Papelmatic

What Papelmatic does

Papelmatic, operating under the legal entity PAPEL AUTOMATIC S.A. (founded 1960 in Cornellà de Llobregat, Barcelona, Spain), is a Spanish manufacturer and distributor of professional hygiene, cleaning, and disinfection products. The company's core technology is specialized cellulose converting, producing industrial paper rolls, hand towels, toilet paper, napkins, tablecloths, tissue, and non-woven textile wipes for professional use. This manufacturing capability is complemented by a broad distribution operation that brings the total catalog to roughly 1,500 SKUs, including third-party brands such as Purell, Gojo, Katrin, Vikan, Rentokil, Tampax, Always, Goma-Camps, and Unicorn Hygiene, along with dispensers, soaps, sanitizing gels, chemical cleaners, disinfectants, insecticides, waste bags, single-use foodservice items, and disposable PPE.

The business operates a hybrid B2B model. Corporate customers are served through a dedicated Cuenta Corporate program with field sales, inside sales via phone (900 500 575 / 902 500 535), and customized commercial terms requiring a €250 minimum order. SMB and individual customers transact through a self-serve WooCommerce storefront at tienda.papelmatic.com with a €150 minimum order, free shipping above threshold, and multiple payment methods. Vertical go-to-market is organized around six sectors: Sanidad (Healthcare), Industria (Industry), Industria Alimentaria (Food Industry), Educación (Education), Servicios (Services), and Centros Deportivos (Sports Centers). Distribution is restricted to mainland Spain and the Balearic Islands, excluding Canarias, Ceuta, and Melilla.

Papelmatic sits within the private GRUPO PAPELMATIC conglomerate alongside four wholly-owned subsidiaries (DISNÒRDIC S.L., GRUP DE PROMOCIÓ I DISSENY EFEBE S.L.U., HIGIÈNIC GLOBAL SERVEIS S.L., MANIPULADOS AIXA S.L.). The company differentiates through an extensive regulatory and sustainability certification stack (EU ECOLABEL, FSC, ISO 9001:2015, ISO 14001, ECF/TFC/PCF chlorine-free, Acords Voluntaris GHG) and a 'conscious hygiene' brand positioning that includes a logistics partnership with Fundació Portolà, a special employment center supporting labor inclusion of people with intellectual disabilities and mental health conditions in nearby Sant Feliu de Llobregat. The company employs 51–100 people and discloses no revenue or financial metrics.

Name

Papelmatic

Legal name

PAPEL AUTOMATIC S.A.

Website

https://papelmatic.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Papelmatic is a Spanish manufacturer and distributor of professional hygiene, cleaning, and disinfection products, offering roughly 1,500 SKUs spanning own-brand cellulose converting and third-party brands. It serves healthcare, industrial, food, education, service, and sports-sector B2B customers across Spain via corporate accounts and a self-serve e-commerce storefront.

Ownership category

akta.pro rank

Product category

Professional Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291), Converted Paper Product Manufacturing (3222), Industrial and Personal Service Paper Merchant Wholesalers (424130), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

akta.pro secondary industries

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ), Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC), Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL)

Keywords

• Professional hygiene products
• Cellulose paper manufacturing
• Industrial cleaning supplies
• Sustainable hygiene solutions
• Dispensers and paper goods

Headquarters

HQ city

Cornellá De Llobregat

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Hygiene & Cleaning Solutions: Papelmatic generates revenue through the sale of over 1,500 professional hygiene and cleaning products, including their own manufactured cellulose products as well as distributed third-party brands. The business operates on a B2B model serving professional sectors with both direct online purchasing and corporate account sales.
2. E-commerce Platform Sales: Direct-to-consumer online sales through their WooCommerce-powered store, selling both Papelmatic branded products and third-party hygiene/cleaning brands with pricing based on unit quantities and volume discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Papelmatic manufactures cellulose-based paper hygiene products (industrial rolls, hand towels, toilet paper, napkins, dispensers) and distributes more than 1,500 professional hygiene and cleaning solutions, including its own Papelmatic-branded items and third-party brands such as Purell, Gojo, Katrin, and Vikan. The company serves six professional sectors — healthcare, industry, food industry, education, services, and sports centers — through corporate account sales and an e-commerce storefront.

