DirtPrep Solutions

What DirtPrep Solutions does

DirtPrep Solutions is a privately held, California-based construction technology distributor operating as an authorized Leica Geosystems machine control and AGTEK distributor covering California and Nevada from a single office in Garden Grove, CA. The company serves heavy civil and earthmoving contractors as a single-source hub for adoption of digital construction workflows, bundling Leica 2D and 3D machine control systems with the data preparation, training, and ongoing support services required to operate them in the field.

The product portfolio is organized around two interconnected pillars. The machine control pillar spans Leica's iCON and MC1 platform family, including the iGG2/iGG3 grader systems, iXE2/iXE3 excavator systems, the iCON Site Excavator for compact excavators, and the iGW3 wheel loader and skid-steer/compact track loader systems, all powered by GNSS or robotic total station positioning and integrated with the Leica ConX cloud platform for office-to-machine data synchronization and fleet management. The data services pillar covers machine control modeling, earthwork takeoffs, drone-based topographic surveys, model review, and file conversion, producing the 3D design files and site data that the machine control systems consume. Training, ConX remote support, on-site setup, a service repair center, equipment rentals, grade checking, utility detection (GPR/GPS), construction tools, and staking supplies round out the offering.

Revenue mechanics combine hardware resale (Leica MCP panels, GNSS receivers, sensors, docking stations) with attached professional services (data services, training, support, rentals) and consumables (staking supplies). Pricing is not publicly disclosed; quotes are generated via phone (800-455-5165) or a website request form. Distribution operates through enterprise field sales targeting heavy civil contractors with on-site demonstrations and account management, supported by an inside sales team handling inbound inquiries and a self-service website workflow for model and drone requests. The company positions itself as a specialist partner for contractors with limited technological experience, with explicit emphasis on training and after-sale support.

Name

DirtPrep Solutions

Legal name

Dirt Prep Solutions

Website

https://dirtprep.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

DirtPrep Solutions is a Garden Grove, California-based authorized Leica Geosystems and AGTEK distributor providing 2D and 3D machine control systems, data services, training, and support to heavy civil and earthmoving contractors across California and Nevada.

Ownership category

akta.pro rank

Product category

Construction Technology Distribution

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industry

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)

Keywords

• Machine control systems
• Construction technology distribution
• Earthmoving equipment solutions
• 3D modeling services
• Drone surveying services

Headquarters

HQ city

Stanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sales of Leica Geosystems machine control hardware including control panels (MCP50, MCP70, MCP80), GNSS receivers, sensors, docking stations (MDS05, MDS20, MDS30), and Smart Junction Boxes. Products include dozer, grader, excavator, wheel loader, skid-steer, and compact track loader systems.
2. Data Services: Professional services including machine control models, earthwork takeoffs, drone services/topographic surveys, model reviews, and file conversions for construction projects.
3. Training and Support Services: On-site training, ConX Cloud support, site setup, service repair center, and equipment rentals for Leica machine control systems.
4. Staking Supplies: Sales of staking supplies including lath, hubs, paint, flagging, tripods, and grade rods with delivery available.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

DirtPrep Solutions is an authorized Leica Geosystems Machine Control and AGTEK distributor covering California and Nevada, selling 2D and 3D machine control systems for heavy construction equipment (dozers, graders, excavators, wheel loaders, skid steers). The company complements equipment sales with in-house data services (3D machine control models, earthwork takeoffs, drone topographic surveys, model review, file conversion), training and support (ConX cloud support, on-site training, site setup, repair, rentals), grade checking, utility detection, and construction tools/staking supplies.

