Winzergenossenschaft Herxheim Am Berg

What Winzergenossenschaft Herxheim Am Berg does

Winzergenossenschaft Herxheim am Berg eG is a German wine cooperative (eingetragene Genossenschaft) founded in 1937 and located at the highest point of the German Wine Route (Weinstraße) in Herxheim am Berg, Rhineland-Palatinate. The cooperative is owned and controlled by its member wine growers, who supply grapes for production. The company organizes its portfolio into four quality tiers tied to terroir and elevation: Anhöhe (entry-level, origin-expressive wines), Hang (mid-tier, hillside balance), Plateau (premium, food companions), and Gipfel (flagship top-tier wines). Additional segments include Sekt & Secco, non-alcoholic and alcohol-reduced wines, and collaborative brands (FERNWEH via UWoG, AlexWeinlounge). The Vinothek at the winery serves as a retail showroom and tasting venue, promoting the 'Indoor Vineyard at 212 meters above sea level' experience.

The cooperative distributes through three channels: an on-site Vinothek (retail), a dedicated e-commerce shop (shop.wg-herxheim.com) with free shipping in Germany for 12+ bottle orders, and a trade/wholesale tier with volume discounts (3% at 60+ bottles, 5% at 120+ bottles). Wine prices range from €5.10 to €14.90 per bottle, with curated multi-bottle packages (€34-€67) and Bag-in-Box formats. Marketing is conducted via Facebook, Instagram, YouTube, email newsletters (CleverReach), and an AI-powered sommelier chatbot (Vinolin, provided by Vinolin UG) deployed on the website for interactive wine recommendations. The cooperative is a member of the VPW (Verband Pfälzischer Winzer), Wine in Moderation, and the Zum Wohl. Die Pfalz. regional marketing initiative, and maintains a strategic alliance with three other German wine cooperatives under United Winemakers of Germany (UWoG) for the FERNWEH brand.

Name

Winzergenossenschaft Herxheim Am Berg

Legal name

Winzergenossenschaft Herxheim am Berg eG

Website

https://wg-herxheim.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Winzergenossenschaft Herxheim am Berg is a German wine cooperative (eG) founded in 1937, producing Pfalz wines across four quality tiers (Anhöhe, Hang, Plateau, Gipfel) for individual consumers, trade customers, and wine tourists via its on-site Vinothek, e-commerce shop, and wholesale distribution.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine production
• Wine cooperative
• Wine retail
• Wine tourism
• Sparkling wine

Headquarters

HQ city

Herxheim Am Berg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales: Primary revenue stream from producing and selling wines across multiple quality tiers. The cooperative sells wines directly to consumers through their Vinothek and online shop, as well as to trade customers. Product segments include Anhöhe (entry), Hang (mid), Plateau (premium), and Gipfel (top tier) wines.
2. Wine Tastings and Events: Revenue from organizing wine tastings, events, and experiences at the Vinothek. They offer individualized tasting packages and group bookings, with nearby accommodation recommendations (VINOTEL WEINSTRASSE) suggesting an event-focused tourism angle.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Winzergenossenschaft Herxheim am Berg is a member-owned wine cooperative that produces, bottles, and sells Pfalz-region wines organized into four quality tiers (Anhöhe entry-level, Hang mid-tier, Plateau premium, and Gipfel flagship), plus sparkling wines (Sekt & Secco), non-alcoholic and alcohol-reduced wines, and collaborative brand wines (FERNWEH, AlexWeinlounge). The cooperative also operates a panoramic on-site Vinothek (wine shop and tasting room) at the highest point of the German Wine Route and offers curated wine packages, wine tastings, and events for visitors and trade customers.

Product overview

Winzergenossenschaft Herxheim am Berg is a wine cooperative in the Pfalz region of Germany. The company operates four distinct wine segments organized by quality tier and terroir: Anhöhe (entry-level), Hang (mid-tier with balance and structure), Plateau (premium food companions), and Gipfel (flagship top-tier wines). Additional segments include Sekt & Secco, alcohol-free products, and collaborative brands. Wine packages offer curated multi-bottle selections. The winery also provides on-site wine tasting experiences at its Vinothek and organizes wine events. The online shop enables direct sales of all wine products.

Differentiator

Problem solved

Functional benefit

Brands

• GIPFEL (Summit): Premium wine segment representing the highest quality wines from the region's top vineyard sites.
• PLATEAU
• HANG (Slope)
• ANHÖHE (Upland)
• FERNWEH (Wanderlust)
• AlexWeinlounge

