Pettibone

What Pettibone does

Pettibone (legal entity Pettibone Traverse Lift, LLC) is a U.S.-based manufacturer of precision-engineered material handling equipment, founded in 1881 and headquartered in Baraga, Michigan. The company operates as a subsidiary of The Heico Companies, a diversified industrial conglomerate, and holds WBENC certification as a Women-Owned Business under the guidance of Heico Chairman Emily Heisley Stoeckel. Pettibone's core product portfolio spans five equipment lines: Extendo telehandlers (with next-generation X-Series models including the 944X and 1044X), Traverse telehandlers featuring a proprietary horizontal-traveling boom that enables precise load placement at full lift height without machine repositioning, Cary-Lift material handlers, Rail Solutions (including the Speed Swing for railroad maintenance), and All Terrain Derrick equipment. The X-Command telematics platform provides real-time fleet monitoring (location, operational hours, fuel usage, and maintenance alerts), positioning Pettibone in the IoT-adjacent segment of industrial equipment.

Pettibone distributes exclusively through a global dealer network with country-specific operations in the USA, Latin America, Saudi Arabia, and UAE, and sells into six primary verticals: construction, mining, railroad, oil & gas, masonry, and utility. The dealer-channel go-to-market model, combined with diversified vertical exposure and absence of named anchor customers, suggests a fragmented end-customer base with low concentration risk. Pettibone designs and manufactures equipment in the United States, supports customers through Pettibone Academy training and a parts-and-service infrastructure, and competes primarily in the North America material handling market, which is projected to grow from $12.4B in 2024 to $25.4B by 2034. Pricing is not publicly disclosed and follows a quote-based dealer model.

Strategically, the company has invested in next-generation product refresh (X-Series, Extendo 1044X), telematics-enabled fleet services (X-Command), and international expansion (Middle East, Latin America). Pettibone is not venture-backed; funding and revenue figures are not publicly disclosed, and the company relies on Heico Companies' parent-company strategic guidance rather than external capital markets. The most recent material strategic action is the 2025 Editor's Choice Award from Rental Magazine for the Extendo 1044X telehandler.

Name

Pettibone

Legal name

Pettibone Traverse Lift, LLC

Website

https://gopettibone.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

101–250 employees

Short description

Pettibone, founded in 1881, is a U.S.-based manufacturer of precision-engineered material handling equipment including Extendo telehandlers, Traverse telehandlers with horizontal-traveling boom technology, Cary-Lift handlers, rail solutions, and all-terrain derricks. The company sells through a global dealer network across construction, mining, railroad, oil & gas, masonry, and utility industries.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Construction Machinery Manufacturing (333120)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industry

Construction Site Vehicles (Dumpers, Site Carriers, Telehandlers) (IMAHAIAB)

Keywords

• Material handling equipment
• Telehandler manufacturing
• Heavy machinery production
• Construction equipment
• Industrial lifting solutions

Headquarters

HQ city

Baraga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Heavy Equipment Sales: Pettibone generates revenue through the sale of material handling equipment including telehandlers (Extendo, Traverse), lift trucks (Cary-Lift), rail solutions, and all-terrain derricks. The company operates through a dealer network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pettibone designs and manufactures precision-engineered material handling equipment, including telehandlers (Extendo and Traverse lines), Cary-Lift material handlers, Rail Solutions (Speed Swing), and All Terrain Derricks, for construction, mining, railroad, oil & gas, masonry, and utility industries. The company also offers the X-Command telematics system for real-time fleet monitoring. Equipment is produced in the USA and sold through a global dealer network.

Product overview

Pettibone is a precision-engineered material handling equipment manufacturer producing a portfolio of telehandlers and specialized lifting solutions. The core product lineup includes the Extendo telehandler series (with models like 944X and 1044X), Traverse telehandlers featuring a unique horizontal-traveling boom design, Cary-Lift material handlers, Rail Solutions (including Speed Swing), and All Terrain Derrick equipment. These products serve construction, masonry, railroad, oil & gas, mining, and utility industries. The X-Command proprietary telematics system provides fleet monitoring capabilities, while the X-Series represents the next-generation product sub-brand. Pettibone designs and produces equipment in the United States, operating since 1881.

