What Raleigh Children & Adolescents Medicine does

Raleigh Children & Adolescents Medicine (RCAM) is an independent, physician-owned pediatric medical practice founded in 1966 by Dr. Bob Fleming in Raleigh, North Carolina. The practice delivers comprehensive primary care to children from birth through age 21 across two Raleigh-area offices — the Duraleigh office near Rex Hospital and the Brier Creek office in Brier Creek Medical Park — and operates 364 days per year, including weekend and holiday newborn and sick-child clinics. Its clinical offering spans well-child visits, immunizations, acute sick care, newborn and lactation support, ADHD evaluations, asthma and allergy management, behavioral health coordination, chronic care management, sports and school physicals, and telehealth, supported by a 24/7 nurse triage line, an eClinicalWorks patient portal, and a healow-powered online scheduling platform.

The technology stack is conventional and entirely vendor-supplied: eClinicalWorks handles the patient portal and EMR, healow provides 24/7 self-serve appointment booking, standard video conferencing enables telehealth visits, and the practice website hosts a static symptom checker covering 130+ pediatric conditions alongside dosage tools and a "What's Going Around?" community illness tracker. Six pediatricians (Drs. Harris, Gessner, Meares, Fletcher, Owrey, Long) plus a certified pediatric nurse practitioner and a certified lactation consultant staff the practice; office manager tenure has reached 42 years, reflecting unusually high institutional continuity.

RCAM's revenue model is fee-for-service pediatric care billed primarily through insurance, with patient co-pays collected at time of service, a card on file required, supplemental revenue from non-visit form completion, and unit-priced fees for missed appointments and rush form requests. The go-to-market motion is direct-to-consumer, driven by community word-of-mouth, physician referrals, prenatal meet-and-greet visits, an active Google reviews profile (4.5 stars across 157 reviews), and a bilingual English/Spanish website — with no paid advertising, no institutional investment, and no disclosed funding rounds.

Name

Raleigh Children & Adolescents Medicine

Legal name

Raleigh Children & Adolescents Medicine

Website

https://raleighchildren.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Raleigh Children & Adolescents Medicine is an independent, physician-owned pediatric practice founded in 1966 in Raleigh, NC, delivering birth-through-21 primary care across two offices (Duraleigh and Brier Creek), including weekend and holiday clinics, telehealth, lactation support, and 24/7 nurse triage for Triangle-area families.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI), Pediatric Specialty Care Centers (e.g., cardiology, oncology, neurology) (HLAFAJAH)

Keywords

• Pediatric healthcare services
• Children's medical care
• Well-child checkups
• Newborn care services
• Sick child visits

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Patient Visits – Insurance-Billed: RCAM is an insurance-participating provider that bills patients' health insurance plans for office visits. Patients pay co-pays at the time of service. The practice accepts most insurance carriers and requires a card on file. Services billed include well-child visits, sick visits, telehealth appointments, newborn care, and immunizations.
2. Weekend and Holiday Clinics: Newborn and sick-child clinics are offered on weekends (Saturday and Sunday 9 AM – 1 PM) and most holidays at the Duraleigh office. These acute-care visits are billed to insurance.
3. Form Completion and Administrative Fees: RCAM charges a fee for completing medical forms (school, camp, sports, athletics) when the request is not associated with a recent well visit. Fees apply for forms needed within 24 hours on weekdays. Medical records transfer requests may incur costs charged by prior providers per HIPAA.
4. Telehealth / Virtual Visits: Telehealth consultations are billed to insurance. As of April 2021, many insurers no longer cover telehealth appointments; patients are advised to confirm coverage with their insurer prior to booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Raleigh Children & Adolescents Medicine is an independent, physician-owned pediatric medical practice that provides comprehensive primary and acute pediatric care for patients from birth through 21 years of age across two Raleigh-area office locations (Duraleigh and Brier Creek). The practice delivers well-child preventive visits, sick-child acute care, newborn and lactation support, immunizations, telehealth, ADHD/ADD and asthma management, behavioral health, chronic care coordination, sports and school physicals, and round-the-clock nurse triage via the eClinicalWorks patient portal and healow online scheduling.

