Race Result
Race Result AG is a German sports-timing technology company that designs, manufactures and sells integrated RF timing hardware and software — including decoders, transponders, ground antennas and bibs — to timing service providers running mass-participation events in over 120 countries.
- Company typePrivate
- Founded1999
- HeadquartersKarlsruhe, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Race Result does
Race Result AG is a German sports-timing technology company founded in 1999 and headquartered in Pfinztal, Germany. It designs, manufactures and sells integrated timing systems for endurance and mass-participation events, including the Ubidium decoder platform, ActivePro V3 active transponders, passive transponders, the Track Box, ground antennas and the RACE RESULT 14 timing software. The company also produces more than 12 million event bibs per year, integrating the consumable layer into its broader RaceSystem stack.
The company operates in 120+ countries and times more than 25,000 events annually, covering approximately 16 million athletes each year. Its customer base is primarily third-party timing service providers — including named operators such as mika:timing, Sportstats, Spartan and Flying Pig Marathon — which purchase hardware and subscribe to software to deliver timing-as-a-service to event organizers. Revenue is generated through upfront hardware sales (transponders priced in the $44–$72.50 range) combined with per-participant software fees (approximately $0.05–$0.30) and recurring bib and accessory consumables.
Race Result reports consistent 30% annual revenue growth, 8-figure EUR revenue, and a 60% share of the German market. It holds multiple patents covering active transponder technology, the foldable ground antenna and the Track Box Passive, and operates as a 100% employee-owned, bootstrapped and consistently profitable business with 83 employees at HQ and small regional teams in the Americas and Asia.
Race Result firmographics
Firmographics- Name
- Race Result
- Legal name
- race result AG
- Website
- https://raceresult.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Race Result AG is a German sports-timing technology company that designs, manufactures and sells integrated RF timing hardware and software — including decoders, transponders, ground antennas and bibs — to timing service providers running mass-participation events in over 120 countries.
- Ownership category
- akta.pro rank
Race Result industry classification
Industry- Product category
- Sports Timing Technology
- NAICS
- Other Spectator Sports (711219), Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH), Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)
Keywords
Where Race Result is headquartered
LocationHeadquarters
- HQ city
- Karlsruhe
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Race Result business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of timing systems (Ubidium, Decoder 5000S), transponders (active and passive), timing boxes, antennas, and accessories. Major revenue driver according to company information.
- Software/SaaS: Browser-based RACE RESULT 14 software with per-participant pricing ($0.05-$0.30 per participant). Online registration and payment processing included.
- Equipment Rental: Rental options available for transponders (ActivePro V2 at $3.50-$4.50 per transponder) and Loop Box ($179 per piece).
- Printing/Supplies: Production and sale of race bibs, numbers, and printed materials. In-house production of 12+ million bibs per year.
- Accessories: Sale of transponder holders, BLE readers, and other timing accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ubidium timing system purchase |
| One time/ perpetual license | Pay-as-you-go | ActivePro V3 Transponder purchase |
| Usage-based | Pay-as-you-go | ActivePro V2 Transponder rental |
| One time/ perpetual license | Pay-as-you-go | Loop Box purchase |
| Usage-based | Pay-as-you-go | Loop Box rental |
| One time/ perpetual license | Pay-as-you-go | Active Transponder Holder |
| Transaction based/ take rate | Pay-as-you-go | Software RACE RESULT 14 |
| Other | Pay-as-you-go | Support Services |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Race Result product offering
Product offeringCore offering
Race Result provides an integrated sports timing and event management ecosystem for races, marathons, cycling events, and motorsport. Their offering includes the Ubidium decoder hardware, active and passive RFID transponders, supporting equipment (Track Boxes, Loop Box, Chip2Go), the browser-based RACE RESULT 14 timing software, the my.raceresult event registration platform, custom race bib production, and mobile apps (Aurora, EventTools). The system delivers end-to-end race management from online registration and payment processing through live results and certificates, serving professional timing companies and event organizers globally.
Product overview
Race Result offers an integrated sports timing ecosystem combining hardware systems (Ubidium decoder, ActivePro V3 and Passive transponders), supporting equipment (Track Boxes, Loop Box, Chip2Go), software (RACE RESULT 14 browser-based platform), and the my.raceresult event portal. The Ubidium serves as the central decoder handling both active and passive transponder technologies. The product portfolio includes timing hardware for various sports (road racing, motocross, cycling, triathlon), race management software with registration and live results capabilities, mobile apps (Aurora, EventTools), and print products including custom bibs with integrated transponders. The company operates on a modular approach where customers can purchase individual components or complete turnkey solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- RACE RESULT 14
- Ubidium Timing system decoder that is the only device on the market capable of timing both active and passive transponders. Features hot-swappable batteries, up to 32 hours battery life on active technology, and supports loop cable lengths up to 60m.
- ActivePro V3 Transponders Active transponders with 0.004 second timing accuracy, up to 2m+ detection height, 5-year guaranteed battery life, and no subscription or activation fees. Supports Tracking Mode and Store Mode for split times.
- Passive Transponders UHF passive transponders available in multiple versions including roll, MTB plate, seatpost sticker, and triathlon ankle band. Reusable HuTag version available with 1.5mm foam spacer for comfort.
- Ubidium Ground Antenna Foldable ground antenna with variable length from 1.5m to 23m (2-30 elements). Antennas and cables stay folded inside for easy transport. One UHF antenna per 0.7m mat element.
- Track Box Active
- Track Box Passive Patented hands-free solution for split points that avoids manual scanning of athletes. Specifically developed for sports timing by RACE RESULT engineers.
