Grand Pacific Tours

What Grand Pacific Tours does

Grand Pacific Tours (GPT) is a privately held Australian tour operator founded in 1996 and headquartered at 716 Mt Alexander Road, Moonee Ponds, Victoria. The company specialises in all-inclusive coach holiday packages to New Zealand, selling primarily to Australian mature travellers (typically 50+) and solo travellers, with departures from 10 Australian cities including Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Hobart, Launceston, Canberra, and Cairns. GPT is ATIA-accredited as a New Zealand Coach Holiday Specialist and operates as a sales-led business through an Australian travel agent network supplemented by direct website and toll-free phone bookings.

GPT's core product is a three-tier coach touring portfolio. Ultimate Small Group Touring offers a maximum of 20 passengers on a 'Business Class on Wheels' luxury coach with 4-5 star accommodation, panoramic windows, onboard restroom, daily Wi-Fi, power outlets, and seat-side storage; itineraries range from 9 to 19 days. Signature Mid-Size Group Touring carries up to 32 passengers in premium economy comfort with full tour leader escort and 4 star accommodation. Special Interest Group Tours includes SOLO Travellers (with guaranteed single rooms) and Warbirds Over Wanaka aviation tours. Itineraries include prepaid attractions such as TranzAlpine scenic rail (Journey Beyond), overnight cruises on Doubtful Sound (Fiordland Navigator) or Milford Sound (Milford Mariner), and Hobbiton Movie Set visits. The company also sells optional activities (helicopter flights, jet boats, spa), pre/post-tour accommodation, branded merchandise (jackets, caps), and downloadable annual brochures for the 2025/26 and 2026/27 seasons, with 230+ guaranteed departures across both islands.

The business model generates revenue primarily through per-person tour package pricing ranging from $6,529 (10-day Signature) to $12,109+ (19-day Ultimate) on a twin-share basis, with single-room options. Pricing is quoted in Australian Dollars for Australian departures and is all-inclusive of flights, transfers, accommodation, most meals, sightseeing, and attractions. Ancillary revenue comes from optional activity upsells booked with crew on tour, branded merchandise sold at time of booking, and pre/post-tour accommodation extensions. The go-to-market is distribution-led via Australian travel agents, with digital channels (website, email newsletter, Facebook, Instagram), printed brochures, travel shows, and a Tourism New Zealand referral partnership used for top-of-funnel demand generation. Repeat traveller loyalty incentives ('Deal of the Day + MORE') support retention, and the company sustains 9.37-9.39/10 traveller satisfaction ratings across recent seasons.

Name

Grand Pacific Tours

Legal name

Grand Pacific Tours

Website

https://grandpacifictours.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Grand Pacific Tours is a privately held Australian tour operator founded in 1996 specialising in all-inclusive New Zealand coach holiday packages for Australian travellers, offering 230+ guaranteed departures across Ultimate Small Group Touring, Signature Mid-Size Group Touring, and Special Interest Tours.

Ownership category

akta.pro rank

Product category

Tour Operator Services (Coach Tour Holidays)

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487), Charter Bus Industry (485510)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Luxury Multi-Day Tour Operators (THAKADAE)

Keywords

• Coach tour holidays
• New zealand tourism
• Guided group tours
• All-inclusive travel
• Escorted coach tours

Headquarters

HQ city

Moonee Ponds

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Coach Tour Packages: All-inclusive tour packages featuring coach travel, accommodation (4-5 star), most meals, sightseeing, and prepaid attractions. Pricing varies by touring style (Ultimate vs Signature) and tour duration (9-19 days). Revenue is generated per person with twin share and single room options.
2. Optional Activities: Additional paid experiences offered during free time on tour including helicopter flights, jet boat rides, spa treatments, scenic flights, and cultural experiences. Activities are booked with crew while on tour.
3. Pre and Post Tour Accommodation: Hotel accommodation offered before or after tours, charged per night, room only, subject to availability.
4. Merchandise: Branded merchandise including Tour Jackets (NZD $105) and Tour Caps (NZD $40) sold through travel agents at time of booking.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Grand Pacific Tours is a privately held Australian tour operator that sells all-inclusive coach touring holidays in New Zealand targeting Australian travellers. The company offers two main coach touring styles — Ultimate Small Group Touring (20-seat luxury "Business Class on Wheels" coaches with 4-5 star accommodation) and Signature Mid-Size Group Touring (32-seat Premium Economy coaches with 4-star accommodation) — plus Special Interest Group Tours. Packages range from 9 to 19 days and bundle coach transport, accommodation, most meals, sightseeing, prepaid attractions (such as TranzAlpine rail journeys, Milford/Doubtful Sound overnight cruises, and Hobbiton), professional crew (Coach Captain and Tour Leader), and airport transfers into single per-person tour prices.

