NAI Wisinski of West Michigan

What NAI Wisinski of West Michigan does

NAI Wisinski of West Michigan is the largest independently owned commercial real estate firm in West Michigan, formed in 2011 through the merger of NAI West Michigan and The Wisinski Group and headquartered in Grand Rapids, MI with a second office in Kalamazoo/Portage. The firm operates as a partner-owned business within the NAI Global network, which provides access to 325+ offices across 65 countries and 5,800+ professionals managing 1.1 billion square feet globally. Its service portfolio spans six brokerage verticals — office, retail, industrial, multifamily, land, and investment — plus full-service property management (5M+ sq ft, 850 tenants) and tax appeal services, delivered by approximately 25 licensed brokers and 12 property management professionals within a 53-person team that includes 8 SIORs, 6 CCIMs, and 4 CPMs.

The firm's revenue model combines transaction-based brokerage commissions (approximately 400 transactions annually across sale, lease, and investment mandates) with recurring managed-services revenue from property management fees, tax appeal engagements, and ancillary advisory work. Go-to-market is direct and relationship-driven: a single point of contact per client, referral-based pipeline development, and thought leadership through quarterly market reports and CRE educational content. Proprietary platforms — CLAS™ (transaction and portfolio transparency), REALTrac™ Online (transaction management), and STARS™ (NAI Global's standardized reporting) — underpin service delivery, while AppFolio powers owner and tenant portals.

Customer concentration is distributed across a recognizable enterprise roster (Steelcase, Herman Miller, Wolverine World Wide, Amway, BISSELL, Corewell Health, Aldi, Sherwin-Williams, Huntington Bank, Mary Free Bed) and a large long-tail of property management tenants. Geographic focus is West Michigan, with reach extended nationally and internationally via the NAI Global network. No external funding has been raised; the firm is structured around seven partners including President Brad Bruinsma, and has accumulated a consistent track record of CoStar Power Broker, CARWM, and NAI Global Top Producer recognitions from 2013 through 2024.

Name

NAI Wisinski of West Michigan

Legal name

NAI Wisinski of West Michigan

Website

https://naiwwm.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

NAI Wisinski of West Michigan is the largest independently owned commercial real estate firm in West Michigan, offering brokerage (office, retail, industrial, multifamily, land, investment), property management, and tax appeal services via 25 brokers and a partner-owned firm affiliated with NAI Global.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Manufacturing & Heavy Industrial Facilities Brokerage (BPAJACAB)

akta.pro secondary industries

Warehousing & Logistics Facilities Brokerage (BPAJACAA), Property Tax & Municipal Lien Search Services (BPAJAOAJ)

Keywords

• Commercial real estate brokerage
• Property management services
• Industrial real estate
• Office space leasing
• Multifamily investment sales

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commissions: Transaction-based commissions from commercial property sales, purchases, and lease transactions across office, retail, industrial, multifamily, and land sectors.
2. Property Management Fees: Ongoing property management services including tenant relations, rent collection, vendor sourcing, facility maintenance, and preventative care for 5+ million square feet of commercial property.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

NAI Wisinski of West Michigan is a full-service commercial real estate firm providing brokerage, property management, and tax appeal services across West Michigan from offices in Grand Rapids and Portage/Kalamazoo. The firm specializes in office, retail, industrial, multifamily, land, and investment property transactions, currently managing over 5 million square feet of commercial property and facilitating approximately 400 transactions annually. As a member of the NAI Global network, the firm combines local market expertise with access to 325+ offices and 5,800+ professionals across 65 countries.

Product overview

NAI Wisinski of West Michigan is a full-service commercial real estate firm offering a comprehensive suite of brokerage and property management services. The company's product portfolio includes six core brokerage verticals: Retail Brokerage Services, Office Brokerage Services, Industrial Brokerage Services, Land Brokerage Services, Multifamily Brokerage Services, and Investment Brokerage Services. Supporting the brokerage operations is Property Management Services and Tax Appeal Services. The firm also offers three proprietary technology platforms: CLAS™ for retail transaction and portfolio management, REALTrac™ Online for transaction management and cross-market collaboration, and STARS™ (Strategic Transaction Administration and Reporting System) for global transaction standardization. The company operates from two offices in Grand Rapids and Kalamazoo, serving the West Michigan market.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Brokerage Services

Quantifiable outcome

• Over 5 million square feet of commercial property managed
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• NAI GlobalcoreStrategic or Co-development PartnerNAI Wisinski of West Michigan is part of the NAI Global Network, the world's #1 managed network of commercial real estate firms. The network includes over 325 offices in 65 countries with over 5,800 professionals and manages 1.1 billion square feet. This partnership provides local market insight backed by international connectivity.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colliers International: Global full-service commercial real estate firm offering investment sales, leasing, valuation, and project management across all major asset classes — directly comparable to NAI Wisinski's six-vertical brokerage model with similar geographic coverage at the regional level.
• Newmark Group: Full-service CRE services firm with strong investment sales, landlord/tenant representation, and capital markets capabilities — overlapping directly with NAI Wisinski's office, industrial, multifamily, and investment brokerage verticals.
• SVN International: Commercial real estate network operating under a similar franchise/affiliation model as NAI Global, with shared advisors, comparable fee structures, and overlapping investment sales focus — making it the closest structural analog to NAI Wisinski's network-affiliated go-to-market.
• Marcus & Millichap: Investment sales specialist focused on commercial properties including multifamily, retail, office, industrial, and self-storage — directly comparable to NAI Wisinski's investment and multifamily brokerage teams and investment-side transaction execution.
• Avison Young: Privately held full-service commercial real estate firm with similar owner-partner model and integrated investment sales, leasing, and property management offerings across office, industrial, retail, and multifamily — comparable to NAI Wisinski on size, structure, and service mix.

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services giant spanning brokerage, valuation, project management, and facilities services. Founded in part from predecessor NAI-affiliated operations and a known career path of NAI Wisinski partners — overlaps directly with the firm's full-service brokerage model as a much larger incumbent.
• CBRE Group: World's largest commercial real estate services firm, providing investment sales, leasing, valuation, and mortgage origination across all asset classes. A clear broad incumbent that competes with NAI Wisinski for larger institutional mandates and occupier outsourcing contracts in West Michigan.
• JLL (Jones Lang LaSalle): Global commercial real estate and investment management firm with capital markets, leasing, valuation, and property management capabilities across all major asset classes — a broader incumbent competing for the same enterprise and institutional clients in regional markets.

Regional players

• Bradley Company: Indiana-based commercial real estate firm with offices serving the broader Midwest, including Kalamazoo where it is a known competitor for NAI Wisinski talent and accounts — directly comparable as a similarly-sized regional full-service CRE firm.
• Signature Associates: Michigan-based full-service commercial real estate firm offering brokerage, property management, and investment services across office, industrial, retail, and land — directly comparable to NAI Wisinski's regional scope and product mix within the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/naiwwm

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAI Wisinski of West Michigan