Imaginie
- Company typePrivate
- Founded2015
- HeadquartersBelo Horizonte, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
Imaginie firmographics
Firmographics- Name
- Imaginie
- Legal name
- Imaginie Tecnologia Educacional LTDA
- Website
- https://imaginie.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Imaginie is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Imaginie business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Assinatura de planos de correção de redações: Recurring subscription model with two main tiers: (1) 900+ Unlimited — unlimited essay corrections over 12 months; (2) Enem 35 — 35 corrections with access to all preparatory courses, monitoring, and mock exams. Paid monthly in installments (12x without interest). Also accepts one-time payment via PIX or boleto.
- Créditos avulsos de correção: Individual correction credits purchased separately from subscription plans. Each credit equals one essay correction. Corretors receive R$1.50 per ENEM essay correction.
- Publicidade e conteúdo patrocinado no Blog: Blog advertising generates revenue through sponsored blog content (R$500 per piece) and contextual link insertions in existing articles (R$500 per link). The blog reaches 783k monthly active users and ~49M Google impressions annually, targeting education-interested students and educators.
- Materiais gratuitos (lead magnets): Free materials (study planner, grammar guides, guided essay templates, reading comprehension tips) serve as top-of-funnel acquisition, converting free users to paid subscription plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited essay corrections + all courses and resources |
| Subscription | Monthly | 35 essay corrections + full course access |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Imaginie product offering
Product offeringCore offering
Imaginie is a Brazilian edtech platform that connects high-school and pre-university students with qualified Portuguese/Language teachers (corretores de Letras) who provide human-corrected feedback on essays for ENEM and major vestibular exams within 24 hours. The platform tracks each student's progression across the 5 official ENEM competencies, offers re-evaluation requests, and backs the service with a '900+ or money-back' guarantee. Revenue is generated primarily via recurring subscription plans sold self-serve through the website.
Product overview
Imaginie is a Brazilian edtech platform offering a suite of essay correction and ENEM preparation products. The core offering consists of two paid subscription plans: the Plano 900+ Redações Ilimitadas providing unlimited human-corrected essays with a score guarantee, and Enem 35 combining essay corrections with full ENEM prep courses. Supporting these are free tools including a study planner, essay topic blog, and the Dá Ideia podcast for sociocultural repertoire building. The platform operates through an intermediary model connecting students with independent corrector professionals (corretores autônomos) who provide personalized feedback within 24 hours. Imaginie also serves institutional clients through dedicated school and teacher modules, while its education blog extends reach to education professionals seeking pedagogical content.
Differentiator
Problem solved
Functional benefit
Products and services
- Plano 900+ Redações Ilimitadas Premium 12-month subscription offering unlimited essay corrections delivered by qualified Portuguese/Language teachers (Letras) within 24 business hours, plus 200+ essay topics, video lessons with recommendations, performance graphs across the 5 ENEM competencies, re-evaluation requests, and a 900+ score guarantee or money-back. Targeted at individual ENEM-prep students who want unlimited practice.
- Enem 35 Subscription bundle providing 35 essay corrections by human Letras correctors plus access to all preparatory courses, essay mentorship/monitoring, and ENEM mock exams. Targeted at students who want a defined finite number of corrections alongside full course access.
- Imaginie para Escolas School partnership program providing institutional access to Imaginie's human essay correction platform, enabling partner high schools (e.g., Farias Brito, Bernoulli, CPB, Gammon, Coleguium) to integrate qualified Letras-teacher feedback into their curriculum with institutional pricing.
- Imaginie para Professores Platform module for individual teachers providing access to essay correction tools, performance analytics, and resources to optimize grading workflows and help students improve essay writing.
Quantifiable outcome
- 3 partner schools placed in Top 10 ENEM 2024 Brazil for essay scores, with Farias Brito ranking 1st (928 pts)
- +3 more outcomes
Companies that use Imaginie
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Imaginie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature6 records
Imaginie partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- DescomplicacoreEducational content partnership. Imaginie and Descomplica co-produced an e-book guide ('Como manter a rotina de estudos dos alunos em tempos de covid-19') to help school managers, teachers, and education professionals help students during the pandemic isolation period. The partnership combines Imaginie's essay correction expertise with Descomplica's digital learning platform reach.
- GeekiecoreJoint research partnership during the Covid-19 pandemic. Imaginie, Geekie (adaptive learning technology), Descomplica, and Kanttum conducted a survey of basic education schools to understand challenges faced and solutions found during the isolation period. Produced the report 'Ensino on-line em tempos de Coronavírus'. Also partnered on a webinar about hybrid teaching and learning data.
