san diego shrm
- Company typePrivate
- Founded1945
- HeadquartersSan Diego, United States
- Headcount—
- GTM typeB2C
- OfferingServices
san diego shrm firmographics
Firmographics- Name
- san diego shrm
- Legal name
- San Diego Society of Human Resource Management
- Website
- https://sdshrm.org
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Ownership category
- akta.pro rank
san diego shrm industry classification
Industry- Product category
- Professional HR Association Services
- NAICS
- Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Membership Organizations (8600)
- akta.pro industry
- Human Resources (HR) & Talent (SHRM/HRCI) Certifications
Keywords
Where san diego shrm is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
san diego shrm business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership fees for HR professionals joining both the local San Diego SHRM chapter and national SHRM organization. In 2021, the chapter became a 100% membership chapter meaning all chapter members are also national SHRM members.
- Event Registration Fees: Revenue from ticketed events including the Workplace Excellence Awards, professional development programs, certification webinars, and other networking events. Ticket prices vary by event and membership status.
- Certification Prep Course: Revenue from SHRM Learning System Prep Course for SHRM-CP and SHRM-SCP exam preparation, including course materials and online access.
- Sponsorships: Corporate sponsorships for annual programs, events, community groups, and the Workplace Excellence Awards. Various sponsorship tiers and levels available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Workplace Excellence Awards 2026 tickets and tables |
| Subscription | One time | Fall Certification Prep Course 2026 |
| Subscription | One time | SHRM Certification Webinar |
| Subscription | One time | August Professional Development Program |
| Subscription | One time | SD Wave Game Soccer Event |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
san diego shrm product offering
Product offeringCore offering
San Diego SHRM is a nonprofit professional membership association serving as the local chapter (Chapter 130) of the national Society for Human Resource Management. It sells annual memberships to HR professionals and delivers networking events, professional development programs, SHRM-CP/SHRM-SCP certification prep courses, an HR career center, mentorship programs, and the annual Workplace Excellence Awards for the San Diego HR community.
Product overview
San Diego SHRM is a professional association serving as the local chapter of the Society for Human Resource Management. The organization offers a portfolio of programs and services centered around membership benefits, professional development, and community building for HR professionals. Core offerings include the Mentorship Program connecting HR professionals across career stages, the Annual Conference, Workplace Excellence Awards recognizing organizational excellence, the HR Exec and Top-Level HR Community Group for senior leaders, and SHRM Certification Prep Courses (SHRM-CP and SHRM-SCP). Additional services include a Career Center, professional development programs, veteran resources, student chapters at SDSU and CSUSM, and the Emerging Professionals Summit. The organization functions primarily as a membership-based association rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- HR Professional Membership Annual membership granting HR professionals access to networking, HR legislation updates, career center access, professional development programs, mentorship, and community groups in San Diego.
- Annual Conference Annual flagship conference providing professional development, HR education, and networking opportunities for HR professional members.
- Workplace Excellence Awards Annual awards ceremony recognizing San Diego organizations setting the standard for exceptional workplaces, people leadership, and organizational excellence. Ticketed event open to members and nonmembers.
- HR Exec and Top-Level HR Community Group Curated, invitation-only community for CHROs, VPs of HR, and senior People leaders, limited to 30 members, gathering quarterly in person for strategic dialogue and relationship-building.
- Mentorship Program Free, member-exclusive mentorship initiative connecting HR professionals across career stages through mentor-mentee pairings, a Match Day Event, and a culminating showcase.
- SHRM Certification Prep Course 10-week in-person certification prep course combining experienced facilitators with SHRM Learning System modules and online study tools to prepare candidates for the SHRM-CP or SHRM-SCP exams.
- SHRM Certification Webinar Practical webinar demystifying the SHRM certification journey, covering differences between SHRM-CP and SHRM-SCP credentials, exam preparation strategies, study resources, and test-taking insights.
- Professional Development Programs Monthly professional development programs featuring expert speakers on HR topics, including leadership workshops and networking opportunities.
- Career Center Online HR career center providing job listings, career resources, and employment opportunities for San Diego HR professionals.
- Emerging Professionals Summit Professional development summit designed for emerging HR professionals, including sponsorship opportunities for organizations to participate.
Quantifiable outcome
- Over 650 HR professionals served through membership and programs
- +2 more outcomes
Companies that use san diego shrm
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
san diego shrm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
san diego shrm partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- National SHRMcoreSan Diego SHRM is the local chapter of the national Society for Human Resource Management. All chapter members are also national SHRM members. The chapter has access to SHRM resources, content, certification programs, and national network support.
- SHRM FoundationcoreSan Diego SHRM supports SHRM Foundation initiatives and provides access to Foundation resources including the Veterans at Work Certificate program, veterans hiring guides, and scholarships for members.
