AusSteel
AusSteel is a family-owned Australian manufacturer of proprietary residential steel frame and truss systems, operating three facilities across NSW and QLD and selling B2B to home builders including Metricon and Rawson Homes.
- Company typePrivate
- Founded1992
- HeadquartersPark Ridge, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What AusSteel does
AusSteel is a family-owned Australian designer, manufacturer, and supplier of residential steel framing and truss systems, founded in 1992 and headquartered in Cameron Park, New South Wales. The company operates three manufacturing facilities — Cameron Park (Northern NSW head office), Goulburn (Southern NSW), and Crestmead (Southeast QLD) — producing prefabricated steel frames and roof trusses sold under its proprietary 'Ultimate Building System.' The system is engineered to remove structural steel, eliminate point loads, and improve slab designs, and is backed by what AusSteel describes as Australia's first lifetime structural guarantee for steel frames.
AusSteel sells exclusively B2B to residential home building companies through direct partnership arrangements. Its channel includes major Australian builders such as Metricon, Rawson Homes, Thrive Homes, Tempo Homes, and Achieve Homes, supplemented by smaller regional builders. The company operates a partnership enquiry process and publishes a Builders Directory to onboard new builder relationships. Pricing is not publicly disclosed and is negotiated per builder partner; revenue mechanics are anchored in hardware sales of prefabricated steel framing.
The business is led by the Onley family: CEO Darren Onley (30+ years in the Frame and Truss industry), COO Lewis Onley (more than a decade progressing through factory, estimating, sales, and management), and Director Kim Onley (joined 2013, focused on culture). The company employs 51-100 staff and is privately held with no disclosed external investors. Its marketing is primarily organic social (Facebook, Instagram, LinkedIn, YouTube, Twitter) combined with content marketing through a blog featuring a Partner Q&A series. The 'Be Better' philosophy and continuous product refinement since 1992 are positioned as core differentiators against traditional timber framing and competing steel frame suppliers.
AusSteel firmographics
Firmographics- Name
- AusSteel
- Legal name
- AusSteel
- Website
- https://aussteel.net.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AusSteel is a family-owned Australian manufacturer of proprietary residential steel frame and truss systems, operating three facilities across NSW and QLD and selling B2B to home builders including Metricon and Rawson Homes.
- Ownership category
- akta.pro rank
AusSteel industry classification
Industry- Product category
- Prefabricated Steel Framing for Residential Construction
- NAICS
- Prefabricated Metal Building and Component Manufacturing (332311), Architectural and Structural Metals Manufacturing (3323)
- SIC
- Prefabricated Metal Buildings & Components (3448), Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Cold-Formed Steel Framing & Studs (IMADACAF)
- akta.pro secondary industries
- Residential Modular & Prefabricated Home Construction (IMAFABAF), Steel Joists, Joist Girders & Decking (IMADACAC)
Keywords
Where AusSteel is headquartered
LocationHeadquarters
- HQ city
- Park Ridge
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
AusSteel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Steel Frames and Trusses Sales: AusSteel manufactures and sells steel frames and trusses to residential home building companies. Revenue is generated through the sale of prefabricated steel framing products. The company operates 3 manufacturing facilities and supplies directly to builder partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Roll Form Operator compensation |
| Other | Monthly | Sales Support & Customer Service compensation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
AusSteel product offering
Product offeringCore offering
AusSteel designs, manufactures, and supplies prefabricated steel frames and trusses for residential home construction in Australia, marketed as the 'Ultimate Building System'. The company operates three manufacturing facilities across New South Wales and Queensland and sells directly to home builder partners through B2B partnership arrangements, integrating its framing system into residential building designs.
Product overview
AusSteel offers residential steel frames and trusses as part of their 'Ultimate Building System.' Operating 3 manufacturing facilities across Australia, the company provides steel framing products designed to challenge traditional construction methods. Their system includes steel frames, steel trusses, and a holistic approach to the building process that addresses structural efficiency, slab design improvements, and benefits for follow-on trades. The company has been an innovator in the steel frame and truss industry since 1992.
Differentiator
Problem solved
Functional benefit
Products and services
- Steel Frames Prefabricated residential steel frames for house construction, designed as an alternative to traditional timber framing with a focus on structural integrity, efficiency, and integration with the Ultimate Building System. Supplied to Australian home builder partners.
- Steel Trusses Prefabricated steel roof trusses designed to work as part of AusSteel's integrated building system, complementing the steel frame product line for residential home construction.
- Ultimate Building System A holistic steel frame and truss building system that combines AusSteel's prefabricated frames and trusses with process improvements to eliminate point loads and improve slab designs, benefiting builders and follow-on trades. Backed by Australia's first lifetime structural guarantee on a steel frame system.
Companies that use AusSteel
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
AusSteel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AusSteel partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Thrive HomescoreHome building company that constructs residential properties using AusSteel's steel frame system. Featured in AusSteel's 'Our Work' section with completed project in Leppington.
- Rawson HomescoreMajor Australian home building company partner featured in AusSteel's partner logos on the homepage.
- MetriconcoreMajor Australian home building company partner featured in AusSteel's partner logos on the homepage.
- Tempo HomescoreHome building partner featured in Partner Q&A series, sharing firsthand experience working with AusSteel's Ultimate Building System.
- Achieve HomescoreAustralian home building company partner featured in AusSteel's partner logos on the homepage.
- Bayview BuildingminorHome building company partner featured in AusSteel's partner logos on the homepage.
- Mincove HomesminorHome building company partner featured in AusSteel's partner logos on the homepage.
- Toro HomesminorHome building company partner featured in AusSteel's partner logos on the homepage.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AusSteel competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AusSteel social profiles
Digital presenceAusSteel financial estimates
Financial estimateRevenue estimate
Valuation estimate
AusSteel leadership team
Management profileNumber of profiles
Profiles3 records
AusSteel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AusSteel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AusSteel
What does AusSteel do?
AusSteel designs, manufactures, and supplies prefabricated steel frames and trusses for residential home construction in Australia, marketed as the 'Ultimate Building System'. The company operates three manufacturing facilities across New South Wales and Queensland and sells directly to home builder partners through B2B partnership arrangements, integrating its framing system into residential building designs.
Is AusSteel a public or private company?
AusSteel is a private company. It is classified as family owned and is currently operating.
When was AusSteel founded?
AusSteel was founded in 1992. It employs 51 to 100 people.
Where is AusSteel based?
AusSteel is headquartered in Park Ridge, Australia, in the Oceania region.
How does AusSteel make money?
One revenue line is on record: steel Frames and Trusses Sales.
Does AusSteel have an API?
No public API is recorded for AusSteel.
What industry is AusSteel in?
AusSteel's product category is Prefabricated Steel Framing for Residential Construction. Its primary akta.pro industry code is IMADACAF, Cold-Formed Steel Framing & Studs, with a secondary code of IMAFABAF, Residential Modular & Prefabricated Home Construction. Its NAICS code is 332311 and its SIC code is 3448.