What Tree Canada does

Tree Canada is a Canadian registered charity founded in 1992 and headquartered in Ottawa, Ontario. It is the only national non-profit organization dedicated to planting and nurturing trees in rural and urban environments across every province. The organization operates an integrated portfolio of programs: the National Greening Program for large-scale reforestation and afforestation (with sub-programs including Biodiversity Restoration and Willow Project pilots); the Greening Communities suite, which encompasses Community Tree Grants (e.g., Greening Canada's School Grounds up to $10,000), Operation ReLeaf for disaster and pest recovery, Growing Canada's Community Canopies (GCCC) delivered with the FCM Green Municipal Fund, the CN EcoConnexions partnership ($10,000 grants), and the Hydro-Québec Greening Fund (up to $50,000/project). Supporting offerings include the carbon offset program Grow Clean Air, the Tree Cities of the World designation program, National Tree Day, the Canadian Urban Forest Network (CUFN) Exchange platform, and the Canadian Urban Forest Conference (CUFC).

The organization relies on a distributed operational model: a central team of 11-50 staff coordinates with provincial forestry specialists (Registered Professional Foresters, ISA Certified Arborists), Indigenous-led project partners, and municipal governments. Every project follows a registered-forester-approved silvicultural prescription and is monitored via standardized year-1, year-2, and year-5 survival assessments. The corporate structure is a Board-governed non-profit with no subsidiaries or parent company.

Revenue is diversified across individual donations (via CanadaHelps), tiered corporate partnerships and sponsorships (200+ partners including CN, BMO, Nespresso, L'Oréal Canada, Vachon), federal and provincial government grants (Natural Resources Canada's 2 Billion Trees program, FCM's $291M GCCC initiative, Hydro-Québec), and carbon offset purchases through Grow Clean Air. Distribution is conducted through direct enterprise-style partnerships with municipalities, Indigenous communities, and corporations; self-serve individual donations via the website; and field-based program delivery through forestry specialists and contractor networks.

Name

Tree Canada

Legal name

Tree Canada

Website

https://treecanada.ca

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Tree Canada is a 1992-founded Ottawa-headquartered national non-profit that plants and nurtures trees across all Canadian provinces, serving municipalities, Indigenous communities, schools, and corporate partners through grants, reforestation programs, and disaster recovery initiatives.

Ownership category

akta.pro rank

Product category

Environmental Forestry Services

NAICS

Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Urban forestry programs
• Tree planting grants
• Reforestation services
• Community greening initiatives
• Carbon offset programs

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Individual Donations: Tree Canada accepts donations from individuals through its website via CanadaHelps. Donors can contribute to support the organization's mission to plant and nurture trees. Contact: [email protected].
2. Corporate Partnerships and Sponsorships: Tree Canada generates revenue through structured corporate partnerships and sponsorships. Corporate partners support programs such as the National Greening Program, Greening Communities, disaster relief (Operation ReLeaf), and biodiversity restoration. Partnerships are customized to corporate objectives including reforestation, carbon offsets, employee engagement, and consumer-facing cause marketing. The organization categorizes partners into tiers: Ultimate, Platinum, Gold, Silver, Bronze, and Supporter.
3. Government Grants and Programs: Tree Canada receives funding from government programs such as the Federation of Canadian Municipalities' Green Municipal Fund (GCCC is a $291M initiative), Natural Resources Canada's 2 Billion Trees matching program, and Hydro-Québec Greening Fund. These programs fund large-scale reforestation and community greening projects.
4. Carbon Offsets (Grow Clean Air): Tree Canada offers a carbon offsetting program called Grow Clean Air, enabling individuals and organizations to offset carbon emissions and support improved forest management practices in the Great Bear Rainforest.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tree Canada is a national registered charity that designs, funds, and delivers tree planting, urban greening, and reforestation programs across all Canadian provinces. It administers grants, manages corporate partnerships, delivers silvicultural expertise through provincial forestry specialists, and operates the National Greening Program, Operation ReLeaf disaster recovery, Community Tree Grants, Biodiversity Restoration Initiative, and Carbon Offsets (Grow Clean Air). Its offerings are funded through individual donations, corporate sponsorships, and government grants such as Natural Resources Canada's 2 Billion Trees program and FCM's Green Municipal Fund.

