What Trinity Financial Group does

Trinity Financial Group is a privately held commercial real estate mortgage brokerage founded in 1995 by Diana Cerritos and headquartered at a single office in Agoura Hills, California. The firm acts as an intermediary arranging financing between borrowers and a curated network of capital sources including banks, mortgage bankers, insurance companies, CMBS conduits, and private money investors, covering purchase, refinance, construction, development, rehab, and equity financing across diverse property types such as multifamily, retail, office, industrial, self-storage, and special-purpose assets.

The company operates without a proprietary technology platform, using standard industry brokerage processes and basic online financial calculators (amortization, interest-only, index rates) plus loan inquiry forms as its primary digital infrastructure. Its core services are loan origination brokerage, loan processing and packaging support, loan servicing (including monthly statements, payment tracking, and year-end tax documents), a Foreclosure Help resource center, and a two-sided investor program that connects private money lenders with income-producing real estate borrowers through title and escrow.

Trinity earns revenue primarily through transaction fees on brokered loans, supplemented by loan processing fees and ongoing loan servicing fees quoted case by case. The go-to-market is sales-led and relationship-driven, with Diana Cerritos personally managing business development, pre-underwriting loan packages to lender specifications, and client relationships. Customer tenure is long (documented relationships of 15 and 23 years), and the firm holds California licenses CalBRE #01020040 and NMLS #331197.

Name

Trinity Financial Group

Legal name

Trinity Financial Group

Website

https://trinityfinancialgroupla.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Trinity Financial Group is a privately held California commercial real estate mortgage brokerage founded in 1995, arranging financing across banks, conduits, and private money investors for income-producing property owners, developers, and investors. Diana Cerritos leads the firm as President and CEO.

Ownership category

akta.pro rank

Product category

Commercial Mortgage Brokerage

NAICS

Finance and Insurance (52)

SIC

Loan Brokers (6163)

akta.pro primary industry

Construction & Development (C&D) Lending — Commercial/Multifamily (FSALADAH)

akta.pro secondary industry

Real Estate (Commercial Property, REITs) (FSABACAH)

Keywords

• Commercial mortgage brokerage
• Real estate financing
• Commercial real estate loans
• Loan origination services
• Private money lending

Headquarters

HQ city

Agoura Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Brokerage Fees: The company acts as a loan broker arranging financing between borrowers and lenders. Earns broker compensation or fee for matching borrowers with appropriate lending sources. Fees may be paid by borrower, lender, or combination of both.
2. Loan Processing Fees: Fees charged for preparing and packaging loan applications, underwriting loans before submission to lenders, and providing documentation support services.
3. Loan Servicing Fees: Monthly statement preparation and mailing to borrowers, tracking principal and interest payments and balances, monthly accounting, year-end tax document preparation. Fees quoted on a case by case basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Trinity Financial Group is a commercial real estate mortgage brokerage that arranges financing for income-producing properties by matching borrowers with banks, mortgage bankers, insurance companies, conduits, and private money investors. The firm processes, underwrites, and submits loan packages to lenders across commercial, construction, and private money loan categories, and also provides loan servicing for investors. Operations are led personally by founder Diana Cerritos, who holds dual REALTOR® and California broker licenses.

Product overview

Trinity Financial Group is a commercial real estate brokerage firm offering a unified suite of financing services for income-producing properties. The core offering combines loan origination (through Loan Inquiry for Commercial, Construction, and Private Money loans), loan processing and underwriting services, and loan servicing. The company also provides complementary tools including an Amortization Calculator, Interest Only Calculator, and Index Rates page, alongside investor services for those seeking to fund real estate-backed opportunities. Foreclosure Help services are offered at no charge. All services are coordinated through the company's Agoura Hills, CA office, with Diana Cerritos serving as President and CEO with over 27 years of commercial lending experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Finance

Quantifiable outcome

• Single credit report can be used to present loan request to multiple lending sources, avoiding multiple credit score reductions
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Title and Escrow CompaniesminorOthersThird-party facilitators for loan closings ensuring deeds are recorded and monies are disbursed properly. All investor-funded transactions handled through title and escrow.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CBRE Capital Markets: Capital markets arm of CBRE arranging CRE debt and equity financing worldwide. Comparable in serving investors seeking commercial real estate financing, though at global scale versus Trinity's regional brokerage model.
• JLL Capital Markets: Global CRE capital markets arm of Jones Lang LaSalle, arranging debt and equity for commercial real estate transactions. Comparable because it intermediates CRE financing for investors across property types, including the same income-producing categories Trinity serves.
• Walker & Dunlop: Large publicly traded CRE mortgage banking firm originating, servicing, and brokering multifamily and commercial loans. Comparable because it operates in the same commercial real estate lending channel Trinity serves, but at vastly greater scale and with a servicing-heavy model.
• Marcus & Millichap: CRE investment sales and financing brokerage with a private capital markets group. Comparable because it arranges CRE financing for income-producing properties — including the small-balance multifamily, retail, and specialty assets Trinity focuses on — though via investment sales rather than pure loan brokering.
• Newmark Group: Global CRE services firm with a capital markets / debt origination practice arranging CRE financing. Comparable as a CRE debt intermediary serving investors and owners, though operating at national scale versus Trinity's LA-only focus.

Direct peers

• Meridian Capital Group: New York-based CRE mortgage brokerage arranging financing across multifamily, office, retail, and hospitality. Comparable as a dedicated CRE loan broker sourcing capital from institutional and private lenders for the same income-producing property types Trinity serves.
• Berkadia: CRE-focused mortgage banking and servicing joint venture. Comparable because it originates and services commercial real estate loans through broker relationships, mirroring Trinity's intermediary role across institutional and private capital sources.
• Northmarq: Privately held CRE mortgage banking company with a broker-driven model across multifamily and commercial assets. Highly comparable to Trinity because both operate as intermediary arrangers sourcing capital from banks, life companies, CMBS, and debt funds for CRE borrowers.

Emerging players

• Calkain Companies: Niche CRE brokerage focused on single-tenant net lease investment sales and financing. Comparable in operating as a relationship-driven intermediary arranging real estate capital for investors, including via private money channels similar to Trinity's offering.

Regional players

• Hanley Investment Group: California-based CRE investment sales brokerage specializing in retail, multifamily, and mixed-use properties. Comparable because it serves the same Southern California investor base and income-property niches Trinity operates in, though its primary focus is sales rather than loan brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinity Financial Group