- Loop Box
- Chip2Go Portable device to program passive transponders on site. Ideal for short-term bib production and easy for volunteers to handle.
- my.raceresult Event platform for athletes to find events, register online, pay entry fees, view participant lists and results, and communicate with organizers. Used for publishing events from RACE RESULT 14.
- Bib Production
- LED Clock
- BLE Reader
- Aurora App Mobile application for event support.
- EventTools App Mobile application for event management and timing support.
Quantifiable outcome
- Timing accuracy of 0.004 seconds (6.7 cm at 60 km/h) on active technology
- +4 more outcomes
Companies that use Race Result
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Race Result technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature10 records
Race Result partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Race Result Swiss GmbHcoreWholly-owned subsidiary handling Swiss market distribution with local stock and support.
- RACE RESULT Americas Inc.coreWholly-owned subsidiary serving North American market from Louisville, Colorado. Handles sales, support, warehousing, and shipping.
- RACE RESULT Asia Sdn BhdcoreWholly-owned subsidiary in Malaysia serving Asian markets.
- Race Result Latin America S.R.L.coreWholly-owned subsidiary in Argentina handling importation, nationalization, customs, and local stock for Southern Cone region from November 2024.
- Event Timing (Australia)coreNational distributor for Australia and New Zealand.
- Sports Timing Systems Ltd (UK)coreNational distributor for United Kingdom.
- Adventures Sports Systems and Timing Pvt Ltd (India)coreNational distributor for India.
- Videocom Stancel s.r.o. (Slovakia/Czech Republic)coreNational distributor for Slovakia and Czech Republic.
- Sage HRminorExternal service provider used for recruitment/human resources management. Processing conducted under data processing agreement per GDPR Art. 28.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
Race Result competitors and assessment
Company assessmentDirect peers
- Sportident: Sportident (Germany-based) provides sports timing systems primarily for orienteering, running, and multi-sport events. Its focus on precision timing for outdoor sports mirrors Race Result's core competency in endurance and adventure racing.
- MYLAPS: MYLAPS is the largest direct competitor in sports timing technology, offering transponder and decoder systems (BibTag, ProChip, TR2) widely used in motorsport, running, and cycling events globally — the same customer base Race Result serves.
- Innovative Timing Systems: Innovative Timing Systems (ITS) is a US-based race timing technology provider offering Jaguar and Raptor timing systems, directly competing with Race Result's Ubidium and ActivePro transponders in road racing and endurance events.
- ChronoTrack: ChronoTrack provides UHF RFID-based race timing systems and timing services for road races and endurance events in North America, directly overlapping with Race Result's passive transponder product line and Ubidium Ground Antenna.
- IPICO Sports: IPICO Sports is a South African-headquartered RFID timing system provider for mass-participation events including running, cycling, and triathlon — directly comparable to Race Result's passive UHF transponder technology.
Broad incumbents
- Garmin: Garmin's GPS sports watches and connected fitness ecosystem represent a broad-incumbent threat: consumer-grade GPS timing in wearables could substitute for transponder-based event timing, potentially eroding Race Result's hardware moat.
Emerging players
- Race Roster: Race Roster (owned by ASICS) is a race registration and event management platform that has begun offering timing integration, competing with Race Result's RACE RESULT 14 software and my.raceresult.com event portal for the same race director customer.
- Catapult Sports: Catapult provides GPS-based athlete tracking and performance analytics primarily for team sports, representing a smartphone/GPS-based alternative positioning that could pressure transponder-based timing models like Race Result's over the long term.
- RunSignup: RunSignup is a US race registration platform that has expanded into integrated timing solutions, encroaching on the registration-and-results portion of Race Result's offering and bundling event technology services for race directors.
Others
- Impinj: Impinj is a leading supplier of UHF RFID chips and reader technology used in passive timing systems across the sports timing industry — an enabling infrastructure supplier to Race Result's passive transponder product line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Race Result social profiles
Digital presenceRace Result compliance and trust
Trust signalCompliance5 records
Race Result financial estimates
Financial estimateRevenue estimate
Valuation estimate
Race Result leadership team
Management profileNumber of profiles
Profiles16 records
Race Result subsidiaries and ownership
Company hierarchySubsidiaries4 records
Race Result funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Race Result M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Race Result
What does Race Result do?
Race Result provides an integrated sports timing and event management ecosystem for races, marathons, cycling events, and motorsport. Their offering includes the Ubidium decoder hardware, active and passive RFID transponders, supporting equipment (Track Boxes, Loop Box, Chip2Go), the browser-based RACE RESULT 14 timing software, the my.raceresult event registration platform, custom race bib production, and mobile apps (Aurora, EventTools). The system delivers end-to-end race management from online registration and payment processing through live results and certificates, serving professional timing companies and event organizers globally.
Is Race Result a public or private company?
Race Result is a private company. It is classified as management employee owned and is currently operating.
When was Race Result founded?
Race Result was founded in 1999. It employs 11 to 50 people.
Where is Race Result based?
Race Result is headquartered in Karlsruhe, Germany, in the Europe region.
How does Race Result make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are software/SaaS, equipment Rental, printing/Supplies and accessories.
Who are Race Result's main competitors?
Direct peers on record are Sportident, MYLAPS, Innovative Timing Systems, ChronoTrack and IPICO Sports. Garmin is listed as a broad incumbent. Emerging players are Race Roster, Catapult Sports and RunSignup. Impinj is listed as an others.
Does Race Result have an API?
No public API is recorded for Race Result.
What industry is Race Result in?
Race Result's product category is Sports Timing Technology. Its primary akta.pro industry code is MPAEADAN, Racing Technology & Timing/Tracking Infrastructure, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 711219 and its SIC code is 7948.