Southern Stainless

What Southern Stainless does

Southern Stainless Pty Ltd is a precision stainless steel fabrication company headquartered in Ormeau, Queensland (Gold Coast), Australia, with over 30 years of operating history. The company operates a single integrated manufacturing facility housing the full fabrication workflow: abrasive waterjet cutting (OMAX Maxiem 2040, up to 300mm thickness), fibre laser cutting (HSG 3015, sheet and tube), CNC press brake folding (Amada HRB1003, 100-ton capacity), precision welding, electropolishing (dedicated 4m bath with double-dip capability), laser etching (Trotec SpeedMarker 1300), and in-house 3D design using SolidWorks Professional with PDM. This vertical integration eliminates subcontracting across the value chain. All marine products are constructed from 316 marine grade stainless steel with electropolished finishes where applicable.

The company serves four primary customer segments: (1) Commercial and Infrastructure clients including builders, head contractors, and government bodies, with marquee projects including Brisbane Riverwalk (~1,900m of balustrade), Queen's Wharf Brisbane, New Farm Ferry Terminal, Brisbane City Botanic Gardens, and Cockle Bay Wharf Sydney; (2) Architectural and Design firms specifying precision metalwork for high-end built environments; (3) Marine and Boating customers purchasing boat BBQs, bait boards, fender baskets, duckboard rails, and boat exhausts; and (4) Residential consumers purchasing Cookout BBQs (gas, electric, portable, built-in), gas fire pits, and gas tiki torches via cookout.com.au e-commerce and an authorised dealer network spanning Australia and New Zealand. An additional Stainless Steel Cleaning and Maintenance service line generates recurring service revenue from council, government, commercial, and residential asset owners across South East Queensland.

Revenue is generated primarily through project-based quoting for custom fabrication work (one-time contracts for balustrades, marine components, and architectural metalwork), per-unit pricing for consumer products (BBQs, marine accessories, fire pits), and professional services fees for cleaning and maintenance work. The company pursues enterprise contracts via direct field sales, formal tender participation, and early-stage collaboration with head contractors and architects. Consumer products are sold direct-to-consumer via the cookout.com.au storefront, with distribution supported by trade show presence (notably SCIBS 2026), earned media features (Grand Designs Australia Magazine), and an active multi-platform social media presence. The company holds ISO and ASSDA accreditations, is privately held and founder-owned, and offers a 10-year structural warranty on fabrication and consumer products.

Name

Southern Stainless

Legal name

Southern Stainless Pty Ltd

Website

https://southernstainless.com.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Stainless is a 30+ year Australian precision stainless steel fabrication company based in Queensland, serving commercial infrastructure, architectural, marine, and residential consumer markets with fully integrated in-house design-to-finishing capabilities and the Cookout BBQs consumer sub-brand.

Ownership category

akta.pro rank

Product category

Stainless Steel Fabrication

NAICS

Ornamental and Architectural Metal Work Manufacturing (332323), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Sheet Metal Work (3444)

akta.pro industry

PRIMARYIMAKABAJ

Specialty & Alloy Steel (Stainless, Tool Steel, Electrical Steel, High-Strength/HSLA)

Industrials, Manufacturing & Construction/Metals & Mining/Steel Production & Processing

SECONDARYCRAMAMAD

Outdoor Cooking, Grills & Fuel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Camping, Hiking & Climbing Retail

SECONDARYHSAIACAF

Outdoor Kitchens & Built-In BBQ Islands

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Hardscaping (Patios, Walkways, Retaining Walls)

SECONDARYCRACACAG

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

Keywords

• Stainless steel fabrication
• Precision metal cutting
• Marine grade welding
• Architectural balustrades
• Custom metalwork services

Headquarters

HQ city

Ormeau

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Fabrication Projects: Bespoke stainless steel fabrication services for commercial, architectural, marine, and industrial applications. Revenue generated through project-based quotes and contracts, including design collaboration, fabrication, finishing, and installation. Covers large infrastructure projects (balustrades, ferry terminals) and smaller custom commissions.
2. Manufactured Consumer Products (Cookout BBQs): Sale of branded stainless steel BBQ products under the Cookout BBQs brand, including residential, boat & marine, and outdoor models. Products sold via cookout.com.au e-commerce platform. Revenue from both standard product range and custom-built electric BBQ configurations.
3. Marine & Boating Accessories: Sale of stainless steel marine products including bait boards, fender baskets, boat exhausts, duckboard & stern rails, and boat names & lettering. Sold through Cookout BBQs e-commerce platform and as add-ons to custom fabrication projects.
4. Stainless Steel Cleaning & Maintenance Services: Professional on-site stainless steel cleaning, tea stain removal, and maintenance services for council, government, commercial, and residential assets. Servicing Gold Coast, Brisbane, and surrounding South East Queensland areas. Revenue generated through service contracts and one-off restoration works.
5. Outdoor Living Products: Sale of outdoor living stainless steel products including gas fire pits (round and square configurations), gas tiki torches (tall stand, wall-top mount, wall-face mount models), and number plate surrounds. Sold direct to consumers via quote requests and the Cookout BBQs platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Southern Stainless is a precision stainless steel fabrication company delivering custom metalwork for commercial, architectural, marine, and industrial clients Australia-wide, alongside a Cookout BBQs consumer product brand. Core services span the full fabrication workflow including abrasive waterjet cutting, fibre laser cutting, CNC press brake folding, precision welding, electropolishing, in-house 3D design using SolidWorks, laser etching, and on-site stainless steel cleaning and maintenance. Manufactured products include Cookout BBQs (residential, marine, and outdoor), marine accessories (bait boards, boat exhausts, boat names, duckboard/stern rails, fender baskets), and outdoor living items (gas fire pits, gas tiki torches, number plate surrounds).

