American Association of Notaries - Notary Public

What American Association of Notaries - Notary Public does

American Association of Notaries, Inc. (AAN) is a Houston, Texas-based, privately held e-commerce retailer founded in 1994 that sells notary stamps, seal embossers, record books, related supplies, and notary bond and errors-and-omissions insurance products directly to individual notaries public across all 50 U.S. states and the District of Columbia. The company operates primarily through its own website (notarypublicstamps.com), with state-specific product configurations designed to comply with each jurisdiction's notary statutes, and it claims over 1 million notaries served cumulatively since inception, with a BBB A+ rating and a reported 99.99% on-time, error-free fulfillment rate.

Operationally, AAN runs an in-house manufacturing operation using laser engraving technology and components sourced from stamp manufacturers Trodat USA and Shiny USA, supported by an e-commerce platform with state-specific landing pages (one per jurisdiction) optimized for organic search, content marketing via a notary blog, an email newsletter, and a notary locator directory that doubles as a community-engagement and SEO asset. Its digital product surface includes an E-Notary Journal ($19/year subscription with 30-day free trial) offering encrypted cloud storage, and downloadable electronic notary seals in PNG format.

Revenue mechanics are dominated by one-time unit-priced product sales (stamps $23.95–$83.25, embossers $41.95–$53.95, journals $24.95–$59.95) with lifetime replacement warranties, supplemented by a free-with-purchase membership program priced at $19/year standalone, agency-style revenue from CNA Surety-underwritten bond and E&O insurance products, and a nascent recurring layer from the digital E-Notary Journal. The customer base is entirely composed of individual professional notaries, with no enterprise or institutional segment, and the company has no disclosed external funding, no parent company, and no acquisitions or leadership changes on record.

Name

American Association of Notaries - Notary Public

Legal name

American Association of Notaries, Inc.

Website

https://notarypublicstamps.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

American Association of Notaries is a Houston-based e-commerce retailer founded in 1994 that sells state-specific notary stamps, seal embossers, record books, bonds, and E&O insurance directly to individual notaries public across all 50 U.S. states and the District of Columbia.

Ownership category

akta.pro rank

Product category

Notary Supplies

NAICS

Offices of Notaries (54112)

SIC

Surety Insurance (6351)

akta.pro primary industry

Notary / Bail / Miscellaneous Consumer Bonds (FSAJAIAK)

Keywords

• Notary stamps
• Notary seals
• Notary supplies
• Notary bonds
• E-notary journal

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Notary Stamps and Seals Sales: One-time product sales of notary stamps, seal embossers, and related notary supplies. Products are customized by state and include a lifetime warranty. Core product revenue stream.
2. Notary Supplies: Sale of notary journals, certificate frames, signs, address stamps, seal impression inkers, and miscellaneous notary accessories. One-time purchases with free e-book included on all notary supply orders.
3. Notary Bonds and Insurance: Sale of notary bonds and errors and omissions (E/O) insurance policies. Underwritten by Western Surety Company, Universal Surety of America, or Surety Bonding Company of America (subsidiaries of CNA Surety).
4. Membership Program: Annual membership ($19 value) offered free with selected products or as standalone purchase. Members earn 5% rewards on purchases (excluding insurance and bonds), receive a free one-year membership, and access to benefits including e-notary journal, business webpage, and notary locator listing.
5. E-Notary Journal Subscription: Digital notary journal subscription at $19/year with a 30-day free trial. Provides cloud-backed, encrypted electronic records of notarial acts as an alternative to paper journals.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

American Association of Notaries manufactures and sells state-compliant notary stamps, laser-engraved seal embossers, notary journals, and related supplies directly to professional notaries through its e-commerce website. The company also offers notary bonds and errors and omissions (E/O) insurance policies underwritten by CNA Surety subsidiaries, a paid membership program, and a cloud-based E-Notary Journal subscription.

Product overview

American Association of Notaries operates as a one-stop-shop e-commerce platform offering a comprehensive portfolio of notary supplies, equipment, insurance products, and membership services. The core product line centers on notary stamps and seal embossers—manufactured in-house using Trodat and Shiny USA components—complemented by record-keeping journals (paper and digital E-Notary Journal), professional display items (frames, desk signs), and essential accessories. The company differentiates through state-specific compliance, lifetime warranties, and competitive pricing (up to 40% savings). Supporting services include notary bond/insurance products underwritten by CNA Surety subsidiaries, membership rewards (5% back), a national notary locator directory, and application assistance for aspiring notaries across all U.S. states and Washington D.C.