Product overview

DirtPrep Solutions is a construction technology distributor and service provider that functions as a single-source hub for Leica Geosystems machine control products and complementary data services, covering California and Nevada. The core portfolio consists of two interrelated pillars: (1) Leica-powered Machine Control Systems — including 2D and 3D solutions for graders (iGG2, iGG3), excavators (iXE2, iXE3, Site Excavator), wheel loaders and skid steers (iGW3) — supported by the Leica MC1 software platform, MCP control panels, GNSS/total station sensors, and Leica ConX cloud integration for data sharing and fleet management; and (2) DirtPrep Data Services — including Machine Control Models, Dirt/Earthwork Takeoffs, Drone Services, Model Review, and File Conversion — which prepare the 3D design files and topographic data that machine control systems consume. These are bundled with Training & Support (ConX Cloud remote support, on-site training, site setup, repair center, equipment rentals), Grade Checking, Utility Detection (GPR, GPS), and Construction Tools/Staking Supplies. The company positions itself as a full-service partner for heavy civil and earthmoving contractors seeking to adopt or optimize machine control technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Services (Machine Control Models, Dirt Takeoffs, Drone Services, Model Review, File Conversion) Professional data preparation services for heavy civil construction projects, including creation of 3D machine control models, earthwork/dirt quantity takeoffs, aerial drone topographic surveys, model review, and CAD/BIM file format conversion. Used by heavy civil contractors and earthmoving companies in California and Nevada to generate the design files and site data that feed into Leica machine control systems.
• Training and Support (ConX Cloud Support, On-site Training, Site Setup, Service Repair Center, Equipment Rentals) Lifecycle support services bundled with machine control equipment sales, including remote Leica ConX cloud support, on-site operator training, project site setup, a service repair center, and short-term equipment rentals. Targeted at construction contractors purchasing Leica machine control systems who need help with deployment, operator enablement, and ongoing uptime.
• Machine Control Systems (Dozer, Grader, Excavator, Wheel Loader, Skid Steer, Skip Loader, Drill + Pile) Leica Geosystems-branded machine control systems sold and supported by DirtPrep for heavy construction equipment categories including dozers, graders, excavators, skip loaders, skid steers, wheel loaders, and drill/pile rigs. Provides 2D and 3D GPS-guided automation for earthmoving, grading, excavation, and material handling operations, running on the Leica MC1 software platform with ConX cloud integration.
• Leica iCON iGG2 2D Solution (Grader) Entry-level 2D automatic grading solution for motor graders using laser receivers and a rotating laser to control slope and elevation. Uses Leica MCP50/MCP70/MCP80 panels and a Smart Junction Box, with an upgrade path to 3D. Targeted at contractors seeking a cost-efficient first step into machine control on motor graders.
• Leica iCON iGG3 3D Solution (Grader) Advanced 3D grading solution for motor graders that brings design surfaces into the cab using GNSS or robotic total station guidance. Runs Leica MC1 machine control software with Leica ConX cloud integration for office-to-machine data sharing and fleet management. Targeted at heavy civil grading contractors needing high-accuracy 3D grading with real-time design data.
• Leica iCON iXE3 3D System (Excavator) 3D excavator machine control solution using GNSS reference models to guide operators with real-time cut/fill indications in the cab. Supports semi-automation of boom, bucket, tilt bucket, and tilt rotator functions, with surface logging for productivity tracking and a Modify Models feature. Targeted at heavy civil excavation contractors seeking real-time bucket positioning accuracy.
• Leica iCON iXE2 2D System (Excavator) Flexible 2D excavator machine control system providing high-accuracy automatic dual slope and level control with real-time cut/fill indication. Includes integrated tilt rotator support, PowerSnap for sharing panels across machines, and PowerDriller for auger positioning. Targeted at excavation contractors wanting multi-functional 2D control with upgrade flexibility.
• Leica iCON Site Excavator 3D System (Compact Excavator) Integrated 3D machine control solution for compact excavators that combines measuring, stakeout, excavating, and reporting in a single package. Uses Leica iCON CC70/CC80/CC200 field controllers with GNSS receiver and optional Leica ConX cloud platform, with intuitive software wizards that allow deployment within a few hours. Targeted at compact equipment contractors and users with limited technology experience.
• Leica iCON iGW3 Wheel Loader and Skid-Steer/CTL 3D System 3D wheel loader guidance system using GNSS technology to provide real-time bucket positioning with cut/fill indications, surface logging for progress tracking, and support for industry-standard data formats including LandXML, DXF, GEO, KOF, L3D, LMD, LIN, MBS, and TRM. The same iGW3 system extends to skid-steer loaders and compact track loaders for material movement, grading, and levelling in narrow areas, using the Leica MCP80 panel with MDS docking stations. Targeted at earthmoving contractors using wheel loaders and compact loaders.

Quantifiable outcome

• Increases machine utilization and productivity in earthmoving and fine grading operations
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Leica GeosystemscoreChannel Partner/ Reseller/ DistributorDirtPrep Solutions is an authorized Leica Machine Control distributor covering California and Nevada. They sell, install, and support Leica iCON machine control systems including excavator, grader, dozer, wheel loader, and skid-steer solutions, along with MC1 software platform and ConX cloud integration services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brandt Tractor: Brandt is a major North American John Deere construction equipment dealer with technology, parts, and service offerings — comparable to DirtPrep in bundling machine control sales with operator training and support.
• Cashman Equipment: Cashman is a Nevada-based Caterpillar heavy equipment dealer offering machine control systems, parts, service, and rentals — directly overlapping DirtPrep's Nevada territory and its hardware-plus-services business model.
• Coastline Equipment: Coastline is a California-based heavy equipment dealer carrying Caterpillar and other brands with machine control, rentals, and support — overlapping DirtPrep's California territory and its bundled service offering.
• SITECH: SITECH is Trimble's authorized dealer network for construction technology — the closest analog to DirtPrep's role as Leica's authorized CA/NV distributor. Both sell machine control hardware, data services, training, and support to earthmoving contractors.
• RDO Equipment Co. RDO is a multi-state John Deere construction equipment dealer with a strong technology practice selling Trimble and Topcon machine control, drones, and training — a direct analog of DirtPrep's bundled distribution-plus-services model at larger scale.

Broad incumbents

• Caterpillar Inc. Caterpillar is the dominant heavy equipment OEM whose Cat Connect machine control offering competes directly with third-party systems like Leica — competing with DirtPrep both through its dealer channel and its bundled factory technology.
• Topcon Positioning Group: Topcon manufactures machine control, GNSS, and surveying solutions that compete head-to-head with Leica systems — a broad incumbent whose products are sold through competing dealer networks in DirtPrep's territory.
• Leica Geosystems (Hexagon): Leica Geosystems, part of Hexagon, is the manufacturer of the MC1 software, MCP panels, GNSS sensors, and ConX cloud that DirtPrep distributes — the broader incumbent that owns the underlying IP and brand relationship.
• Trimble Inc. Trimble manufactures machine control systems (the principal competing brand to Leica) and operates globally across construction, agriculture, and geospatial — a broad incumbent whose products compete with what DirtPrep distributes.

Emerging players

• Propeller Aero: Propeller is a drone-based site surveying and earthworks analytics platform competing with DirtPrep's DirtPrep Data Services drone survey and takeoff offerings — an emerging player in the data-services layer where DirtPrep also monetizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dirtprep
• LinkedInlinkedin.com/company/dirtprep-solutions
• Instagraminstagram.com/dirtprep
• Xx.com/dirtprep

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DirtPrep Solutions