What Switch does

Switch is a privately held digital experience and technology agency headquartered in Sydney, Australia, operating as a Platinum Sitecore Implementation Partner across four APAC offices (Sydney, Melbourne, Auckland, and Singapore). The firm delivers digital transformation projects for enterprise clients built on the Sitecore composable digital experience platform, spanning Sitecore Experience Platform (XP), Experience Manager (XM), Experience Commerce (XC), Content Cloud, Engagement Cloud, and Commerce Cloud products, and integrating with enterprise systems such as Microsoft Dynamics and Azure infrastructure. Service offerings cover strategy, UX/UI design, full-stack development, integration, version upgrades, and ongoing managed support and optimization, complemented by a productized offering called Recursion marketed as an Agentic DXP for accelerated transformation.

The company's revenue model combines professional services on project-based pricing (fixed-price and time-and-materials) with recurring managed services for continuous optimization, personalisation, A/B testing, and platform maintenance under multi-year enterprise contracts. Switch pursues a direct enterprise field sales motion targeting large organizations with complex multi-site, multi-brand digital ecosystems, selling primarily through consultative engagements, workshops, and Sitecore-anchored credibility. Named customers span real estate (Frasers Property Australia, Dexus), membership bodies (Housing Industry Association), automotive and equipment hire (Coates Hire, Yamaha Motor Australia, Rhino-Rack, RAC WA, Lube Mobile, Tony's Tyre & Auto Care, Tyreright), water solutions (Zip Water), waste management (Cleanaway), and agriculture (Dairy Australia).

Switch's competitive positioning rests on its Platinum Sitecore partner status (achieved 2019), the first Sitecore Experience Commerce Specialisation in APAC/Japan (2021), multiple Sitecore MVP Ambassadors on staff including the CEO, and an unusually dense award record spanning Sitecore Experience Awards (including a 2020 Global Ultimate Experience Award), Good Design Awards, Sydney Design Awards, Australian Design Awards, and WILD Design Awards across more than a decade. The firm is founder-led, with Steve Nelson serving as CEO and Andrew Davenport appointed as Managing Director in 2021 to lead growth strategy. Revenue, funding history, and headcount are not publicly disclosed, and the company remains privately held with no known institutional investors or M&A activity.

Name

Switch

Legal name

Switch

Website

https://switchit.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Switch is a Sydney-headquartered, privately held digital experience agency and Platinum Sitecore Implementation Partner that delivers composable DXP transformation, design, development, and managed optimisation services to enterprise clients across Australia, New Zealand, and Singapore.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Transformation Consulting and Implementation Services: Professional services revenue from guiding enterprises through digital transformation journeys, including strategy, design, development, and implementation of Sitecore-based digital experience platforms. Projects typically involve multi-phase engagements with discovery, implementation, and optimization phases.
2. Ongoing Support and Optimization: Continuous optimization services, support contracts, and maintenance for deployed digital platforms, including personalization, A/B testing, content optimization, and performance monitoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Switch is a multi-award-winning digital experience and technology agency that operates as a Sitecore Platinum Implementation Partner, providing digital transformation services across strategy, UX/UI design, development, Sitecore platform implementation, systems integration, and ongoing support and optimization. Its core service is the end-to-end delivery of Sitecore-based digital experience platforms, including composable DXP implementations covering XP, XM, Content Cloud, Engagement Cloud, and Commerce Cloud, with the proprietary Recursion Agentic DXP offering as an accelerated transformation solution.