Product overview

Tree Canada operates as a unified portfolio of interconnected environmental programs rather than a single product or platform. The core offerings include the National Greening Program for large-scale reforestation, the Greening Communities suite comprising Community Tree Grants, Operation ReLeaf disaster recovery, Growing Canada's Community Canopies (GCCC), CN EcoConnexions, and Hydro-Québec Greening Fund. Supporting programs include the Biodiversity Restoration Initiative, Carbon Offsets (Grow Clean Air), Tree Cities of the World recognition program, and National Tree Day. Research and engagement initiatives include the Canadian Urban Forest Network (CUFN) with its Exchange platform, the Canadian Urban Forest Conference (CUFC), and various educational resources including the Urban Forestry E-Lectures and Green Gentrification Toolkit.

Differentiator

Problem solved

Functional benefit

Brands

• National Greening Program: Large-scale reforestation and afforestation program targeting areas in need across Canada, planting millions of trees annually.
• Operation ReLeaf
• Greening Communities
• Grow Clean Air
• National Tree Day
• Biodiversity Restoration Initiative
• Growing Canada's Community Canopies (GCCC)

Products and services

• National Greening Program Large-scale reforestation and afforestation program for landowners, Indigenous communities, and contractors across Canada. Every project follows a silvicultural prescription approved by a registered forestry professional, with survival assessments in years 1, 2, and 5 until 'free-to-grow'.
• Community Tree Grants

