Laser Ammo
- Company typePrivate
- Founded2008
- HeadquartersRishon Le Zion, Israel
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Laser Ammo does
Laser Ammo (legal entity: Laser Ammo USA Inc.) designs, manufactures, and sells laser-based firearms training products for civilian, law enforcement, and military markets. The company's core technology is the SureStrike™ laser cartridge system, which inserts into a user's own firearm chamber and projects a laser point on trigger pull, enabling dry-fire practice with instant visual feedback on shot placement and trigger discipline without live ammunition. SureStrikeMAG™ provides an alternative magazine-based laser configuration, while Recoil Enabled Training Firearms (with REAL, Spider, and FLASH conversion kits) replicate real weapon feel and recoil for more immersive practice.
The company monetizes primarily through hardware sales via two channels: direct-to-consumer e-commerce at laserammo.com (with free shipping on orders over $149) and an authorized dealer network with a public dealer locator. A dedicated EU storefront (laser-ammo.se) serves European customers. The product portfolio extends beyond lasers to include electronic targets (LaserPET™, Interactive Targets), the Smokeless Range® indoor simulator with dedicated software, tactical training packages (CQB IN A BOX, Simulated Gun Shot, Shot Body System), and supporting accessories (caliber adapters, cases, batteries, reflective targets). Pricing is unit-based and not publicly disclosed for enterprise/government buyers, who receive quote-based quotations.
Laser Ammo targets seven customer segments — Law Enforcement and Government + Military as primary, and Firearms Instructors, Competitive Shooters, Hunters, Self Defense practitioners, and general civilian shooters as secondary — through dedicated professional-group landing pages and educational content (Buying Guide, Training Academy). Founded in 2008, the company is privately held with no disclosed funding, ownership changes, or institutional investors, and operates with a headcount of 1–10 employees.
Laser Ammo firmographics
Firmographics- Name
- Laser Ammo
- Legal name
- Laser Ammo USA Inc.
- Website
- https://laser-ammo.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Laser Ammo industry classification
Industry- Product category
- Firearms Training Equipment
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)
- akta.pro primary industry
- Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)
- akta.pro secondary industry
- Armed Security & Firearms Training & Qualification (BPAKAOAB)
Keywords
Where Laser Ammo is headquartered
LocationHeadquarters
- HQ city
- Rishon Le Zion
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Laser Ammo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Product Sales: Laser Ammo generates revenue primarily through the sale of physical training products including laser cartridges, training firearms, electronic targets, simulators, and accessories. The business operates as a product-led e-commerce company with dealer network distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-based pricing - individual laser cartridges, kits, training guns, and simulators |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Laser Ammo product offering
Product offeringCore offering
Laser Ammo develops and sells laser-based dry-fire firearms training products. Its flagship SureStrike laser cartridges fit into the chamber of a real firearm to project a laser point on trigger pull, enabling trigger-control and draw practice without live ammunition. The portfolio extends to magazine-based SureStrikeMAG, recoil-enabled training firearms, electronic targets (LaserPET, Interactive Targets), the Smokeless Range indoor simulator, and tactical training systems (CQB IN A BOX, Simulated Gun Shot, Shot Body System).
Product overview
Laser Ammo offers a comprehensive laser-based firearms training system designed for civilian, law enforcement, and military markets. The product portfolio centers on the SureStrike™ laser cartridge system, which inserts into users' own firearms to provide dry-fire training with instant visual feedback. This core technology is complemented by SureStrikeMAG™ magazine-based alternatives, Recoil Enabled Training Firearms for immersive practice, and Advanced Training Laser Pistols for users without compatible firearms. The training ecosystem extends to electronic targets (LaserPET™ and Interactive Targets), the Smokeless Range® simulator for full indoor range experience, and tactical training systems including CQB IN A BOX, Simulated Gun Shot, and Shot Body System. Accessories include caliber adapters, cases, batteries, reflective targets, and training cards. Products are organized into Professional Groups targeting Law Enforcement, Government + Military, Firearms Instructors, Competitive Shooters, Hunters, and Self Defense segments.
