Creitive
Creitive Ventures is a Singapore-based venture builder that validates, designs, develops, and launches MVPs for idea-stage founders, taking 5-20% equity. It serves startups, corporates, and governments via partners including Visa, Microsoft, PayPal, KPMG, Deloitte, and PWC.
- Company typePrivate
- Founded2022
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Creitive does
Creitive Ventures is a Singapore-headquartered venture builder founded in 2012 that operates as an integrated product team, incubator, accelerator, and ecosystem enabler for idea-stage founders and large organizations. The company provides full startup lifecycle support — idea validation, design, development, testing, and launch of MVPs — and acts as CTO and CPO for portfolio ventures during their first year, then assists with hiring permanent executive leadership afterward. Its core technology is its venture-building platform, which bundles a product team, funding, advisors, mentors, and curated corporate and government connections into a single offering for founders who lack co-founders or technical expertise.
The business model is hybrid and equity-centric: founders pay a nominal $50-150 (per the company's own disclosure) for full MVP development while Creitive takes a 5-20% equity stake in the resulting venture to cover direct and indirect costs. Creitive has built a portfolio of seven named ventures spanning fintech (HolyWally, digital wallet-as-a-service), real estate (Virgate, transaction management platform), and wealth-building (Pathway Points, rent-to-own home acquisition), plus two innovation programs (SustainabilityProgram and Business MatchingProgram) targeted at corporates and governments. The company positions an international, interdisciplinary team of approximately 11-50 employees as the cross-functional catalyst across ventures.
Go-to-market is application-based and enterprise-field-sales oriented, with Creitive engaging both inbound idea-stage founders and large organizations seeking innovation pipelines. The firm has aggregated nine named corporate partners — Visa, Microsoft, PayPal, Prudential, Dai-ichi Life, GSMA, KPMG, Deloitte, and PWC — across financial services, technology, insurance, telecommunications, and professional services, providing portfolio companies with privileged technology, fintech, advisory, and customer access. Distribution relies on a direct application funnel through creitive.ventures, supplemented by organic social on LinkedIn, Facebook, and Instagram. The company's only disclosed M&A action is the 2017 acquisition of disruptient, and it has established Middle East presence via a regional Managing Director role beyond its Singapore headquarters.
Creitive firmographics
Firmographics- Name
- Creitive
- Legal name
- Creitive Ventures
- Website
- https://creitive.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Creitive Ventures is a Singapore-based venture builder that validates, designs, develops, and launches MVPs for idea-stage founders, taking 5-20% equity. It serves startups, corporates, and governments via partners including Visa, Microsoft, PayPal, KPMG, Deloitte, and PWC.
- Ownership category
- akta.pro rank
Creitive industry classification
Industry- Product category
- Venture Building Services
- NAICS
- Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525), Other Financial Vehicles (525990)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Venture Studios & Incubators (Build/launch ventures) (FSANAHAC)
- akta.pro secondary industries
- Venture Studios / Company Builders (FSANAAAH), Corporate Innovation & Technology Scouting Units (with investment mandate) (FSANAHAI)
Keywords
Where Creitive is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Creitive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Venture Building Services: Revenue generated from providing venture building services to idea-stage founders and organizations. The company charges $50-150 for full MVP development (validation, design, development, testing, and launch) while taking 5-20% equity in portfolio companies to cover direct and indirect costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Full MVP development package from idea validation to launch |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Creitive product offering
Product offeringCore offering
Creitive Ventures is a venture builder that acts as incubator, investor, and development partner for idea-stage founders and large organizations. For a fee of $50-150 plus a 5-20% equity stake, it provides full product-team execution: idea validation, MVP design, development, testing and launch, embedded CTO/CPO services for the first year, and recruitment support for permanent leadership afterwards. The portfolio comprises seven ventures (HolyWally, Virgate, Pathway Points, Studio Direction, Podster, Castvio, Louisa) plus two innovation programs (Sustainability, Business Matching).
Product overview
Creitive Ventures is a venture builder that operates as an incubator, investor, and development partner rolled into one. The company provides venture building and product acceleration services, connecting ecosystem players to deliver outcomes to Startups, Governments, Corporates and Investors. Creitive's portfolio includes seven venture startups (HolyWally, Virgate, Pathway Points, Studio Direction, Podster, Castvio, and Louisa) and two innovation programs (SustainabilityProgram and Business MatchingProgram). The ventures cover diverse sectors including digital wallets, real estate trading, and wealth-building, while the innovation programs focus on sustainability and business matching capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- SustainabilityProgram: Innovation program focused on sustainability initiatives
- Business MatchingProgram
Products and services
- HolyWally Digital wallet-as-a-service offering that delivers payment use-cases for organisations through reusable mobile components, a network of fintech partners, and a personalised user experience.
- Virgate Web-based trading platform for global real estate that enables companies to tailor campaigns and manage property portfolios efficiently, giving professionals data-driven decision-making capabilities.
- Pathway Points Wealth-building platform that helps individuals and families build wealth through a model allowing people to buy homes without a deposit by paying 'rent'.