Product overview

Raleigh Children & Adolescents Medicine is an independent, physician-owned pediatric medical practice providing comprehensive care for patients from birth through 21 years. The practice operates as a unified service offering combining core clinical services (Well Child Visits, Sick Child Visits, Telehealth) with specialized programs (Lactation Support, Newborn Clinic, ADHD/ADD Evaluations, Asthma Care, Behavioral Health, Chronic Care Management). Patient access is facilitated through Online Scheduling and a Patient Portal, while 24/7 Phone Advice and weekend/holiday clinics provide extended availability. The practice emphasizes preventive care, same-day acute appointments, and technology-enabled patient engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Child Visits Comprehensive preventive health checkups following a structured schedule from birth through 21 years, including developmental assessments, immunizations, and growth monitoring, for pediatric patients and their families.
• Sick Child Visits Acute care appointments for ill children, available 364 days a year with same-day scheduling options each morning.
• Telehealth Virtual video consultations with RCAM pediatricians for acute care concerns including rashes, pinkeye, colds, fevers, allergies, mild croup, constipation, diarrhea, vomiting, and minor traumas, as well as behavioral/mental health visits.
• Lactation Support Certified lactation consultant services providing guidance on breastfeeding positioning, latching, breast pump use, milk storage, and support for premature infants or babies with special needs.
• Newborn Clinic Specialized newborn care available daily including weekends and holidays, covering feeding assessments, weight monitoring, jaundice checks, and newborn screening tests.
• Sports Physicals Pre-participation physical examinations to assess musculoskeletal health, identify risk factors, and clear children for sports and school activities.
• ADHD/ADD Evaluations Initial evaluation and ongoing treatment for attention and focus difficulties in children, including behavioral assessments and management support.
• Asthma Care Comprehensive asthma and allergy management program with diagnosis, treatment planning, and ongoing monitoring for pediatric patients.
• Behavioral Health Services Evaluation and treatment coordination for behavioral concerns and school problems including inattention, anxiety, and depression in cooperation with community mental health providers.
• Chronic Care Management Coordination services for children with disabilities or chronic illnesses, connecting families with specialists and providing information, assistance, and support.
• Online Scheduling Self-service web-based appointment scheduling tool allowing patients to book well visits, sick appointments, and weekend clinics.
• Patient Portal Secure online messaging system for non-urgent communication with the pediatric practice, accessing medical records, viewing/printing vaccination records, and submitting form requests.
• 24/7 Phone Advice (Nurse Triage) Free round-the-clock phone triage service staffed by nurse professionals for urgent pediatric health questions; after-hours calls route to UNC Nurse Connect (and nighttime calls 11 PM–8 AM route to WakeMed Nurse Phone Triage Service).
• Prenatal Visits In-person consultations for expectant parents to learn about the practice, meet pediatricians, and ask questions before delivery.
• Symptom Checker (Is Your Child Sick?) Interactive symptom assessment tool with health education resources covering illnesses, medicine dosages, and guidance on when to seek care for pediatric symptoms.

