CUBE brand communications

What CUBE brand communications does

CUBE brand communications GmbH is an owner-managed German brand communications agency founded in January 2018 by Frank Fichtner and Dr. Michael Schilhaneck, headquartered in Eitensheim/Gaimersheim (Ingolstadt area) with operational sites in Neuburg an der Donau and Bolzano, South Tyrol. The agency specialises in experiential marketing and brand building, with a near-exclusive focus on the automotive industry — serving OEMs, tier-1 suppliers, automotive-adjacent startups, and industry associations. Its functional remit spans end-to-end brand experience delivery (consultation, concept, planning, implementation, debriefing, monitoring), corporate and employer branding, ATL/BTL/online marketing, and event-based demand generation, including driving experiences, riding experiences, roadshows, incentives, sponsorship activations, and trade-fair execution.

The agency's proprietary assets are branded experience products rather than software platforms: Driving Experience Alto Adige and Riding Experience Alto Adige, operated from the exclusive Safety Park South Tyrol in Bolzano (nine driving routes, a 20-hectre offroad park, a Winter Park at 1,500m altitude in the Merano highlands, and a dedicated vehicle testing hub); a modular E-Driving Program (eConfidence, eAdvantage, ePerformance) covering the EV customer journey; and lead-agency mandates for the Audi driving experience centre and Audi Sport Customer Racing at 24-hour events. Partnerships with BMW, BMW Motorrad (BMW Motorrad Test-Center Alto Adige from 2024), BMW rent (fleet supply), Jochen Schweizer Corporate Solutions (MICE distribution), and membership in the INSTART group underpin both supply and demand.

CUBE makes money primarily through project-based professional services fees for enterprise automotive clients (Audi, BMW, BMW Motorrad, Daimler, VW, Bosch, Continental, BFFT, VDA) and through direct-to-customer participation fees and B2B contracts at its South Tyrol experience venues. Pricing is not publicly disclosed; the business is self-funded (no external funding rounds reported), GDPR-compliant, and operates with approximately 50 employees delivering over 1,000 events per year in 10+ countries.

Name

CUBE brand communications

Legal name

CUBE brand communications GmbH

Website

https://cube-bc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

CUBE brand communications is a German owner-managed agency specialising in experiential marketing and brand building for automotive OEMs, tier-1 suppliers, and mobility startups. It operates the Audi driving experience centre and exclusive branded driving/riding venues at Safety Park South Tyrol in Bolzano.

Ownership category

akta.pro rank

Headquarters

HQ city

Gaimersheim

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Experiential Marketing Services: Bespoke brand experience and event management services for automotive clients including OEMs and tier-1 suppliers. Services span driving experiences, riding experiences, events, incentives, roadshows, sponsorship activations, and trade fairs. Revenue is project-based and likely varies by client engagement scale.
2. Brand Building Services: Corporate branding, employer branding, brand strategy development, and communications strategy execution for SMEs, startups, and automotive companies. Includes ATL/BTL marketing, online marketing, social media, and media design services.
3. Driving Experience / Riding Experience Event Operations: CUBE operates its own branded event products (Driving Experience Alto Adige, Riding Experience Alto Adige) at the Safety Park South Tyrol. These include driving training, tours, vehicle testing hub services, and motorcycle rentals. Revenue is generated through participant fees, rental programmes, and B2B service contracts.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

CUBE brand communications is a German owner-managed brand communications agency offering experiential marketing and brand building services. It delivers end-to-end brand experiences including driving experiences, riding experiences, events, incentives, roadshows, sponsorship activations, and trade fairs, combined with corporate branding, employer branding, and communications strategy services. The agency operates owned branded experience products (Driving Experience Alto Adige, Riding Experience Alto Adige, E-Driving Program, Winter Park Merano) at the Safety Park South Tyrol in Bolzano.

