News 9 WAOW

Name

News 9 WAOW

Legal name

Allen Media Broadcasting

Website

https://waow.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local television broadcasting
• Local news coverage
• Weather forecasting services
• Regional sports coverage
• Community journalism

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Television Advertising: Local and national advertising revenue from broadcast television including spot ads, sponsored content, and segment underwriting. The station serves as an ABC network affiliate (channel 9.1) with multiple subchannels.
2. Digital/Multimedia Advertising: Online advertising through their website including display ads, sponsored content, and digital marketing services for local businesses.
3. Retransmission Fees: Fees paid by cable and satellite providers for the right to distribute WAOW's broadcast signal to their subscribers. This is standard for broadcast television stations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

News 9 WAOW is a local ABC-affiliated television station that produces and broadcasts local news, weather forecasts, sports coverage, and community programming for the Wausau and northwoods Wisconsin market. Its core service is daily news broadcasting delivered across over-the-air television, cable/satellite, the waow.com website, and mobile applications, supported by the 9 Storm Track weather team and dedicated WIAA high school sports coverage.

Product overview

WAOW 9 News is a local broadcast television station operated by Allen Media Broadcasting, serving the Wausau, Wisconsin market. The station operates as a multi-channel local news and entertainment platform offering traditional broadcast television alongside digital streaming services. The core product is local news broadcasting (WAOW 9 News), supported by the 9 Storm Track weather service for meteorological coverage, mobile applications for iOS and Android, and livestreaming/video on-demand services. The station distributes content across multiple digital subchannels including ABC network, Catchy Comedy, MeTV Toons, Court TV, True Crime, and theGrio.

Differentiator

Problem solved

Functional benefit

Brands

• 9 Storm Track: Weather forecasting brand and team providing weather updates and severe weather coverage for the WAOW viewing area.

Products and services

• WAOW 9 News Broadcast Local television news broadcasting serving Wausau, Wisconsin and surrounding areas, covering local news, politics, crime, health, education, and community stories as the ABC network affiliate on Channel 9.1.
• 9 Storm Track Weather Service Weather forecasting and tracking service providing local forecasts, interactive radar, weather alerts, and severe weather coverage for the Wisconsin viewing area, branded as 9 Storm Track.
• WAOW Mobile Applications Native mobile apps for iOS and Android devices enabling access to news, weather, livestreaming, and notifications on mobile devices.
• WAOW Livestream and On-Demand Video Live streaming and on-demand video content including Watch 9 News Live, TV listings, and access to ABC network content through digital subchannels, delivered via waow.com and connected TV platforms.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ABC NetworkcoreChannel Partner/ Reseller/ DistributorWAOW operates as an ABC network affiliate, broadcasting ABC network programming on their primary channel (9.1). This affiliation provides access to national programming, sports events, and the ABC brand while WAOW provides local news and content for the Wausau market.
• Allen Media BroadcastingcoreOthersParent company that owns and operates WAOW. Allen Media Broadcasting is a subsidiary of Allen Media, LLC, which also owns other media properties including Weather Group Television, Entertainment Studios Digital Media, Sports.TV, Allen Media Digital, and others.
• Gray TelevisionminorOthersGray Television, Inc. was involved in a transfer of control application for WYOW (Eagle River, Wisconsin) in 2021. WYOW-WYOW License, LLC filed for transfer of control to Gray Television and subsequent pro forma assignment to Gray Television Licensee, LLC.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• WBAY-TV: ABC affiliate (Channel 2) in Green Bay, Wisconsin; WAOW's fellow ABC affiliate, comparable in network affiliation structure, local newsroom model, and ABC programming distribution.
• WSAW-TV: CBS affiliate (Channel 7) serving the Wausau/Wisconsin River Valley market, the most direct in-market competitor for WAOW in news, weather, and local advertising dollars.
• WLUK-TV: FOX affiliate (Channel 11) in Green Bay; a regional broadcast competitor with overlapping Wisconsin news coverage and similar ad sales dynamics.
• WISC-TV: CBS affiliate (Channel 3) in Madison, Wisconsin; a larger-market network affiliate facing the same broadcast economics, ad-sales dynamics, and digital extension challenges as WAOW.
• WEAU-TV: NBC affiliate (Channel 13) based in Eau Claire, Wisconsin; a regional network-affiliate news competitor covering adjacent western Wisconsin communities overlapping with WAOW's reach.

Broad incumbents

• Sinclair Broadcast Group: One of the largest U.S. local TV station operators with hundreds of network-affiliated stations across the country, providing direct comparability on station-level economics, retransmission agreements, and subchannel strategies.
• Nexstar Media Group: The largest U.S. local television broadcaster, comparable as a network-affiliate station owner with substantial retransmission and political-advertising exposure similar to WAOW's.
• Tegna: Major U.S. local TV station group operating network-affiliated stations, sharing WAOW's broadcast-ad/retransmission revenue mix and multi-platform digital extensions.
• Gray Television: Large U.S. local broadcast group whose prior involvement in WAOW's station cluster (2021 WYOW transfer of control) and broader mid-market station portfolio make it a comparable operator.

Others

• Allen Media Group: Parent organization of Allen Media Broadcasting (WAOW's owner) and operator of Weather Group Television, Entertainment Studios, and other media properties; relevant as the corporate/sponsor of WAOW's operating platform and shared services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WAOW
• YouTubeyoutube.com/channel/UCqWniBDtC3jPyP23GqjwrIg
• Facebookfacebook.com/News9WAOW
• Instagraminstagram.com/waownews9

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about News 9 WAOW