What Kaiku does

Kaiku Helsinki Oy is a Finnish communications agency headquartered in Helsinki, with a second office in Tampere, that provides strategic communication consulting, organizational and corporate communications, media training, AI training, content production, and communication research and measurement services to B2B and institutional clients across Finland. The agency's service portfolio spans organization and corporate communications, food and health communications, strategic planning and consulting, coaching and training (including media training and AI prompt engineering training), communication services, societal influence and sustainability communications, and research and impact measurement delivered through its sister company Vastakaiku. Kaiku's client base includes a mix of large enterprises (McDonald's, Stockmann, Eaton, Warner Bros. Discovery, Citycon, Esperi), public sector and government-adjacent organizations (HUS Diagnostiikkakeskus, KT, Väylävirasto, HSL, Rahoitusvakausvirasto, Business Finland), and industry associations (Rakli, Kopiosto, Suomen Varustamot), with several relationships spanning more than a decade.

The company was formed through the May 2021 merger of Kaiku Helsinki and Cocomms, followed by the September 2024 acquisition of Selander & Co's business operations, which established Kaiku Tampere Oy under CEO Annikka Koivu. Kaiku's underlying technology consists of AI-augmented content production workflows built around a proprietary prompt engineering methodology called 'Kehotemuotoilu' (prompt shaping), applied to third-party generative AI tools such as ChatGPT, Midjourney, and Bing. The agency monetizes this through a dedicated tekoälyvalmennus (AI training) service line and a free Kehotemuotoiluopas guide.

Kaiku operates a sales-led, professional services business model: revenue is generated through quote-based project engagements and retainers with corporate and institutional clients, acquired via direct B2B sales ([email protected]), website inbound, content marketing (blog, Kaikuluotain newsletter, Hyppytunti webinars), thought leadership assets (annual Yrityspäättäjien viestintäbarometri), and referrals. FY2025 group revenue was 4.4 million EUR with approximately 40 communication professionals, and the company is privately held by its partner-shareholders with no external venture or private equity ownership.

Name

Kaiku

Legal name

Kaiku Helsinki Oy

Website

https://kaiku.fi

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Kaiku Helsinki Oy is a Finnish communications agency offering strategic consulting, corporate and crisis communications, media and AI training, content production, and research services to enterprise, public sector, and NGO clients across Finland, with offices in Helsinki and Tampere and ~40 professionals.

Ownership category

akta.pro rank

Product category

Communications Consulting Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Corporate communications consulting
• Media training and coaching
• Crisis communication services
• Communications research and measurement
• AI prompt engineering training

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communication and consulting services: Kaiku generates revenue through professional communication services including strategic consulting, organizational communication, crisis communication, media training, content production, and social media management for B2B and institutional clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kaiku is a Finnish B2B communications agency that sells strategic communication consulting, training, coaching, research, content production, and campaign services to corporate and institutional clients. Its core deliverables include organizational and corporate communications, strategic communication consulting, media and communication training (including AI prompt-engineering coaching under its "kehotemuotoilu" methodology), communications research and impact measurement, and crisis, change, and sustainability communication support. The agency is headquartered in Helsinki with a Tampere office and operates a sister research firm (Vastakaiku).

Product overview

Kaiku is a Finnish communications agency formed from the merger of Kaiku Helsinki and Cocomms in 2021, operating as Kaiku Group internationally. The company offers a comprehensive suite of communications services including strategic consulting, corporate communications, media training, AI training (tekoälyvalmennus), research and measurement, and societal influence services. The portfolio is organized around core service areas (organization communications, food/health communications, strategic consulting), training programs (coaching, media training, AI training), research capabilities (communications measurement, the annual Viestintäbarometri), and specialized offerings like Kehotemuotoilu (AI prompt engineering). Sister company Vastakaiu provides strategic research services. The company serves clients across Finland with approximately 40 communication professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational and Corporate Communications Strategic communications services for organizations and corporations, covering internal communications, employer branding and corporate messaging.
• Food and Health Communications Specialized communications services for organizations in the food, health and wellness industries, with regulatory and sector-specific expertise.
• Strategic Planning and Consulting Strategic consulting that helps organizations develop communication strategies aligned with their business objectives.
• Coaching and Training Communication skills training programs covering media training, presentation, social media, crisis communication, change communication, leadership communication and professional writing.
• Communications Research and Impact Measurement Research services to measure communication effectiveness, brand perception, and audience insights that inform strategy development, delivered through Vastakaiku.
• Communication Services Media relations, social media management, campaigns, and content production services for organizations.
• Societal Influence and Responsibility Public affairs, lobbying support, and sustainability communication services that help organizations navigate societal discourse and build responsible brands.
• AI Training (Tekoälyvalmennus) AI coaching and training that teaches communicators and marketers practical use of generative AI tools such as ChatGPT and Midjourney for content production and communication work.
• Media Training (Mediavalmennus) Practical media training that prepares spokespersons for press interviews, including camera practice, message development, and crisis communication skills.
• Coaching Executive and leadership coaching at individual, team, and organizational levels, including certified coaching for professional development.
• Vastakaiku Research Agency Strategic research agency operating as a sister company of Kaiku, providing audience research, brand and communication measurement services.

