B&B Hotels SAS
B&B Hotels SAS operates a budget-to-moderate hotel network of 967 properties across 19 countries under the B&B HOTELS and B&B HOME brands, serving leisure, corporate, and long-stay travelers via direct online booking, franchise, and corporate agreements under PE parent CASPER BIDCO.
- Company typePrivate
- Founded1989
- HeadquartersBrest, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What B&B Hotels SAS does
B&B Hotels SAS is a French budget-to-moderate hotel operator founded in 1989 and headquartered in Paris, with corporate origins in Brest. The company runs the 'B&B HOTELS' core brand of standardized 'Ecochics' properties (2- to 4-star, rooms for up to 4 guests, free WiFi, breakfast buffet) and the 'B&B HOME' sub-brand targeting medium and long-term stays with kitchenette and shared-facility aparthotels. The network comprises 967 hotels across 19 countries (France, Germany, Italy, Spain, Portugal, UK, Belgium, Netherlands, Switzerland, Austria, Poland, Czech Republic, Hungary, Denmark, Slovenia, Liechtenstein, Luxembourg, the United States, and Brazil), with France alone accounting for 455 hotels. Under parent CASPER BIDCO (a private-equity holding company) and wholly-owned subsidiaries B&B DREAMLAND HOTEL, TANDEM SAS, and B&B TAKEOVER, the group combines an asset-light franchise and management-contract model for expansion with a digital-first direct-to-consumer distribution stack (hotel-bb.com website plus iOS and Android applications). Revenue is generated primarily through room bookings (ADR ranges of roughly €50-€150 with promotional rates from €50), supplemented by franchise and management fees, corporate agreements (including a Cvent integration for managed travel), group and travel-agency bookings, B&me and B&me CLUB loyalty membership economics, and ancillary F&B/breakfast revenue; the customer base spans leisure individuals, corporate/business travelers, groups, and long-stay guests.
B&B Hotels SAS firmographics
Firmographics- Name
- B&B Hotels SAS
- Legal name
- B&B HOTELS SAS
- Website
- https://hotel-bb.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B&B Hotels SAS operates a budget-to-moderate hotel network of 967 properties across 19 countries under the B&B HOTELS and B&B HOME brands, serving leisure, corporate, and long-stay travelers via direct online booking, franchise, and corporate agreements under PE parent CASPER BIDCO.
- Ownership category
- akta.pro rank
B&B Hotels SAS industry classification
Industry- Product category
- Budget Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Aparthotels (hotel-branded apartment stays) (THAMACAB)
- akta.pro secondary industries
- Serviced Apartments & Aparthotels (THAGAEAB), Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC), Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where B&B Hotels SAS is headquartered
LocationHeadquarters
- HQ city
- Brest
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
B&B Hotels SAS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hotel Room Bookings: Primary revenue from overnight accommodation bookings across the hotel network. Rooms can accommodate up to 4 people, with various room types including standard rooms, accessible rooms, and family rooms. Additional revenue from breakfast vouchers, food delivery services, and on-site dining.
- Franchise and Management Contracts: Franchise model where entrepreneurs can manage B&B HOTELS properties, contributing to network expansion and revenue through franchise fees and management arrangements.
- Corporate Travel Agreements: Revenue from corporate travel contracts negotiated through Cvent platform for business travelers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard hotel rooms with essential amenities |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
B&B Hotels SAS product offering
Product offeringCore offering
B&B Hotels SAS operates a budget-to-moderate hotel chain with 967 hotels across 19 countries, providing affordable overnight accommodations with essential amenities (free WiFi, breakfast options, quality bedding, private bathrooms). The company also runs the B&B HOME sub-brand of aparthotels designed for medium and long-term stays, featuring kitchenettes, shared kitchens, shared laundry, and common areas in France and Belgium.
Product overview
B&B Hotels SAS operates a budget-to-moderate hotel chain with two main product lines: the core B&B HOTELS brand offering standard hotel accommodations across 967 properties in 19 countries, and the B&B HOME sub-brand for extended-stay aparthotels. The portfolio is supported by the B&me loyalty program (including a premium B&me CLUB tier), corporate travel services through dedicated agreements, and group/event booking capabilities. A mobile application enables direct bookings. The company positions its core hotels as 'Ecochics' properties focusing on five essentials: comfortable beds, generous breakfast, digital experience, warm welcome, and modern design.
Differentiator
Problem solved
Functional benefit
Brands
- B&B HOME: Long-stay aparthotel brand offering medium and long-term accommodations with kitchenettes, shared kitchen, shared laundry, and common areas - designed as a home away from home for extended stays.
Products and services
- B&B HOTELS (Core Hotel Brand)
- B&B HOME (Long-Stay Aparthotels)
- B&me Loyalty Program
- B&me CLUB
- Corporate Agreements
- Groups & Events Organization
- B&B HOTELS Mobile App
Quantifiable outcome
- 967 hotels across 19 countries providing wide geographic coverage
- +3 more outcomes
Companies that use B&B Hotels SAS
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
B&B Hotels SAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
B&B Hotels SAS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CventcoreB&B HOTELS announced expansion of corporate travel capabilities through a broad partnership with Cvent, a leading corporate travel management platform. This partnership enables corporate customers to access B&B HOTELS properties through Cvent's booking infrastructure, supporting the company's B2B growth strategy.