Product overview

Papelmatic is a Spanish professional hygiene company specializing in sustainable cellulose converting and distributing over 1,500 professional hygiene and cleaning solutions. The company operates a two-pronged model: manufacturing their own Papelmatic-branded products (industrial paper rolls, dispensers for paper/soap/gel, cleaning wipes, hygiene accessories, cleaning chemicals, disposable protective equipment, and ecological products) while also distributing third-party brands (Purell, Gojo, Katrin, Sontara, Vikan, Tissfil, Vectair Systems, Rentokil, Tampax, Always, Goma-Camps, Unicorn Hygiene, and others). Papelmatic serves six professional sectors (Sanitation/Healthcare, Industry, Education, Sports Centers, Services, and Food Industry) with both products and tailored hygiene solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Paper Rolls
• Paper Hand Towels
• Industrial Toilet Paper
• Paper Napkins and Tablecloths
• Ecological Paper Products
• Paper, Soap, and Gel Dispensers
• Air Fresheners and Air Dryers
• Baby Changing Stations
• Cleaning Carts and Waste Bins
• Hand Soaps, Sanitizing Gels, and Body Hygiene Products
• Sun Protection and Hand Cream Products
• Menstrual Hygiene Products
• Wipes (Non-Woven Fabric)
• Disinfectant and Cleaning Chemical Products
• Waste Bags and Biodegradable Waste Bags
• Cleaning Brushes, Brooms, and Mops
• Single-Use Foodservice and Ecological Alternatives
• Disposable Clothing and Gloves
• Tissue Paper and Stretch Film

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Fundació PortolàcoreStrategic or Co-development PartnerCollaboration with Fundació Portolà, a special work center (centro especial de trabajo) for labor inclusion of people with intellectual disabilities and mental health issues, located in Sant Feliu de Llobregat. Papelmatic integrates parts of their logistics and order preparation processes through this partnership, generating real labor inclusion opportunities. The proximity between Cornellà and Sant Feliu facilitates agile coordination, reduces travel, and minimizes environmental footprint. This partnership exemplifies Papelmatic's 'conscious hygiene' philosophy extending to community care.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Essity (Tork): Swedish global tissue and hygiene leader whose Tork brand is the dominant AFH tissue offering in Europe. Competes with Papelmatic across paper, dispensers, wipes, and hand hygiene, but at much greater scale and with a broader consumer + professional portfolio.
• Kimberly-Clark Professional: US-listed multinational with a dedicated Professional division (Scott, Kleenex, WypAll brands) selling AFH paper, wipers, and skin-care products globally. Competes with Papelmatic in commercial and institutional accounts but as a much larger incumbent with broader category coverage.

Direct peers

• Sofidel: Italian-headquartered tissue manufacturer producing AFH and at-home tissue brands across Europe and North America. Comparable as a vertically integrated cellulose converter with sustainability certifications selling into both consumer and professional channels.
• Lyreco: France-headquartered B2B distributor of workplace and hygiene supplies (paper, cleaning, PPE) across Europe. Overlaps with Papelmatic's e-commerce + corporate-account model for distributing third-party hygiene brands to professional customers.
• Bunzl: UK-headquartered global distribution and outsourcing group that distributes cleaning, hygiene, and paper products to B2B customers across Europe and the Americas. Directly comparable as a multi-brand hygiene distributor serving the same end markets Papelmatic addresses.
• Lucart: Italian tissue manufacturer with a dedicated Professional (AFH) division covering paper, dispensers, and hygiene solutions, with strong presence in Southern Europe. Highly comparable in scale, channel mix, and sustainability certifications to Papelmatic.
• WEPA Industrie: Germany-based mid-sized European AFH tissue manufacturer with own-brand consumer and professional hygiene products across paper, dispensers, and converters. Closely comparable to Papelmatic as a regionally anchored, sustainability-certified tissue specialist serving B2B customers in multiple European countries.
• CWS (Initial Group / Haniel): European provider of hygiene, washroom, and workplace solutions combining product supply with service and rental models across the same B2B verticals Papelmatic serves (healthcare, food, education, industry). Comparable channel and customer base.
• Metsä Tissue (Katrin brand): Finnish AFH and consumer tissue manufacturer whose Katrin brand competes head-to-head with Papelmatic's industrial paper rolls, hand towels, dispensers, and toilet paper in professional channels. Highly comparable product mix, distribution model, and sustainability positioning.

Others

• Rentokil Initial: Global hygiene and pest-control services group that Papelmatic already distributes in Spain; competes at the bundled-services layer (pest control, washroom services) and represents both a partner and an adjacent competitor for hygiene contracts in Spanish commercial accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/papel-automatic-s-a-
• Instagraminstagram.com/papelmatic_
• Xx.com/papelmatic

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Papelmatic