Product overview

Grand Pacific Tours is a New Zealand coach holiday specialist offering three core touring products: Ultimate Small Group Touring (20-seat 'Business Class on Wheels' coaches with 4-5 star accommodation), Signature Mid-Size Group Touring (32-seat Premium Economy coaches with 4 star accommodation and tour leader), and Special Interest Group Tours (including Warbirds Over Wanaka and SOLO Travellers). The company provides a comprehensive portfolio of guided coach tours ranging from 9 to 19 days across New Zealand's North and South Islands, with supporting services including pre/post-tour accommodation, optional activities, branded merchandise (tour jackets and caps), and downloadable brochures. Tours feature included attractions such as TranzAlpine rail journeys, overnight fiord cruises (Milford and Doubtful Sound), and visits to iconic destinations including Queenstown, Rotorua, Bay of Islands, and Mount Cook.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultimate Small Group Touring

Quantifiable outcome

• GPT Overall Tour Experience rating of 9.39/10 (2023/24)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Journey BeyondminorStrategic or Co-development PartnerJourney Beyond logo appears on Grand Pacific Tours website footer, indicating a partnership relationship. Journey Beyond operates scenic rail experiences (TranzAlpine) that are included in GPT tour itineraries.
• Hobbiton Movie SetcoreStrategic or Co-development PartnerHobbiton Movie Set awarded GPT Best Attraction. Included as prepaid attraction in North Island itineraries. Provides exclusive access to the 12-acre film set with guided tours, Hobbit Hole interiors, and Green Dragon Inn refreshments.
• The Hermitage Hotel Mt CookcoreStrategic or Co-development PartnerAwarded GPT Best Hotel for Ultimate Small Group Touring category. Serves as primary accommodation near Aoraki/Mount Cook on various South Island itineraries.
• Distinction Christchurch HotelcoreStrategic or Co-development PartnerAwarded GPT Best Hotel for Signature Mid-Size Group Touring category. Primary Christchurch accommodation for Signature tour itineraries.
• Te Anau Glowworm CavesminorStrategic or Co-development PartnerAwarded GPT Best Optional Activity (Best All-Round Performance). Offers guided cave experiences with boat rides through glowworm grottoes included on South Island itineraries.
• Fiordland NavigatorcoreStrategic or Co-development PartnerOperates Doubtful Sound overnight cruise experiences exclusive to Ultimate Small Group Touring itineraries. Features dining saloon, licensed bar, observation lounge, kayaks, and tender boats.
• Milford MarinercoreStrategic or Co-development PartnerOperates Milford Sound overnight cruise experiences included on Signature Mid-Size Group Touring itineraries. Purpose-built vessel featuring restaurant, observation deck, kayaks, and naturalist guides.
• ATIA (Australian Travel Industry Association)minorStrategic or Co-development PartnerIndustry membership association for Australian travel agents. GPT displays ATIA logo indicating membership and accreditation as New Zealand Coach Holiday Specialist.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Kirra Tours: Australian specialist tour operator focused on New Zealand coach tours with a similar mature-traveller target market and travel-agent distribution model. Directly comparable in product, pricing tier, and customer persona.
• AAT Kings: Australian-owned guided-holiday operator offering fully escorted coach tours in New Zealand alongside Australia and other destinations. Closest direct competitor to GPT in terms of customer base (Australian travellers), distribution (travel agents), and escorted coach touring product.
• Bunnik Tours: Australian small-group tour operator offering fully escorted New Zealand itineraries for Australian travellers. Comparable in small-group coach touring format, customer segment, and all-inclusive pricing structure.
• Evergreen Tours: Australian-based tour operator offering small-group and mid-size escorted coach tours to New Zealand. Comparable in coach touring product, Australian source market, and all-inclusive package structure.
• Back-Roads Touring: Small-group coach touring specialist offering premium New Zealand itineraries to Australian and other English-speaking markets. Comparable in small-group format and premium all-inclusive positioning.

Emerging players

• Inspiring Vacations: Australian online-first tour operator offering competitive New Zealand coach and small-group tours. Represents a digitally-native emerging competitor targeting similar Australian outbound travellers with a more direct-distribution model.

Broad incumbents

• Trafalgar Tours: Global guided-holiday operator with a New Zealand coach tour programme serving Australian, North American and other markets. Overlaps in escorted coach touring but is significantly larger and broader in geographic reach.
• APT Touring: Large Australian touring company with broad product portfolio including New Zealand coach tours, river cruises and rail journeys. Overlaps with GPT in NZ escorted touring but operates at greater scale and breadth.
• Insight Vacations: Premium global guided-holiday operator with luxury New Zealand coach tours. Comparable in premium tier positioning and escorted coach format, but with international brand reach and broader portfolio.

Others

• Journey Beyond: Strategic partner of Grand Pacific Tours operating the TranzAlpine scenic rail journey that is bundled into GPT itineraries. Relevant as a key supplier and content enabler in the New Zealand touring value chain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/gptnz
• Facebookfacebook.com/GrandPacificTours
• LinkedInlinkedin.com/company/grand-pacific-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Pacific Tours