Fanimation
Fanimation is a U.S. manufacturer of residential and commercial ceiling fans, offering 120+ DC/AC motor models with smart controls and tunable LED lighting, sold through an authorized dealer network across North America and the Caribbean.
- Company typePrivate
- Founded1984
- HeadquartersZionsville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fanimation does
Fanimation, Inc. is a U.S.-based, privately held manufacturer of residential and light commercial ceiling fans founded in 1984 and headquartered in Zionsville, Indiana. The company designs, produces, and markets a portfolio of 120+ fan SKUs organized into collections such as the Studio Collection and AGP Collection, spanning indoor, hugger, large-diameter (up to 96"), damp-rated, and wet/marine-rated categories. Core technology features include DC and AC motor options, integrated LED lighting, proprietary fanSync WiFi and Bluetooth smart-control platforms, and CCT Select tunable color-temperature LED technology (2,700K-5,000K). Modular architecture lets buyers separately purchase motors, blades, light kits, and controls, increasing configurability and aftermarket revenue potential.
The company sells primarily through a network of authorized specialty lighting and ceiling fan retailers, supplemented by three international sales agencies covering Canada, Mexico, and the Bahamas/Caribbean. A direct-to-consumer e-commerce channel on Fanimation.com and an online dealer-locator tool provide additional reach, while B2B dealer and sales-agency portals (built on Acumatica) support ordering and account management. End customers are predominantly residential homeowners seeking design-forward, energy-efficient fans, with secondary demand from interior designers, architects, and custom home builders (e.g., a feature project with Echelon Custom Homes/Schell Brothers).
Fanimation monetizes via unit-based hardware sales with no subscription or software revenue disclosed. Retail pricing ranges from roughly $999 for entry-level configurations (e.g., Spitfire 48 motor-only) up to $9,999 for premium custom builds (e.g., TriAire Custom Marine Grade), with accessories priced from approximately $60 to $2,000. The company is founder-led by Tom Frampton, remains independent with no disclosed institutional capital or parent company, and continues to invest in product launches, including a multi-SKU 2026 collection.
Fanimation firmographics
Firmographics- Name
- Fanimation
- Legal name
- Fanimation, Inc.
- Website
- https://fanimation.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fanimation is a U.S. manufacturer of residential and commercial ceiling fans, offering 120+ DC/AC motor models with smart controls and tunable LED lighting, sold through an authorized dealer network across North America and the Caribbean.
- Ownership category
- akta.pro rank
Fanimation industry classification
Industry- Product category
- Ceiling Fans
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Housewares & Fans (3634), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)
- akta.pro secondary industries
- Ceiling Fans Retail (Standard, Low-Profile, Outdoor) (CRAIAHAB), Ceiling Fan Installation & Replacement (HSAOAFAC)
Keywords
Where Fanimation is headquartered
LocationHeadquarters
- HQ city
- Zionsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fanimation business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ceiling Fan Sales: Primary revenue from manufacturing and selling ceiling fans across multiple categories including damp-rated, wet-rated, indoor, hugger, large diameter, and portable fans
- Accessories and Components: Sales of separate components including blades, light kits, motors, controls, downrods, and glass accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level fans with basic features |
| Unit Pricing | Pay-as-you-go | Mid-range fans with advanced features |
| Unit Pricing | Pay-as-you-go | Premium custom and large diameter fans |
| Unit Pricing | Pay-as-you-go | Accessories including blades, light kits, and controls |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Fanimation product offering
Product offeringCore offering
Fanimation manufactures and sells premium residential and commercial ceiling fans across 120+ models, including indoor, damp-rated, wet-rated, hugger, large diameter, and marine-grade variants, with integrated LED lighting and proprietary smart controls. The product portfolio also includes modular accessories such as light kits, blade sets, and remote/wall controls that can be purchased separately for many models.
Product overview
Fanimation is a ceiling fan manufacturer offering a diverse portfolio of residential and commercial ceiling fans with smart control technologies. The product lineup includes multiple fan series (Lenzi, Wrap Custom, TriAire Custom, Spitfire, Corke, TorchAire, Starboard, Yogi) organized into collections (Studio Collection, AGP Collection), along with modular accessories (light kits, blade sets, controls). Core technology features include fanSync WiFi and Bluetooth smart controls, and CCT Select LED lighting with adjustable color temperatures. Products range from standard indoor fans to wet-rated marine-grade models, with blade sweeps from 36" to 96". Motors include both AC and DC variants with varying speed options. Accessories like light kits, blade sets, and remote controls are sold separately for many models.
Differentiator
Problem solved
Functional benefit
Brands
- fanSync WiFi: Smart WiFi control technology for ceiling fans
- CCT Select
- Studio Collection
- myFanimation
Products and services
- Lenzi A 60-inch damp-rated 7-blade ceiling fan with DC motor, integrated 24W LED lighting with CCT Select (3,000k/4,000k/5,000k), and remote control and fanSync WiFi compatibility. Targeted at residential consumers seeking premium damp-rated indoor/covered outdoor fans.