Product overview

Southern Stainless is a precision stainless steel fabrication company with over 30 years of experience offering end-to-end fabrication services and a portfolio of branded consumer products. The core offering consists of seven specialized fabrication services: Abrasive Waterjet Cutting, CNC Press Brake Folding, Electropolishing, In-House 3D Design (SolidWorks), Laser Cutting, Laser Etching, and Stainless Steel Cleaning & Maintenance. These services are delivered through an integrated manufacturing workflow from their Gold Coast facility. Alongside contract fabrication, the company operates Cookout BBQs as a sub-brand delivering residential, marine, and outdoor stainless steel BBQs. The marine product line includes Bait Boards, Boat Exhausts, Boat Names & Lettering, Duckboard & Stern Rails, and Fender Baskets. Outdoor living products encompass Gas Fire Pits, Gas Tiki Torches, and Number Plate Surrounds. All products are manufactured from 316 marine grade stainless steel with electropolished finishes where applicable.

Differentiator

Problem solved

Functional benefit

Brands

• Cookout BBQs: Premium Australian made stainless steel BBQ brand for residential and marine applications, designed and manufactured by Southern Stainless. Cookout BBQs produces gas, electric, portable, and built-in BBQs along with marine-specific models and accessories.

Products and services

• Abrasive Waterjet Cutting Service

Quantifiable outcome

• 10-year structural warranty on stainless steel fabrication and products (e.g., Cookout BBQs, fender baskets, rail systems)
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stoddart Group: Australian precision stainless steel fabricator serving commercial, architectural, and industrial markets across multiple sites. Closely comparable to Southern Stainless in core stainless fabrication capability, in-house processes, and customer segments including architectural and infrastructure projects in Australia.
• ShapeCUT: Australia's largest metal cutting service bureau using waterjet, laser, and CNC plasma cutting. Comparable to Southern Stainless in abrasive waterjet and laser cutting capabilities and B2B industrial customer base, though ShapeCUT focuses on cutting services only rather than finished architectural fabrication.
• Stainless Metal Industries: Australian stainless steel fabrication company serving architectural, marine, and industrial clients with custom fabrication. Comparable to Southern Stainless in stainless steel specialisation, marine grade expertise, and similar customer segments across Australia.
• BeefEater BBQs: Australian premium BBQ brand manufacturing stainless steel outdoor BBQs for residential and commercial markets. Direct peer for Southern Stainless's Cookout BBQs sub-brand — both target Australian consumers with stainless steel BBQs and compete in the same retail and dealer channels.
• Ziggy BBQs: Australian-made stainless steel BBQ manufacturer focused on marine and coastal applications. Comparable to Southern Stainless's Cookout BBQs sub-brand in marine-grade stainless BBQs for the Australian boat and outdoor market.

Broad incumbents

• Masport: Established Australian and New Zealand BBQ and outdoor heating brand with broader product portfolio and longer retail distribution history. Competes with Cookout BBQs in residential BBQ market but offers wider category coverage including heating products.
• Weber: Global leader in BBQs and outdoor cooking products. Competes with Cookout BBQs in the residential BBQ market with broader product range, larger marketing budget, and global distribution — but does not focus on premium Australian-made marine grade stainless.
• Napoleon: Established North American BBQ and heating appliance brand with global distribution. Competes with Cookout BBQs in premium residential BBQ market with broader product portfolio including gas and charcoal grills, but is not Australian-made.
• AusSteel: Large Australian steel fabrication business serving construction, infrastructure, and industrial markets with national reach. Broader portfolio than Southern Stainless — provides a competitive reference for scale and capability in Australian steel fabrication and structural metalwork.

Others

• BLA: Australia's largest distributor of marine accessories and boating parts. Comparable as a channel for marine stainless products including rails, exhausts, and accessories — though BLA distributes rather than fabricates, it serves the same Australian marine end-market that Cookout BBQs and Southern Stainless marine products target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrbdV4AsFNsuQ5NII7pvT5Q
• Facebookfacebook.com/southernstainless
• LinkedInau.linkedin.com/company/southern-stainless
• Instagraminstagram.com/southernstainless
• Pinterestau.pinterest.com/southernstainless
• Xx.com/s_stainless

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Stainless