Differentiator

Problem solved

Functional benefit

Products and services

• Notary Stamps Self-inking, pre-inked, and heavy-duty notary stamps manufactured in-house, conforming to state-specific notary law requirements. Includes Trodat, Shiny, and eco-friendly models in various colors, with lifetime replacement warranty.
• Notary Seal Embossers Laser-engraved notary seal embossers requiring minimal effort to produce sharp raised notary seal impressions. Includes handheld, desk, and dual-use models.
• Notary Packages Bundled notary supply packages combining stamps, seals, journals, and accessories at discounted pricing for new and renewing notaries.
• Notary Journals / Record Books Notary journals for recording notarial acts, available in paper and digital formats. Paper journals include contemporary leatherette and hard cover options.
• Electronic Notary Seals Digital notary seals compliant with state notary laws, available as downloadable PNG files for electronic document notarization.
• E-Notary Journal Digital notary journal with cloud storage, encryption, and password protection for recording notarial acts. Priced at $19/year with 30-day free trial.
• Notary Bonds & E/O Insurance Notary bonds and errors and omissions (E/O) insurance policies underwritten by Western Surety Company, Universal Surety of America, or Surety Bonding Company of America (CNA Surety subsidiaries) to protect notaries and the public.
• AAN Membership Program Membership program offering 5% rewards on purchases (excluding insurance and bonds), free one-year membership on selected products, access to notary locator directory, e-notary journal, business webpage, and expert advice.
• Notary Locator Directory National online notary and signing agent locator service connecting users with notaries based on location.
• Notary Application Assistance Assistance with notary commission applications and the appointment process for becoming a notary public, including state-specific guidance for all 50 states and DC.

Quantifiable outcome

• 99.99% on-time, error-free delivery rate
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Western Surety CompanyminorOthersNotary bonds and errors and omissions insurance policies are underwritten by Western Surety Company, a subsidiary of CNA Surety. This is an insurance underwriting relationship providing the financial backing for AAN's bond and insurance products sold to notaries.
• Universal Surety of AmericaminorOthersNotary bonds and errors and omissions insurance policies are underwritten by Universal Surety of America, a subsidiary of CNA Surety. Provides insurance capacity for AAN's bond and E/O insurance product offerings.
• Surety Bonding Company of AmericaminorOthersNotary bonds and errors and omissions insurance policies are underwritten by Surety Bonding Company of America, a subsidiary of CNA Surety. Contributes to the insurance product lineup offered through AAN.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lawyer's Mall: Online retailer of legal supplies including notary stamps, seals, journals, and supplies. Overlaps with AAN's product catalog and serves a similar professional notaries and legal professionals customer base.
• Notary Public Store: Online retailer specializing in notary stamps, seals, journals, and supplies across US states. Directly competes with AAN in the same product category with similar state-specific product configuration and direct-to-consumer e-commerce model.
• Notary Stamp Company: Specialty retailer of notary stamps and seal embossers serving US notaries. Closely comparable product line, target customer (professional notaries), and state-specific compliance approach.

Broad incumbents

• Stamps.com: Large online postage and stamp retailer offering self-inking and pre-inked stamps including custom notary stamps. Larger, broader product portfolio that competes with AAN in the custom stamp category but spans many other use cases.
• Office Depot: Large office supplies retailer offering custom stamps, seals, and related supplies. Serves a much broader customer base but competes with AAN in self-inking stamp sales, particularly for buyers seeking one-stop office supply purchases.

Others

• CNA Surety: Underwriter of the surety bonds and E/O insurance sold by AAN through its Western Surety, Universal Surety of America, and Surety Bonding Company of America subsidiaries. Functions as a partner and upstream capacity provider rather than direct competitor, but could disintermediate AAN by selling directly.
• Shiny USA: Manufacturer of professional stamps and embossers (e.g., Shiny S844) that supplies components to AAN. Functions as both supplier and adjacent competitor in the embossers/stamps market.
• Trodat USA: Global stamp manufacturer (over 200 million stamps sold) that supplies stamp mechanisms (e.g., Trodat 4913) used by AAN. An upstream supplier and partial competitor in self-inking stamp sales, but does not currently serve end-notary customers at AAN's level of specialization.

Emerging players

• Notarize: Remote Online Notarization (RON) platform enabling fully digital notarization. Represents the long-term structural shift away from physical notary stamps that could pressure AAN's core product category over time.
• 123notary.com: Online notary directory and resource platform connecting users with notaries. Comparable to AAN's notary locator directory and notary blog resources, though 123notary focuses more on the directory/matching side and less on physical supplies.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usnotary
• Facebookfacebook.com/notaries
• LinkedInlinkedin.com/company/american-association-of-notaries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Association of Notaries - Notary Public