Atom Timing
Atom Timing provides GPS atomic clock-synchronized event timing, online registration, and live cloud results for New Zealand motorsport events, primarily enduro, funduro, and motocross racing organized by a small set of NZ clubs and school programs.
- Company typePrivate
- Founded2021
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Atom Timing does
Atom Timing's business model is event-driven, generating revenue through online event registration fees paid by participants and timing service fees charged to event organizers. The company serves a small set of named mid-market motorsport organizers including WCRC, JafaKids, NSSA, Riverhead Enduro, Whitehills Enduro, and WMBC Glenbervie, with a heavy reliance on WCRC as an anchor customer across multiple annual series. Distribution is direct and self-serve through the atomtiming.com website and mobile app, with social authentication (Google, Microsoft, Facebook) for user account creation. The company operates exclusively within New Zealand with no external venture capital funding evidenced; the only capital signal is a nominal Callaghan Innovation grant of $2,382 from 2018 (pre-dating incorporation). Pricing is not publicly disclosed, and the platform relies on organic discovery, word-of-mouth within the NZ racing community, and SEO visibility through publicly accessible event results pages as its primary marketing channels.
Atom Timing firmographics
Firmographics- Name
- Atom Timing
- Legal name
- Atom Timing Limited
- Website
- https://atomtiming.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atom Timing provides GPS atomic clock-synchronized event timing, online registration, and live cloud results for New Zealand motorsport events, primarily enduro, funduro, and motocross racing organized by a small set of NZ clubs and school programs.
- Ownership category
- akta.pro rank
Atom Timing industry classification
Industry- Product category
- Sports Timing Software
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Oscillators & Frequency Standards (OCXO/Rubidium/Cesium/Chip-Scale Atomic) (HDAFAKAG)
Keywords
Where Atom Timing is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Atom Timing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Event Registration and Timing Services: Atom Timing provides timing services for sports events including enduro, funduro, and motocross racing. The platform generates revenue through online registration fees and event timing services. Event organizers use the platform to create events, manage registrations, process payments, and deliver accurate timing results.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Atom Timing product offering
Product offeringCore offering
Atom Timing provides GPS-synchronized sports event timing using GPS satellite atomic clocks for precision timing. The platform combines a mobile app that synchronizes timing stations via Bluetooth with online event registration, payment processing, and a live cloud-based results leaderboard. The service is targeted at motorsport racing event organizers and participants, primarily in New Zealand.
Product overview
Atom Timing is an event timing platform consisting of the Atom Timing App (mobile application for timing synchronization and results upload), Timing Stations (GPS-synchronized hardware devices), Online Event Registration and Payments module, and Live Results System. The platform enables event organizers to create and manage events while participants use the app to synchronize timing stations via Bluetooth and contribute to cloud-based real-time result aggregation.
Differentiator
Problem solved
Functional benefit
Products and services
- Atom Timing Platform End-to-end GPS-synchronized event timing platform combining a mobile app, hardware timing stations, online event registration, payment processing, and live cloud-based results leaderboards for motorsport racing events in New Zealand.
- Atom Timing Mobile App Mobile application that synchronizes GPS time from atomic clocks to Timing Stations via Bluetooth, enables participants to help upload results to the cloud via their mobile network, and provides real-time access to event results and leaderboards.
- Timing Stations Hardware devices that use GPS satellites' Atomic Clock for precise time synchronization. Stations can be synchronized via Bluetooth through the Atom Timing mobile app and operate in locations without GPS signal using cached GPS time.
Companies that use Atom Timing
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Atom Timing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Atom Timing partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Atom Timing competitors and assessment
Company assessmentDirect peers
- Alge-Timing: Austrian manufacturer of professional sports timing equipment used across alpine skiing, motorsport, cycling, and track events. Comparable to Atom Timing as a precision-timing hardware supplier, though with a much broader sport portfolio and international reach.
- ipico Sports: Supplies RFID-based timing hardware and event management software for mass-participation races including cycling, running, and motorsport. Overlaps directly with Atom Timing's positioning for organizers needing timing + registration + live results.
- Race Result: German-based sports timing platform providing passive transponder timing systems, live results, and event registration for running, cycling, and motorsport events. Closest direct competitor — offers the integrated timing+registration+live-results stack that Atom Timing targets, at a much larger international scale.
- Innovative Timing Systems: US-based provider of sports timing systems including Jaguar timing systems, race clocks, and event management software for motorsport and running events. Comparable offering to Atom Timing for organizers looking at integrated timing solutions.
- ChronoTrack Systems: Provides chip-based timing systems, live event results, and registration platforms for mass-participation races. Comparable technology stack and customer base (mass-participation timed events) — direct alternative to Atom Timing in any expansion beyond NZ.
Regional players
- Race Timing Australia: Australia-based motorsport and mass-participation event timing service provider. Strong geographic adjacency to Atom Timing's NZ home market — likely first competitor Atom Timing would face if expanding across the Tasman.
Emerging players
- Race Roster: Online registration and event management platform with timing integrations for running, cycling, and triathlon events. Adjacent competitor — overlaps with Atom Timing's registration/payments module and live results layer, but relies on third-party timing hardware rather than owning it.
Others
- Sport:80: Cloud platform for sports organizations providing membership, event registration, and results management. Not a timing competitor but adjacent — serves the same type of federation/club customers Atom Timing targets (NSSA, WCRC) with administrative software.
Broad incumbents
- Eventbrite: Large-scale event registration and ticketing platform used by some race organizers. Comparable only at the registration/payments layer of Atom Timing's stack — not a direct timing competitor but a partial substitute for the registration module.
- MYLAPS Sports Timing: Global leader in sports timing with hardware (transponders, decoders, timing stations) and cloud-based results software. Directly competes with Atom Timing's core GPS-synchronized timing business but operates across many more motorsport disciplines globally with a far larger installed base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Atom Timing social profiles
Digital presenceAtom Timing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atom Timing leadership team
Management profileNumber of profiles
Atom Timing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atom Timing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atom Timing
What does Atom Timing do?
Atom Timing provides GPS-synchronized sports event timing using GPS satellite atomic clocks for precision timing. The platform combines a mobile app that synchronizes timing stations via Bluetooth with online event registration, payment processing, and a live cloud-based results leaderboard. The service is targeted at motorsport racing event organizers and participants, primarily in New Zealand.
Is Atom Timing a public or private company?
Atom Timing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atom Timing founded?
Atom Timing was founded in 2021. It employs 11 to 50 people.
Where is Atom Timing based?
Atom Timing is headquartered in Auckland, New Zealand, in the Oceania region.
How does Atom Timing make money?
One revenue line is on record: event Registration and Timing Services.
Who are Atom Timing's main competitors?
Direct peers on record are Alge-Timing, ipico Sports, Race Result, Innovative Timing Systems and ChronoTrack Systems. Race Timing Australia is listed as a regional player. Race Roster is listed as an emerging player. Sport:80 is listed as an others. Broad incumbents are Eventbrite and MYLAPS Sports Timing.
Does Atom Timing have an API?
No public API is recorded for Atom Timing.
What industry is Atom Timing in?
Atom Timing's product category is Sports Timing Software. Its primary akta.pro industry code is HDAFAKAG, Oscillators & Frequency Standards (OCXO/Rubidium/Cesium/Chip-Scale Atomic). Its SIC code is 7948.