Quantifiable outcome

• Eaton's Share of Voice grew 31% in 2022 and 22% in 2023 following Kaiku's media relations support.
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Selander & Co (acquisition)coreStrategic or Co-development Partner · 1 September 2024Kaiku acquired the business operations of Selander & Co, a long-standing communication agency in Tampere, Finland. The acquisition established Kaiku Tampere Oy and expanded the agency's presence to Finland's second-largest economic area. Annikka Koivu, previously of Selander & Co, became CEO of Kaiku Tampere.
• Kaiku Helsinki and Cocomms mergercoreStrategic or Co-development Partner · 1 May 2021Kaiku Helsinki and Cocomms merged in May 2021 to form a combined entity under the Kaiku name and brand. The merger brought together 50 employees and approximately 5.8–6 million EUR in combined revenue. The unified Kaiku adopted a common brand and philosophy, positioning itself as Finland's leading communication agency with a broad service palette.
• Vastakaiku (research subsidiary)coreStrategic or Co-development PartnerVastakaiku is Kaiku's sister company and strategic research arm, specializing in communication research and measurement. Led by Katariina Tenhunen, Vastakaiku provides Kaiku with research capabilities including the annual Yrityspäättäjien viestintäbarometri and other communication effectiveness studies.
• Marketing FinlandminorGTM or Marketing PartnerKaiku collaborated with Marketing Finland on an AI content production webinar featuring jurist Arttu Ahava, discussing legal perspectives on AI-generated content in marketing and communication.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Edelman: World's largest privately held PR firm with Nordic operations serving multinational clients on communications strategy, brand, and trust. Comparable to Kaiku on B2B corporate communications but offers global scale, proprietary research (Edelman Trust Barometer), and broader service portfolio.
• Burson: Global communications firm formed from the merger of BCW and Burson-Marsteller, with significant Nordic presence. Comparable to Kaiku on corporate, crisis, and public-affairs communications for enterprise clients, but at much larger scale with global integration.
• Hill+Knowlton Strategies: Global public relations firm with a Helsinki office serving Finnish corporate clients. Comparable to Kaiku on B2B communications and crisis work but operates at significantly larger scale and offers integrated global network capabilities.

Others

• Cision: Global leader in media intelligence, communications workflow, and PR measurement software. Not a direct competitor to Kaiku but is an enabling technology and data provider whose media-monitoring and analytics tools are commonly used by PR agencies and in-house comms teams.
• Meltwater: Global media intelligence and social listening platform serving PR and communications professionals. Adjacent to Kaiku as a tooling provider whose Share of Voice and earned-media analytics underpin communications measurement work delivered by agencies like Kaiku.
• Kantar: Global research and insights consultancy with strong brand and communications measurement capabilities. Comparable to Vastakaiku (Kaiku's research sister company) on communications effectiveness research, audience insights, and brand tracking for enterprise clients.

Direct peers

• Kreab: Nordic-origin global public affairs and communications consultancy with strong presence in the Nordics. Comparable to Kaiku on corporate communications, public affairs, and societal influence services for Finnish and Nordic clients, with broader geographic reach.
• Tekir: Finnish communications consultancy offering strategic communications, content, training, and change-management services to corporate and public-sector clients. Closely overlaps Kaiku on training palette, consulting services, and target customers in Finland.
• Ellun Kanat: Finnish change and leadership communications consultancy specializing in transformation, leadership communication, and organizational change. Comparable to Kaiku on the change-communications and coaching side of the portfolio, with similar B2B/enterprise client base in Finland.
• Miltton: One of Finland's largest independent communications and influence agencies, serving corporate and public-sector clients with strategy, media relations, and change communications. Directly comparable to Kaiku on service mix, Finnish B2B/institutional focus, and scale tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/viestintatoimistokaiku
• LinkedInlinkedin.com/company/viestintatoimisto-kaiku/mycompany
• Instagraminstagram.com/kaiku_fi
• Xx.com/kaiku_fi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaiku