Calico Wallpaper
Calico Wallpaper is a Brooklyn-based design studio, founded by Rachel and Nick Cope, that designs custom-fit, non-repeating wallpaper murals by combining traditional paper marbling with digital printing, and sells direct to interior designers, luxury residential clients, and hospitality projects worldwide.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Calico Wallpaper does
Calico Wallpaper is a Brooklyn-based design studio founded in 2013 by Rachel and Nick Cope that designs and sells custom-fit, non-repeating wallpaper murals and standard wallcoverings to residential and commercial interior clients globally. The company combines traditional paper marbling techniques — specifically Japanese Suminagashi and Turkish Ebru — with digital enlargement of handmade patterns and modern digital printing, integrating new techniques, materials, and imagery sources such as NASA telescope photography, gradients, metallics, and woven natural fibers to produce murals with a Class A fire-rating. The product portfolio comprises over 80 collections spanning aesthetic categories including Abstract, Botanical, Marbled, Metallic, Natural Materials, and Textural, alongside signature designer collaborations (Athena Calderone's Cadence, Kelly Behun's Bask and Luminous, Faye Toogood's Woodlands Fields Moors, Lindsey Adelman's Eden, Daniel Arsham's Erosions, Francesca DiMattio's Pigment, Suchi Reddy, Charlap Hyman & Herrero), bespoke services for site-specific installations, large-format Panorama Murals, PVC-free wallcoverings, and a 2017-launched wholly-owned textile sub-brand, Cope (Hudson Valley-inspired textiles and home goods).
The company generates revenue primarily through one-time direct sales of custom murals and standard wallcoverings via its e-commerce platform (calicowallpaper.com), where customers order samples and request quotes; commercial and hospitality clients are reached through direct outreach, premium gallery and showroom partnerships (The Future Perfect, Casa Perfect), and activations at international design events including Milan Design Week, NYCxDesign, Dubai Design Week, and Design Miami. Pricing is not publicly disclosed and is structured around per-project quotes. Notable commercial installations include the Four Seasons Montreal (Marcus Lounge), REIGN Restaurant at the Fairmont Royal York Hotel, Safta Restaurant at The Source Hotel, Bocci Apartment in Milan, and Casa Perfect and The Future Perfect gallery locations; residential and celebrity projects include 432 Park Avenue, an Elaine Welteroth Hollywood Hills residence, and the founders' own upstate New York home featured in Architectural Digest. Calico Wallpaper is privately held and founder-owned by Rachel and Nick Cope, has no parent company or disclosed institutional funding, and has been recognized by ELLE Decoration (International Design Awards, 2021), NYCxDesign (2019), and Architizer A+ Awards (2017).
Calico Wallpaper firmographics
Firmographics- Name
- Calico Wallpaper
- Legal name
- Calico Wallpaper
- Website
- https://calicowallpaper.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Calico Wallpaper is a Brooklyn-based design studio, founded by Rachel and Nick Cope, that designs custom-fit, non-repeating wallpaper murals by combining traditional paper marbling with digital printing, and sells direct to interior designers, luxury residential clients, and hospitality projects worldwide.
- Ownership category
- akta.pro rank
Calico Wallpaper industry classification
Industry- Product category
- Designer Wallcoverings
- NAICS
- Paint and Wallpaper Retailers (444120), Paint and Wallpaper Retailers (44412)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
- akta.pro secondary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where Calico Wallpaper is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Calico Wallpaper business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Custom Wallpaper Murals: Calico Wallpaper sells custom-fit, non-repeating wall murals through their e-commerce platform. Customers can order samples and full murals from their collection of 70+ collections. The company also offers bespoke services for custom installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sample orders available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Calico Wallpaper product offering
Product offeringCore offering
Calico Wallpaper designs and sells custom-fit, non-repeating wallpaper murals through its direct-to-consumer e-commerce platform. The company produces over 70 collections across diverse aesthetics (Abstract, Botanical, Marbled, Metallic, Gradient, etc.), combining traditional paper marbling arts (Suminagashi, Ebru) with digital enlargement of handmade patterns. Products are Class A fire-rated with global shipping, and include bespoke custom commissions plus a textile offshoot brand (Cope).
Product overview
Calico Wallpaper is a Brooklyn-based design studio offering custom-fit, non-repeating wall murals and standard wallcoverings. The product portfolio centers on over 80 wallpaper collections organized by aesthetic categories (Abstract, Botanical, Geometric, Landscape, Marbled, Metallic, Natural Materials, Textural, and more). Key offerings include: (1) the core Wallcovering Collections Portfolio featuring designs like Aurora (incorporating NASA telescope imagery), Inverted Spaces, Atmosphere, and Colorwash; (2) exclusive Designer Collaborations with notable figures such as Athena Calderone (Cadence), Kelly Behun (Luminous, Bask), Faye Toogood, Lindsey Adelman (Eden), Daniel Arsham, and Francesca DiMattio; (3) Bespoke Services for custom site-specific installations; (4) Panorama Murals for large-scale immersive environments; and (5) the Cope textile offshoot brand launched in 2017 extending the brand into fabrics and home goods. The company employs traditional craft techniques including paper marbling arts of Suminagashi (Japan) and Ebru (Turkey), combined with digital enlargement of handmade patterns. Founded by Rachel and Nick Cope.
