Patients & Purpose

What Patients & Purpose does

Remedy Edge is a healthcare communications agency that operates as a dedicated vertical within Omnicom Health, the healthcare division of Omnicom Group. The agency provides integrated strategy, creative, and digital services to pharmaceutical companies and healthcare brands, organizing its offering around three pillars: Activate Potential (insight, behavioral science, launch planning, and evidence mapping), Amplify with Creativity (brand strategy, campaign development, content, and information design), and Accelerate Outcomes (experience design, digital and technology solutions, and measurement). The agency's underlying capability is domain-specialized creative and strategic services rather than a software platform; case-work spans insomnia, hemophilia, migraine, and hepatitis C, indicating therapeutic-area depth across multiple categories.

The business operates a B2B professional services model with direct sales engagement to enterprise healthcare clients. Pricing is quote-based and not publicly disclosed, consistent with bespoke agency engagements. Remedy Edge runs a global field-sales motion, leveraging its affiliation with Omnicom Health for cross-region referrals, and markets through LinkedIn presence, case-study portfolios, and industry events. The company is headquartered in New York with a UK regional headquarters in London and additional presence in Germany and Spain, operating under dual DBA brands (Remedy Edge UK and Remedy Edge US). No funding rounds, headcount figures, or revenue disclosures are publicly available; the company is a private subsidiary of a publicly traded parent.

Key risks include reliance on the Omnicom Health network for client access and infrastructure, customer concentration typical of agency-pharma engagements, and the absence of disclosed AI or proprietary technology that could differentiate the offering as adjacent competitors embed generative AI into creative and measurement workflows. The published portfolio emphasizes behavioral science and patient/HCP experience, which positions the agency in the higher-value strategic-creative segment rather than commodity execution.

Name

Patients & Purpose

Legal name

Remedy Edge

Website

https://patientsandpurpose.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Remedy Edge is a healthcare communications agency within Omnicom Health that provides strategy, creative, and digital services to pharmaceutical companies and healthcare brands across the US, UK, Germany, and Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Communications Services: Professional services revenue from healthcare communications, brand strategy, campaign development, and creative services for pharmaceutical and healthcare companies

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Remedy Edge is a healthcare communications agency that delivers strategic, creative, and digital services for pharmaceutical companies and healthcare brands. Services are organized around three pillars: Activate Potential (insight-driven strategy including behavioral science, launch planning, and evidence mapping), Amplify with Creativity (brand strategy, campaign development, content and information design), and Accelerate Outcomes (patient/HCP experience, digital and technology solutions, and performance measurement).

Product overview

Remedy Edge is a healthcare communications agency that offers a unified suite of strategic and creative services rather than a software product platform. The agency's offerings are organized around three core pillars: Activate Potential (insight-driven strategy including behavioral science and evidence mapping), Amplify with Creativity (brand campaigns, content development, and information design), and Accelerate Outcomes (digital experiences, technology solutions, and performance measurement). The company operates as a single integrated service offering without distinct software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Activate Potential
• Amplify with Creativity
• Accelerate Outcomes Experience, Digital & Technology, and Measurement & Performance Optimization services that craft healthcare experiences that change results and deliver measurable outcomes for pharmaceutical and healthcare clients.
• Relentless Pursuit (US Strategy & Insight) Insight and intelligence offering for US healthcare clients, covering Insight & Intelligence, Behavioral Science, Launch Planning, and Evidence Mapping to uncover deeper insights and push further to deliver innovative solutions that transform health.
• Respectful Patient & HCP Experience (US) Patient & HCP Experience, Human Insights, Real-World Perspectives, and Collaboration-Centric services for US healthcare clients, leading with empathy and appreciation to uplift patients and healthcare professionals.
• Remarkable Craft (US Creative Services) Brand Strategy, Campaign Development, Content & Craft, and Executional Excellence services for US healthcare clients, producing unforgettable work through originality and commitment to craft.

Quantifiable outcome

• Transformed patient understanding from dismissed to understood in insomnia campaign
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Omnicom Health UK and EuropecoreStrategic or Co-development PartnerRemedy Edge operates as part of Omnicom Health UK and Europe, a global healthcare communications network. The company is led by Hazel Soanes as CEO Omnicom Health UK and Europe, providing strategic alignment with Omnicom's global healthcare communications capabilities and resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Publicis Health: Publicis Health is the healthcare communications arm of Publicis Groupe, offering brand strategy, medical communications, and patient engagement services to global pharma clients. Directly comparable to Remedy Edge in offering and customer base, but operates at much larger global scale across multiple sub-brands.
• IPG Health: IPG Health is the healthcare marketing and communications network of Interpublic Group, providing integrated brand, medical, and patient solutions to pharma clients worldwide. Comparable in service scope and customer profile to Remedy Edge, with broader global reach and more sub-brand depth.
• WPP Health Practice (Ogilvy Health, VMLY&R Health): WPP's healthcare practice encompasses Ogilvy Health, VMLY&R Health, and other specialist agencies serving pharma clients with brand strategy, creative, and digital engagement services. Directly comparable in offering and target customers, with significantly larger scale and cross-discipline integration.
• Havas Health & You: Havas Health & You is the global healthcare communications network of Havas, offering creative, medical, and patient engagement services to pharma and wellness clients. Overlaps with Remedy Edge's core offering of integrated healthcare communications and behavioral-science-driven creative work.
• McCann Health: McCann Health is the global healthcare marketing network of McCann Worldgroup (IPG), offering brand strategy, creative, and medical communications to pharma clients worldwide. Directly comparable service profile with deeper global infrastructure than Remedy Edge.

Direct peers

• Real Chemistry: Real Chemistry is an independent healthcare marketing and communications agency combining data, creative, and digital services for pharma clients. Comparable to Remedy Edge in customer base and integrated communications offering, with a stronger data-and-AI positioning.
• Patients & Purpose: Patients & Purpose is a healthcare communications agency within Omnicom Health, focused on patient-centric brand strategy and creative work for pharma clients. Directly comparable to Remedy Edge as a sister Omnicom Health sub-brand serving the same customer base with overlapping capabilities.
• Fishawack Health: Fishawack Health is a specialist healthcare communications and medical affairs agency serving global pharma clients with brand, medical, and scientific services. Comparable to Remedy Edge in healthcare-only focus and pharma customer base, with deeper medical affairs and scientific communications depth.
• Inizio Medical: Inizio Medical is a global healthcare communications and commercialization group providing medical affairs, brand communications, and patient engagement services to pharma clients. Comparable in customer base and integrated service model to Remedy Edge, with broader scale and cross-functional depth.

Emerging players

• EVERSANA: EVERSANA is a healthcare commercialization services provider offering integrated marketing, patient services, and consulting to pharma clients. Partially comparable to Remedy Edge in patient engagement and brand communications offerings, with a broader commercialization-services portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/patientsandpurpose
• Xx.com/patientspurpose
• Facebookfacebook.com/patientsandpurpose

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patients & Purpose