Product overview

Switch is a multi-award-winning digital experience and technology agency that operates as a Sitecore Platinum Implementation Partner. Rather than a single unified product, Switch offers a portfolio of service-based offerings centred on Sitecore's composable digital experience platform. The core offering spans Sitecore implementation services covering the full Platform (XP, XM), Content Cloud (XM Cloud, Content Hub DAM/One/Operations), Engagement Cloud (Customer Data Platform, Personalise, Send, Connect), and Commerce Cloud (OrderCloud, Discover). These integrate as a unified DXP through Switch's professional services including strategy, UX/UI design, development, support, and the Recursion solution for accelerated transformation. Switch creates composable solutions by combining Sitecore modules with their own implementation expertise to connect customer experiences across content, commerce, and engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Experience and Technology Agency Services End-to-end digital transformation services for enterprise clients covering strategy, design, development, implementation, and ongoing optimization as a Sitecore Platinum Implementation Partner.
• Sitecore Implementation Services Composable Sitecore DXP implementation services covering Experience Platform (XP), Experience Manager (XM), Managed Cloud, Content Cloud (XM Cloud, Content Hub DAM, Content Hub One, Content Hub Operations), Engagement Cloud (Customer Data Platform, Personalise, Send, Connect), and Commerce Cloud (OrderCloud, Discover) for enterprise clients.
• Recursion A proprietary Agentic DXP solution by Switch designed to accelerate composable digital transformation goals, enabling clients to launch faster, scale smarter, and drive ROI through composable Sitecore architectures.
• Personalisation and Continuous Optimisation Services Ongoing customer journey optimisation services delivering intelligent personalisation tactics, A/B testing, digital goals tracking, and engagement value points for unique digital experiences.
• Digital Strategy Services Strategy consulting including customer journey mapping, digital maturity assessment, and transformation roadmaps guiding organisations through digital evolution.
• UX/UI Design Services User experience and interface design services including information architecture, customer experience design, wireframing, prototyping, and user testing for enterprise digital platforms.
• Development Services Full-stack development services including front-end development (HTML5, CSS3, responsive design), back-end development, systems integration, and Sitecore-specific development for enterprise clients.
• Support and Maintenance Services Ongoing support, maintenance, and structured support services for deployed digital experience platforms across enterprise clients.
• Sitecore Version Upgrade Services Migration services to upgrade enterprises from current Sitecore versions to newer releases, including refactoring of APIs, custom templates, third-party modules, and platform migration.

Quantifiable outcome

• 40% increase in form submissions for residential properties
• +6 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SitecorecoreTechnology or Integration · 11 November 2019Switch is a Platinum Sitecore Enterprise Solution Provider Partner - the highest tier in Sitecore's partner network. This partnership involves deep technical expertise in Sitecore's full product suite including Experience Platform (XP), Experience Manager (XM), Experience Commerce (XC), Content Hub, and composable DXP solutions. Switch has achieved multiple Sitecore specializations and has been recognized with numerous Sitecore Experience Awards. The partnership enables Switch to deliver digital transformation solutions leveraging Sitecore's end-to-end digital experience platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rightpoint: Long-standing Sitecore Platinum partner delivering enterprise digital experience, commerce, and personalisation implementations for Fortune 500 clients. Directly competes with Switch for Sitecore-led transformation mandates in the same product category.
• Perficient: US-listed digital transformation and Sitecore implementation partner with strong NorthStar/Sitecore practice across composable DXP and analytics. Overlaps with Switch on platform integration, commerce, and personalisation consulting for mid-market and enterprise clients.
• EPAM Systems: Global digital transformation services and software engineering firm with a Sitecore practice delivering composable DXP, commerce, and personalisation work. Competes with Switch on enterprise DX programmes and is a like-for-like Sitecore delivery partner.
• Valtech: Global digital transformation agency and Sitecore implementation partner. Switch's Managing Director Andrew Davenport was previously MD of Valtech Australia, and the two firms target the same enterprise Sitecore + composable DXP engagements.
• Isobar (Merkle / Dentsu Creative): Global creative and digital experience agency within Dentsu that partners with Sitecore on DXP and commerce implementations for enterprise clients. Directly comparable on Sitecore-led enterprise transformation projects.

Broad incumbents

• Avanade: Joint-venture digital and cloud services firm that partners with Sitecore and Microsoft to deliver enterprise DXP and commerce engagements. Comparable on composable DXP implementations with similar enterprise audience but broader Microsoft-ecosystem angle.
• Accenture Interactive: Global digital experience powerhouse within Accenture that delivers enterprise DXP, commerce, and personalisation programmes for the largest multinationals. Comparable on Sitecore and adjacent platform work but from a vastly larger delivery bench.
• Cognizant: Global IT services firm with an interactive/digital experience practice that partners with Sitecore on enterprise platform implementations. Competes for Switch's enterprise deals when multinational rollout scope or managed services SLAs come into play.
• Deloitte Digital: Big-Four digital consultancy and Sitecore implementation partner that handles large-scale, multi-region enterprise transformations as part of a much broader advisory portfolio. Overlaps with Switch on Sitecore-led CX programmes but at materially greater scale.

Emerging players

• Hedgehog Development: Boutique Sitecore MVP partner with multiple Sitecore Most Valuable Professional team members delivering Sitecore and Sitecore Commerce implementations. Smaller in scale than Switch but directly comparable on platform specialisation and MVP-led credibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/switchit
• LinkedInlinkedin.com/company/switch-sitecore-platinum-partner

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Switch