The Real Estate Group

Name

The Real Estate Group

Legal name

The Real Estate Group Inc.

Website

https://searchillinoishomesforsale.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

The Real Estate Group is a privately held, independent residential real estate brokerage founded in 1997, operating 10 offices across Central Illinois with 250+ agents serving home buyers, sellers, and investors via a CINC-powered IDX platform and traditional commission-based service model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYFSAEAMAF

Real Estate Referral Networks (Agents, Brokers & Lead Gen)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Introducers, Finders & Referral Networks

SECONDARYBPAJAAAL

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Real estate agent network
• Property listing search

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based revenue from residential property transactions. Agents earn commissions on completed sales and purchases, with brokerage providing lead generation, branding, and administrative support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Real Estate Group is a residential real estate brokerage that connects home buyers and sellers in Central Illinois through a network of 250+ licensed agents operating out of 10 office locations. The brokerage delivers buyer representation, seller listing, marketing, transaction coordination, and lead generation support, anchored by a CINC-powered IDX website that displays MLS listings, home value estimates, and agent contact tools.

Product overview

The Real Estate Group Inc. operates a consumer real estate brokerage backed by a CINC-powered IDX website platform. The core offering is residential real estate brokerage (buying and selling) delivered through agent relationships and the online property search portal. The CINC platform provides the underlying website infrastructure — IDX listing display, CRM, lead generation, and marketing automation — as a built-in capability rather than a separate product. On top of this platform, The Real Estate Group offers supplemental tools including HomePulse home value reports, a Home Estimate seller tool, Preferred Lender mortgage referrals, and a collaborative home search notebook for consumers. The company does not sell standalone software, APIs, or SaaS products; all technology capabilities are embedded within the brokerage service delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Selling Homes 24-7 Team: A team operating within The Real Estate Group specializing in residential real estate services.

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage providing buyer representation, seller listing, marketing, negotiation, and transaction coordination for individuals and families in Central Illinois. Delivered through 250+ licensed agents across 10 office locations.
• Agent Brokerage Affiliation Brokerage affiliation program for licensed real estate agents, providing brand recognition, nationwide lead generation through Google Ads, agent compensation plans with generous commission splits, transaction coordination, training, and mentorship.
• Preferred Lender Referrals Referral service connecting home buyers with pre-vetted preferred lenders such as 217 Mortgage (powered by New American Funding) for pre-qualification and financing during the home purchase process.
• Selling Homes 24-7 Team Sub-brand team within The Real Estate Group providing specialized residential real estate services to home buyers and sellers.

Quantifiable outcome

• Closes on a house every 2.5 hours
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CINC (Commissions Inc.)coreTechnology or IntegrationCINC provides the core website platform, CRM, lead generation, and marketing automation for The Real Estate Group. Part of Fidelity National Financial (FNF) RE Tech ecosystem. Powers the IDX property search, agent websites, and nationwide lead generation through Google Ads.
• MLS GRID / MRED (Midwest Real Estate Data)coreTechnology or IntegrationMultiple Listing Service provider supplying property listing data for the website. MLS GRID and MRED provide real-time listing data, property information, and market statistics used throughout the platform.
• 217 Mortgage (powered by New American Funding)minorChannel Partner/ Reseller/ DistributorPreferred lender partner providing mortgage financing services to The Real Estate Group clients. Garret Dooley serves as Senior Mortgage Consultant serving Springfield homebuyers.
• Fidelity National Financial (FNF)coreOthersParent company of CINC and other real estate technology companies including Real Geeks, SkySlope, RealSatisfied, Agent Pronto, and HelloCondo. FNF RE Tech provides the technology infrastructure powering The Real Estate Group's operations.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Better Homes and Gardens Real Estate: Mid-tier franchised residential brokerage with comparable agent-based service delivery and Midwest presence, competing for the same agent talent pool and consumer mindshare.
• Century 21 Real Estate: Long-established franchised residential brokerage with international brand reach; comparable service offerings (buyer/seller representation, IDX-led lead gen) and competing for the same mid-market homebuyers and sellers.
• Coldwell Banker Realty: National franchised residential brokerage operating agent-based representation across U.S. markets; competes head-to-head with The Real Estate Group for buyer and seller representation, share-of-wallet, and agent recruitment in overlapping Illinois geographies.
• RE/MAX: Global franchised residential brokerage with strong Midwest footprint; directly comparable agent-based model and similar commission economics, competing for the same regional buyer/seller pool.
• Keller Williams Realty: Largest residential real estate franchise by agent count with a profit-sharing and high-split model that directly competes for talent and listings against regional independents like The Real Estate Group.
• Berkshire Hathaway HomeServices: National franchised residential brokerage leveraging Berkshire Hathaway brand equity; competes via premium branding, agent networks, and full-service representation similar to The Real Estate Group's full-service model.

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage with high commission splits and remote operations model; comparable in agent-focused economics but with structurally different cost structure and capital backing versus a traditional regional independent like The Real Estate Group.
• Redfin: Tech-enabled residential brokerage and consumer portal offering direct-to-consumer search and salaried-agent representation; partial overlap with The Real Estate Group's CINC-powered IDX portal and buyer/seller services, but with a national technology-first model.
• Compass: Tech-forward residential brokerage combining agent representation with proprietary platform and lead-generation tools; partial overlap with The Real Estate Group's CINC-enabled model, though Compass has national scale and capital advantages.

Regional players

• @properties / Christie's International Real Estate: Midwest-rooted residential brokerage (founded in Chicago) with strong Illinois presence; comparable independent-to-franchise hybrid model and operates in overlapping Midwest metros with The Real Estate Group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/realestategroup
• Facebookfacebook.com/therealestategroupspringfieldil
• LinkedInlinkedin.com/company/the-real-estate-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Real Estate Group