English Adventure

What English Adventure does

English Adventure Ltd. is an Israeli educational publisher founded in 1998 by Dr. Yael Bejarano that develops and sells English as a Foreign Language (EFL) curricula for young learners in elementary schools, primarily in Israel. The company's core products are a vertically integrated K-6 curriculum spanning programs such as My First English Adventure 1-2-3 through 7-8, HEROES, EPIC, LEGENDARY, MAGICAL, READY, I Like English, Let's Find Out!, The Adventures of Henry & Lucy, and The Detectives, plus two proprietary software platforms: SmartClass, a lesson-presentation tool for classroom projectors that bundles animations, songs, stories, games, and vocabulary tools exclusively for registered teachers, and Vocabulizer, a three-stage vocabulary practice platform available in Hebrew and Arabic. SmartClass is offered free with textbook purchases (freemium), while textbooks, workbooks, teacher's guides, storybooks, flashcards, and physical teaching aids are sold one-time through the company's e-commerce site (eadventure.co.il/shop/), and the curriculum is also distributed via Israeli Ministry of Education channels after receiving program-specific regulatory approvals (12 approvals disclosed).

The business is run by a small team of 1-10 employees out of a single headquarters in Ramat Hasharon, led by Founder and Chairlady Dr. Yael Bejarano, Partner and CEO Amir Bejarano (joined August 2008 from Vizrt), and VP of Research and Development Yael Lean (joined July 2009). Twelve of its programs carry separate Israeli Ministry of Education approval numbers, which functions as the core regulatory moat in the domestic market. Go-to-market is sales-led and direct, combining e-commerce to registered teachers with Ministry of Education-aligned curriculum distribution; pricing is unit-based and modest (textbooks ₪25-₪121, bundled storybook sets ₪806). The company has expanded into digital ecosystems through SmartClass, Vocabulizer, Wizdi platform integration for student digital textbooks, and Google Meet integration for remote teaching use, but no AI/ML capabilities are disclosed.

Name

English Adventure

Legal name

English Adventure Ltd.

Website

https://eadventure.co.il

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

English Adventure Ltd. is an Israeli educational publisher, founded in 1998, that provides Ministry of Education-approved English as a Foreign Language (EFL) curricula and proprietary SmartClass and Vocabulizer software for K-6 elementary schools, primarily in Israel.

Ownership category

akta.pro rank

Product category

EFL Curriculum Publishing

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Young Learners ESL/EFL Materials (Pre-K–Primary) (EDAGAHAF)

akta.pro secondary industries

General ESL/EFL Coursebooks & Integrated Skills Series (EDAGAHAA), Children’s Language Learning & Bilingual/ESL Trade (EDAGAIAG), Teacher’s Editions, Methodology & Professional Resources (TESOL/TEFL) (EDAGAHAJ), Grammar, Vocabulary & Pronunciation Materials (EDAGAHAB)

Keywords

• EFL curriculum programs
• English language teaching
• Elementary school textbooks
• Digital learning platforms
• EFL teacher resources

Headquarters

HQ city

Ramat Hasharon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Textbook and Course Material Sales: One-time sales of textbooks, workbooks, teacher's guides, storybooks, flashcards, and teaching aids. Products are sold through the company's e-commerce website at various price points (₪25.20 to ₪121.10 for individual items). Site also offers a full storybook library set (30 books) for ₪806.90.
2. SmartClass Software (Bundled): Free SmartClass™ software license provided with program purchases. SmartClass includes videos, games, and teaching guidance for classroom presentation. Available exclusively for registered teachers who use English Adventure programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

English Adventure develops and sells comprehensive English as a Foreign Language (EFL) curriculum programs for young learners in kindergarten through Grade 6. Its offerings include story-based graded program series (e.g., I Like English, HEROES, EPIC, LEGENDARY, MAGICAL, READY, My First English Adventure, Henry & Lucy, Let's Find Out!, The Detectives) delivered as printed course books, workbooks, teacher's guides, flashcards, and teaching aids, bundled with two proprietary digital platforms: SmartClass™ (classroom presentation/management software) and Vocabulizer™ (digital vocabulary practice). The company targets elementary schools and EFL teachers primarily in Israel, with multiple programs approved by the Israeli Ministry of Education.

