What iTarget does

iTarget, operated by Train Smart Inc. (a Florida corporation headquartered at 6113 B Clark Center Ave, Sarasota), is a privately held consumer hardware company that designs and sells laser-based dry-fire firearm training systems. Founded in 2015, the company sells two complementary product systems: the original iTarget Pro, which uses a patented phone sled grip, a caliber-specific laser bullet, and a smartphone app (Android/iOS) to detect and display shot placement in real time on a target sheet; and the next-generation iTarget Cube, a set of WiFi-connected target cubes that can be distributed throughout a home or training facility and controlled via a dedicated mobile app that logs shot timing per cube. The laser bullet is offered in 8 calibers (9mm, 10mm, .45 ACP, 40 S&W, 38 Special, .380 ACP, 223/5.56, .357 SIG) and is engineered to function as a snap cap so as not to damage the firing pin of the host firearm. Accessories include a tactical arm band, LR626 and AA battery packs, and branded merchandise (t-shirts, Kryptek camo hats, e-gift cards). Pricing spans $6.75 for batteries to $249.95 for a Cube 3-pack, with the flagship Pro sled-and-bullet bundle at $99.95.

The company's commercial model is direct-to-consumer e-commerce through a Shopify storefront at itargetpro.com, supplemented by an UpPromote-powered affiliate program and a content marketing platform (blog covering home shooting range setup, concealed carry, and dry-fire technique) that drives organic SEO demand. Free US shipping and discounted international shipping support a global customer base, though the primary market is US-based individual firearm owners, concealed carry permit holders, competitive shooters, and firearms instructors (NRA-certified). Marketing copy also references use by US military and police departments, though no institutional contracts or counts are disclosed. The company has 11–50 employees, holds one registered patent (the Sled Phone Grip), has no disclosed external funding, and appears to be founder-owned with simple corporate ownership and no parent company, subsidiaries, or public listing.

Name

iTarget

Legal name

Train Smart Inc.

Website

https://itargetpro.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

iTarget (Train Smart Inc.) is a DTC e-commerce brand selling laser-based dry-fire firearm training systems — the patented iTarget Pro phone sled and WiFi-connected Cube targets — serving individual US gun owners, concealed carry holders, competitive shooters, and firearms instructors.

Ownership category

akta.pro rank

Product category

Firearm Training Equipment

NAICS

Small Arms Ammunition Manufacturing (332992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Dry fire training systems
• Laser firearm training
• Shooting practice equipment
• Laser training bullets
• Home firearm training

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales - Training Systems: Primary revenue from selling laser firearm training systems including iTarget Pro sled packages, iTarget Cube multi-packs, and individual laser bullets. One-time hardware purchases with varying bundle options.
2. Accessories: Recurring revenue from accessories including replacement batteries (LR626 for laser bullets, AA for cubes), tactical arm bands, apparel (t-shirts, hats), and gift cards.
3. E-Gift Cards: Digital gift cards sold starting at $25, enabling gift purchases for the training products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

iTarget designs, manufactures, and sells laser-based dry-fire firearm training systems that allow shooters to practice at home with their actual firearms using laser bullets instead of live ammunition. Its two flagship systems are the iTarget Pro System (a patented phone sled grip combined with a smartphone app for real-time single-target shot tracking) and the iTarget Cube System (WiFi-connected multi-target cubes controlled through a mobile app for varied scenario training). The product line includes the sled system, multi-pack and single cubes, caliber-specific laser bullets, tactical accessories, branded merchandise, and digital gift cards, all sold direct-to-consumer through the company's own online storefront.

Product overview

iTarget, operated by Train Smart Inc., offers two distinct laser firearm training systems. The iTarget Pro System is the original product combining a patented phone sled grip with laser bullets and a smartphone app to track shot placement in real-time during dry fire practice. The iTarget Cube System is the next-generation product featuring WiFi-connected target cubes that can be placed throughout a home or training facility, controlled via a separate mobile app. Both systems share iTarget Laser Bullets available in 8 calibers (9mm, 10mm, .45 ACP, 40 S&W, 38 Special, .380 ACP, 223/5.56, .357 SIG) as the ammunition component. Accessories include the Tactical Arm Band, battery packs (LR626 for laser bullets, AA for cubes), and branded merchandise. The company is headquartered in Sarasota, Florida.

Differentiator

Problem solved

Functional benefit

Brands

• iTarget Pro System: Original laser training system using a phone app and laser bullet with patented sled for dry fire training
• iTarget Cube