- Venture Building Service (MVP Development) End-to-end venture-building service for idea-stage founders covering idea validation, MVP design, development, testing and launch, plus embedded CTO/CPO services for year one and recruitment support thereafter. Engagements are priced at $50-150 plus a 5-20% equity stake.
- SustainabilityProgram Innovation program under Creitive Ventures focused on sustainability initiatives within the firm's portfolio.
- Business MatchingProgram Innovation program that facilitates business matching between ecosystem players to deliver tangible outcomes.
Companies that use Creitive
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Creitive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Creitive partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- VisacoreVisa is listed as a client and partner in Creitive Ventures' ecosystem. The partnership connects startups to payment infrastructure and corporate network opportunities.
- MicrosoftcoreMicrosoft is listed as a client and partner providing technology infrastructure access and enterprise ecosystem connections for portfolio companies.
- PayPalcorePayPal is listed as a client and partner connecting portfolio companies to fintech infrastructure and payment capabilities.
- PrudentialminorPrudential is listed as a client and partner providing insurance and financial services ecosystem access for relevant portfolio companies.
- Dai-ichi LifeminorDai-ichi Life is listed as a client and partner providing insurance industry connections for portfolio companies in the financial services space.
- GSMAminorGSMA is listed as a client and partner providing telecommunications industry network and ecosystem connections for mobile-related startups.
- KPMGcoreKPMG is listed as a client and partner providing professional services, advisory support, and corporate network access for portfolio companies.
- DeloittecoreDeloitte is listed as a client and partner providing professional services, consulting support, and enterprise connections for portfolio companies.
- PWCcorePWC is listed as a client and partner providing professional services expertise, advisory support, and corporate ecosystem access for portfolio companies.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Creitive competitors and assessment
Company assessmentDirect peers
- Antler: Global venture studio that builds and funds startups from day zero, providing product teams, capital and a global founder network. Highly comparable to Creitive's full-stack venture builder model.
- HighAlpha: US-based venture studio that ideates, builds and invests in B2B SaaS startups alongside corporate partners. Mirrors Creitive's combination of product development, capital and corporate go-to-market.
- Pioneer Square Labs (PSL): Venture studio that builds software companies from idea to Series A with in-house product, design and engineering teams. Directly comparable to Creitive's CTO/CPO-for-year-one offering.
- Atomic: Venture studio that partners with founders to build and fund startups from inception, taking equity and providing product and go-to-market support. Closely aligned with Creitive's venture building methodology.
- Idealab: One of the original US venture studios that creates and operates technology companies from idea stage. Comparable to Creitive's role as incubator, investor and development partner rolled into one.
- Science Inc. Venture studio and operator-led startup builder that takes equity in exchange for building and scaling companies. Similar studio economics and equity-for-services model to Creitive.
- Expa: Operator-led venture studio founded by Naveen Selvadurai that builds and invests in early-stage startups. Comparable to Creitive's studio approach of combining operators with capital.
Broad incumbents
- Rocket Internet: Global venture builder and incubator that launches and scales internet companies across emerging markets, often in partnership with corporates. A larger, broader incumbent in the same venture-building category as Creitive.
Emerging players
- NFX: Venture firm that combines seed investing with a network and playbook for founders, with overlapping themes of founder support and equity-based partnerships. Adjacent to Creitive's studio approach.
- Iterate.ai: AI-focused venture studio and innovation platform that builds and scales startups for enterprises. Comparable to Creitive's mix of venture building and corporate innovation programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Creitive social profiles
Digital presenceCreitive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creitive leadership team
Management profileNumber of profiles
Profiles9 records
Creitive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creitive M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creitive
What does Creitive do?
Creitive Ventures is a venture builder that acts as incubator, investor, and development partner for idea-stage founders and large organizations. For a fee of $50-150 plus a 5-20% equity stake, it provides full product-team execution: idea validation, MVP design, development, testing and launch, embedded CTO/CPO services for the first year, and recruitment support for permanent leadership afterwards. The portfolio comprises seven ventures (HolyWally, Virgate, Pathway Points, Studio Direction, Podster, Castvio, Louisa) plus two innovation programs (Sustainability, Business Matching).
Is Creitive a public or private company?
Creitive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Creitive founded?
Creitive was founded in 2022. It employs 11 to 50 people.
Where is Creitive based?
Creitive is headquartered in Singapore, Singapore, in the Asia region.
How does Creitive make money?
One revenue line is on record: venture Building Services.
Who are Creitive's main competitors?
Direct peers on record are Antler, HighAlpha, Pioneer Square Labs (PSL), Atomic, Idealab, Science Inc. and Expa. Rocket Internet is listed as a broad incumbent. Emerging players are NFX and Iterate.ai.
Does Creitive have an API?
No public API is recorded for Creitive.
What industry is Creitive in?
Creitive's product category is Venture Building Services. Its primary akta.pro industry code is FSANAHAC, Corporate Venture Studios & Incubators (Build/launch ventures), with a secondary code of FSANAAAH, Venture Studios / Company Builders. Its NAICS code is 523940 and its SIC code is 6282.