Redbird Advanced Learning
Redbird Advanced Learning is a private, for-profit U.S. educational technology company founded in 2013 and headquartered in Oakland, California, employing 101-250 people to deliver advanced learning tools and resources to educators and parents.
- Company typePrivate
- Founded2013
- HeadquartersOakland, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Redbird Advanced Learning does
Redbird Advanced Learning is a privately held, for-profit educational technology company founded in 2013 and headquartered in Oakland, California. The company positions itself as a provider of advanced learning tools and resources for educators and parents, operating in the U.S. K-12 and supplemental learning market. Based on the limited inputs available, Redbird operates with a headcount of 101-250 employees, indicating a small-to-mid-sized private firm, and its primary public-facing asset is its website at redbirdlearning.com. The company is not publicly traded, and no public ticker, exchange listing, or disclosed financial statements are available in the supplied data.
The product surface and underlying technology are not described in detail in the input data, and no specific curriculum, assessment engine, or platform architecture is named beyond generic "advanced learning tools." The supplied source material is heavily weighted toward McGraw-Hill (mheducation.com) marketing and navigation content, which appears to relate to a parent or affiliate relationship rather than Redbird-specific product detail. There is no disclosed customer roster, named school district or district channel partner, pricing model, contract structure, or revenue figure in the input.
Consequently, Redbird's business model mechanics, go-to-market motion, and unit economics cannot be triangulated from the supplied evidence. Key investor-relevant data points — annual revenue, ARR, gross margin, customer count, churn, funding history, and capitalization — are absent. The only firmographic facts that can be stated with confidence are: U.S. domicile (Oakland, CA), for-profit private status, founding year 2013, and an employee count in the 101-250 band.
Redbird Advanced Learning firmographics
Firmographics- Name
- Redbird Advanced Learning
- Legal name
- McGraw Hill LLC
- Website
- https://redbirdlearning.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Redbird Advanced Learning is a private, for-profit U.S. educational technology company founded in 2013 and headquartered in Oakland, California, employing 101-250 people to deliver advanced learning tools and resources to educators and parents.
- Ownership category
- akta.pro rank
Redbird Advanced Learning industry classification
Industry- Product category
- Education Technology (EdTech) / Adaptive Learning Software
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Individualized Learning Plans & Differentiated Instruction Materials (IEP/IFSP-Aligned) (EDACAJAE)
- akta.pro secondary industry
- Progress Monitoring, Data Collection & Goal-Tracking Tools (Special Education) (EDAGAMAM)
Keywords
Where Redbird Advanced Learning is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Markets served
Redbird Advanced Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Redbird Advanced Learning product offering
Product offeringCore offering
Redbird Advanced Learning offers educators and parents tools and resources for instructional use. The company operates as a for-profit private entity in the education technology sector, with a presence in the U.S. (Oakland) and is part of the McGraw Hill corporate family (legal entity McGraw Hill LLC).
Differentiator
Problem solved
Functional benefit
Brands
- McGraw Hill Literacy: K-12 literacy curriculum blending Science of Literacy with learning pathways
- ALEKS
- Connect
- Reveal Math
- Inspire Science
- IMPACT Social Studies
- Achieve3000
- SIMnet
- Corrective Reading
- Emerge!
- Summit!
- Soar!
- Sharpen
- Virtual Labs
- McGraw Hill AR
Companies that use Redbird Advanced Learning
Customer profileIdeal customer profiles2 records
Redbird Advanced Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Redbird Advanced Learning partnerships and signals
Strategic signalExpansion highlights1 record
Redbird Advanced Learning competitors and assessment
Company assessmentBroad incumbents
- McGraw Hill: The parent/umbrella entity under which Redbird Advanced Learning operates; McGraw Hill is a major K-12 and higher education instructional materials publisher with overlapping curriculum, adaptive, and supplemental offerings, making it the closest structural comparable despite the corporate overlap.
- Houghton Mifflin Harcourt: Major K-12 instructional materials publisher with adaptive, intervention, and core curriculum products; competes with Redbird/McGraw Hill across literacy, math, and intervention categories.
- Pearson: Global education publisher with K-12 curriculum, assessment, and adaptive offerings; competes with Redbird's product portfolio in core curriculum, supplemental, and adaptive assessment deals.
Direct peers
- Carnegie Learning: Provides adaptive math instruction (MATHia) and AI-driven K-12 math solutions, directly competing with Redbird's adaptive mathematics offerings such as ALEKS and Reveal Math in US school district deals.
- IXL Learning: Operates IXL Math and a broader K-12 personalized learning platform with subscription-based adaptive practice; competes head-to-head with Redbird's adaptive math and assessment products in both school and consumer channels.
- DreamBox Learning: Adaptive K-8 math platform using intelligent adaptive learning to personalize instruction; directly comparable to Redbird's adaptive math value proposition and competes for the same school district math supplemental budgets.
- Curriculum Associates (i-Ready): Maker of i-Ready Diagnostic and i-Ready Instruction, an adaptive K-12 assessment + personalized learning platform; one of Redbird's strongest direct competitors for adaptive math and reading market share in US districts.
- Imagine Learning (formerly Imagine Learning and Imagine Edgenuity): Provides K-12 adaptive math, literacy, and supplemental solutions serving similar school district customers; overlaps with Redbird's adaptive and intervention product lines.
Emerging players
- Khan Academy: Free, widely-used adaptive practice and instructional platform that increasingly partners with districts on supplemental math/ELA; functions as a price-anchored alternative that pressures district willingness to pay for Redbird's adaptive SKUs.
- Zearn: Free adaptive math curriculum aligned to Eureka/EngageNY; frequently used as district supplemental, and competes with Redbird's math adaptive offerings, particularly in cost-sensitive districts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights6 records
Customer concentration
Redbird Advanced Learning social profiles
Digital presenceRedbird Advanced Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redbird Advanced Learning leadership team
Management profileNumber of profiles
Redbird Advanced Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redbird Advanced Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redbird Advanced Learning
What does Redbird Advanced Learning do?
Redbird Advanced Learning offers educators and parents tools and resources for instructional use. The company operates as a for-profit private entity in the education technology sector, with a presence in the U.S. (Oakland) and is part of the McGraw Hill corporate family (legal entity McGraw Hill LLC).
Is Redbird Advanced Learning a public or private company?
Redbird Advanced Learning is a private company. It is classified as unknown and is currently operating.
When was Redbird Advanced Learning founded?
Redbird Advanced Learning was founded in 2013. It employs 101 to 250 people.
Where is Redbird Advanced Learning based?
Redbird Advanced Learning is headquartered in Oakland, United States, in the North America region.
Who are Redbird Advanced Learning's main competitors?
Broad incumbents on record are McGraw Hill, Houghton Mifflin Harcourt and Pearson. Direct peers are Carnegie Learning, IXL Learning, DreamBox Learning, Curriculum Associates (i-Ready) and Imagine Learning (formerly Imagine Learning and Imagine Edgenuity). Emerging players are Khan Academy and Zearn.
Does Redbird Advanced Learning have an API?
No public API is recorded for Redbird Advanced Learning.
What industry is Redbird Advanced Learning in?
Redbird Advanced Learning's product category is Education Technology (EdTech) / Adaptive Learning Software. Its primary akta.pro industry code is EDACAJAE, Individualized Learning Plans & Differentiated Instruction Materials (IEP/IFSP-Aligned), with a secondary code of EDAGAMAM, Progress Monitoring, Data Collection & Goal-Tracking Tools (Special Education). Its NAICS code is 611710 and its SIC code is 8200.