East-West

What East-West does

East-West (legal name OOO «Vostok-Zapad») is a privately held Russian B2B wholesale food distributor focused exclusively on the HoReCa segment — restaurants, cafes, bars, hotels, street food operators, and food production facilities. Founded in 1996 and operating for 29 years, the company serves more than 20,000 establishments across 600+ Russian cities, processing over 150,000 orders per month through a 5,000+ SKU catalog that spans sauces, mayonnaises, frozen desserts, canned tomatoes, flour, pasta, spices, and seasonings sourced from international brands (HEINZ, HELLMANN'S, KNORR, KOTANYI, HOCHLAND PROFESSIONAL, TABASCO) and its own private labels (ШЕФ ДОМА, COOK ME PRO, HOKI, COOK ME).

The underlying technology stack is built around a proprietary digital ordering ecosystem: a web-based Personal Account (lk.ews.ru) and native iOS/Android mobile application provide self-service catalog access with individualized B2B pricing, real-time inventory, order history, and GPS-tracked delivery status. Physical fulfillment is supported by an owned multi-temperature vehicle fleet with per-compartment sensors enforcing -18°C for frozen goods. Document and regulatory workflows are deeply integrated with Russian state systems — Mercury (veterinary certification), Chestny ZNAK (product marking), EG AIS (alcohol), and FGIS Zerno (grain accounting) — and routed through certified EDI operators (СберКонтур/СБИС, Такском). A dedicated 4PL logistics division provides chain-customized distribution to large enterprise clients.

The business model is transaction-based B2B wholesale with individually negotiated pricing per client (disclosed only post-registration as a ЮЛ or ИП), tiered first-order and mobile-app discounts, minimum order thresholds by delivery zone (from 10,000 rubles), and cashless payment with prepayment or deferred terms. Distribution is exclusively domestic and direct — no third-party resellers. The company operates more than 30 office and warehouse locations across Central, Northwestern, Southern, Siberian, and Ural Russia, with the Moscow headquarters anchored by warehouse complexes in Pechatniki, Elino, and Noginsk. The company is structured under four wholly-owned Russian LLC subsidiaries (Ist-Vest Tekhnolodzhis, Ist-Vest Lodzhistiks, Prodinko, Razvitiye-M), and shows no evidence of external private equity or institutional investment.

Name

East-West

Legal name

OOO «Vostok-Zapad»

Website

https://ews.ru

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

East-West is a Russian B2B wholesale food distributor serving 20,000+ HoReCa establishments across 600+ cities with a 5,000+ SKU catalog, proprietary digital ordering platform, and own temperature-controlled delivery fleet operating for 29 years.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Frozen Specialty Food Manufacturing (311412)

SIC

Wholesale-Groceries, General Line (5141), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Online Cold-Chain & Frozen Food Delivery (AFAIAMAL)

akta.pro secondary industries

Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG), Restaurant & Catering Cold Delivery (TLAAAJAB), Temperature-Controlled Food & Grocery Delivery (Chilled/Frozen) (TLAAAHAL)

Keywords

• Wholesale food distribution
• HoReCa supply services
• Temperature-controlled logistics
• B2B food procurement
• Professional food products

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices31 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale food product sales to HoReCa: Core revenue from wholesale supply of professional food products to restaurants, cafes, hotels, and food production businesses across Russia. Products sourced from verified Russian and international brands, delivered via own temperature-controlled fleet. Individual pricing per client, based on volume and relationship. Minimum order thresholds vary by delivery zone.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

East-West is a B2B wholesale food supplier that distributes 5,000+ professional food SKUs from Russian and international brands (including HEINZ, Hellmann's, Knorr, HOCHLAND PROFESSIONAL, KOTANYI and its own private labels ШЕФ ДОМА, COOK ME PRO, HOKI) to HoReCa establishments — restaurants, cafes, hotels, bars, street food operators and food production facilities — across more than 600 Russian cities. Deliveries are made via the company's own fleet of multi-temperature vehicles with per-compartment temperature sensors, supported by real-time GPS tracking, electronic document management through certified EDI operators, and integration with Russian state regulatory systems (Mercury, Chestny ZNAK, FGIS Zerno, EG AIS). Orders are placed exclusively through the Personal Account web portal or the iOS/Android mobile app.

