Miller Davis

What Miller Davis does

Miller Davis, Inc. is a privately held, family-owned full-service marketing and advertising agency headquartered at 305 North Lee Street, Salisbury, North Carolina. Founded in 2001 by Mike Miller (President) and his wife Gina Miller (Co-owner), the firm operates with 11–50 employees and serves clients across the United States and Europe, with no outside institutional or venture capital ownership. Its service portfolio spans website development and hosting, social media marketing, video production, public relations, graphic design, trade show displays, printing, event planning and management, media planning and buying, and brand identity work — delivered via a project-based and multi-year retainer model with custom, quote-based pricing.

The agency's underlying offering is human-driven creative and production services rather than proprietary technology; no software platforms, APIs, or AI/ML systems are disclosed. Operational differentiation rests on a deeply specialized swimming pool industry vertical — anchored by founder Mike Miller's prior tenure at POOLCORP and ongoing roles as international marketing agency for German pool liner manufacturer Elbtal Plastics GMBH and U.S. distribution partner in Elbtal USA — alongside an authorized re-seller relationship with BrightSign for digital signage hardware. Customer segments are hybrid, with a primary focus on small-to-mid-sized regional businesses and secondary emphasis on pool-industry enterprise accounts (Elbtal, Ultimate Pool Surface) and government/economic development clients (Rowan County EDC, Rowan Tourism Development Authority).

The business model is professional services revenue from custom engagements; pricing is opaque and individually quoted. The firm has no disclosed funding, no M&A activity, and no public financial reporting. Its most notable external validation is a 2018 Silver Excellence in Economic Development Award from the International Economic Development Council (IEDC) for the Rowan EDC website, among 400 submissions from 12 countries. The agency has no AI/ML capability disclosures, no proprietary technology platform, and no disclosed revenue or headcount growth metrics beyond a 2019 office relocation that signals modest physical capacity expansion.

Name

Miller Davis

Legal name

Miller Davis, Inc.

Website

https://millerdavisagency.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Miller Davis is a family-owned, full-service marketing and advertising agency in Salisbury, NC, serving small and mid-sized U.S. businesses, European manufacturers, and government clients across digital, print, PR, video, and event services, with deep specialization in the swimming pool industry.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Full-service marketing agency
• Digital marketing services
• Video production services
• Graphic design services
• Public relations services

Headquarters

HQ city

Salisbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Marketing and Advertising Services: Full-service marketing agency providing comprehensive campaign services including web development, social media marketing, video production, public relations, graphic design, event management, printing, trade show displays, and media buying. Revenue is generated through project-based fees and ongoing service retainer arrangements with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Miller Davis is a full-service marketing and advertising agency delivering integrated marketing campaigns from concept to execution. Services include website development and hosting, social media marketing, video production, public relations, graphic design, print design, trade show displays, event planning, and media planning and buying. The agency also operates as an authorized reseller of BrightSign digital signage products.

Product overview

Miller Davis is a full-service marketing agency offering a comprehensive suite of marketing and advertising services. Their core offerings include Print Design, Branding & Logo Development, Web/Interactive website development and hosting, Video Production, Social Media Marketing, Public Relations, Event Management, Printing Services, and Visual Solutions/Displays. The agency operates as a traditional service-based marketing firm rather than a software product company, delivering integrated marketing campaigns from concept to execution across digital, print, and experiential channels.

Differentiator

Problem solved

Functional benefit

Brands

• My Farm Marketing: A sub-brand/website operated by Miller Davis Agency for farm marketing services, accessible via myfarmmarketing.com.

Products and services

• Print Design

Quantifiable outcome

• Grew Patterson Farm from 'off the beaten path' to 35,000+ visitors annually
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Elbtal Plastics GMBH & CO. KGcoreStrategic or Co-development Partner · 1 January 2016Miller Davis was named the international marketing agency for Elbtal Plastics, a German global leader in reinforced swimming pool liners. Previously functioned as sales and marketing arm of Elbtal of America, selling poolFORCE products in North and South America through dealer/distributor networks.
• Elbtal USAcoreStrategic or Co-development Partner · 1 January 2016Formed through Mike Miller and Berthold Mueller partnership to take over U.S. distribution of Elbtal's 60 MIL pool liner. Miller Davis handles all digital media marketing for Elbe and Ultimate Pool Surface brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Brandon Agency: Mid-size full-service marketing and advertising agency based in Myrtle Beach, SC. Comparable in regional scope, service breadth (creative, digital, PR, media buying), and SMB-to-mid-market client mix.
• Chernoff Newman: Columbia, SC-based independent full-service advertising and PR agency. Closely comparable in size, Carolinas regional footprint, and integrated service model spanning creative, digital, media and PR.
• Tombras: Knoxville, TN-headquartered independent agency of comparable scale offering creative, media, digital and PR services to national clients. Operates as a direct regional-independent peer.
• Lewis Communications: Birmingham, AL-based full-service marketing agency similar in independent ownership profile and service breadth. Competes for the same regional B2B and consumer accounts across the Southeast.
• Ervin & Smith: Omaha-based independent full-service agency of similar size and structure. Comparable on integrated service offering (creative, digital, PR, media) and SMB-to-mid-market positioning.
• Mower: Syracuse-headquartered independent agency with a comparable full-service model across brand, creative, digital and media. Operates as a private-equity-backed peer of similar scale and breadth.

Broad incumbents

• Ogilvy: Global WPP-owned advertising network with full-service capabilities overlapping Miller Davis's creative, digital and media-buying offerings. Functions as a broad incumbent that competes for larger enterprise mandates Miller Davis cannot fully service.
• Publicis Groupe: Global advertising holding group with end-to-end creative, media, digital and PR services via Leo Burnett, Saatchi, Digitas and others. Represents the scaled network competitor Miller Davis benchmarks against for enterprise clients.
• Dentsu: Global advertising and communications holding company with creative, media and CXM capabilities. Comparable as a broad-incumbent competitor for the same enterprise RFP pools Miller Davis targets in the U.S. and Europe.

Emerging players

• Constant Contact: SMB-focused digital marketing and email platform with adjacent services (social, websites, ecommerce). Competes with Miller Davis for the same small-business marketing-services budget, especially via self-serve, lower-cost delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MillerDavis
• YouTubeyoutube.com/user/MDVideos12
• Facebookfacebook.com/millerdavisagency
• LinkedInlinkedin.com/company/118092
• Instagraminstagram.com/millerdavisagency
• Pinterestpinterest.com/millerdavisa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miller Davis