Product overview

CUBE brand communications is a German brand communications agency founded in January 2018, operating as a single unified service offering with specialized sub-brands. The core service is brand experience and brand building for the automotive industry, with a focus on experiential marketing. Key sub-brands include Driving Experience Alto Adige (driving programs and road testing at Safety Park Bolzano), Riding Experience Alto Adige (motorcycle experiences with BMW Motorrad partnership), and E-Driving Program (electric mobility experience modules). The company also operates Winter Park Merano for snow driving experiences, and has established partnerships with BMW, BMW Motorrad, Jochen Schweizer Corporate Solutions, and BMW rent. Services are delivered through owned infrastructure in South Tyrol and as lead agency for the Audi driving experience center.

Differentiator

Problem solved

Functional benefit

Products and services

• CUBE brand communications Agency Services Full-service brand communications agency offering experiential marketing (brand experience, customer experience, driving/riding experiences, events, incentives, roadshows, sponsorship, trade fairs) and brand building (corporate branding, employer branding, brand strategy, ATL/BTL/online marketing, social media, media design) for enterprise automotive clients and SMEs/startups.
• Driving Experience Alto Adige Branded driving experience and training event product offering exclusive on-road, off-road, and snow driving experiences at the Safety Park South Tyrol in Bolzano. Features nine different driving routes and a test hub for automotive road testing. Sold to automotive manufacturers, tour operators, automobile clubs, and B2B corporate clients.
• Riding Experience Alto Adige Branded motorcycle experience offering riding training, tours, and rental services at the BMW Motorrad Test-Center Alto Adige in Bolzano. Offers certified BMW instructors and diverse training areas with motorcycle fleet provided by BMW Motorrad. Targets motorcycle enthusiasts, manufacturers, and B2B corporate clients.
• E-Driving Program Modular electric mobility experience program with three modules (eConfidence/Try-to-Buy, eAdvantage/Improve-to-Rebuy, ePerformance/Electric excitement) designed to help automotive market players introduce customers to electric mobility across the entire customer journey.
• Winter Park Merano Winter driving experience venue located at 1,500 meters altitude in the Merano highlands, offering snow driving experiences as part of the CUBE brand communications portfolio of automotive experience offerings.

Quantifiable outcome

• Over €3 million revenue in first financial year with 50 employees and 1,000+ events
• +4 more outcomes

