Alexander Hall Associates
Alexander Hall Associates is a London-based, FCA-authorised mortgage broker with 30+ years of history, advising individual and professional clients across residential, buy-to-let, and specialist lending via a panel of 100+ lenders.
- Company typePrivate
- Founded1990
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Alexander Hall Associates does
Alexander Hall Associates Limited is a London-based, FCA-authorised mortgage brokerage that has operated for over 30 years (founded 1990, Companies House registration 02726296). The firm connects individual and professional borrowers with mortgage products from a panel of more than 100 lenders, including major UK banks (Barclays, NatWest, HSBC, Santander UK), building societies (Nationwide, Halifax, Skipton, Coventry), and specialist buy-to-let and bridging lenders. Service is delivered through a multi-channel model — phone-based advice, face-to-face consultations across four London branches (Canary Wharf, London Bridge, Shoreditch, West End), and online self-serve tools such as mortgage calculators and deal finders.
Alexander Hall Associates firmographics
Firmographics- Name
- Alexander Hall Associates
- Legal name
- Alexander Hall Associates Limited
- Website
- https://alexanderhall.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Short description
- Alexander Hall Associates is a London-based, FCA-authorised mortgage broker with 30+ years of history, advising individual and professional clients across residential, buy-to-let, and specialist lending via a panel of 100+ lenders.
- Ownership category
- akta.pro rank
Alexander Hall Associates industry classification
Industry- Product category
- Mortgage Brokerage Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Hard Money / Private Mortgage Brokers (FSALABAH)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)
Keywords
Where Alexander Hall Associates is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Alexander Hall Associates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Mortgage brokerage fees: Alexander Hall charges fees for mortgage advice and processing. For standard residential mortgages, they charge a typical fee of £499, payable on application. For buy-to-let mortgages, a typical fee of 0.5% of the loan size applies with £500 payable on application and balance on completion. Offshore mortgages have a typical fee of 1% with £500 on application and balance on completion. They also receive commission from lenders on completion of the mortgage.
- Lender commissions: Commission received from lenders upon completion of mortgage contracts. The commission amount depends on the lender and loan amount and is disclosed to clients before proceeding with applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard residential mortgages - £499 fee |
| Transaction based/ take rate | Pay-as-you-go | Buy to let mortgages - 0.5% of loan size |
| Transaction based/ take rate | Pay-as-you-go | Offshore mortgages - 1% of loan size |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Alexander Hall Associates product offering
Product offeringCore offering
Alexander Hall Associates is an FCA-authorised mortgage broker that provides independent mortgage and protection advice to individual borrowers and property investors. The firm searches products from a network of over 100 lenders to source residential mortgages, buy-to-let mortgages, remortgages, specialist finance (bridging, commercial, development, high net worth), and life insurance cover, handling the full application, paperwork and lender negotiation process on behalf of clients.
Product overview
Alexander Hall Associates operates as a mortgage brokerage platform offering a comprehensive range of mortgage and protection products through a network of over 100 lenders. The core offering consists of residential mortgage products covering First Time Buyer, Moving Home, Remortgage, Buy to Let, Limited Company Buy to Let, New Build, Shared Ownership, Offshore, and Later Life Borrowing categories. Specialist lending products include Bridging Loans, Commercial Loans, Development Finance, and High Net Worth Finance. The company also provides Life Insurance protection products and digital mortgage calculator tools. The portfolio is unified through the company's brokerage model, connecting clients with appropriate lenders across all mortgage categories.
Differentiator
Problem solved
Functional benefit
Products and services
- First Time Buyer Mortgages
Quantifiable outcome
- Over 5,500 customers rated service as 'Excellent' on Trustpilot
- +1 more outcomes
Companies that use Alexander Hall Associates
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
Alexander Hall Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alexander Hall Associates partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Alexander Hall Associates competitors and assessment
Company assessmentEmerging players
- SPF Private Clients: UK specialist mortgage broker focused on high-net-worth, complex income, and bespoke lending scenarios. Directly comparable to Alexander Hall's HNW Finance and specialist lending product lines.
