Audirep
Audirep is a French market research institute (founded 1995, ~30 staff) that delivers custom qualitative and quantitative studies, satisfaction measurement, and mystery audits to enterprise clients across banking, insurance, retail, FMCG, transport, and luxury sectors in France and internationally.
- Company typePrivate
- Founded1995
- HeadquartersBoulogne-billancourt, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
Audirep firmographics
Firmographics- Name
- Audirep
- Legal name
- Audirep
- Website
- https://audirep.fr
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Audirep is a French market research institute (founded 1995, ~30 staff) that delivers custom qualitative and quantitative studies, satisfaction measurement, and mystery audits to enterprise clients across banking, insurance, retail, FMCG, transport, and luxury sectors in France and internationally.
- Ownership category
- akta.pro rank
Audirep industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Software Publishers (5132)
- SIC
- Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
- akta.pro secondary industry
- Business Intelligence, Reporting & Visualization Services (BPAEAHAD)
Keywords
Where Audirep is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Audirep business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Market Research Studies: Project-based custom market research engagements including qualitative studies (focus groups, in-depth interviews, ethnography), quantitative studies (surveys, barometers), and combined quali-quanti approaches tailored to client-specific business problems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing varies by study type and scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Audirep product offering
Product offeringCore offering
Audirep is a French market research institute that designs and delivers tailor-made qualitative and quantitative studies (market understanding, usage and attitude, brand image, pricing, satisfaction barometers) for enterprise clients, supported by proprietary tools including the ICP real-time satisfaction platform, Build your sat' modular measurement system, V'easy mystère mystery audits, Customer Feedback, ChatBot, and E-communauté. It combines an in-house call center (Calls de Marie) with multi-modal data collection (CATI, CAWI, CAPI, face-to-face) and text-mining/predictive analytics to deliver operational recommendations on customer experience, offer optimization, and relational strategy.
Product overview
Audirep is a marketing research institute offering a comprehensive suite of survey and customer intelligence solutions. The portfolio consists of a platform-plus-modules architecture anchored by Build your sat' as the central satisfaction measurement system, complemented by specialized tools including V'easy mystère for mystery audits, Customer Feedback for feedback management, ChatBot for conversational opinion collection, and E-communauté for online qualitative research. Exclusive proprietary tools include ICP (Interface Consumer Piloting) for real-time satisfaction tracking, Loyalty Piloting for churn prediction, and Qualibox for dedicated brand panels. The offering also encompasses professional services for qualitative and quantitative studies as well as digital expertise, all delivered through a combination of phone, face-to-face, online, and innovative technology-enabled collection methods.
Differentiator
Problem solved
Functional benefit
Brands
- Build Your Sat': Modular customer experience analysis system with various methodology modules including Emoti Sat' for emotional context decoding
- V'easy Mystère
- Customer Feedback
- ChatBot
- E-communauté
- Qualibox
- Loyalty Piloting
- ICP (Interface Consumer Piloting)
Products and services
- Build your sat'
- V'easy mystère
- Customer Feedback
- ChatBot
- E-communauté
- ICP (Interface Consumer Piloting)
- Loyalty Piloting
- Qualibox
- Etudes Qualitatives
- Etudes Quantitatives
- Expertise Digitale
Quantifiable outcome
- Nearly 500 clients accompanied across demanding sectors in 20 years
- +2 more outcomes
Companies that use Audirep
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles4 records
Audirep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Audirep partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Simon-Kucher & PartnerscoreStrategic partnership for price image studies in the retail and distribution sector. Joint barometer studies on price perception of French mass retailers conducted annually (2014, 2016, 2017 editions). Collaboration on quick service restaurant pricing study and image-prix analysis of large retailers.