Quantifiable outcome

• 4.5-star average rating from 157 Google reviews, with multiple testimonials describing high satisfaction with provider thoroughness, staff kindness, and short wait times.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UNC Nurse Connect (Answering Service)coreOthers · 16 July 2024Effective July 16, 2024, RCAM's after-hours nurse triage is provided by UNC Nurse Connect answering service. When the office is closed, calls to the main number (919-781-7490) are routed to this service, which connects families with registered nurses for urgent newborn and sick-child guidance. The service is offered free of charge to RCAM families.
• Reach Out and ReadcoreStrategic or Co-development PartnerRCAM has partnered with Reach Out and Read, a national early literacy organization, to promote reading aloud to children beginning at birth. As part of this partnership, RCAM provides a free book to all patients at their well visit between the ages of 6 months and 5 years old. This initiative supports child development and positions RCAM as a community health advocate beyond direct medical care.
• Dolly Parton's Imagination LibraryminorStrategic or Co-development PartnerRCAM promotes Dolly Parton's Imagination Library to families as a resource for free age-appropriate books delivered by mail to children from birth through age 5. As of the source date, the organization has provided over 150 million books free of charge to children throughout the country.
• WakeMed Children's Emergency DepartmentcoreOthersRCAM recommends WakeMed Children's Emergency Department on New Bern Avenue as the primary ED option for patients needing emergency pediatric care, noting that WakeMed sees the most children in the Raleigh area and offers the most pediatric services. RCAM actively works to keep patients out of the ED when possible, but refers to WakeMed when emergency-level care is required.
• 60th Annual Pediatric Nurses ConferenceminorOthersRCAM participates in the 60th Annual Pediatric Nurses Conference, a significant industry event in pediatric nursing. Their presence at this conference underscores their commitment to pediatric care excellence and provides opportunities for professional networking and continuing education.
• UNC Children's Urgent CareminorOthersRCAM references UNC Children's Urgent Care (opened in 2023) as a pediatric-focused urgent care option for families. Located on Blue Ridge Road across from Rex Hospital, it is noted as an alternative for Brier Creek area families needing urgent pediatric care.
• WakeMed PM Pediatrics Urgent CareminorOthersRCAM references WakeMed's PM Pediatrics Urgent Care offices in North Raleigh, Cary, and Morrisville as pediatric-centered urgent care options available to families since 2023.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Duke Children's Primary Care: Duke Health's pediatric primary care network serving the Durham/Raleigh corridor. Competes with RCAM for insured families in the Triangle via system-integrated pediatric services and referral pathways.
• UNC Children's Primary Care: Health system-affiliated pediatric primary care in Raleigh. Operates as part of UNC Health's broader pediatric network and is directly referenced by RCAM for urgent care referrals; competes for the same Triangle families seeking pediatric medical homes.
• Atrium Health Levine Children's: Regional children's health system serving the Carolinas with pediatric primary care, specialty, and urgent care. Represents a broader incumbent alternative that competes with RCAM for Triangle families seeking integrated pediatric care.
• WakeMed Children's Primary Care: WakeMed's pediatric services including primary care and the Children's Emergency Department referenced by RCAM. Competes for Triangle pediatric patients via integrated system access and broad geographic coverage.

Direct peers

• PM Pediatrics: National pediatric urgent care chain explicitly referenced by RCAM as a referral partner. Operates acute-care pediatric sites in North Raleigh, Cary, and Morrisville with extended hours, directly overlapping RCAM's sick-visit and weekend/holiday clinic service lines.
• Children's Medical Group: Multi-state independent pediatric group practice offering well-child, sick, and specialty services similar to RCAM's core pediatric offering. Comparable as a privately-held, physician-led pediatric group operating multiple offices.
• Pediatric Associates: Large multi-site independent pediatric group practice operating across multiple U.S. states. Closest direct comparison to RCAM as a physician-owned, multi-location pediatric group delivering well-child, sick, and specialty pediatric services.
• Allied Physicians Group: Independent physician-owned pediatric and specialty group with multiple locations in the New York metro area. Comparable to RCAM as a multi-site independent pediatric practice leveraging shared services and group purchasing.
• Blue Ridge Pediatrics: Independent pediatric practice serving the Raleigh/Triangle area. Directly comparable to RCAM as a local independent pediatric competitor serving the same Triangle family demographic.

Others

• Reach Out and Read: National early literacy nonprofit partnered with RCAM to distribute free books at well-child visits ages 6 months–5 years. Adjacent ecosystem partner enabling RCAM's community-health positioning rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/raleighchildren
• Xx.com/raleighchildren
• LinkedInlinkedin.com/company/raleigh-children-and-adolescents-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raleigh Children & Adolescents Medicine