Products and services

• iTarget Pro System The original iTarget Pro Laser Training System uses a smartphone app and a caliber-specific laser bullet to enable safe dry-fire training with the user's actual firearm. The phone is placed in the patented iTarget Sled Phone Grip with the back camera facing the target, and the app tracks shot placement and scores in real time. Targeted at individual firearm owners, concealed carry permit holders, NRA instructors, and US military and law enforcement.
• iTarget Cube System The iTarget Cube is a WiFi-connected home firearm training device allowing users to shoot at multiple targets placed throughout a home or training facility using an iTarget laser bullet. The cubes communicate with the iTarget Cube app through the user's home WiFi and track shot speed for each cube. Targeted at competitive shooters, instructors, and gun owners who want varied, multi-position scenario practice.
• iTarget Pro - Sled and Laser Bullet Package Complete starter kit that combines the patented iTarget sled and a caliber-specific laser bullet for the iTarget Pro system, sold as a single package for $99.95. Caliber selection is required at purchase. Targeted at first-time buyers who need both the sled and a compatible laser bullet to begin dry-fire training.
• iTarget Cube - 3 Pack Bundle of three iTarget Cube targets sold together for $249.95 to enable multi-target scenario training. Laser bullet and AA batteries are not included and must be purchased separately. A home WiFi connection is required to use the system. Targeted at competitive shooters and instructors building multi-position training setups.
• iTarget Cube - Single Individual iTarget Cube sold for $89.95 for single-target practice, allowing customers to start with one cube and expand to additional cubes over time. Requires a separately purchased laser bullet and AA batteries to operate. Targeted at first-time Cube buyers and existing Cube owners adding capacity.
• iTarget Laser Bullet Snap-cap style laser training bullet that safely replaces live ammunition in a firearm during dry-fire training, priced at $59.95. Functions like a snap cap and will not damage the firing pin. Available in eight calibers: 9mm, 10mm, .45 ACP, 40 S&W, 38 Special, .380 ACP, 223/5.56, and .357 SIG. Required consumable component for both the iTarget Pro and iTarget Cube systems.
• iTarget Pro - Sled Only Replacement or additional patented iTarget Sled Phone Grip sold for $49.95 without a laser bullet, intended for users who already own a compatible iTarget laser bullet or who want to set up additional sleds. Requires a separate iTarget laser bullet to operate.
• Tactical Arm Band Arm band designed to hold a smartphone on the forearm or bicep during iTarget Cube clearing drills. Sold for $14.95 with two different length straps and broad device compatibility across Apple, Samsung, Google, LG, Moto, Huawei, Lenovo, Nokia, Oppo, Realme, Sony, Xiaomi, Asus, and other similar-sized smartphones.
• Package of 10 LR626 Batteries for Laser Bullets Ten-pack of LR626 replacement batteries for iTarget laser bullets. Each laser bullet uses 3x LR626 batteries and delivers approximately 3,000+ shots per set. Sold for $6.75 as a recurring-use consumable for the laser bullets.
• 12 AA Batteries (Amazon Basics) for iTarget Cubes Amazon Basics 12-pack of 1.5-volt AA alkaline batteries for powering iTarget Cubes. Provides approximately 4-6 hours of continuous use per set. Sold for $7.95 as a recurring-use consumable for the Cube system.
• iTarget Short Sleeve T-Shirt iTarget-branded short-sleeve t-shirt made from 100% pre-shrunk cotton, available in Medium, Large, X-Large, and Double X-Large sizes. Sold for $15.99 as branded merchandise.
• iTarget Kryptek Camo Hat iTarget-branded Kryptek camouflage hat sold for $19.99 as branded merchandise.
• iTarget E-Gift Card Digital gift card for iTarget products available in denominations starting from $25.00, enabling customers to give the training systems and accessories as gifts.

Quantifiable outcome

• 3,000+ shots per set of LR626 batteries in laser bullets
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• LaserHIT: LaserHIT offers laser-based dry-fire training systems with smartphone/tablet apps, closely comparable to iTarget's product mechanics and customer base of competitive and recreational shooters.
• Strikeman: Strikeman sells laser training cartridges and a smartphone-based dry-fire system targeting the same concealed-carry and home-training buyer as iTarget, with overlapping value proposition of app-driven shot tracking.
• Laser Ammo: Laser Ammo manufactures laser training cartridges and targets for police, military, and civilian shooters, overlapping directly with iTarget's laser bullets and multi-target training offering.
• Mantis Tech (Mantis X): Mantis X is the most direct competitor in the dry-fire training category, offering sensor-based shot analysis systems and mobile apps that compete head-to-head with iTarget's sled and cube products for the same individual gun-owner customer.
• CoolFire Training: CoolFire Training offers laser-based dry-fire training systems and smartphone integration for both civilian and law enforcement markets, a direct comparable to iTarget's Pro and Cube product lines.
• G-Sight: G-Sight produces laser training cartridges and smartphone dry-fire systems, directly competing with iTarget's laser bullets and sled/cube targets for the consumer training market.

Broad incumbents

• LaserLyte: LaserLyte is a broader laser firearms training and accessory brand offering training cartridges and target systems, competing with iTarget in the consumer training segment with a more established retail footprint.
• SureFire: SureFire is a well-funded tactical illumination and firearms-accessories incumbent serving military, LE, and civilian markets; while not a direct dry-fire training competitor, they sell adjacent firearms-training accessories and represent an established category benchmark.
• Crimson Trace: Crimson Trace is a broader laser-sights and firearms-accessories incumbent owned by a major firearms manufacturer; their laser-product portfolio overlaps with the laser firearms accessory category iTarget competes in.

Emerging players

• DryFireMag: DryFireMag produces magazine-based training systems for dry-fire practice; a smaller, more specialized emerging player serving the same fundamental use case as iTarget but with a different form factor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/iTargetPro
• Facebookfacebook.com/itargetpro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iTarget