Product overview

East-West is a B2B wholesale food supplier for the Russian HoReCa sector (hotels, restaurants, cafes, production facilities) operating for 29 years. The offering is a platform-plus-services model centered on a digital ecosystem comprising a Personal Account (online catalog with individual pricing, order management, and real-time inventory), Mobile App (iOS/Android), Electronic Document Management (ЭДО), and Professional Temperature-Controlled Logistics with real-time tracking. The product portfolio spans 5,000+ SKUs across multiple categories including private-label cheesecakes under the ШЕФ ДОМА brand, sauces and mayonnaises from brands such as HEINZ, ХЕЛЛМАННС, EFKO FOOD, and HOCHLAND PROFESSIONAL, canned tomatoes and pizza sauces, flour and breading, spices and seasonings, pasta products, and ready-made desserts. Compliance infrastructure integrates with Russian state systems including Меркурий (veterinary certification), Честный ЗНАК (product marking), ФГИС Зерно (grain accounting), and ЭДО operators (СберКонтур, СБИС, Такском) for automated digital document workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Shef Doma (ШЕФ ДОМА): Private label brand specializing in cheesecakes and confectionery products manufactured specifically for restaurants, cafes, hotels, and food markets.
• Cook Me Pro
• HOKI
• Cook Me

Products and services

• Wholesale Food Supply for HoReCa
• Temperature-Controlled Professional Logistics

Quantifiable outcome

• 29 years of uninterrupted operation as HoReCa food supplier
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Gordon Food Service: North American family-led B2B foodservice distributor with national distribution centers, private label offerings, and digital ordering platforms. Comparable to East-West in family-owned structure, national B2B HoReCa focus, and integrated platform-plus-logistics model.
• Bidfood: International B2B foodservice distributor operating across multiple countries with HoReCa focus, broad assortment, and own logistics. Comparable to East-West in specializing exclusively in B2B foodservice distribution with multi-temperature capability.
• X5 Group (X5 Pro / Пятёрочка Pro): Russia's largest grocery retailer operates an X5 Pro B2B platform serving HoReCa with food and non-food products. Comparable to East-West as a similar B2B food distribution channel for restaurants and cafes across Russia, leveraging retail-scale procurement.
• Lenta (Лента Pro): Major Russian hypermarket and grocery chain with a dedicated B2B Pro segment serving HoReCa with food products. Directly comparable to East-West as a national-scale B2B supplier for restaurants, cafes, and hotels in Russia.
• Magnit (Магнит) B2B / HoReCa: Russia's largest grocery retailer by store count operates B2B offerings for HoReCa and small-format businesses. Comparable to East-West in serving professional food buyers across Russia with broad assortment and delivery infrastructure.

Broad incumbents

• US Foods: Major US foodservice distributor to restaurants and HoReCa operators, operating national cold-chain distribution. Comparable to East-West in business model (B2B wholesale to HoReCa with own logistics) and product breadth.
• Auchan Russia (Ашан): Major French-origin hypermarket operator in Russia with a dedicated B2B HoReCa channel. Comparable to East-West as a national-scale professional food supplier leveraging hypermarket procurement scale.
• Sysco Corporation: Largest US B2B food service distributor serving restaurants, hotels, and healthcare with broad assortment and logistics infrastructure. Comparable to East-West as a national-scale foodservice distributor with private label and compliance capabilities.
• Globus Russia (Глобус): German-origin hypermarket chain in Russia serving both retail and professional HoReCa customers. Comparable to East-West as a multi-category food supplier with own logistics infrastructure and B2B HoReCa focus.
• Metro Cash & Carry Russia: International cash-and-carry operator with historical Russia presence serving HoReCa and small businesses. Comparable to East-West as a multi-temperature B2B food wholesaler with national coverage and broad assortment for professional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East-West