- Educa LegalminorLegal guidance content partnership. Imaginie and Educa Legal co-produced an infographic answering 9 key questions about legal issues in distance learning (EaD) for basic education during the Covid-19 quarantine. Also collaborated on a webinar about legal orientations for schools regarding quarantine and return to classes.
- Farias BritoflagshipTop-performing partner school. Farias Brito ranked 1st in ENEM 2024 in Brazil with 928 essay points. Uses the Imaginie correction method and platform for its students. The school is prominently featured in marketing as proof of the method's effectiveness.
- Bernoulli Sistema de EnsinoflagshipTop 10 ENEM 2024 partner school. Bernoulli uses the Imaginie essay correction platform and method, contributing to its strong essay scores in the national ranking.
- Colégio DecisãoflagshipTop 10 ENEM 2024 partner school. Uses the Imaginie correction method. Listed alongside Farias Brito and Bernoulli as proof of the method's effectiveness.
- CPB (Centro Pedagógico de Belo Horizonte)corePartner school using the Imaginie essay correction platform. Featured in Imaginie's partner school showcase.
- GammoncorePartner school featured in Imaginie's showcase of schools using the essay correction method.
- ColeguiumcorePartner school featured in Imaginie's showcase of schools using the essay correction method.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Imaginie competitors and assessment
Company assessmentDirect peers
- Descomplica: One of Brazil's largest EdTech platforms offering comprehensive ENEM and vestibular preparation including essay correction, video lessons, and mock exams. Directly competes for the same high school student segment targeting ENEM essay scores, though with a broader multi-subject catalog.
- Kuadro: Brazilian EdTech platform (part of Cogna group) focused on vestibular and ENEM preparation. Directly competes for the same student persona with online courses, essay correction services, and content marketing — backed by significantly larger capital resources.
- Geekie: Brazilian adaptive learning platform serving schools and individual students with personalized ENEM and vestibular preparation. Has previously partnered with Imaginie on joint research but operates a competing adaptive ENEM prep product with school channel distribution.
- Me Salva!: Brazilian EdTech providing ENEM and vestibular preparation content including essay writing support. Targets the same high school and ENEM repeater segments with subscription-based prep courses and digital study materials.
Emerging players
- Grammarly: AI-powered writing assistant offering automated grammar, style, and increasingly nuanced essay feedback at near-zero marginal cost. An emerging player whose AI capabilities directly threaten the value proposition of human-based essay correction services like Imaginie.
Broad incumbents
- Turnitin: Global writing assessment and feedback technology widely used in academic settings for essay scoring and originality checking. Operates as a broad incumbent in automated essay evaluation rather than a consumer ENEM prep specialist, but its AI-powered feedback tools represent a competitive direction.
- Pitágoras: Brazilian K-12 and higher education system (Cogna group) with extensive ENEM prep offerings across its school network. A broader incumbent with diversified educational services rather than a focused essay correction specialist.
- Curso Poliedro: Major Brazilian preparatory course network offering in-person and online ENEM/vestibular programs including essay writing instruction. Operates as a broader incumbent with full-stack prep services rather than specializing in essay correction like Imaginie.
- Bernoulli Sistema de Ensino: Large Brazilian educational system and Top-10 ENEM 2024 partner school of Imaginie. Operates full K-12 instruction and prep programs, including its own essay writing curricula, while also licensing the Imaginie correction method for partner students.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Imaginie social profiles
Digital presenceImaginie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imaginie leadership team
Management profileNumber of profiles
Profiles2 records
Imaginie funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imaginie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imaginie
What does Imaginie do?
Imaginie is a Brazilian edtech platform that connects high-school and pre-university students with qualified Portuguese/Language teachers (corretores de Letras) who provide human-corrected feedback on essays for ENEM and major vestibular exams within 24 hours. The platform tracks each student's progression across the 5 official ENEM competencies, offers re-evaluation requests, and backs the service with a '900+ or money-back' guarantee. Revenue is generated primarily via recurring subscription plans sold self-serve through the website.
Is Imaginie a public or private company?
Imaginie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imaginie founded?
Imaginie was founded in 2015. It employs 51 to 100 people.
Where is Imaginie based?
Imaginie is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Imaginie make money?
Four revenue lines are on record. Assinatura de planos de correção de redações are the primary driver. The others are créditos avulsos de correção, publicidade e conteúdo patrocinado no Blog and materiais gratuitos (lead magnets).
Who are Imaginie's main competitors?
Direct peers on record are Descomplica, Kuadro, Geekie and Me Salva!. Grammarly is listed as an emerging player. Broad incumbents are Turnitin, Pitágoras, Curso Poliedro and Bernoulli Sistema de Ensino.
Does Imaginie have an API?
No public API is recorded for Imaginie.