Sacramento Area Human Resource Association

What Sacramento Area Human Resource Association does

Sacramento Area Human Resource Association (SAHRA) is a nonprofit professional membership association serving HR practitioners in the Sacramento, California region. Founded in 1956 as the Sacramento Personnel Association and renamed to its current form in 1999, the organization has maintained a membership base of more than 700 HR professionals drawn from public and private organizations of varying sizes. Its core offerings include the California Legislative & HR Leadership Summit (an annual conference attracting over 400 attendees), quarterly membership meetings, networking mixers, HR certification study groups for PHR/SPHR/PHRca and SHRM-CP/SHRM-SCP, a mentor program, and an Emerging Professionals program launched in 2017 for early-career members. Membership is structured in four tiers — Professional ($150-$160/year), Partner ($265/year, capped at 20% of total membership), Student ($25/year), and Retired ($49/year).

The association operates a multi-stream revenue model combining recurring membership dues, transactional event and webinar fees, job board postings through the SAHRA Career Center (powered by JobTarget), and event sponsorships. Technology infrastructure runs on YourMembership.com, an association management platform providing membership registration, event management, email marketing, the member forum, and the careers portal, with social login via Facebook and LinkedIn. Distribution is community-led: SAHRA is one of more than 575 SHRM-affiliated chapters in the United States and a CalSHRM state council participant, with member acquisition channels including LinkedIn, Facebook, Twitter/X, the HR Talk monthly newsletter, the sahra.org website, and academic partnerships with Sacramento State and UC Davis Continuing and Professional Education. The organization is volunteer-governed through an annually elected Board of Directors; recent recognition includes the 2021 SHRM Pinnacle Award, 2020 Silver EXCEL Award, and 2014 Gold EXCEL Award.

Name

Sacramento Area Human Resource Association

Legal name

Sacramento Area Human Resource Association

Website

https://sahra.org

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Sacramento Area Human Resource Association is a nonprofit SHRM-affiliated chapter founded in 1956, serving more than 700 HR professionals in the Sacramento region through membership, certification prep, networking events, and an annual leadership summit.

Ownership category

akta.pro rank

Product category

HR Professional Association Services

NAICS

Professional Organizations (813920), Business, Professional, Labor, Political, and Similar Organizations (8139), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDANAIAK

Human Resources Certification Prep (SHRM, HRCI)

Education/Tutoring & Test Preparation/Professional Certification & Licensure Exam Prep

SECONDARYEDAAANAE

Human Resources (HR) & Talent (SHRM/HRCI) Certifications

Education/Adult & Continuing Education/Professional Certification Programs

SECONDARYEDAAALAN

Human Resources & Talent (SHRM/HRCI Recertification)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• HR professional association
• HR certification preparation
• HR networking events
• Professional development programs
• Membership association services

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues from professional members ($160 non-SHRM, $150 SHRM member), partner members ($265), student members ($25), and retired members ($49).
2. Event Registrations and Webinars: Revenue from event registrations, webinars, and on-demand webinar recordings ($15 for members, $49 for non-members).
3. Annual Conference: California Legislative & HR Leadership Summit bringing together over 400 HR professionals over 2.5 days with exhibitors and sponsors.
4. Career Center: Job posting fees charged to employers and recruiters accessing the specialized HR professional job board.
5. Sponsorships and Partnerships: Sponsorship opportunities for events and programs, as well as advertising on the website and in newsletters.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SAHRA is a nonprofit professional membership association that serves HR practitioners in the Greater Sacramento region through tiered memberships (Professional, Partner, Student, Retired), an annual conference, webinars, certification study groups, a mentor program, networking mixers, and a specialized HR career center. The association delivers continuing education credits (SHRM and HRCI) and legislative/legal updates to a community of 700+ HR professionals representing private and public organizations.