- RoiboscoreB&B HOTELS expanded market reach through a strategic alliance with Roibos. This partnership represents a strategic go-to-market collaboration aimed at increasing distribution and market presence through coordinated efforts.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
B&B Hotels SAS competitors and assessment
Company assessmentDirect peers
- Accor SA: Accor operates ibis, ibis Budget and ibis Styles, the most direct European budget and economy-hotel competitors to B&B Hotels across France, Germany, Italy and other B&B markets. It is the closest 1:1 scale competitor in the same price tier and geographies.
- Motel 6: Motel 6 is a North American budget hotel brand under G6 Hospitality. It is a direct future competitor for B&B Hotels as the company expands into the U.S. and competes on price-led, essentials-only stays.
- Premier Inn: Premier Inn is the UK's largest budget hotel chain with growing European presence (Germany, Ireland). It competes head-to-head with B&B Hotels on price, basic amenities and business-traveler value proposition.
- easyHotel: easyHotel operates a pan-European ultra-budget hotel chain with franchised properties. It targets a similar price-conscious traveler segment as B&B Hotels and competes in several of the same European city markets.
- Meininger Hotels: Meininger operates a European budget hotel chain with strong presence in Germany, Austria and other Central European cities where B&B Hotels has scale. It is a peer on price, hybrid hotel/hostel product and target customer.
- Travelodge: Travelodge is a UK-focused budget hotel chain recently expanding into mainland Europe (Spain, Germany), directly competing with B&B Hotels on price-tier accommodations in overlapping markets.
Regional players
- NH Hotel Group: NH Hotel Group is a Spanish-headquartered mid-scale and select-service hotel chain with strong Iberian and Latin American presence. It overlaps with B&B Hotels in Spain and Portugal at a slightly higher price tier, making it a regional-relevant peer.
Broad incumbents
- Marriott International (Moxy Hotels): Marriott's Moxy brand targets millennial and budget-conscious travelers in Europe and the U.S., directly competitive with B&B Hotels' price-point tier. Marriott Bonvoy's loyalty scale is a structural advantage.
- Hilton Worldwide (Hampton by Hilton, Tru by Hilton): Hampton and Tru are Hilton's focused-service and midscale-economy brands that operate in the same price tier as B&B Hotels, particularly in Germany, the U.S. and other shared markets. Hilton's loyalty ecosystem is a competitive moat.
- InterContinental Hotels Group (Holiday Inn Express, Garner): IHG's Holiday Inn Express and the newer Garner brand compete directly with B&B Hotels in the limited-service/express segment across Europe and the U.S. IHG's distribution scale and IHG One Rewards are key competitive assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
B&B Hotels SAS social profiles
Digital presenceB&B Hotels SAS compliance and trust
Trust signalCompliance2 records
B&B Hotels SAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
B&B Hotels SAS leadership team
Management profileNumber of profiles
Profiles1 record
B&B Hotels SAS subsidiaries and ownership
Company hierarchySubsidiaries4 records
B&B Hotels SAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B&B Hotels SAS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B&B Hotels SAS
What does B&B Hotels SAS do?
B&B Hotels SAS operates a budget-to-moderate hotel chain with 967 hotels across 19 countries, providing affordable overnight accommodations with essential amenities (free WiFi, breakfast options, quality bedding, private bathrooms). The company also runs the B&B HOME sub-brand of aparthotels designed for medium and long-term stays, featuring kitchenettes, shared kitchens, shared laundry, and common areas in France and Belgium.
Is B&B Hotels SAS a public or private company?
B&B Hotels SAS is a private company. It is classified as private equity controlled and is currently operating.
When was B&B Hotels SAS founded?
B&B Hotels SAS was founded in 1989. It employs 11 to 50 people.
Where is B&B Hotels SAS based?
B&B Hotels SAS is headquartered in Brest, France, in the Europe region.
How does B&B Hotels SAS make money?
Three revenue lines are on record. Hotel Room Bookings are the primary driver. The others are franchise and Management Contracts and corporate Travel Agreements.
Who are B&B Hotels SAS's main competitors?
Direct peers on record are Accor SA, Motel 6, Premier Inn, easyHotel, Meininger Hotels and Travelodge. NH Hotel Group is listed as a regional player. Broad incumbents are Marriott International (Moxy Hotels), Hilton Worldwide (Hampton by Hilton, Tru by Hilton) and InterContinental Hotels Group (Holiday Inn Express, Garner).
Does B&B Hotels SAS have an API?
No public API is recorded for B&B Hotels SAS.
What industry is B&B Hotels SAS in?
B&B Hotels SAS's product category is Budget Hotel Accommodation. Its primary akta.pro industry code is THAMACAB, Aparthotels (hotel-branded apartment stays), with a secondary code of THAGAEAB, Serviced Apartments & Aparthotels. Its NAICS code is 72111 and its SIC code is 7011.