Differentiator
Problem solved
Functional benefit
Brands
- Cope: A textile collection featuring uniquely designed textiles and home goods inspired by the Hudson Valley, launched in 2017 as a studio offshoot of Calico Wallpaper.
Products and services
- Wallcovering Collections Portfolio Over 70 wallpaper collections featuring non-repeating custom-fit wall murals and standard wallcoverings across diverse design categories including Abstract, Botanical, Geometric, Landscape, Marbled, Metallic, Natural Materials, and Textural styles. Each collection comprises multiple colorways and is available for purchase through the company's e-commerce site with global shipping.
- Designer Collaborations Exclusive wallpaper collections created in collaboration with prominent designers and artists, offering prestige and unique aesthetic vision. Notable collaborations include Cadence with Athena Calderone (2026), Luminous and Bask with Kelly Behun, Eden with Lindsey Adelman, Woodlands Fields Moors with Faye Toogood, and Erosions with Daniel Arsham.
- Bespoke Services Custom wallpaper design services allowing clients to commission bespoke installations for specific projects, created in collaboration with Calico's design team. For unique spaces requiring tailored dimensions, patterns, or colorways not available in standard collections.
- Cope Textiles and Home Goods Textile collection and home goods brand launched in 2017 as an offshoot of Calico Wallpaper, featuring painterly textiles and home goods inspired by the Hudson Valley. Extends the brand's design language into fabrics and lifestyle products.
- Panorama Murals Large-scale panoramic mural designs that create immersive environmental experiences in interior spaces. Suitable for hospitality, commercial, and high-end residential applications requiring expansive visual impact.
- Aurora Collection A reflection on the endless variation in each day's cycle of dawn and dusk. Features NASA telescope imagery and gradient colorways across 21 styles. One of the founding collections of Calico Wallpaper.
- Inverted Spaces Collection A celebration of the infinite space that has surrounded us since the dawn of time. Features NASA telescope imagery across 6 styles including Andromeda, Cassiopeia, Corona, Orion, Phoenix, and Ursa.
- Cadence Collection Quiet layers, timeless texture. Collaboration with Athena Calderone. 6 styles: Alabaster, Fawn, Jasper, Oxblood, Porcelain, Tobacco.
- Eden Collection Foraged plants and seeds envelop us in a dreamlike space. Collaboration with Lindsey Adelman. 14 styles including Fig, Ginger, Honey, Hyacinth, Juniper, Mulberry, Nectar, and others.
Companies that use Calico Wallpaper
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Calico Wallpaper technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Calico Wallpaper partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Athena CalderonecoreLaunched Cadence collection in collaboration with Athena Calderone. The collection features 'Quiet Layers, Timeless Texture' design aesthetic. This is a prominent designer collaboration creating an exclusive wallpaper collection.
- Faye ToogoodcoreMultiple collaborations including the Woodlands, Fields, Moors collection and figurative collection for Salone del Mobile. Designer known for distinctive aesthetic vision.
- Lindsey AdelmancoreCollaboration on Eden collection featuring foraged plants and seeds imagery. Multiple joint installations at design events including Design Miami/.
- Kelly BehuncoreCollaboration on Bask collection exploring architecture, light and shadow. Also collaborated on installations at The Whiteley.
- Daniel ArshamcoreCollaboration on Erosions collection featuring 'Eroded Fantasy Future' aesthetic. Multiple installations including Selenite Erosion at Arsham's 3018 exhibition.
- Colin KingminorPresented Monument installation at Alcova 2024, featuring sculptural approach to wallcoverings.
- Suchi ReddyminorCollaboration on Luminous collection exploring light through an architectural lens.
- Francesca DiMattiominorArtist collaboration featuring exuberant designs for Calico Wallpaper, featured in Architectural Digest December 2025.
- The Future PerfectcoreGallery partner featuring Calico Wallpaper installations. Notable project at Goldwyn House. Represents Calico in high-end design gallery context.
- Casa PerfectcoreGallery/showroom partner with locations in New York, Los Angeles, and Beverly Hills. Features ongoing Calico Wallpaper installations.
- Mira & MilošminorCollaboration featuring playful sense of spatial depth by color shifts within hand drawn lines. Collection with 10 styles.