- Wrap Custom
- TriAire Custom A wet-rated ceiling fan series with DC motor, available in multiple blade sweeps (52" to 84") including marine grade options, with modular design and separately sold light kits and blade sets. For outdoor and coastal residential installations.
- Spitfire A three-bladed ceiling fan series available in AC and DC motor variants with blade sweeps from 48" to 96", optional LED light kits, multiple finish options including antique graphite, and fanSync compatibility. Damp location rated. For design-focused residential consumers.
- Corke A hugger-style ceiling fan collection available in 36", 44", and 52" sizes with aerodynamic curved blades, DC motor with 6 speeds, reverse airflow, integrated 24W LED lighting with CCT Select (2,700k-5,000k), and damp rating. For low-ceiling residential and covered outdoor installations.
- TorchAire
- Starboard A wet-rated, marine-grade ceiling fan with AC motor, included wall control, fanSync Bluetooth compatibility, 52" blade sweep, and reversible motor for year-round comfort. For outdoor, coastal, and marine residential applications.
- Yogi A contemporary 52" three-blade ceiling fan with DC motor, 6 adjustable speeds, integrated smart functionality, remote control, and sloped ceiling support up to 27 degrees. Damp rated. For modern residential interiors.
- Studio Collection A curated collection of 18 ceiling fans including hugger, large diameter, and indoor models with AC and DC motor options and varying blade sweeps and location ratings. Includes AireFlush, EightyFour, Kwint, Radius, SixtyFour, Yardley, and Slinger v2.
- AGP Collection A collection featuring antique graphite finish ceiling fans including Spitfire variants, Starboard, Barlow, and Brawn models, with a mix of AC and DC motors and damp and wet ratings.
- fanSync WiFi Fanimation's proprietary WiFi-enabled smart control system for ceiling fans, allowing remote operation and control of fan settings. Compatible with select Fanimation fan models. Sold as an integrated technology feature across compatible products.
- fanSync Bluetooth Fanimation's Bluetooth-enabled control technology for ceiling fans, including BTCR9 receiver/transmitter for downlight control. Compatible with select fan models including Spitfire. Sold as an integrated technology feature across compatible products.
- CCT Select Correlated Color Temperature Select technology allowing users to choose between 3,000K, 4,000K, and 5,000K color temperatures on LED lighting. Featured in multiple fan models and light kits including Lenzi, Wrap Custom, TorchAire, and TriAire. Sold as an integrated technology feature across compatible products.
- Wrap Custom CCT Select Light Kit An 18W dimmable LED light kit designed specifically for Wrap Custom fans, with CCT Select technology (3,000K, 4,000K, 5,000K) and multiple finish options. Sold as a modular accessory.
- TriAire Custom CCT Select 12" Light Kit
- Spitfire Carved Wood Blade Sets Replacement and upgrade carved wood blade sets for Spitfire fans in multiple wood finishes and sizes from 48" to 96" sweep. Sold as a modular accessory.
Quantifiable outcome
- Energy efficiency up to 420 CFM/Watts on premium models like Wrap Custom 84
- +2 more outcomes
Companies that use Fanimation
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Fanimation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fanimation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Norlite, InccoreInternational sales agency representing Fanimation products in Canada. Contact: [email protected], Phone: 905-857-5955
- EstevezcoreInternational sales agency representing Fanimation products in Mexico. Contact: [email protected], Phone: 33-3615-5158
- Lighting Reps, Inc.coreInternational sales agency representing Fanimation products in Bahamas and Caribbean region. Contact: [email protected], Phone: 787-565-1903
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fanimation competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
Fanimation social profiles
Digital presenceFanimation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fanimation leadership team
Management profileNumber of profiles
Profiles5 records
Fanimation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fanimation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fanimation
What does Fanimation do?
Fanimation manufactures and sells premium residential and commercial ceiling fans across 120+ models, including indoor, damp-rated, wet-rated, hugger, large diameter, and marine-grade variants, with integrated LED lighting and proprietary smart controls. The product portfolio also includes modular accessories such as light kits, blade sets, and remote/wall controls that can be purchased separately for many models.
Is Fanimation a public or private company?
Fanimation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fanimation founded?
Fanimation was founded in 1984. It employs 11 to 50 people.
Where is Fanimation based?
Fanimation is headquartered in Zionsville, United States, in the North America region.
How does Fanimation make money?
Two revenue lines are on record. Ceiling Fan Sales are the primary driver. The others are accessories and Components.
Does Fanimation have an API?
No public API is recorded for Fanimation.
What industry is Fanimation in?
Fanimation's product category is Ceiling Fans. Its primary akta.pro industry code is IMADANAB, Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline), with a secondary code of CRAIAHAB, Ceiling Fans Retail (Standard, Low-Profile, Outdoor). Its NAICS code is 333413 and its SIC code is 3634.