Wijs & van Oostveen

What Wijs & van Oostveen does

Wijs & van Oostveen is a privately held Dutch wealth management firm founded in 1987 and headquartered in Amsterdam (registered office at Herengracht 493, with operating presence at Stadsplein 90, Amstelveen). The company serves approximately 12,000 clients in the Netherlands through three integrated service lines: self-directed investing in W&O Beleggingsfondsen (15+ investment funds) and W&O Notes structured products; wealth management under the Vermogensbeheer brand (Dynamic Market Portfolio, Innovation Asset Management, Rotatiebeleggen) for clients with €250,000+ in investable assets; and tax-advantaged supplementary pensions through the JOUW brand. Fund management operations are housed in a wholly-owned subsidiary, Wijs & van Oostveen Fund Management B.V., which holds an AIFMD license issued by the AFM and manages over €1 billion in assets.

The firm's underlying technology stack is built around a proprietary investment management platform with two notable components: the W&O Notes structured product platform, developed in-house and issued via Leonteq Securities AG (Guernsey Branch), enabling configurable notes with defined protection levels and coupon structures; and the Dynamic Market Portfolio management system, which dynamically reallocates across ETF and third-party fund holdings within fixed bands across three risk profiles (50/70/90). All fund assets are held under independent custody by CACEIS Bank (Netherlands Branch), with explicit legal segregation from the manager's own balance sheet.

The business model is asset-gathering-fee-driven: recurring fund management fees of 0.95%–1.15% annually on AUM form the core revenue base, supplemented by 3% structuring fees and 1% early-exit fees on W&O Notes, plus variable wealth management fees on managed portfolios. Distribution combines self-service digital onboarding via dedicated online portals (WijsOnline, JOUW, Wijs Beleggingsfondsen) with a relationship-manager-led field motion for HNW clients and intermediary channels (financial advisors, brokers) for pension products. The firm is family-owned, with no disclosed external funding, parent company, or institutional investors, and operates with approximately 25 employees across research & trading, wealth management, customer service, compliance, IT, and back-office functions.

Name

Wijs & van Oostveen

Legal name

Wijs & van Oostveen B.V.

Website

https://wijs.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Wijs & van Oostveen is a privately held Dutch wealth manager founded in 1987, serving roughly 12,000 Dutch clients via investment funds, structured notes, wealth management, and supplementary pensions, with over €1 billion in AUM.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industries

Private Banking & UHNW Wealth Advisory (FSAEABAC), Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Fund of Funds & Multi-Manager Mutual Funds (FSAAAEAL)

Keywords

• Wealth management services
• Investment fund management
• Structured notes products
• Supplementary pension planning
• Asset management solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fund Management Fees: Ongoing management fees charged on assets under management in investment funds (ABS Fund, Alpha Innovation Fund, Dynamic Market Portfolio, regional funds). Fees range from approximately 0.95% to 1.15% annually depending on the fund profile.
2. W&O Notes Structuring and Transaction Fees: Notes generate a 3% structuring fee on investment amount at purchase. 1% selling costs apply for early exit before maturity. No costs for coupon payments or principal repayment at maturity.
3. Wealth Management Services: Fees for personalized portfolio management for clients with €100,000+ in managed assets. Costs depend on the type of wealth management and the specific investment profile established.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Wijs & van Oostveen is a Dutch wealth management firm offering three core service lines: (1) self-directed investing through 15+ actively managed investment funds and W&O Notes structured products; (2) Vermogensbeheer (wealth management) via Dynamic Market Portfolio, Innovation Asset Management, and Rotatiebeleggen strategies; and (3) supplementary pension products under the JOUW brand. The firm manages over €1 billion in assets for more than 30,000 clients, with minimum investment entries from €10,000 for funds/notes and €250,000 for wealth management.

Product overview

Wijs & van Oostveen is a Dutch wealth management firm founded in 1987, operating as a multi-product financial services platform. The offering is a platform-plus-modules architecture organized across three main service lines: (1) Beleggen (self-directed investing) — comprising 15+ actively managed investment funds and W&O Notes structured products, including flagship funds ABS Fund, Alpha Innovation Fund, Global Titans Fund, Bright New World Fund, Dynamic Euro Bond Fund, regional funds (Azië-Pacific, Noord-Amerika, Europa, Opkomende Landen), Staatsobligatie Fonds, Private Equity Fonds, and three Profielfondsen profiles; (2) Vermogensbeheer (wealth management) — including Dynamic Market Portfolio (three variants DMP50/70/90), Innovation Asset Management, and Rotatiebeleggen; and (3) Aanvullend Pensioen — the JOUW Pensioen brand offering JOUW Lijfrente Opbouwen and JOUW Lijfrente Uitkeren with unique continued investing during the payout phase. The W&O Notes structured products are developed in partnership with Leonteq Securities AG. All funds are registered with the AFM; fund management is handled by Wijs & van Oostveen Fund Management B.V. with AIFMD license. Custody for Dynamic Market Portfolio is provided by CACEIS BANK Netherlands Branch.

