label Printing: Design and printing of custom full-colour labels, stickers, and tags including beer labels, chemical labels, cosmetic labels, food labels, wine labels, and custom labels. Produced via digital and flexographic printing.
2. Blank Label and Tag Sales: Sale of blank labels (rolls, A4 sheets), tags, and pre-printed specialty labels for food, chemical, cosmetic, and hazardous goods.
3. Label Printer and Equipment Sales: Resale of label printers (barcode, colour label, GHS, thermal, direct thermal, ticket, plastic card printers) and labelling machines (applicators, counters, dispensers, finishers, slitters, rewinders/unwinders) from brands including TSC, Epson, Zebra, Evolis, Honeywell, Primera.
4. Printer Supplies and Consumables: Sale of thermal labels, thermal transfer ribbons, printheads, inkjet cartridges, toner cartridges, and printer accessories.
5. Advanced Labelling Software and Barcode Scanners: Supply of labelling software (BarTender, Teklynx Labelview, Codesoft, Easylabel, Nicelabel) and barcode scanners for streamlined labelling processes.
6. Service and Support Plans: Label Power Production Colour Printer Service & Support Plan and Service & Support Plan for Colour Label Printers, available in 1-year, 3-year, and 5-year terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Label Power designs and manufactures custom full-colour labels, stickers, and tags using in-house digital inkjet and flexographic (up to 10 colours) printing technology. The company also resells label printers, printer supplies, labelling equipment, and label design software from brands such as Epson, TSC, Zebra, Primera, and Honeywell, and provides associated service and support plans.

Product overview

Label Power is a label printing solutions provider offering a unified portfolio of custom printing services and complementary products. The core offering includes full-colour custom label printing via digital and flexographic (flexo) printing technology (up to 10 colours), supported by the Epson SurePress Digital Press for premium finishes. The product portfolio spans Labels & Tags (blank, pre-printed, custom), Label Printers (barcode, colour, thermal from brands including TSC, Epson, Zebra, Evolis, Honeywell, Primera, OKI), Printer Supplies (thermal labels, ribbons, cartridges), Labelling Equipment (applicators, counters, finishers), and Software (BarTender, barcode scanners). Primera and Epson ColorWorks sub-brands provide specialised colour label printers with bundled software. The 2024 acquisition of Action Labels & Nameplates expanded production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Labels & Tags Range of blank labels (direct thermal, thermal transfer, inkjet, fluorescent), pre-printed specialty labels (food, chemical, cosmetic, hazardous goods), custom printed full-colour labels, tags, and packaging tape for businesses across multiple regulated industries.
• Label Printers Resale of barcode, colour, GHS chemical, thermal, direct thermal, ticket, and plastic card label printers from brands including TSC, Epson, Zebra, Evolis, Honeywell, Primera, OKI, Sato, Bixolon, and Datamax O'Neil.
• Printer Supplies Thermal labels, thermal transfer ribbons, printheads, inkjet cartridges, toner cartridges, and printer accessories supporting all major printer brands in the Label Power portfolio.
• Labelling Equipment Labelling tools and equipment including applicators, counters, dispensers, finishers, slitters, rewinders/unwinders, and equipment accessories from brands including Primera, Labelmate, Towa, and Vicut.
• Custom Label Printing Service Custom full-colour label printing service using in-house digital printing and flexography (up to 10 colours) for beer, chemical, cosmetic, food, wine, and custom labels, with on-demand quote-based ordering.
• Printer Service and Support Plans Service and Support Plan for Colour Label Printers (from AUD 399) and Production Colour Printer Service & Support Plan (from AUD 999), available in 1-year, 3-year, and 5-year terms.
• Botlr Bottle Label Applicator Semi-automatic bottle label applicator providing consistent professional placement for round bottles, with optional laser alignment tool and Epson ColorWorks cable integration; sold to manufacturers in beverages, cosmetics, chemicals, and health and wellness.
• Label Design Software and Barcode Scanners Resale of labelling software including BarTender, Teklynx Labelview, Codesoft, Easylabel, and Nicelabel, along with barcode scanners for streamlined labelling processes.