Product overview

English Adventure is an EFL (English as a Foreign Language) educational publisher offering a comprehensive suite of programs for young learners from kindergarten through Grade 6. The core product portfolio includes SmartClass (proprietary lesson presentation software with animations, songs, stories, games, and vocabulary tools), Vocabulizer (digital vocabulary practice platform), and structured curriculum programs spanning multiple levels: My First English Adventure 1-2-3 through 7-8, HEROES, EPIC, LEGENDARY, MAGICAL, READY, I Like English, Let's Find Out!, The Adventures of Henry & Lucy, and The Detectives. Each program includes student materials (Course Books, Workbooks), teacher resources (Teacher's Guides, lesson plans), and supplementary teaching aids (flashcards, puppets, game cubes). Programs are designed around original stories using the Natural Approach methodology and are approved by the Ministry of Education.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartClass Proprietary lesson presentation software for teachers that displays animations, songs, stories, games, vocabulary tools and exercises on classroom projectors. Includes progress tracking, class management, customizable reminders, and offline functionality, and integrates with all English Adventure programs.
• Vocabulizer Digital vocabulary practice platform with three stages: Learn it!, Use It!, and Check It!. Word lists correspond directly with vocabulary learned throughout the books, available in Hebrew and Arabic interfaces.
• I Like English Grade 1 story-based EFL program for first-year learners. Supports oral communication skills through songs, stories, and games with SmartClass lesson presentation. Includes Activity Books, 44 songs/chants, 75 flashcards, and classroom posters.
• HEROES Grade 1-2 EFL program based on English Adventure's context-based pedagogy, featuring original illustrated stories. Emphasizes oral-aural-first approach with games, songs, stories, and SmartClass integration. Includes Course Book, Teacher's Guide, 166 flashcards, 54 songs/chants, and classroom posters.
• EPIC Grade 3 EFL program addressing New English Curriculum requirements. Builds firm foundations for independent readers through stories, games, songs, and SmartClass. Includes Course Book, Stories & More, Teacher's Guide, Max the puppet, 223 flashcards, and ABC Notebook.
• LEGENDARY Grade 4 EFL program addressing New English Curriculum requirements. Features original stories with vocabulary and language pattern presentation. Includes Course Book, Stories & More, Teacher's Guide, 267 picture flashcards, songs, chants, and games.
• MAGICAL Grade 5 program offering versatile reading texts, context-based vocabulary and grammar learning, and enhanced speaking skills. Includes Course Book, Workbook, Teacher's Guide, SmartClass content, Vocabulizer practice, and 48 Sentence Builder cards.
• READY Grade 6 Foundation Level (CEFR A1) program with five thematic units plus preparatory unit. Develops oral communication through lexical base, authentic stories, and systematic literacy practice with multisensory activities.
• My First English Adventure 1-2-3 Pre-Foundation Stage 1 (CEFR Pre-A1) EFL program for young learners in their first year of English, implementing the Natural Approach. Includes Activity Book, Teacher's Guide, Reading Readiness materials, flashcards, songs, posters, and Max the puppet.
• My First English Adventure 4-5-6 Pre-Foundation Stage 2 (CEFR Pre-A1) continuation of the three-year Natural Approach program. Develops oral-aural skills, phonemic awareness, decoding, and basic reading/writing skills through stories, songs, and hands-on activities.
• My First English Adventure 7-8 Foundation Level Stage 1 (CEFR A1) third part of the renowned EFL program. Works on advanced phonics, vocabulary, and language structures presented in context of stories. Includes Activity Book, Practice Pages, Teacher's Guide, Fun with Phonics, and 52 songs and chants.
• The Adventures of Henry & Lucy Program for students with 2-3 years of English study (Grade 4-5). Features adventure storyline with exposure to world cultures, animals, and lifestyles. Includes interactive digital textbook with LMS, Course Book, Workbook, Teacher's Guide, 158 flashcards, and 257 word cards.
• Let's Find Out! Grade 5 EFL program meeting Revised English Curriculum requirements. Uses mystery-based learning with recurring characters to develop HOTS and LOTS thinking skills. Includes Course Book, Workbook, Teacher's Guide, and digital platform access.
• The Detectives Foundation Level Stage 3 (CEFR A1) mystery-based program where students follow detective characters solving puzzles. Develops HOTS and LOTS through visuals, texts, clues, and assessment tasks. Includes Course Book, Workbook, Teacher's Guide, digital platform, and board game.
• Max the Hand Puppet Plush hand puppet (27cm x 62cm) used as a teaching tool to engage and motivate pupils, model language chunks, and help build confidence in speaking English.
• Emotion and Game Cube Two-sided fabric cube (17cm x 17cm) teaching aid for numbers 1-6, colors, and emotions vocabulary. Includes sponge filling and Velcro for switching between sides.
• Full Storybook Library Set Collection of 30 beautifully illustrated storybooks for young children starting to read English. Stories organized by levels and themes providing positive first reading experiences.

