Oceania Hotels
Oceania Hotels is a family-owned French hotel group operating 31 three- and four-star hotels with approximately 3,000 rooms across 19 destinations in France, including the eco-responsible NOMAD sub-brand. Founded in 1975, it serves leisure and business travelers.
- Company typePrivate
- Founded1975
- HeadquartersBrest, France
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Oceania Hotels does
Oceania Hotels is a family-owned French hotel group founded in 1975 and headquartered in Brest, operating 31 three- and four-star hotels comprising approximately 3,000 rooms across 19 destinations in France. The group operates two brands: the core Oceania Hotels brand targeting leisure and business travelers, and the NOMAD Hotels eco-responsible sub-brand aimed at sustainability-oriented guests. Ancillary services include on-site restaurants, MICE (meetings, incentives, conferences and exhibitions) facilities, and a gift voucher program. The group employs approximately 500 staff and welcomed roughly 100,000 travelers in 2025.
The company's technology infrastructure is built around the Travelclick booking engine for reservations and revenue management, with Google Analytics deployed for web-traffic analysis. Data handling is GDPR-compliant. Properties carry European Ecolabel and Clef Verte certifications, reinforcing the sustainability positioning of the NOMAD sub-brand.
Oceania Hotels generates revenue primarily through room rentals across its 31 properties, supplemented by on-site F&B, MICE bookings, and gift voucher sales. Reported turnover reached €82.5M in 2024, representing 10.5% year-over-year growth. The group invests 'several tens of millions of euros' annually into property acquisitions, renovations, and new openings, financed in part by a €92.3M syndicated loan and Prêt Participatif Relance closed in May 2023. No AI or proprietary machine-learning capability is disclosed in the input material.
Oceania Hotels firmographics
Firmographics- Name
- Oceania Hotels
- Legal name
- SAS Sofibra
- Website
- https://oceaniahotels.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Oceania Hotels is a family-owned French hotel group operating 31 three- and four-star hotels with approximately 3,000 rooms across 19 destinations in France, including the eco-responsible NOMAD sub-brand. Founded in 1975, it serves leisure and business travelers.
- Ownership category
- akta.pro rank
Oceania Hotels industry classification
Industry- Product category
- Hotel Accommodation and Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Beachfront & Coastal Full-Service Hotels (THAGAAAI), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
Keywords
Where Oceania Hotels is headquartered
LocationHeadquarters
- HQ city
- Brest
- HQ country
- France
- HQ region
- Europe
Offices10 records
Markets served
Oceania Hotels business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hotel Room Rentals: Core revenue from operating 3 and 4-star hotels across France, including room bookings at flexible and restricted rates, with approximately 3,000 rooms across 31 properties.
- Food & Beverage: Restaurants and bars operating within hotels, offering bistronomic, gourmet, and quick-service cuisine prepared primarily with local and seasonal products.
- Meetings & Events: Corporate event hosting across 19 destinations in France, including team building activities and conference facilities.
- Gift Vouchers: Gift certificates sold in customizable amounts (€50, €100, €150, €200+) for hotel stays and additional services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Flexible Rates - Modifiable and cancellable until 4pm on day of arrival |
| Subscription | Pay-as-you-go | Restricted Rates - Non-cancellable, non-modifiable, pre-paid |
| Subscription | Pay-as-you-go | Long Stay Offer - 15% off stays of 3 nights, 20% off stays of 4+ nights |
| Unit Pricing | Pay-as-you-go | Park & Fly Package - Night + breakfast + parking included |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Oceania Hotels product offering
Product offeringCore offering
Oceania Hotels is a French family-owned hotel group operating 31 three- and four-star character hotels with approximately 3,000 rooms across 19 destinations in France. The group runs the main Oceania Hotels brand alongside the eco-friendly NOMAD Hotels sub-brand, and offers on-site restaurants and bars, meeting and event spaces, wellness facilities, and customizable gift vouchers.
Product overview
Oceania Hotels is a French family-owned hotel group operating 30+ properties across 19 destinations in France under two brands: the main Oceania Hotels brand (3 and 4-star character hotels) and the NOMAD Hotels eco-friendly sub-brand. The portfolio includes hotels, restaurants and bars, meeting and event spaces, and gift vouchers. The group positions itself as an alternative to standardized hotel chains, emphasizing bespoke design, local character, and sustainable tourism through NOMAD Hotels.
Differentiator
Problem solved
Functional benefit
Brands
- NOMAD Hotels: Eco-friendly hotel brand launched in 2014, offering sustainable travel experiences with properties designed to reduce carbon footprint using recycled materials, renewable energy, and responsible operations. NOMAD Hotels target environmentally conscious travelers seeking responsible tourism options.
Products and services
- Oceania Hotels (Core Brand) The main brand offering 3 and 4-star character hotels across 19 destinations in France, designed with bespoke spaces reflecting local heritage and avoiding standardized chain standards. Serves leisure and business travelers with individually designed properties.
- NOMAD Hotels (Eco-friendly Sub-brand) Eco-friendly hotel sub-brand offering responsible tourism options designed with recycled materials, optimized water management, 100% renewable energy, and sustainable operations. Present in Le Havre, Paris Roissy CDG, and Dijon, targeting environmentally conscious travelers.
- Oceania Hotels Restaurants & Bars Restaurant and bar services across Oceania Hotels properties featuring bistronomic, gourmet, or quick-casual cuisine prepared primarily with local and seasonal regional products, in ambiances ranging from seventies to contemporary to plant-filled settings.