Differentiator
Problem solved
Functional benefit
Brands
- SureStrike: Dry-fire laser system for firearms training
- SureStrikeMAG
- LaserPET
- Smokeless Range
Products and services
- SureStrike Laser Cartridges
Companies that use Laser Ammo
Customer profileSegments7 records
Ideal customer profiles2 records
Laser Ammo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Laser Ammo partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Laser Ammo competitors and assessment
Company assessmentDirect peers
- NextLevel Training (SIRT): NextLevel Training produces the SIRT (Shot Indicating Resetting Trigger) training pistol, a laser-equipped firearm that allows dry-fire practice without modified real guns. It directly overlaps with Laser Ammo's training pistol and recoil-enabled firearm offerings for the same instructor and LE segments.
- Strikeman: Strikeman offers a laser dry-fire training system combining a laser cartridge with a smartphone app for shot analysis. It competes head-to-head with SureStrike cartridges and targets the same self-defense, civilian, and competitive shooter segments as Laser Ammo.
- G-Sight: G-Sight develops smartphone-integrated laser dry-fire training systems that pair with a phone app for shot visualization and feedback. It is a direct competitor to Laser Ammo's cartridge-based SureStrike offering, targeting the same consumer and instructor market at lower price points.
- Laser Shot: Laser Shot is one of the original laser-based firearms training simulator companies, offering indoor shooting simulators and live-fire laser training systems. It directly competes with Laser Ammo in laser firearms training products for civilian, law enforcement, and military customers.
- iTarget: iTarget makes laser training cartridges and smartphone-connected targets for dry-fire practice, targeting the same home-training and instructor customer base as Laser Ammo with a comparable product architecture and similar competitive price positioning.
- DryFire (Magic Bullet): DryFire by Magic Bullet is a widely used mechanical dry-fire training system that lets shooters practice trigger pulls with simulated reset. It overlaps with Laser Ammo's value proposition of cost-effective, ammunition-free practice for firearms enthusiasts and instructors.
Broad incumbents
- InVeris Training Solutions: InVeris (formerly Meggitt Training Systems) is a major incumbent in firearms simulation and virtual training systems for military and law enforcement, including the FATS and VirtaMed-style simulator platforms. It competes with Laser Ammo's Smokeless Range in the higher-end simulator market while offering a much broader portfolio.
- Cubic Defense: Cubic is a large defense and training systems prime with immersive military simulation, instrumented ranges, and live-fire training solutions. It is a broader incumbent whose instrumented training systems overlap with Laser Ammo's tactical and simulator offerings at the high end of the defense market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Laser Ammo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laser Ammo leadership team
Management profileNumber of profiles
Laser Ammo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laser Ammo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laser Ammo
What does Laser Ammo do?
Laser Ammo develops and sells laser-based dry-fire firearms training products. Its flagship SureStrike laser cartridges fit into the chamber of a real firearm to project a laser point on trigger pull, enabling trigger-control and draw practice without live ammunition. The portfolio extends to magazine-based SureStrikeMAG, recoil-enabled training firearms, electronic targets (LaserPET, Interactive Targets), the Smokeless Range indoor simulator, and tactical training systems (CQB IN A BOX, Simulated Gun Shot, Shot Body System).
Is Laser Ammo a public or private company?
Laser Ammo is a private company. It is classified as unknown and is currently operating.
When was Laser Ammo founded?
Laser Ammo was founded in 2008. It employs 1 to 10 people.
Where is Laser Ammo based?
Laser Ammo is headquartered in Rishon Le Zion, Israel, in the Middle East region.
How does Laser Ammo make money?
One revenue line is on record: hardware Product Sales.
Who are Laser Ammo's main competitors?
Direct peers on record are NextLevel Training (SIRT), Strikeman, G-Sight, Laser Shot, iTarget and DryFire (Magic Bullet). Broad incumbents are InVeris Training Solutions and Cubic Defense.
Does Laser Ammo have an API?
No public API is recorded for Laser Ammo.
What industry is Laser Ammo in?
Laser Ammo's product category is Firearms Training Equipment. Its primary akta.pro industry code is EDAOAMAN, Firearms, Range Safety & Less-Lethal Weapons Training, with a secondary code of BPAKAOAB, Armed Security & Firearms Training & Qualification. Its NAICS code is 332994.