- AmundiminorPartnership on pension savings study (Epargne Retraite Loi Pacte) conducted among over 50,000 employee savers. Audirep conducted the survey on retirement savings awareness and evolution.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Audirep competitors and assessment
Company assessmentDirect peers
- BVA: French market research and consumer insights firm offering qualitative, quantitative, CX, and brand studies. BVA is one of Audirep's most direct domestic competitors in the French enterprise market research space.
- Dynata: Global first-party data and insights platform offering online sample, survey programming, and research services. Dynata is a direct peer in the data collection and research operations layer that supports Audirep's fieldwork.
- Harris Interactive (France): French subsidiary of the global Harris Interactive network, offering custom market research, customer satisfaction, and consumer studies to French enterprise clients. Direct competitor to Audirep across Audirep's core verticals.
- Toluna: Tech-enabled consumer research and insights platform combining proprietary panels, online community tools, and survey technology. Toluna represents the platform-based, self-service direction the market is moving and overlaps with Audirep's Qualibox and E-communauté offerings.
Broad incumbents
- Ipsos: Global market research and consulting leader headquartered in France, directly competing with Audirep across qualitative, quantitative, CX, and customer satisfaction research. Ipsos operates at massive global scale; Audirep is a boutique French specialist in the same core categories.
- NielsenIQ: Global consumer intelligence and market research firm serving FMCG, retail, and manufacturing clients — directly overlapping with Audirep's distribution, FMCG, and industry verticals at much larger scale.
- Kantar: Global research, data, and insights giant offering customer experience, brand, and consumer research worldwide. Kantar competes with Audirep for large French and multinational client budgets and offers a much broader service portfolio.
Emerging players
- Medallia: Enterprise customer experience and voice-of-customer platform deployed by large enterprises for real-time feedback, journey analytics, and CX measurement. Medallia overlaps with Audirep's ICP and customer satisfaction capabilities, particularly in banking and luxury verticals.
- Qualtrics: Enterprise experience management (XM) platform offering customer experience, satisfaction (NPS/CSAT), and journey analytics as SaaS. Qualtrics is a tech-enabled disruptor that competes with Audirep's ICP and Build your sat' tools via a self-service model.
Others
- Simon-Kucher & Partners: Global consulting firm specializing in pricing, marketing, and sales strategy. Audirep has an established strategic partnership with Simon-Kucher for price image studies in retail/distribution, making them a collaborator as well as a partial competitor for advisory work.
Market position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Audirep social profiles
Digital presenceAudirep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audirep leadership team
Management profileNumber of profiles
Profiles17 records
Audirep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audirep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audirep
What does Audirep do?
Audirep is a French market research institute that designs and delivers tailor-made qualitative and quantitative studies (market understanding, usage and attitude, brand image, pricing, satisfaction barometers) for enterprise clients, supported by proprietary tools including the ICP real-time satisfaction platform, Build your sat' modular measurement system, V'easy mystère mystery audits, Customer Feedback, ChatBot, and E-communauté. It combines an in-house call center (Calls de Marie) with multi-modal data collection (CATI, CAWI, CAPI, face-to-face) and text-mining/predictive analytics to deliver operational recommendations on customer experience, offer optimization, and relational strategy.
Is Audirep a public or private company?
Audirep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Audirep founded?
Audirep was founded in 1995. It employs 11 to 50 people.
Where is Audirep based?
Audirep is headquartered in Boulogne-billancourt, France, in the Europe region.
How does Audirep make money?
One revenue line is on record: custom Market Research Studies.
Who are Audirep's main competitors?
Direct peers on record are BVA, Dynata, Harris Interactive (France) and Toluna. Broad incumbents are Ipsos, NielsenIQ and Kantar. Emerging players are Medallia and Qualtrics. Simon-Kucher & Partners is listed as an others.
Does Audirep have an API?
No public API is recorded for Audirep.
What industry is Audirep in?
Audirep's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research), with a secondary code of BPAEAHAD, Business Intelligence, Reporting & Visualization Services. Its NAICS code is 541910 and its SIC code is 7310.