- Habito: Digital-first UK mortgage broker and lender using an online platform to source and arrange mortgages. Comparable to Alexander Hall's intermediation model but with a digital-native delivery model that competes on speed and cost for straightforward cases.
- Mojo Mortgages: Online-first UK mortgage broker leveraging comparison and digital advice flows. Comparable intermediation business to Alexander Hall but primarily targeting mainstream residential and remortgage buyers via digital channels.
Direct peers
- John Charcol: London-headquartered independent mortgage broker focused on complex, high-net-worth, and specialist lending cases. Comparable to Alexander Hall's HNW and specialist product verticals and London-centric client base.
- London & Country Mortgages: One of the UK's largest independent mortgage brokers, offering whole-of-market residential and buy-to-let advice with a multi-channel model. Closely comparable to Alexander Hall in scope, customer segments, and intermediary-only lender access.
- Brightstar Financial: UK mortgage broker network offering whole-of-market residential, BTL, and specialist lending. Comparable to Alexander Hall's intermediary-led model, with a similar product breadth and adviser-based distribution.
- Private Finance: UK specialist mortgage and wealth broker focused on high-net-worth, professional, and complex-income borrowers. Comparable to Alexander Hall's bespoke advisory positioning and specialist product mix.
- Trinity Financial: London-based independent mortgage broker offering whole-of-market advice including specialist and HNW lending. Comparable to Alexander Hall in product breadth, specialist focus, and London-centric distribution.
Broad incumbents
- Mortgage Advice Bureau (MAB): Largest UK mortgage broker network with hundreds of advisers across the country. Comparable to Alexander Hall's intermediation model but materially larger and nationally diversified, providing a benchmark for scale.
Others
- Legal & General Mortgage Club: Mortgage club network that supports UK brokers with lender panel access, technology, and awards. Comparable as an ecosystem partner and recognition provider to Alexander Hall, rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Alexander Hall Associates social profiles
Digital presenceAlexander Hall Associates compliance and trust
Trust signalCompliance2 records
Alexander Hall Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alexander Hall Associates leadership team
Management profileNumber of profiles
Alexander Hall Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alexander Hall Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alexander Hall Associates
What does Alexander Hall Associates do?
Alexander Hall Associates is an FCA-authorised mortgage broker that provides independent mortgage and protection advice to individual borrowers and property investors. The firm searches products from a network of over 100 lenders to source residential mortgages, buy-to-let mortgages, remortgages, specialist finance (bridging, commercial, development, high net worth), and life insurance cover, handling the full application, paperwork and lender negotiation process on behalf of clients.
Is Alexander Hall Associates a public or private company?
Alexander Hall Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alexander Hall Associates founded?
Alexander Hall Associates was founded in 1990.
Where is Alexander Hall Associates based?
Alexander Hall Associates is headquartered in London, United Kingdom, in the Europe region.
How does Alexander Hall Associates make money?
Two revenue lines are on record. Mortgage brokerage fees are the primary driver. The others are lender commissions.
Who are Alexander Hall Associates's main competitors?
Emerging players on record are SPF Private Clients, Habito and Mojo Mortgages. Direct peers are John Charcol, London & Country Mortgages, Brightstar Financial, Private Finance and Trinity Financial. Mortgage Advice Bureau (MAB) is listed as a broad incumbent. Legal & General Mortgage Club is listed as an others.
Does Alexander Hall Associates have an API?
No public API is recorded for Alexander Hall Associates.
What industry is Alexander Hall Associates in?
Alexander Hall Associates's product category is Mortgage Brokerage Services. Its primary akta.pro industry code is FSALABAH, Hard Money / Private Mortgage Brokers, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 522310 and its SIC code is 6163.