What Convertex does

Convertex Inc. is a privately held Canadian custom manufacturer headquartered in Princeville, Quebec, that designs, develops, and produces upholstery, canvas, and roof systems for the marine, aviation, and bus transportation industries. The company operates a dual-footprint model: final inspection and quality control occur at the Canadian facility, while large-scale production is carried out at an owned factory in Vietnam, enabling cost-competitive pricing without sacrificing Western quality standards. Its core product portfolio includes bimini tops, pontoon roofs, camper tops, transport canvases, hull canvases, boat upholstery (berths, benches, captain seats), bus interior coverings (seats, insulated ceilings, ski/luggage storage), and aviation interior finishing (insulation, seat interiors, side panels, ceiling linings, consoles). Technical differentiators include 3D scanning for fully digital cutting (notably in aviation applications) and a 10-year fade guarantee on canvas materials.

Convertex operates as a B2B embedded OEM partner rather than a transactional supplier, collaborating with customer engineering teams from prototyping through production, inspection, and delivery. Its customer base spans 20+ named enterprise brands — including Beneteau, BRP, Jeanneau, Four Winns, Lowe Boats, Glastron, Wellcraft, Larson, Micro-Bird by Girardin, and Southland — alongside individual boat owners served through quote-based direct sales. The company was founded in 2004 by Alain Michel, whose expertise traces back to his father's upholstery work over 45 years prior, and the business is now supported by new shareholders while retaining founder involvement and a human-scale team. Revenue is quote-based and not publicly disclosed; no funding rounds, acquisitions, or M&A activity are reported, and the company shows no public AI/ML capability development.

Name

Convertex

Legal name

Convertex Inc.

Website

https://convertex.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Convertex is a Canadian custom manufacturer that designs and produces upholstery, canvas, and roof systems for marine, aviation, and bus OEMs, with owned production in Vietnam and quality control in Quebec.

Ownership category

akta.pro rank

Product category

Custom Marine & Transportation Upholstery Manufacturing

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360), Motor Vehicle Body and Trailer Manufacturing (33621), Ship and Boat Building (33661)

SIC

Truck & Bus Bodies (3713), Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Automotive Roof Systems & Convertible Top Components Manufacturing (Panoramic Roof Modules/Soft Tops) (IMACAKAK)

akta.pro secondary industry

Bus & Coach Body Manufacturing (Coachwork) (IMACAGAE)

Keywords

• Custom boat upholstery
• Marine canvas manufacturing
• Boat roof systems
• Bus interior upholstery
• Aviation interior finishing

Headquarters

HQ city

Princeville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Custom Manufacturing Products: Convertex generates revenue through the manufacture and sale of custom upholstery, canvases, roofs, and interior finishing solutions. Products are custom-made to customer specifications, with final inspection at their Canadian facility. The company serves OEMs and individual buyers with both large-scale production and limited edition/microproduction capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Convertex researches, designs, develops, and manufactures custom upholstery, canvas, and roof solutions for the marine, aviation, and bus transportation industries. The company produces bimini tops, pontoon roofs, camper tops, transport and hull canvases, frames (anodized aluminum or stainless steel), and interior finishing components (seats, side panels, ceiling linings, consoles). All products are custom-made to customer specifications and inspected at the Canadian facility, supported by a turnkey process covering logistics, manufacturing, transportation, quality control, and shipment.

Product overview

Convertex offers a unified portfolio of custom upholstery, canvas, and roof manufacturing solutions across three industries: marine, bus transportation, and aviation. The core offering consists of boat canvas and roof products (bimini tops, pontoon roofs, canvases, frames), boat upholstery, bus interior upholstery, and aviation interior finishing. These products are complemented by turnkey manufacturing services including R&D collaboration with OEM engineers, custom development, quality control at the Canadian facility, and logistics/shipping. The company operates production facilities in Canada (final inspection) and Vietnam (manufacturing), serving both mass production and microproduction needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Canvas and Roof Products Custom-manufactured boat roofs (bimini tops, pontoon roofs, camper tops), canvases (transport canvases, hull canvases), and frames (anodized aluminum, stainless steel) for boats and pontoons. Materials resist mold and UV rays with up to 10-year fade guarantee. Designed for OEMs and individual boat owners.
• Boat Upholstery 100% personalized boat upholstery service for berths, benches, captain seats, and storage spaces. Customers choose materials, colors, and can add distinctive elements like logos or signatures. Serves both large-scale and limited-edition projects for OEMs and individual boat owners.
• Bus Interior Upholstery Custom upholstery solutions for the bus and coach transportation industry including school, commercial, adapted, and public transit vehicles. Covers seat interior covering, insulated ceilings, and ski/luggage storage systems. Designed to meet highest industry standards at competitive prices.
• Aviation Interior Upholstery Interior upholstery for the aeronautical sector including insulation of commercial and business aircraft, and interior finishing of seats, side panels, ceiling linings, and consoles. Uses 3D scanner for fully digital cutting to ensure precise and consistent reproduction of each piece. Available for both mass production and microproduction.
• Turnkey Manufacturing Solutions Complete end-to-end manufacturing solution including logistics, manufacturing, transportation, quality control, and shipment of final products directly to customer facilities. Works with OEM engineers from prototyping through production. Serves both mass production and microproduction needs.

Quantifiable outcome

• 10-year guarantee against fading on canvas materials

Named customers20 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Serge Ferrari (Stamoid marine fabrics): Supplier of technical coated and laminated fabrics used in marine canvas, biminis, and protective covers — adjacent to Convertex as an upstream materials supplier in its canvas and roof system value chain.

Direct peers

• Taylor Made Group: Manufacturer of marine canvas, covers, and custom boat interior products for OEMs and aftermarket — a direct peer in custom marine canvas, upholstery, and interior finishing.
• C.E. White Co. Manufacturer of bus and truck seats and interior systems for commercial transportation OEMs — directly comparable to Convertex's bus interior upholstery offering.
• TMI Products: Manufacturer of custom automotive and marine upholstery, seats, and interior trim for OEMs and aftermarket — directly comparable to Convertex's custom interior manufacturing model in marine and specialty vehicle segments.
• PRP Seats: Custom manufacturer of high-performance seats and upholstery for UTVs, marine, and powersports OEMs — competes in the same custom marine/vehicle interior finishing niche as Convertex.
• MasterCraft Safety: Designer and manufacturer of custom seats and safety restraints for marine, UTV, and military vehicles — directly comparable as a custom marine/vehicle interior manufacturer serving OEM and specialty markets.
• Freedman Seating Company: Manufacturer of seating and interior products for buses, trucks, and commercial vehicles — a direct comparable for Convertex's bus transportation upholstery and interior systems work.

Broad incumbents

• FACC AG: Large-scale Tier 1 aerospace interior and structural component manufacturer — a broader incumbent competing in the same aviation interior finishing market Convertex addresses with its 3D scanning capability.
• Geven: Established manufacturer of aircraft passenger seats and cabin interior components — a broader incumbent operating in aviation interiors, the same vertical Convertex serves.
• Adient: Global leader in automotive and commercial vehicle seating and interiors — a broad incumbent with overlapping bus, marine-adjacent, and specialty vehicle interior exposure relevant to Convertex's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ConvertexInc
• Xx.com/convertex
• LinkedInlinkedin.com/company/convertex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convertex