- Oceania Hotels Meetings & Events Professional event services across 19 destinations in France, with 28 hotels and restaurants offering tailored solutions for meetings, conferences, and team building activities for corporate clients.
- Gift Vouchers Digital gift certificates available in customizable amounts (€50, €100, €150, €200+) redeemable across 23 properties in 17 French destinations, allowing recipients to choose hotels and add services such as dining or spa treatments.
Quantifiable outcome
- €82.5M turnover in 2024
- +3 more outcomes
Companies that use Oceania Hotels
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Oceania Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Oceania Hotels partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TravelclickcoreTravelclick provides the booking engine technology powering online reservations on the Oceania Hotels website. A confidentiality agreement has been signed to ensure GDPR compliance for customer data during the booking process.
- DesignHeurecorePartnership with DesignHeure for custom lighting design in multiple hotels including Oceania Paris Porte de Versailles, Le Conti, and Oceania Les Augustins Lille, creating bespoke fixtures that complement each property's unique design theme.
- RitualsminorB Corp-certified welcome products supplier providing cosmetics and amenities to Oceania Hotels properties.
- EcocertminorCertifying body for Ecocert-certified cleaning products used across Oceania Hotels properties.
- Les AlchimistesminorSustainability partner for biowaste recycling at NOMAD Hotels, supporting the group's environmental commitments.
- A26 Architecture AgencycoreArchitecture firm responsible for converting the Scalbert-Dupont bank building in Lille into the Oceania Les Augustins hotel, handling the Hospitality division renovation project.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
Oceania Hotels competitors and assessment
Company assessmentDirect peers
- B&B Hotels: French mid-scale hotel chain operating economy-to-mid-range hotels across France and Europe. Closest comparable in scale, segment (3-star focus), and France-centric footprint, with similarly direct, no-frills positioning.
- Kyriad (Louvre Hotels): Mid-scale 3-star French hotel brand within Louvre Hotels. Operates in similar price/segment tier and competes for the same business and leisure travellers across French cities.
- Louvre Hotels Group: French multi-brand hotel group (Kyriad, Campanile, Première Classe, Tulip Inn) operating 1,600+ hotels, with a comparable 2–4 star mid-market positioning across France and Europe.
- Contact Hôtels: French voluntary chain of independent 2–4 star hotels with regional identity. Closely comparable in independent mid-scale character and France-only footprint, similar MICE-leisure mix.
- Brit Hotel: French cooperative network of independent 2–4 star hotels. Highly comparable in independent mid-scale positioning, France-centric footprint, and family/owner-operator hotel supply.
- Logis Hotels: Network of independent character hotels across France emphasising local heritage and regional identity — directly comparable to Oceania's 'anti-standardised chain' value proposition and 3-star heritage positioning.
Emerging players
- Motel One: European design-focused mid-scale hotel group (Germany-headquartered) operating 90+ properties. Comparable in mid-scale design-driven positioning and direct-booking economics, though primarily DACH/UK focused.
- Relais & Châteaux: French association of character hotels and gourmet restaurants with a focus on bespoke design and local heritage. Comparable in 'character over standard' positioning but skews more upscale than Oceania.
Broad incumbents
- Best Western Hotels & Resorts (France): Global hotel brand with significant France presence across 3–4 star properties. Competes for the same independent-owner hotel conversions and leisure/business traveller segments.
- Accor: Global French hospitality leader with overlapping brands (ibis, Mercure, Novotel, Sofitel) at 3–4* levels. Broader portfolio and global loyalty programme make it the dominant incumbent in the same segments Oceania targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Oceania Hotels compliance and trust
Trust signalCompliance7 records
Oceania Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oceania Hotels leadership team
Management profileNumber of profiles
Profiles2 records
Oceania Hotels subsidiaries and ownership
Company hierarchySubsidiaries25 records
Oceania Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oceania Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oceania Hotels
What does Oceania Hotels do?
Oceania Hotels is a French family-owned hotel group operating 31 three- and four-star character hotels with approximately 3,000 rooms across 19 destinations in France. The group runs the main Oceania Hotels brand alongside the eco-friendly NOMAD Hotels sub-brand, and offers on-site restaurants and bars, meeting and event spaces, wellness facilities, and customizable gift vouchers.
Is Oceania Hotels a public or private company?
Oceania Hotels is a private company. It is classified as family owned and is currently operating.
When was Oceania Hotels founded?
Oceania Hotels was founded in 1975. It employs 501 to 1,000 people.
Where is Oceania Hotels based?
Oceania Hotels is headquartered in Brest, France, in the Europe region.
How does Oceania Hotels make money?
Four revenue lines are on record. Hotel Room Rentals are the primary driver. The others are food & Beverage, meetings & Events and gift Vouchers.
Who are Oceania Hotels's main competitors?
Direct peers on record are B&B Hotels, Kyriad (Louvre Hotels), Louvre Hotels Group, Contact Hôtels, Brit Hotel and Logis Hotels. Emerging players are Motel One and Relais & Châteaux. Broad incumbents are Best Western Hotels & Resorts (France) and Accor.
Does Oceania Hotels have an API?
No public API is recorded for Oceania Hotels.
What industry is Oceania Hotels in?
Oceania Hotels's product category is Hotel Accommodation and Hospitality Services. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7000.