Quantifiable outcome

• Programs used by generations of students around the globe
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Macmillan Education: Global ELT publisher with young learner programs such as Tiger Time and Quest. Comparable in targeting the same primary-school EFL market with coursebook-plus-digital packages and similar regulatory-driven school adoption cycles.
• Scholastic: Major children's book publisher with adjacent EFL/ESL trade products and school-channel distribution. Comparable on the children's English reading and literacy content side, particularly around the storybook library and teacher-resource model English Adventure uses.
• National Geographic Learning: ELT division of Cengage publishing story- and content-rich English programs for young learners (e.g., Our World, Look). Comparable on the story-driven, image-rich pedagogy approach that English Adventure also emphasizes.
• Oxford University Press (ELT): Major publisher of EFL/ESL coursebooks for young learners (e.g., Family and Friends, Oxford Primary). Directly comparable on product category — comprehensive grade-banded English programs with digital teacher support — and competes for the same institutional school customers.
• Cambridge University Press (Education): Publisher of Cambridge English for Schools, Power Up, and CEFR-aligned programs for young learners. Comparable on the integrated-skills EFL curriculum positioning and CEFR framework alignment, with similar Ministry-of-Education-style approval channels globally.
• Pearson English: Global ELT publisher operating a broad portfolio of English language courses for young learners (e.g., Pearson English Kids, Big English). Comparable as a directly competing curriculum publisher selling integrated textbook-plus-digital programs to schools, though at vastly larger scale.

Direct peers

• MM Publications: Specialist ESL/EFL coursebook publisher for young learners (e.g., Mini Magic, Magic Time). Closely comparable as a curriculum-focused publisher of graded primary EFL programs with integrated teacher resources and digital components.
• HELBLING Languages: Independent ELT publisher specializing in primary and secondary EFL materials (e.g., More, Helbling Young Readers). Comparable as a similarly-sized independent publisher targeting school adoptions with coursebook-plus-storybook-plus-digital bundles.
• Richmond (Santillana): Specialist ELT publisher with young learner programs integrated with digital teacher tools. Closely comparable as a focused EFL publisher (rather than a general education conglomerate) competing for the same school adoptions with bundled digital resources.

Others

• EduMaxi / Wizdi: Digital textbook distribution platform that already hosts English Adventure digital textbooks. Comparable as a distribution/technology partner rather than a direct competitor — they provide the digital delivery channel English Adventure uses for individual student access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EngAdven

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about English Adventure