- SDSU SHRM Student ChapterminorStudent chapter at San Diego State University for HR students to engage with the professional community
- CSUSM SHRM Student ChapterminorStudent chapter at California State University San Marcos for HR students
- BenefitPro Insurance (2026 WEA Venue Sponsor)minorVenue sponsor for the Fall Certification Prep Course and Workplace Excellence Awards 2026
- Optimum Comp AdvantageminorPresenting Programs & Mixers Sponsor for 2026; sponsor for Workplace Excellence Awards 2026
- CMRminorSilver sponsor for Workplace Excellence Awards 2026
- NFP, An Aon CompanyminorSilver sponsor for Workplace Excellence Awards 2026
- Robert Half Talent SolutionsminorTable sponsor for Workplace Excellence Awards 2026
- RipplingminorTable sponsor for Workplace Excellence Awards 2026
- Snakeoil Venues (Julep Venue)minorVenue sponsor for Executive/Top Level HR Community Group Summer Mixer
- Retirement DNAminorPresenting Programs Sponsor for 2026
- Claremont Lincoln UniversityminorEducational partnership offering 12.5% scholarship for San Diego SHRM members on M.A. in Human Resources Management program
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
san diego shrm competitors and assessment
Company assessmentBroad incumbents
- SHRM (National Society for Human Resource Management): The national parent organization to which San Diego SHRM belongs as Chapter 130. Offers the overarching membership, certification (SHRM-CP/SCP), legislative advocacy, and content that the San Diego chapter localizes. San Diego SHRM's membership, certification prep, and benefits flow from this national body.
- ATD (Association for Talent Development): A large international professional association for talent development and learning professionals, with local chapters that overlap HR/L&D audiences. Comparable membership-association model delivering events, certifications (CPTD/APTD), and peer communities to a related professional base.
- WorldatWork: A global nonprofit professional association focused on total rewards, compensation, and benefits. Several of San Diego SHRM's sponsors (BenefitPro, Retirement DNA, Optimum Comp) sit in this ecosystem, indicating audience overlap and competing chapter-like local programming.
Direct peers
- Los Angeles HR (formerly LA SHRM): Another large-metro Southern California SHRM-affiliated HR association serving LA-area HR professionals with similar membership, events, and certification prep programming. Comparable scale, similar local-chapter business model, and direct overlap in target customer profile.
- HR People + Strategy: A national SHRM-affiliated executive network focused on senior HR leaders (CHROs/VP HR). Comparable to San Diego SHRM's newly launched HR Exec and Top-Level HR Community Group in targeting senior people leaders with curated, high-touch programming.
Regional players
- Orange County HR Association: A Southern California HR professional association operating in the adjacent Orange County market. Comparable local-chapter model serving HR practitioners in a neighboring metro with events, networking, and certification support.
- Sacramento Area HR Association (SAHRA): A Northern California regional HR association with the same community-led, event-driven GTM model as San Diego SHRM. Comparable local-chapter scale, membership structure, and program mix in a different California geography.
- Bay Area HR Executive Council: A regional executive HR network in the San Francisco Bay Area targeting senior HR leaders and people executives. Comparable in offering curated, high-touch programming for top-tier HR professionals, though in a different geography.
Emerging players
- LinkedIn Local San Diego: An informal in-person networking community run by LinkedIn that draws local professionals, including HR practitioners, for periodic mixers. Adjacent in providing professional networking but does not deliver certification prep or HR-specific content.
- PMP San Diego Chapter (PMI): A local chapter of a national professional association (Project Management Institute) operating under a similar local-chapter model with membership dues, monthly events, and certification prep. Useful comparability on nonprofit chapter economics and programming cadence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
san diego shrm social profiles
Digital presencesan diego shrm financial estimates
Financial estimateRevenue estimate
Valuation estimate
san diego shrm leadership team
Management profileNumber of profiles
Profiles6 records
san diego shrm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
san diego shrm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about san diego shrm
What does san diego shrm do?
San Diego SHRM is a nonprofit professional membership association serving as the local chapter (Chapter 130) of the national Society for Human Resource Management. It sells annual memberships to HR professionals and delivers networking events, professional development programs, SHRM-CP/SHRM-SCP certification prep courses, an HR career center, mentorship programs, and the annual Workplace Excellence Awards for the San Diego HR community.
Is san diego shrm a public or private company?
san diego shrm is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was san diego shrm founded?
san diego shrm was founded in 1945.
Where is san diego shrm based?
san diego shrm is headquartered in San Diego, United States, in the North America region.
How does san diego shrm make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are event Registration Fees, certification Prep Course and sponsorships.
Who are san diego shrm's main competitors?
Broad incumbents on record are SHRM (National Society for Human Resource Management), ATD (Association for Talent Development) and WorldatWork. Direct peers are Los Angeles HR (formerly LA SHRM) and HR People + Strategy. Regional players are Orange County HR Association, Sacramento Area HR Association (SAHRA) and Bay Area HR Executive Council. Emerging players are LinkedIn Local San Diego and PMP San Diego Chapter (PMI).
Does san diego shrm have an API?
No public API is recorded for san diego shrm.
What industry is san diego shrm in?
san diego shrm's product category is Professional HR Association Services. Its primary akta.pro industry code is EDAAANAE, Human Resources (HR) & Talent (SHRM/HRCI) Certifications. Its NAICS code is 813910 and its SIC code is 8600.