Named customers14 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BMW MotorradcoreStrategic or Co-development Partner · 22 March 2024Riding Experience Alto Adige (a brand of CUBE brand communications) became an official partner of BMW Motorrad starting the 2024 season with the new BMW Motorrad Test-Center Alto Adige in Bolzano. The partnership offers motorcycle fans of all skill levels the latest BMW models, certified BMW instructors, varied training areas, and spectacular Dolomites tour options.
• INSTART group (sponsorship activation)minorGTM or Marketing Partner · 28 April 2023CUBE brand communications conducted a sponsorship activation for its parent company INSTART group at the DEL (German Ice Hockey League) finals series, with an exclusive area next to the penalty bench to experience the action on the ice. The activation supports INSTART group's employer brand building.
• BMW rentcoreStrategic or Co-development Partner · 23 May 2022Strategic partnership with BMW rent, a specialist vehicle rental company belonging to the BMW Group. Through this partnership, Driving Experience Alto Adige gains access to a comprehensive, state-of-the-art BMW fleet including M models (M4, M5, M8), convertibles (2, 4, 8 Series, Z4), SUV/offroader range (X4 to X8), and the all-electric BMW iX.
• Jochen Schweizer Corporate SolutionscoreChannel Partner/ Reseller/ Distributor · 23 May 2022Partnership with Jochen Schweizer Corporate Solutions, industry leader for emotional employee and customer loyalty through experiences. Driving Experience Alto Adige designed a special modular programme of Dolomite driving excursions for Jochen Schweizer Corporate Solutions, combining training and touring as well as acceleration and deceleration. Jochen Schweizer serves as a distribution and sales partner.
• INSTART groupcoreStrategic or Co-development Partner · 18 February 2021CUBE brand communications is a member of INSTART group, a network of highly specialised companies originating in the automotive sector. Within the group, CUBE serves as the Lead Agency for Marketing & Communications. The group includes technology companies e.telligent (electromobility), digitalwerk (autonomous driving), IP Camp (big data), and INSTART consult (Digital Shared Service Center).
• Verband der Automobilindustrie (VDA)coreStrategic or Co-development Partner · 17 November 2020CUBE brand communications was awarded the project for Automated Valet Parking (AVP) communications concept for the IAA Mobility 2021 in Munich, commissioned by VDA (German Association of the Automotive Industry). CUBE managed overall project management and the development and implementation of a holistic communications concept for the AVP showcase, the world's first of its kind.
• Safety Park South TyrolcoreStrategic or Co-development Partner · 12 December 2019CUBE brand communications won the international pitch to become the exclusive event partner of Safety Park South Tyrol. The partnership involves a multi-year exclusive marketing agreement to offer tailor-made, brand-neutral Driving & Riding programmes for international customers at the driving safety and driving experience centre in Bolzano. The Safety Park features multiple dynamic areas, handling courses, off-road tracks, and kart circuit.
• BFFT FahrzeugtechnikminorGTM or Marketing Partner · 27 February 2019CUBE brand communications serves as lead agency for sport marketing for BFFT Fahrzeugtechnik, managing sponsorships including FC Ingolstadt 04, ERC Ingolstadt, and Fabian Vettel in Lamborghini Super Trofeo Europe. Also provides brand strategy consulting for EDAG BFFT electronics market entry.
• Audi driving experience centre (AUDI AG)coreStrategic or Co-development Partner · 1 January 2018CUBE brand communications operates as lead agency for the Audi driving experience centre, the largest driving experience centre of AUDI AG. Responsibilities include event management, customer consulting, guest hosting, stage technology, and logistics of the premium fleet. Also supports Audi driving experience at international programmes (Audi ice experience, quattro experience), promotions (FC Bayern München, FIS Ski World Cup), and coordinates the Audi e-tron Vision GT concept car worldwide.
• Audi Sport Customer RacingminorGTM or Marketing Partner · 1 January 2018CUBE brand communications handles event management for Audi Sport Customer Racing at 24-hour races in Spa and at the Nürburgring.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jung von Matt: One of Germany's largest independent creative agencies with strong automotive portfolio (BMW, Mercedes, Porsche). Directly comparable as a mid-to-large German independent brand communications agency serving premium OEM clients.
• Scholz & Friends: Major German independent agency group (part of WPP) with deep automotive heritage, including long-standing Mercedes-Benz work. Directly comparable in serving German premium automotive OEMs with full-service brand communications.
• Serviceplan Group: Germany's largest independent agency group with extensive automotive client base (BMW, Audi, VW). Comparable as a major full-service German agency competing for the same automotive brand-building and campaign mandates.
• Antoni (advertising agency): Berlin-based creative agency with a strong Mercedes-Benz account. Closely comparable to CUBE as a mid-size German agency built around premium automotive OEM relationships with integrated brand communications capabilities.
• Grabarz & Partner: Hamburg-based independent agency with a strong automotive portfolio (Volkswagen, Porsche). Comparable as a German mid-size independent creative agency serving premium automotive clients.
• kempertrautmann: Hamburg-based creative agency with automotive clients including Hyundai. Comparable in size and positioning as a German independent brand communications agency targeting automotive and consumer brands.
• Avantgarde Gesellschaft für Kommunikation: German experiential marketing agency with deep automotive expertise (Audi, VW, Mercedes events). Most directly comparable to CUBE on the experiential marketing and brand experience execution side, including driving experiences and event management.
• Thjnk Hamburg: German independent agency with significant automotive experience (Audi, Opel, Hyundai). Comparable in size and positioning as a mid-size independent German brand communications agency serving automotive and consumer clients.

Emerging players

• Vok Dams Events: German event and live-marketing agency with a corporate-events focus. Comparable on the event management and live-experiential side, though less specialised in automotive driving experiences than CUBE.

Broad incumbents

• DDB Germany (DDB Düsseldorf): Part of DDB Worldwide (Omnicom network), with automotive clients in Germany. Comparable as a major German brand communications competitor with much greater scale and global network resources than CUBE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cubebrandcommunications
• Instagraminstagram.com/cube_bc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUBE brand communications