- Rachel & Nicholas Cope for KnollTextilesminorThe Fields Collection - textile collaboration extending Calico's design language into fabrics for KnollTextiles.
- BocciminorLight as Medium installation at Bocci Apartment in Milan. Architectural lighting and wallpaper collaboration.
- Charlap Hyman & HerrerominorOvergrow collection collaboration and multiple residential projects. AD100 firm known for maximalist interiors.
- Cody HoytminorArtist collaboration featuring Tesserae in Bloom at The Future Perfect. Art-driven wallpaper designs.
- WorksteadminorNYCxDesign 2019 collaboration on Arcade installation at New York's Arcade Bakery.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Calico Wallpaper competitors and assessment
Company assessmentBroad incumbents
- Farrow & Ball: Iconic British paint and wallpaper brand with deep heritage and global retail. Comparable premium positioning and overlap with high-end residential interior designers; broader portfolio and far larger scale make it a broad incumbent rather than direct peer.
- Designers Guild: UK luxury home brand combining wallcoverings, fabrics, and homewares with a strong designer-led aesthetic. Comparable premium positioning, design-press presence, and adjacent Cope-style textile/fabric expansion strategy.
- York Wallcoverings: One of the largest North American wallpaper manufacturers and licensors with broad retail distribution. Comparable wallcovering category but operates at mass-market scale, contrasting Calico's luxury positioning.
- Graham & Brown: Established UK wallpaper and home décor brand with mass-to-mid-premium positioning and global retail. Comparable product category and broad design collaborations, but at a much larger scale and lower price tier than Calico.
Direct peers
- House of Hackney: British luxury wallcovering and homeware brand with bold printed designs and a strong design-press identity. Comparable premium positioning, designer-driven aesthetic, and overlapping luxury residential and design-press audience.
- Murals Wallpaper: UK-based direct-to-consumer brand specializing in custom-fit wallpaper murals sold online. Comparable product (custom murals), D2C model, and global shipping, though positioned more mass-market than Calico's luxury tier.
- Cole & Son: Historic British luxury wallpaper house with designer collaborations and a heritage pattern archive. Comparable premium positioning, designer-led collections, and global distribution to designers and luxury residential projects.
- Hygge & West: Modern designer wallpaper brand offering curated, artist-designed wallcoverings via D2C. Comparable mid-premium positioning, designer collaboration model, and direct-to-consumer distribution, though smaller scale than Calico.
- Flavor Paper: Brooklyn-based custom wallpaper maker offering designer-printed and handmade wallcoverings. Closest comparable: same NYC design-studio heritage, custom-printed murals, and D2C model serving designers and residential customers.
Emerging players
- Anthropologie Home (wallcoverings): Multi-category lifestyle retailer with growing designer and exclusive wallcovering assortments. Comparable aesthetic positioning (artisanal, design-forward) and customer overlap, but as part of a much broader retail assortment rather than a dedicated wallpaper brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Calico Wallpaper social profiles
Digital presenceCalico Wallpaper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Calico Wallpaper leadership team
Management profileNumber of profiles
Profiles2 records
Calico Wallpaper subsidiaries and ownership
Company hierarchySubsidiaries1 record
Calico Wallpaper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Calico Wallpaper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Calico Wallpaper
What does Calico Wallpaper do?
Calico Wallpaper designs and sells custom-fit, non-repeating wallpaper murals through its direct-to-consumer e-commerce platform. The company produces over 70 collections across diverse aesthetics (Abstract, Botanical, Marbled, Metallic, Gradient, etc.), combining traditional paper marbling arts (Suminagashi, Ebru) with digital enlargement of handmade patterns. Products are Class A fire-rated with global shipping, and include bespoke custom commissions plus a textile offshoot brand (Cope).
Is Calico Wallpaper a public or private company?
Calico Wallpaper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Calico Wallpaper founded?
Calico Wallpaper was founded in 2013. It employs 11 to 50 people.
Where is Calico Wallpaper based?
Calico Wallpaper is headquartered in New York, United States, in the North America region.
How does Calico Wallpaper make money?
One revenue line is on record: custom Wallpaper Murals.
Who are Calico Wallpaper's main competitors?
Broad incumbents on record are Farrow & Ball, Designers Guild, York Wallcoverings and Graham & Brown. Direct peers are House of Hackney, Murals Wallpaper, Cole & Son, Hygge & West and Flavor Paper. Anthropologie Home (wallcoverings) is listed as an emerging player.
Does Calico Wallpaper have an API?
No public API is recorded for Calico Wallpaper.
What industry is Calico Wallpaper in?
Calico Wallpaper's product category is Designer Wallcoverings. Its primary akta.pro industry code is CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings), with a secondary code of CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 444120 and its SIC code is 7330.