Quantifiable outcome

• Planted 2,321,884 trees in 2024-2025 fiscal year; over 4 million trees in 2025 through the National Greening Program.
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• VachoncoreGTM or Marketing Partner · 4 February 2026Vachon partnered with Tree Canada to plant 30,000 trees across Canada (including 15,000 in Quebec) as part of its limited-edition maple-flavoured snack cake launch in February 2026. Consumers contribute to environmental restoration by purchasing the seasonal treats. The initiative is supported by Natural Resources Canada's 2 Billion Trees matching program.
• NespressocoreStrategic or Co-development PartnerNespresso is the inaugural sponsor of Tree Canada's Biodiversity Restoration Initiative, supporting the expansion of biodiversity work and enabling long-term ecological monitoring across projects including Skeena Region (BC) and Pessamit (Québec).
• CN (Canadian National Railway)coreGTM or Marketing PartnerCN is the sponsor of the CN EcoConnexions – From the Ground Up program in partnership with Tree Canada. From 2012 to 2023, this program awarded 253 projects and contributed to planting over 135,612 trees. In 2025, CN contributed $10,000 grants to 14 recipients of Tree Canada's Community Tree Grants program.
• Hydro-QuébeccoreStrategic or Co-development PartnerHydro-Québec tasked Tree Canada with managing the Hydro-Québec Greening Fund, offering up to $50,000 per project for greening initiatives in Québec. The fund promotes biodiversity, climate resilience, and community green spaces. Applications reopen September 2026.
• FCM (Federation of Canadian Municipalities) Green Municipal FundcoreStrategic or Co-development PartnerTree Canada partnered with FCM to deliver the $291 million Growing Canada's Community Canopies (GCCC) initiative. Tree Canada provides urban forestry expertise and specialist coaching to communities applying for and receiving GCCC funding. The initiative aims to fund 500+ projects and plant 1.2 million trees by March 2031.
• Cariboo Carbon Solutions (CCS)minorStrategic or Co-development PartnerCollaborates with Tree Canada and the Priceless Planet Coalition on the Shackan Indian Band Wildfire Reforestation Project, contributing carbon solutions expertise and project implementation support.
• Tłı̨chǫ GovernmentcoreStrategic or Co-development PartnerFollowing record-breaking wildfires in the Northwest Territories, the Tłı̨chǫ Government and Tree Canada launched an unprecedented effort to heal the land and restore parts of the Boreal forest. Community members participate in tree planting and receive training in restoration and reforestation.
• Ramо (Ramo Willow Project)minorStrategic or Co-development PartnerTree Canada and Ramо partnered to plant nearly 100,000 willows across 5.3 hectares in Saint-Patrice-de-Sherrington, Quebec, to restore erosion-prone farmland using dense willow plantings for soil remediation and regeneration.
• Elora Environment Centre (Tree Trust)minorStrategic or Co-development PartnerTree Canada and the Elora Environment Centre Tree Trust are working together to raise awareness about protecting elder trees and ensuring their contributions are recognized and preserved for future generations.
• Stanley Park Ecology SocietyminorStrategic or Co-development PartnerFollowing a severe western hemlock looper infestation in Vancouver's Stanley Park that led to the loss of more than 160,000 trees, Tree Canada's Operation ReLeaf program supported the Stanley Park Ecology Society and community volunteers in planting 480 native trees and understory plants along the South Creek Trail.
• Corix Group of CompaniesminorStrategic or Co-development PartnerCorix Environmental Consulting worked with Tree Canada on the Similkameen Community Forest restoration project following the 2023 Crater Mountain wildfire in BC.
• Wet’suwet'en First NationcoreStrategic or Co-development PartnerWet'suwet'en First Nation is leading a collaborative biodiversity restoration effort with Tree Canada in northwestern British Columbia, targeting over 400 hectares to restore and strengthen habitat connectivity for Southern Mountain Caribou by planting more than 1.1 million native trees and shrubs.
• Conseil des Innus de PessamitcoreStrategic or Co-development PartnerThe Innu community of Pessamit is leading a restoration effort with Tree Canada following a devastating 2023 wildfire, planting more than 1.1 million native trees and shrubs across 800 hectares to rebuild forest habitat and strengthen resilience for the Pipmuacan Woodland Caribou herd.
• Shackan Indian BandcoreStrategic or Co-development PartnerTree Canada is working with the Shackan Indian Band, the Priceless Planet Coalition, and Cariboo Carbon Solutions on a large-scale reforestation project in the Thompson-Nicola River Watershed following the devastating 2021 Lytton Creek Wildfire.
• Regional District of Central Okanagan (RDCO)coreStrategic or Co-development PartnerTree Canada partnered with RDCO to assist with rehabilitating Rose Valley and Stephens Coyote Regional Parks in Kelowna, BC, severely impacted by the 2023 McDougall Creek wildfire. The partnership aims to restore safe recreation and ecosystem recovery.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• One Tree Planted: A digital-first reforestation non-profit that plants trees globally including Canada, built around a tree-per-dollar donation model. It directly competes with Tree Canada for online individual donors and ESG-aligned corporate partnerships in the same Canadian market.
• Forests Ontario: Ontario's provincial tree-planting charity delivering large-scale reforestation, planting, and forest stewardship programs. It is one of Tree Canada's most direct geographically-overlapping Canadian peers, sharing target customers in municipalities and private landowners.
• Eden Reforestation Projects: An international non-profit that employs local communities to plant millions of trees annually across degraded landscapes in multiple countries. Competes with Tree Canada for multi-year corporate reforestation and biodiversity-restoration partnership dollars, including ecosystem-based projects.

Regional players

• Arbor Day Foundation: The United States' flagship national tree-planting non-profit founded in 1972 and operator of the Tree Cities of the World program. It is the closest mission- and model-equivalent to Tree Canada but operates primarily in the US rather than directly in Canada.
• American Forests: The oldest US national forest-conservation organization focused on reforestation, urban forestry, and policy advocacy via its Tree Equity program. Model-equivalent to Tree Canada's urban canopy work but US-based rather than Canadian.

Broad incumbents

• Nature Conservancy of Canada: Canada's largest private land conservation non-profit, focused on protecting and stewarding natural areas including forests. Overlaps with Tree Canada on private-land reforestation and Indigenous partnerships but operates a much broader conservation mandate.
• WWF-Canada: A large Canadian environmental non-profit active across climate, oceans, and forests, including the global Trillion Trees campaign. Competes with Tree Canada for major corporate ESG sponsorships and federal conservation funding pools while running a broader biodiversity mandate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/treecanada
• Facebookfacebook.com/TreeCanada
• LinkedInlinkedin.com/company/tree-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree Canada