Irada

What Irada does

Irada is a Melbourne-based financial services consulting firm that delivers AI, data, and digital lending solutions to banks and non-bank lenders operating in Australia. Founded by Sanjiv Singh in 2017, the company operates with a small team of 1–10 employees and positions itself as a long-term partner spanning strategy, design, deployment, and ongoing support. Its target customers are financial services firms dealing with legacy IT estates, tightening regulatory obligations (IFRS 9, RG 271/274/275/38, design and distribution obligations, hawking prohibition), disconnected data, and the need for AI-driven customer engagement and credit decisioning.

The product portfolio comprises seven core offerings built primarily on Salesforce Financial Services Cloud and the Microsoft data and AI stack (Microsoft Fabric, Azure OpenAI Service, Synapse, Power BI, Microsoft Purview, Copilot). Offerings include Irada AI (strategy, readiness assessment, data platform build, managed services), Strategic Technology Planning, Mortgage Broker Partnership, Digital Mortgage Lending, IFRS 9 ECL Impairment Modelling, Credit Scorecard Build, and Customer Lifecycle Analytics. The technical architecture centres on a lakehouse-style AI Estate combining a data lake and relational data warehouse with delta lake features, pre-built AI accelerators, and bespoke Copilot implementations; proprietary capabilities include the Irada AITM (AI Transformation Management) framework and domain-specific models for churn prediction, next-best-action, credit scorecard, and IFRS 9 impairment modelling.

Revenue is generated through three streams: professional services and consulting engagements, AI solutions and managed services (24/7 monitoring, alerting, support), and AI Estate build plus ongoing optimisation services with subscription-style elements. Go-to-market is sales-led and direct, targeting enterprise financial services clients via phone, email, and content marketing (blog/insights). Pricing is not publicly disclosed; engagements are quoted on a custom basis. The company is privately held, founder-controlled, with no disclosed funding rounds, parent company, or external institutional investors.

Name

Irada

Legal name

Irada Pty Ltd

Website

https://irada.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Irada is an Australian financial services consulting firm that builds AI, data, and digital lending solutions for banks and non-bank lenders using Microsoft Fabric, Azure OpenAI, and Salesforce Financial Services Cloud.

Ownership category

akta.pro rank

Product category

Financial Services AI Consulting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Finance Services (6199)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• AI consulting services
• Financial services transformation
• Digital mortgage lending
• Credit risk modeling
• Mortgage broker platforms

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services & Consulting: Irada delivers consulting and project delivery services for financial services firms, partnering from assessment through to deployment and optimisation. The engagement model involves assessing business needs, recommending technology solutions, planning projects, deploying technology, and providing ongoing optimisation.
2. AI Solutions & Managed Services: Irada builds and deploys AI models and solutions, including 24/7 monitoring, alerting, backups, billing management, support ticket management, and escalation procedures under managed service agreements.
3. AI Estate Build & Optimisation: Irada architects, designs, procures, builds, and hands over complete AI tech stacks and data platforms, with ongoing optimisation services reviewing performance and consumption patterns for cost opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Irada is a financial services consulting firm that delivers data-driven and intelligent digital solutions built on AI, advanced analytics, and Salesforce Financial Services Cloud for banks and non-bank lenders in Australia. The company offers seven core solutions spanning AI transformation strategy (Irada AI), strategic technology planning, mortgage broker partnership management, digital mortgage lending, IFRS 9 ECL impairment modelling, credit scorecard development, and customer lifecycle analytics, delivered through consulting, custom development, pre-built accelerators, and ongoing managed services.

Product overview

Irada offers a portfolio of intelligent digital solutions for financial services firms, comprising seven core products delivered through a combination of pre-built accelerators and custom development. The product suite is built on a foundation of AI-powered data analytics, with solutions spanning AI transformation strategy (Irada AI), technology planning (Strategic Technology Planning), and domain-specific financial services applications. The financial services vertical includes Digital Mortgage Lending and Mortgage Broker Partnership (both built on Salesforce Financial Services Cloud), IFRS 9 ECL Impairment Modelling, Credit Scorecard Build, and Customer Lifecycle Analytics. Irada AI serves as the overarching AI platform offering strategy, readiness assessment, data platform building, and managed services, leveraging Microsoft Fabric, Snowflake, and Microsoft Azure OpenAI Service. The products combine industry experience with pre-built accelerators, sophisticated analytical tools, and tested processes to deliver rapid results.