Differentiator

Problem solved

Functional benefit

Brands

• ABS Fund: Investment fund investing in Asset Backed Securities offering low risk with attractive returns, winner of Cashcow Award 2024 and 2025
• Alpha Innovation Fund
• Dynamic Market Portfolio
• Global Titans Fund
• Bright New World Fund
• Europa Fonds
• Noord-Amerika Fonds
• Azië-Pacific Fonds
• Opkomende Landen Fonds
• Profielfondsen (Defensief, Neutraal, Offensief)
• W&O Notes
• Innovation Asset Management
• Rotatiebeleggen

Products and services

• ABS Fund Actively managed investment fund investing in Asset Backed Securities — bonds backed by real collateral such as real estate mortgages. Designed for investors seeking attractive returns with low risk (risk class 2/7). Achieved ~6.7% average annual net return since September 2020 launch. Winner of Cashcow Award for Best Dutch Investment Fund in 2024 and 2025.
• Alpha Innovation Fund Actively managed thematic equity fund investing in fast-growing innovative companies across technology, sustainability, and consumer trends. Covers themes such as Artificial Intelligence, semiconductors, cloud technology, and sustainable energy. Portfolio of approximately 100 carefully selected stocks with broad geographic and sector spread.
• Dynamic Market Portfolio Wealth management solution with three profile variants (DMP50 defensief, DMP70 neutraal, DMP90 offensief) that dynamically adjust equity/cash allocations across asset classes in response to economic cycles. Minimum investment €250,000; weekly in/out access. Managed within fixed bandbreedtes for balanced risk/return. Assets held by CACEIS BANK as independent custodian.
• Innovation Asset Management Wealth management service focused on investing in innovative and fast-growing companies. Features approximately 40 promising stocks across sectors such as AI, robotics, and biotech. Portfolio is periodically adjusted based on market movements. Minimum investment €250,000.
• Rotatiebeleggen Wealth management strategy that rotates between promising asset categories including gold, equities, bonds, and liquidity. Aims for gradual growth of wealth with more stability. Seeks to avoid market peaks and troughs, providing a calmer investment experience. Minimum investment €250,000.
• W&O Notes Structured investment products offering clear pre-defined scenarios, often with capital protection or defined floor against market declines. Developed in partnership with Leonteq Securities AG (Guernsey Branch) as issuer. Provide periodic coupon payments conditional on underlying assets meeting price thresholds. Minimum investment €10,000; 3% structuring fee on purchase; 1% selling costs on early exit.
• JOUW Pensioen (Lijfrente Opbouwen & Uitkeren) Third-pillar supplementary pension product offering both accumulation and payout phases. Unique feature: continued investing during the payout phase rather than placing funds on interest. Capital remains with the participant and transfers to heirs upon death. Registered with AFM; manages pension assets in W&O Beleggingsfondsen. All-in management fee 0.95% per year. Nominated for IEX Gouden Stier 2025 and 2026.
• Global Titans Fund Equity fund selecting low-volatility stocks from the world's largest companies, using a low-volatility screening approach to reduce downside risk while maintaining exposure to quality large-cap equities.
• Bright New World Fund Thematic equity fund investing in companies providing solutions to major global challenges including climate change, digitization, and aging populations.
• Dynamic Euro Bond Fund Bond fund targeting more return than current savings rates without full equity market volatility. Invests in European bonds and select European corporate bonds.
• Azië-Pacific Fonds Equal-weighted equity fund offering broad exposure to the dynamic Asia-Pacific region, covering more than 60% of the world's population, ranging from Japan's technological precision to Australia's commodities.
• Noord-Amerika Fonds Equity fund investing across the full breadth of the North American economy, without excessive concentration in Apple, Microsoft, or Nvidia.
• Europa Fonds Equal-weighted equity fund providing access to European blue-chip companies including luxury goods, pharmaceuticals, industrial automation, and financial institutions. Offers fair distribution across countries, sectors, and company sizes.
• Opkomende Landen Fonds Equity fund providing targeted exposure to emerging markets including India, Brazil, China, Indonesia, South Africa, Chile, and Mexico — characterized by young growing workforces, emerging middle class, and increasing technology adoption.
• Staatsobligatie Fonds Defensive bond fund investing in European and US government bonds, providing an ultra-defensive building block for investment portfolios.
• Private Equity Fonds Fund investing equally weighted in the largest publicly listed private equity companies in the world, providing smart access to private equity markets for retail investors.
• Profielfondsen (Defensief, Neutraal, Offensief) Three profile-based investment funds (Defensief ~60% bonds/40% equities, Neutraal ~60% equities/40% bonds, Offensief ~100% equities) used for JOUW Pensioen and available for direct investment. Offer broad sector and geographic diversification with automatic risk dampening.