Quantifiable outcome

• Short-run label printing eliminates high MOQs (minimum order quantities) required by external print houses, reducing waste and inventory costs
• +2 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TSC (Taiwan Semiconductor Company)coreTechnology or IntegrationLabel Power is an authorised reseller of TSC label printers and TSC printheads. TSC printers are part of Label Power's core product portfolio offered to Australian businesses.
• EpsoncoreTechnology or IntegrationLabel Power is an authorised reseller of Epson label printers (ColorWorks range, TM-C series), inkjet cartridges, and accessories. Epson technology is central to Label Power's digital printing capability, including the Epson SurePress L-6034VW digital press.
• Zebra TechnologiescoreTechnology or IntegrationLabel Power is an authorised reseller of Zebra label printers and Zebra equipment, offering Zebra's industrial and desktop thermal printers to Australian customers.
• PrimeracoreTechnology or IntegrationLabel Power is an authorised reseller of Primera label printers (LX series) and Primera inkjet cartridges, providing Primera's desktop and production label printing solutions to Australian businesses.
• HoneywellcoreTechnology or IntegrationLabel Power holds a Certified Performance Partnership with Honeywell, recognised as Australia's newest reseller of Honeywell label printing and barcode scanning solutions. Honeywell products are integrated into Label Power's product portfolio.
• Flexible Packaging and Label Manufacturers Association (FPLMA)coreStrategic or Co-development PartnerLabel Power is a proud member of the FPLMA, demonstrating its commitment to the advancement of the label manufacturing industry. FPLMA membership provides industry representation and networking.
• GS1 AustraliaminorStrategic or Co-development PartnerLabel Power supports customers in achieving GS1 barcode compliance and GS1 certification. GS1 is the sole Australian supplier of legitimate authentic barcodes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Barcodes Inc: Barcodes Inc is a US-based retailer of barcode label printers, labels, ribbons, and software from TSC, Zebra, Epson, and Honeywell. Directly comparable to Label Power's hardware reseller business and consumables catalogue.
• Sticker Mule: Sticker Mule is a US-based online custom label and sticker printer with a direct-to-consumer e-commerce model. Highly comparable to Label Power's custom label printing service and DTC motion, though it operates at much larger scale globally.
• Spot On Labels: Spot On Labels is an Australian label printing and labelling solutions provider serving similar SME and craft beverage customers. Closest direct domestic competitor to Label Power with comparable e-commerce and custom printing offerings.
• Online Labels: Online Labels is a US-based online retailer of blank and custom labels, label printers, and supplies. Comparable e-commerce-first business model with a broad SKU catalogue (labels, printers, software) mirroring Label Power's product mix.
• POS Supply Solutions: POS Supply Solutions is a US-based online retailer of thermal labels, receipt printers, and barcode equipment. Directly comparable one-stop-shop business model combining blank labels, printers, and supplies with e-commerce distribution.

Broad incumbents

• CCL Industries: CCL Industries is the world's largest label converter, serving consumer products, healthcare, and industrial markets. Overlaps with Label Power across custom label manufacturing and labelstock distribution at a much larger global scale.
• Smyth Companies: Smyth Companies is a US-based label converter and printer/equipment reseller serving similar food, beverage, and chemical customers. Comparable multi-vertical label manufacturing plus labelling equipment distribution.
• Avery Dennison: Avery Dennison is a global leader in label materials (pressure-sensitive labelstock) and RFID solutions. Comparable as a broad incumbent supplying the same label ecosystem Label Power serves, including labelstock, printers, and supplies.
• Multi-Color Corporation: Multi-Color Corporation (now part of Platinum Equity) is a global premium label converter serving wine, spirits, food, and consumer products. Comparable in custom label printing capability and food/beverage customer focus.

Emerging players

• Sticker Giant: Sticker Giant is a US-based online custom sticker and label printer focused on small business customers. Comparable in DTC e-commerce custom label production and SME customer orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/labelpower
• Facebookfacebook.com/labelpoweraustralia
• LinkedInau.linkedin.com/company/label-power-pty-ltd
• Instagraminstagram.com/labelpowerau
• Xx.com/labelpower

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Label Power