Differentiator

Problem solved

Functional benefit

Products and services

• Irada AI An AI transformation offering for organisations that combines AI strategy development, readiness assessment using the AITM framework, vision and strategy planning, data and AI platform building, AI solutions development (Copilot dashboards, AI models, bespoke Copilots), and managed services for ongoing AI estate optimisation.
• Strategic Technology Planning Technology investment planning and roadmap development service that helps organisations maintain strategic relevance, ease budgetary pressure, reduce regret spend, and anticipate emerging opportunities and risks; includes a strategic technology roadmap, business technology blueprint, and systems health assessment.
• Mortgage Broker Partnership Salesforce Financial Services Cloud-based solution for managing the full broker lifecycle from awareness to nurtured partnerships, providing omni-channel interactions, onboarding management, business development manager productivity tools, broker self-service partner hub, and intelligent automation for mortgage brokers.
• Digital Mortgage Lending Salesforce Financial Services Cloud-powered digital lending solution enabling borrowers to apply, track, and manage loans in one destination; includes customer visibility, business insights, unified systems, accelerated originations, managed onboarding, regulatory compliance controls (RG 271, RG 274, RG 275, RG 38), intelligent automation, and omni-channel interactions.
• IFRS 9 ECL Impairment Modelling IFRS 9 compliant expected credit loss (ECL) impairment modelling solution for financial reserving and disclosure reporting, providing transparent, sound, and insightful models with embedded governance, automated processes, and expert co-sourced delivery aligned with business strategy.
• Credit Scorecard Build Credit scorecard development service for lenders to speed up credit approval, manage credit quality, and reduce bad debt exposure; supports application scoring, repeat loans scoring, and behavioural scoring with increased capacity and cadence for review, recalibration, and rebuild cycles.
• Customer Lifecycle Analytics Customer engagement and analytics solution combining software, unified customer data, and advanced analytics to increase retention, improve service, and increase lifetime value; includes Next Best Action recommendations, customer segmentation, and customer churn prediction capabilities.

Quantifiable outcome

• Shortened time to approve consumer loan applications
• +5 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability11 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• Deakin University's Applied AI Institute (A2I2)coreStrategic or Co-development Partner · 17 July 2024Irada announced a strategic partnership with Deakin University's Applied AI Institute (A2I2) to bring world-class AI solutions for business operations to growth-minded organisations in Australia. The partnership integrates A2I2's elite AI research expertise with Irada's comprehensive suite of AI solutions and services for strategic planning, implementation, and ongoing optimisation. Professor Rajesh Vasa, Head of Translation Research at A2I2, noted that the partnership extends the reach of AI research into real-world applications that deliver tangible benefits. Irada's Managing Director Sanjiv Singh stated that the collaboration provides unique value by integrating deep AI research insights with robust AI engineering and project execution.
• SalesforcecoreTechnology or IntegrationIrada takes advantage of the innovation inherent in the Salesforce Financial Services Cloud for its broker partnership and mortgage lending solutions. Salesforce Financial Services Cloud serves as the foundational platform for these solutions, providing industry-leading CRM capabilities tailored for financial services.
• MicrosoftcoreTechnology or IntegrationIrada leverages Microsoft Fabric, Azure OpenAI, Synapse, Power BI, and Microsoft Purview as core technology platforms for building data estates, AI platforms, data ingestion, governance, analytics, and reporting. Irada implements Copilot solutions and builds data and AI environments on Microsoft Fabric.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Slalom: Boutique, sales-led technology consultancy with deep Microsoft and Salesforce ecosystem partnerships and a strong financial-services practice. Comparable to Irada in delivery model, partner alignment, and FS specialisation, though at larger scale.
• Tiger Analytics: AI and advanced analytics consulting firm building data platforms, ML models, and decisioning solutions for banks, lenders, and insurers. Directly comparable to Irada on AI/ML engineering, credit and customer analytics, and FS vertical focus.
• Thoughtworks: Global technology consultancy focused on custom software, data platforms, and AI engineering for enterprise clients including financial services. Comparable to Irada on AI/data engineering services and platform-centric delivery, though with global scale.
• Quantium: Australia-headquartered advanced analytics and AI consulting firm serving financial services and other verticals. Most directly comparable to Irada on geography, data-and-AI focus, and FS vertical specialisation.

Broad incumbents

• Accenture: Global professional services leader with a large financial-services practice covering data, AI, and cloud transformation on Microsoft and Salesforce. Competes with Irada for FS AI/data mandates but at vastly greater scale and breadth.
• Deloitte Consulting: Big-4 consultancy with extensive Australian financial-services AI, risk, and regulatory offerings including IFRS 9 and credit risk modelling. Overlaps with Irada's FS advisory and AI delivery, particularly with Australian bank clients.
• Capgemini: Global consulting and digital transformation firm with dedicated financial-services AI/data offerings. Overlaps with Irada on data platform builds, AI engineering, and FS transformation, with substantially larger bench and global reach.
• Cognizant: Large IT services and consulting firm with deep banking and lending practice and significant Microsoft/Salesforce capabilities. Competes with Irada on AI-led FS transformation projects at much larger delivery scale.

Others

• Databricks: Unified data and AI platform provider with strong financial-services adoption. While a partner in Irada's reference architecture, it also enables competitor consultancies and could disintermediate Irada by offering more out-of-the-box FS AI solutions.
• FICO: Global analytics software company focused on credit scoring, fraud, and decisioning, widely used by banks and lenders. Adjacent to Irada's credit scorecard and IFRS 9 offerings, sometimes competing via platform products and sometimes complementing via FICO-tuned implementations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irada