Products and services

• Weine von der Anhöhe (Entry-Level Wine Segment) Entry-level tier of Pfalz wines expressing origin and varietal character; targets value-conscious consumers and everyday wine drinkers, including varietals such as Silvaner, Riesling, Müller-Thurgau, Dornfelder, and Glühwein in 1L format priced €5.10–€5.70.
• Weine vom Hang (Mid-Tier Wine Segment) Mid-tier wines from hillside vineyards with harmonious balance and structure; targets everyday premium consumers, including Grauburgunder, Weißburgunder, Spätburgunder Rosé, Acolon, Auxerrois, and Blanc de Blanc priced €6.00–€7.50 per 0.75L bottle.
• Weine vom Plateau (Premium Wine Segment) Premium food-companion wines from plateau vineyards, showcasing varietal potential with fruit volume and complexity; targets premium consumers and food pairing, including Chardonnay, Sauvignon Blanc Fumé, Weißburgunder, Grauburgunder, Riesling, Frühburgunder, Spätburgunder, Merlot, and Cuvée wines at €8.40–€8.50 per 0.75L bottle.
• Spitzenweine vom Gipfel (Flagship Wine Segment) Flagship top-tier wines representing the essence of the cooperative's philosophy, with complex, dense character and power; targets collectors and connoisseurs, including Chardonnay GIPFEL, Riesling GIPFEL, Spätburgunder GIPFEL, and Palatrium GIPFEL Cuvée at €14.90 per 0.75L bottle.
• Sekt & Secco (Sparkling Wines) Sparkling wine (Sekt) and semi-sparkling (Secco) products produced by the cooperative for celebratory and casual consumption occasions.
• Alkoholfrei / Alkoholreduziert (Non-Alcoholic and Alcohol-Reduced Wines) Non-alcoholic and alcohol-reduced wine products for consumers seeking lower- or no-alcohol alternatives while retaining wine character.
• FERNWEH (Cooperative Brand) Joint product line of the United Winemakers of Germany (UWoG) alliance of four winemaking cooperatives; includes Riesling, Rosé, and Pinot Noir wines distributed through partner winemaker associations, targeting consumers interested in cross-regional German cooperative wines.
• WeinLounge / AlexWeinlounge (Collaboration Wines) Collaborative wine brand with Alex Weinlounge, including LIQUID AURUM, GLUTROSA Rosé, RUBINROT Rotwein, and JUBILUS Weissweincuvée, targeting lifestyle-oriented wine consumers and event audiences.
• Weinpakete (Curated Wine Packages) Pre-curated multi-bottle wine packages presenting the cooperative's portfolio diversity, including Sommerliebe (6 bottles, €34.00), Rosé-Lieblinge (6 bottles, €42.00), Schwarz Rot Gold (6 bottles, €43.00), 3X GOLD (6 bottles, €40.00), Wein x Picknick (6 bottles €35.00 / 12 bottles €67.00), targeting gift buyers and consumers seeking curated selections.
• Vinothek & Verkostung (On-Site Wine Tasting and Retail) On-site wine shop and tasting experience at the cooperative's panoramic Vinothek designed with oak wood, sandstone, and natural light, offering visitors the opportunity to purchase wines and enjoy tastings with views across the vineyards.
• Weinproben & Events (Wine Tastings and Group Events) Organized wine tasting events and group bookings at the cooperative, with individualized offers tailored to customer preferences available via phone (06353-932560) or email ([email protected]), targeting groups, tourists, and corporate event customers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• VPW (Verband Pfälzischer Winzer e.V.)minorOthersIndustry association membership for Pfalz winemakers, providing networking and collective marketing for the region's wines.
• Wine in ModerationminorOthersInternational wine responsibility program promoting moderate and responsible wine consumption. The cooperative is a member demonstrating commitment to responsible alcohol service.
• Zum Wohl. Die Pfalz.minorGTM or Marketing PartnerRegional marketing partnership promoting the Pfalz wine region and its wines.
• Weincampus NeustadtminorStrategic or Co-development PartnerDual study program partnership offering practical wine production and commercial training in partnership with the university.
• DHBW HeilbronnminorStrategic or Co-development PartnerDual study program partnership for wine technology management education.
• United Winemakers of Germany (UWoG)coreStrategic or Co-development PartnerStrategic alliance of four German wine cooperatives producing the FERNWEH wine brand together.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Hawesko Holding: Germany's leading wine mail-order and online retailer; not a producer peer but a key channel competitor for DTC wine e-commerce traffic.
• Moselland eG: Large German wine cooperative with broad national and international distribution; same cooperative model but at materially larger scale and reach, providing a benchmark for upper-end size dynamics.
• Reh Kendermann: Large German wine producer/marketer with national retail distribution; competing for trade listings and shelf space against the cooperative's Hang and Plateau tiers.

Direct peers

• Weingut Dr. Bürklin-Wolf: Premium Pfalz wine estate with strong DTC and fine-wine positioning; competes head-on with the Gipfel tier and for restaurant/retail placement in the same region.
• Bassermann-Jordan: Historic Pfalz wine estate with deep brand heritage in the same regional and price-tier space as Herxheim's premium and flagship wines.
• Fitz-Ritter: Pfalz family wine estate with on-site Vinothek, DTC and trade channels — comparable Pfalz location, mixed portfolio and direct retail experience.
• Winzergenossenschaft Deutsches Weintor eG: Pfalz wine cooperative located at the Southern Wine Route with on-site retail, tasting room and DTC sales — a close regional and structural peer.
• Weingut Karl Schaefer: Bad Dürkheim-based Pfalz wine estate with comparable varietal range, on-site retail and DTC pricing structure.
• Vier Jahreszeiten Winzer eG: Pfalz-based wine cooperative operating a Vinothek, DTC e-commerce and trade distribution with a tiered portfolio — directly comparable in structure, region and channel mix to Winzergenossenschaft Herxheim am Berg.

Emerging players

• Wein & Vinos: Spanish-German online wine retailer with strong German DTC execution; competes with the cooperative's online shop for German wine e-commerce demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDJTD9txvQnoH5AvyGJqNVQ
• Facebookfacebook.com/wgherxheim
• Instagraminstagram.com/wg_herxheim_am_berg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winzergenossenschaft Herxheim Am Berg