Product overview

SAHRA is a professional association for HR professionals in the Sacramento region, offering a comprehensive portfolio of professional development and networking programs. The core offerings include the California Legislative & HR Leadership Summit (annual conference), Annual Law Update, quarterly Membership Meetings, and various networking Mixers. Educational programs encompass Webinars, HR Certification Study Groups (PHR, SPHR, PHRca), Mentor Program, and an Emerging Professionals Program for early-career members. Additional member services include the Career Center job board, HR Talk Newsletter, and a Member Forum for peer discussion. Membership tiers include Professional, Partner, Student, and Retired categories with varying benefits and pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• SAHRA Professional Membership

Quantifiable outcome

• Over 700 members served since the late 1990s
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SHRM (Society for Human Resource Management)coreStrategic or Co-development PartnerNational affiliate relationship with SHRM, the world's largest association devoted to human resource management. SHRM provides resources, conference access, certification frameworks, and chapter support. SAHRA is one of 575+ SHRM affiliated chapters in the United States.
• CalSHRM (California State Council of SHRM)coreStrategic or Co-development PartnerState-level organizational liaison between 18 local SHRM chapters throughout California and SHRM headquarters. SAHRA participates in statewide initiatives and strategies supporting the HR profession.
• YourMembership.comcoreTechnology or IntegrationMembership management software provider powering the SAHRA website with membership management, event registration, email marketing, career center, and online community forum capabilities.
• UC Davis Continuing and Professional EducationminorStrategic or Co-development PartnerEducational partnership offering HR certificate programs. SAHRA members receive 10% discount on HR courses. Collaboration on events like People 101: Getting Started with HR Analytics.
• Sacramento State Human Resource Management GroupminorStrategic or Co-development PartnerJoint mixer events bringing together HR professionals and HR students from Sacramento State and surrounding colleges to foster mentorship and career development.
• Eight Fellow SHRM ChaptersminorStrategic or Co-development PartnerPartnership with eight fellow SHRM chapters to host the Mega HR Conference virtually during the pandemic, expanding reach and resources.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Emerging players

• WorldatWork: Professional association focused on total rewards, compensation, and benefits. Overlaps with SAHRA's HR professional audience in adjacent specialties (compensation, benefits) and operates a similar membership-plus-certification model (CCP, GRP), competing for the same HR professional mindshare and dues.
• Association for Talent Development (ATD): Professional membership association serving talent development, learning, and training professionals. Adjacent to SAHRA's HR professional audience with overlapping certifications (CPLP) and event-driven revenue model, making it a thematic peer in the broader HR/L&D professional association space.

Others

• California Chamber of Commerce (CalChamber): California's broad business membership organization that partners with SAHRA (members receive 15% discount on CalChamber merchandise). While primarily serving employers broadly rather than HR professionals specifically, CalChamber's HR/legal update products and events overlap with SAHRA's employment law programming.
• International Association of Business Communicators (IABC): Global professional association for business communicators. While not directly competing in HR, IABC operates the same nonprofit membership-plus-certification model (ABC, SCMP) and serves as a structural benchmark for how regional chapters monetize professional credentials and continuing education.

Broad incumbents

• HRCI (HR Certification Institute): The certifying body for PHR, SPHR, GPHR, and PHRca credentials that SAHRA's certification study groups prepare members for. SAHRA's programs offer HRCI recertification credits, making HRCI a complementary but structurally important peer in the HR credentialing ecosystem.
• SHRM (Society for Human Resource Management): The national parent organization that SAHRA is affiliated with as one of 575+ chapters. SHRM sets certification frameworks (SHRM-CP/SCP), provides chapter support, and represents 250,000+ members globally, making it the umbrella incumbent for the same HR professional membership market.

Direct peers

• CalSHRM (California State Council of SHRM): State-level council coordinating 18 local SHRM chapters throughout California. Operates in the same HR professional association space as SAHRA, coordinates statewide initiatives, and serves as a direct collaborator and adjacent competitor for California HR professionals.
• SHRM San Diego / San Diego SHRM Chapter: Regional SHRM-affiliated chapter serving HR professionals in the San Diego market. Closely mirrors SAHRA's chapter structure, membership tiers, certification prep, and annual conference model as one of the 18 CalSHRM-affiliated California chapters.
• SHRM Los Angeles (LAHRPA / LA-SHRM Chapter): Another SHRM-affiliated chapter serving HR professionals in a major California metro. Operates the same membership, certification prep, and event programming model as SAHRA, making it the closest comparable peer in terms of chapter structure and target audience.
• SHRM San Francisco / SF Bay Area Chapter: Regional SHRM chapter serving Bay Area HR professionals. Shares the SHRM chapter model, certification prep study groups, and annual conference format with SAHRA, and was one of the partner chapters in the pandemic-era Mega HR Conference collaboration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SAHRA_HR
• Facebookfacebook.com/SacAreaHRAssociation
• LinkedInlinkedin.com/company/sacareahrassociation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sacramento Area Human Resource Association