Differentiator

Problem solved

Functional benefit

Brands

• Extendo: Line of telehandler products featuring the 944X and 1044X models with next-gen optimizations
• Cary-Lift
• Traverse
• Rail Solutions
• All Terrain Derrick
• X-Command

Products and services

• Cary-Lift Pettibone's Cary-Lift line offers material handling equipment designed for precision loading and lifting operations on industrial job sites.
• Extendo Extendo telehandlers are precision-engineered telescopic handlers featuring next-generation optimizations for industrial material handling applications. Models include 944X and 1044X.
• Traverse Traverse telehandlers feature a unique horizontal-traveling boom that slides along the machine frame, enabling precise load placement at full lift heights without repositioning the machine.
• Rail Solutions (Speed Swing) Rail Solutions includes Speed Swing equipment designed for railroad maintenance and material handling operations in railway environments.
• All Terrain Derrick All Terrain Derrick provides material handling equipment designed for operation across challenging terrain conditions in industrial applications.

Quantifiable outcome

• Reduced downtime through X-Command telematics fleet monitoring
• +1 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• WBENC (Women's Business Enterprise National Council)minorOthersPettibone received WBENC certification as a Women-Owned Business under the guidance of The Heico Companies' Chairman Emily Heisley Stoeckel.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Caterpillar: Caterpillar offers telehandlers and material handling solutions as part of its broader construction equipment portfolio, leveraging scale, dealer network, and financing services. Competes with Pettibone across multiple verticals including construction, mining, and rail.
• Komatsu: Komatsu manufactures construction and mining equipment globally, with relevant adjacency in material handling machines and a comparable multi-vertical footprint (construction, mining, utilities) overlapping Pettibone's served markets.
• Liebherr: Liebherr produces a wide range of construction, mining, and material handling equipment including telehandlers and crawler cranes. Broad incumbent with significant overlap in construction, mining, and heavy equipment verticals.

Direct peers

• JLG Industries: JLG (Oshkosh) is the global telehandler market leader, offering a broad range of telehandlers, aerial work platforms, and material handling equipment. It competes directly with Pettibone's Extendo and Traverse lines across construction and industrial verticals.
• Haulotte Group: Haulotte manufactures telehandlers and aerial platforms, with similar product positioning and dealer-led distribution. Comparable to Pettibone in equipment category, customer base (rental), and scale.
• Genie (Terex): Genie, a Terex brand, manufactures telehandlers and aerial work platforms serving construction, industrial, and rental customers worldwide. Direct overlap with Pettibone's core telehandler portfolio across virtually all customer segments.
• Bobcat Company: Bobcat (Doosan) produces telehandlers, skid-steers, and compact equipment for construction, rental, and landscaping. Overlaps with Pettibone in telehandler category and shared rental channel exposure.
• Skyjack: Skyjack, a Linamar company, produces telehandlers and aerial work platforms focused on rental and construction end-markets. Directly competes with Pettibone's Extendo line and shares the rental-channel-heavy customer base.
• JCB: JCB manufactures telehandlers (Loadall series) and a wide range of construction equipment globally. Direct competitor in telehandler category with overlapping end-markets including construction and rental channels.
• Manitou Group: Manitou produces telehandlers, forklifts, and material handling equipment for construction, agriculture, and industrial markets. Strongly comparable in product breadth and vertical exposure to Pettibone.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gopettibone
• Facebookfacebook.com/GoPettibone
• LinkedInlinkedin.com/company/pettibone-traverse-lift-llc
• Instagraminstagram.com/gopettibone
• Xx.com/gopettibone

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pettibone