Harris Interactive
- Company typePrivate
- Founded1995
- HeadquartersVincennes, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
Harris Interactive firmographics
Firmographics- Name
- Harris Interactive
- Legal name
- Toluna SAS
- Website
- https://harris-interactive.fr
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Harris Interactive industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Harris Interactive is headquartered
LocationHeadquarters
- HQ city
- Vincennes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Harris Interactive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Market Research Studies: Expert-led custom studies where Toluna Harris Interactive specialists design, manage, and execute quantitative and qualitative research tailored to client-specific business challenges. Represents the primary engagement model.
- Self-Serve Platform Subscription: Clients access the Toluna Start platform on a subscription basis to design and launch studies independently, with optional expert support. Supports agile quantitative research with rapid turnaround.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Expert-led custom studies |
| Subscription | Annual | Self-serve platform (Toluna Start) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Harris Interactive product offering
Product offeringCore offering
Harris Interactive is a market research agency operating under Toluna SAS that delivers expert-led custom quantitative and qualitative research studies alongside a self-serve AI-augmented consumer intelligence platform (Toluna Start). It serves enterprise clients with brand tracking, campaign evaluation, concept and claims testing, powered by a proprietary global panel of 79+ million consumers across 100+ countries and AI synthetic personas.
Differentiator
Problem solved
Functional benefit
Brands
- Toluna Start: DIY research platform for market research studies
- Toluna Start Qual
- Toluna Start Academy
- TolunaID
- Toluna QSphere
- Toluna Synthetic Personas
Products and services
- Expert-Led Custom Market Research Studies Custom-designed market research studies for enterprise clients requiring bespoke qualitative and quantitative research tailored to specific business challenges; covers brand tracking, campaign evaluation, consumer behavior, market segmentation, and concept testing.
- Toluna Start Platform (Self-Serve Consumer Intelligence) Integrated DIY consumer intelligence platform enabling clients to independently design and launch quantitative and qualitative research studies with access to a global panel of 79+ million consumers, real-time analytics, and optional on-demand expert support.
- Toluna Start Qual Guided platform dedicated to asynchronous qualitative research, enabling clients to capture human stories and qualitative insights at scale within the Toluna Start ecosystem.
- Toluna Synthetic Personas Multimodal AI synthetic personas that respond to surveys on demand, simulating real consumer behavior for claims screening, idea testing, flavor testing, and brand messaging evaluation; reported to deliver 80% correlation with human responses.
- Claims Test Instant Instant claims testing solution for rapid evaluation of claims, ideas, flavors, and brand messages using AI-generated synthetic persona responses, enabling screening before full human-panel validation.
- Brand Track Express Express brand tracking solution enabling rapid brand health measurement for clients needing fast-turnaround brand performance insights.
- Creative Pre-Test Instant Instant creative pre-testing solution for rapid evaluation of advertising and campaign assets, allowing clients to screen creative effectiveness quickly before launch.
Quantifiable outcome
- AI synthetic personas show 80% correlation with human responses, enabling rapid claims and concept screening at scale.
Companies that use Harris Interactive
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Harris Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Harris Interactive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VolkswagencoreVolkswagen uses AI-assisted creative testing provided by Toluna Harris Interactive to validate brand awareness and conversion assets across the full customer journey. The engagement covers both top-of-funnel and bottom-of-funnel content testing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Harris Interactive competitors and assessment
Company assessmentDirect peers
- Ipsos: One of the world's largest market research firms, offering quantitative and qualitative consumer insights across verticals including CPG, automotive and media. Directly comparable as a global full-service research agency competing for the same enterprise clients.
- NielsenIQ: Consumer measurement and analytics company providing market research, retail measurement and consumer panels. Comparable in panel scale, vertical coverage and integrated insights offerings.
- Kantar: Global market research and consumer insights leader with deep brand tracking, media and shopper capabilities. Competes head-to-head for brand health, campaign evaluation and innovation testing engagements.
- GfK: Global market research organization specializing in consumer, retail and technology insights, now part of NielsenIQ. Directly comparable in custom research, panel operations and consumer behavior analytics.
- Pollfish: DIY survey platform providing on-demand consumer research through a mobile-first global panel. Comparable in self-serve market research delivery, panel-based methodology and rapid-turnaround positioning.
- MetrixLab: Digital-first market research agency that merged with Toluna, offering brand tracking, campaign evaluation and consumer insights. Closely comparable in product offering and historical customer overlap (cited by a current Harris Interactive client).
Broad incumbents
- Cint: Global consumer research exchange and panel management infrastructure provider, supplying sample to research buyers and platforms. Comparable as a panel-technology infrastructure layer underpinning many research offerings.
- Qualtrics: Experience management platform that includes market research, brand tracking and consumer insights capabilities as part of a broader XM suite. Comparable as an enterprise research platform, though typically bundled with customer/employee experience modules.
Emerging players
- Attest: Consumer research SaaS platform enabling brands to run self-serve surveys against a global panel. Comparable as a PLG-style mid-market research tool, representing the disruptive self-serve competitor to Toluna Start.
- Quantilope: AI-powered consumer insights platform offering automated quantitative research with a self-serve interface. Directly comparable technology positioning to Toluna Start and to synthetic/AI-augmented research.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Harris Interactive social profiles
Digital presenceHarris Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harris Interactive leadership team
Management profileNumber of profiles
Harris Interactive subsidiaries and ownership
Company hierarchySubsidiaries1 record
Harris Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harris Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harris Interactive
What does Harris Interactive do?
Harris Interactive is a market research agency operating under Toluna SAS that delivers expert-led custom quantitative and qualitative research studies alongside a self-serve AI-augmented consumer intelligence platform (Toluna Start). It serves enterprise clients with brand tracking, campaign evaluation, concept and claims testing, powered by a proprietary global panel of 79+ million consumers across 100+ countries and AI synthetic personas.
Is Harris Interactive a public or private company?
Harris Interactive is a private company. It is classified as corporate owned and is currently operating.
When was Harris Interactive founded?
Harris Interactive was founded in 1995. It employs 51 to 100 people.
Where is Harris Interactive based?
Harris Interactive is headquartered in Vincennes, France, in the Europe region.
How does Harris Interactive make money?
Two revenue lines are on record. Custom Market Research Studies are the primary driver. The others are self-Serve Platform Subscription.
Who are Harris Interactive's main competitors?
Direct peers on record are Ipsos, NielsenIQ, Kantar, GfK, Pollfish and MetrixLab. Broad incumbents are Cint and Qualtrics. Emerging players are Attest and Quantilope.
Does Harris Interactive have an API?
No public API is recorded for Harris Interactive.
What industry is Harris Interactive in?
Harris Interactive's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541910 and its SIC code is 7310.