Creactiv

What Creactiv does

Connect Your Dots (CYD) is a Belgian consulting and advisory firm focused on helping Flemish small and medium-sized enterprises (SMEs) with at least five employees maximize revenue from existing customer relationships. The firm positions itself as a "growth partner for the Flemish KMO," operating within an addressable Flemish SME market of more than 75,000 companies, and explicitly differentiates from marketing agencies by emphasizing customer activation and retention over new lead generation.

CYD's core product is a proprietary three-pillar methodology branded "Één Systeem, Drie Dots" (One System, Three Dots), comprising Doelen & Richting (Goals & Direction), Mens & Gedrag (People & Behavior), and Structuur & Regelmaat (Structure & Regularity). Delivery is anchored on year-long advisory trajectories (Jaartraject) that combine commercial strategy development, leadership coaching, organizational restructuring, and process implementation; discrete training programs on customer orientation and sales follow-up complement advisory work. CYD has no proprietary technology platform — it operates as a classic professional services practice grounded in direct consulting, coaching, and facilitated workshops.

Revenue is generated via a quote-based professional services model with a sales-led, relationship-driven go-to-market targeting Flemish SME leadership through direct consultation. CYD holds official Flemish Government KMO Portefeuille accreditation (DV.A222536 for Advisory, DV.O222535 for Training), which enables eligible Flemish SMEs to claim government subsidies on CYD engagements and is a material component of the firm's pricing competitiveness. Demand generation spans LinkedIn, Instagram, a Spotify podcast, email newsletters, downloadable guides, and an events/training calendar. (Note: the supplied firmographic record identifies the entity as "Creactiv," a marketing agency in Machelen founded 2012, while the structured source material consistently describes Connect Your Dots — this analysis is grounded in the Connect Your Dots material.)

Name

Creactiv

Legal name

Connect Your Dots

Website

https://creactivmarketing.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Connect Your Dots is a Belgian consulting firm that helps Flemish SMEs (5+ employees) maximize revenue from existing customer relationships through a proprietary three-pillar methodology (Goals & Direction, People & Behavior, Structure & Regularity) delivered via year-long advisory engagements and government-subsidized training.

Ownership category

akta.pro rank

Product category

SME management consulting services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Customer relationship consulting
• SME growth advisory
• Commercial strategy consulting
• Customer activation services
• Organizational behavior consulting

Headquarters

HQ city

Machelen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advisory/Consulting Services: Year-long advisory trajectories focused on customer activation and maximization of existing customer relationships. Services include commercial strategy development, organizational restructuring, and ongoing coaching. Recognized by the Flemish Government under KMO Portfolio scheme (DV.A222536).
2. Training & Education Programs: Training courses and educational programs on customer orientation, sales follow-up, and commercial skills. Recognized training provider under KMO Portfolio (DV.O222535).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Creactiv operates as a Belgian consulting firm providing year-long advisory and coaching engagements to Flemish small and medium-sized enterprises (SMEs/KMOs), focused on maximizing revenue from existing customer relationships rather than acquiring new ones. Service offerings include commercial strategy development, sales follow-up process implementation, leadership coaching, behavior change management, and group training, all delivered through a proprietary three-pillar methodology (Goals & Direction, People & Behavior, Structure & Regularity).

Product overview

Connect Your Dots is a consulting services company that offers a unified methodology called 'Één Systeem, Drie Dots' (One System, Three Dots), consisting of three interconnected modules: Doelen & Richting (Goals & Direction), Mens & Gedrag (People & Behavior), and Structuur & Regelmaat (Structure & Regularity). This integrated approach helps Flemish SMEs maximize revenue from existing customer bases by combining strategic customer selection, behavioral change management, and process implementation. The company also offers year-long advisory programs (Jaartraject) that include commercial strategy development and leadership coaching. The company is recognized by the Flemish Government under the SME portfolio scheme.

Differentiator

Problem solved

Functional benefit

Products and services

• Één Systeem, Drie Dots (One System, Three Dots) A structured consulting methodology comprising three interconnected pillars—Goals & Direction (Doelen & Richting), People & Behavior (Mens & Gedrag), and Structure & Regularity (Structuur & Regelmaat)—designed to help Flemish SMEs maximize revenue from existing customer relationships and improve organizational efficiency. Delivered to SME owners and leadership teams.
• Jaartraject (Year-Long Advisory Program) A year-long advisory program combining commercial strategy development, action planning, leadership coaching, and process implementation to help SME owners build customer-oriented teams while sharpening their own leadership. Recognized under the Flemish KMO Portfolio scheme (advisory accreditation DV.A222536).

Quantifiable outcome

• First effects visible within 4-8 weeks: clearer priorities, more follow-up actions, visible customer signals
• +2 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Vlaamse Overheid (Flemish Government)OthersConnect Your Dots is an officially recognized service provider under the Flemish KMO (SME) Portfolio scheme. They hold two recognition numbers: DV.A222536 for Advisory services and DV.O222535 for Training services. This recognition allows eligible Flemish SMEs to access government subsidies when engaging CYD's services.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Others

• Vlerick Business School: Top-ranked Belgian business school with executive education and in-company programmes — overlaps with CYD on training/capability building for Flemish SMEs and KMO leadership teams, particularly relevant to CYD's training (DV.O222535) recognition stream.
• UNIZO: Flemish SME (KMO) employers' organisation representing and supporting independent entrepreneurs and small businesses — not a competitor but a key ecosystem player that channels Flemish SMEs towards recognised advisory providers like CYD.

Broad incumbents

• KPMG Belgium: Big Four professional services firm with a substantial Belgian consulting practice serving mid-market and large Flemish enterprises — a broad incumbent that SMEs may turn up to for similar commercial-strategy and customer-experience advisory work.
• Deloitte Belgium: Big Four firm with a Belgian practice covering strategy, customer, and operations consulting for enterprise and growth-stage clients — competes indirectly with CYD where SMEs seek larger-firm credentials for commercial transformation.
• PwC Belgium: Big Four firm with Belgian consulting offerings in customer and operations strategy — a broad incumbent whose SME/mid-market practice overlaps with CYD's commercial strategy and customer-experience work, particularly for larger Flemish clients.

Direct peers

• Wijs: Flemish/Belgian advisory and consulting firm serving SMEs and mid-market clients on strategy, transformation, and organisational performance — directly comparable to CYD's SME-focused management consulting positioning in the Flanders market.
• TriFinance: Belgian-headquartered consulting firm operating across finance, operations, and commercial advisory for mid-market and SME clients in the Benelux market — comparable in regional footprint, customer segment, and project-based advisory model.
• Möbius: Belgian business transformation and consulting firm working with organisations on strategy, process optimisation, and change management — closely overlapping CYD's commercial strategy and organisational behaviour offerings for Belgian clients.

Regional players

• Ordina: Benelux-based consulting and digital solutions provider serving Belgian and Dutch enterprise and mid-market clients — comparable as a regional consulting alternative for Belgian SMEs, though more tech-focused and less commercial-strategy-led than CYD.

Emerging players

• Hudson Belgium: Belgian HR and talent consulting firm that sells advisory programmes to mid-market and enterprise clients — adjacent to CYD given CYD's 'Mens & Gedrag' pillar addressing people, behaviour, and team customer-orientation in SME contexts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cre-ctiv
• Instagraminstagram.com/connect.your.dots.be
• Xx.com/creactivmark
• Facebookfacebook.com/Creactivmarketing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creactiv