Quantifiable outcome

• ABS Fund average 6.7% net return per year since fund start September 2020 through June 2026
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Leonteq Securities AG, Guernsey BranchcoreTechnology or IntegrationLeonteq Securities AG, Guernsey Branch acts as the issuer for W&O Notes structured products. They guarantee the payment of returns and principal repayment at maturity. W&O Notes (a trading name of Wijs & van Oostveen) develops the note structure while Leonteq handles issuance and financial commitments.
• CACEIS Bank, Netherlands BranchcoreTechnology or IntegrationCACEIS Bank, Netherlands Branch serves as the independent custodian for the Dynamic Market Portfolio fund assets and other W&O Beleggingsfondsen. They safeguard the fund's financial instruments separate from the fund manager's own assets, providing client asset protection.
• SalesQuartersminorChannel Partner/ Reseller/ DistributorSalesQuarters is an exclusive recruitment partner for Wijs & van Oostveen, handling the hiring process for Wealth Manager and Account Manager positions. Recruitment is handled exclusively through their platform.
• CACEIS Bank S.A., Netherlands Branch (formerly KAS BANK N.V.)coreTechnology or IntegrationCACEIS Bank serves as the independent custodian bank holding client assets. In the event of Wijs & van Oostveen's bankruptcy, client assets held in the funds remain safe as they are segregated from the fund manager's own assets. Formerly KAS BANK N.V.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brand New Motion (BNM): Dutch independent sustainable investment platform offering managed beleggingsfondsen for retail and HNW clients. Direct peer in active multi-fund retail wealth management; differs by exclusive ESG mandate.
• Optimix: Independent Dutch asset manager offering multi-profile funds (Offensief, Neutraal, Defensief) and discretionary wealth management. Closely comparable in profile-fund structure and Dutch retail fund focus.
• Meesman: Dutch direct-to-consumer index-investment platform offering low-cost beleggingsfondsen with €10K+ entry. Most direct competitor in the self-directed Dutch investment fund space; differs by specializing in passive index rather than active ABS/thematic strategies.
• Index Capital: Independent Dutch wealth manager providing discretionary portfolio management and personalized advisory for HNW clients. Direct peer on relationship-driven vermogensbeheer; smaller scale.

Broad incumbents

• ASR Nederland (a.s.r.): Dutch insurance/asset manager operating brandinvestment funds (e.g., ASN), advisor and wealth services. Overlaps on fund management and pension/lijfrente product suite; larger scale with insurance parent.
• ABN AMRO Private Banking: Dutch bank private-banking arm providing wealth management, investment funds (ABN AMRO Funds) and structured products. Overlaps on every product line—funds, notes, vermogensbeheer—but part of a much larger banking group.
• Triodos Investment Management: AIFM-licensed Dutch investment manager running multiple impact/equity funds with both institutional and retail distribution. Comparable AIFMD/AFM setup and retail fund offerings; differs by impact-only mandate.
• Van Lanschot Kempen: Largest independent Dutch private bank and wealth manager (Evial brand) offering discretionary portfolio management, investment funds, and pension advisory for HNW/UHNW clients. Closest analogue in scale and HNW private banking focus; differs by being a regulated bank with broader lending.
• Robeco: Rotterdam-based Dutch asset manager (part of ORIX) running ~€200B in multi-asset, equity and credit funds with Dutch retail distribution. Comparable on AIFMD fund management and credit/theme strategies; much larger institutional focus.

Emerging players

• Newday Wealth: Emerging Dutch independent wealth manager competing for HNW clients with discretionary portfolios. Niche competitor with smaller AUM but similar relationship-driven model; useful emerging-player comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wijs-van-oostveen
• Xx.com/wijsvanoostveen

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wijs & van Oostveen