Best Self Atlanta Magazine

What Best Self Atlanta Magazine does

Best Self Atlanta Magazine, founded in 2006 by Sherri Adair and operated as Best Self, LLC, is a hyper-local lifestyle media and community platform serving adults aged 40 and over in the Atlanta metropolitan area. The core product is a print and digital magazine covering beauty, anti-aging, health, fitness, nutrition, relationships, mindfulness, and Atlanta-focused community content, distributed through physical pickup locations, mailed subscriptions to members, a digital issue on bestselfatlanta.com, and a network partnership with Network Communications Inc. Underlying technology is a standard WordPress-based digital publishing platform without disclosed proprietary systems, APIs, or AI components.

The company monetizes through four primary streams: advertising from local Atlanta businesses in the magazine and on the website, the Best Self Circle membership program (four tiers ranging from $7 to $59 per month offering events, pop-up shops, directory access, and discounts), tiered event sponsorships for the annual Over 40 & Fabulous contest and Fashion Meets Passion charity fashion show ($2,500 to $15,000 per partner), and ancillary services such as a Find an Expert directory and sponsored editorial franchises. Its GTM motion is hybrid: event-driven via signature community events, community-led via the membership program, and direct-to-consumer via physical and digital distribution. The audience is concentrated entirely in the Atlanta MSA, with no international or out-of-region operations.

Name

Best Self Atlanta Magazine

Legal name

Best Self, LLC

Website

https://bestselfatlanta.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Self Atlanta Magazine is a print and digital lifestyle publication and membership community serving adults 40 and older in the Atlanta metro area since 2006, generating revenue through advertising, multi-tier subscriptions, event sponsorships, and directory listings.

Ownership category

akta.pro rank

Product category

Local Lifestyle Media

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAD

Health, Fitness & Wellness Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAA

Consumer Lifestyle & Fashion Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAB

Women’s Interest & Parenting Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Lifestyle magazine publishing
• Community membership program
• Local advertising sales
• Event sponsorship marketing
• Wellness content media

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Print and Digital Magazine: Magazine sold through physical pickup locations across Atlanta and digital online issues. Content covers health, wellness, beauty, fitness, relationships, and lifestyle topics for the Atlanta community.
2. Advertising: Local Atlanta businesses advertise in the magazine and on the website. Sponsorship packages available for the Over 40 & Fabulous event. Side rail advertising on website pages.
3. Best Self Circle Membership: Monthly and annual membership subscriptions offering exclusive events, pop-up shops, directory access, Facebook group, newsletter, and local business discounts. Four tiers ranging from $7 to $59 per month.
4. Event Sponsorships: VIP Partner, Expert Partner, and Community Partner sponsorship packages for Over 40 & Fabulous events ranging from $2,500 to $15,000. Includes print/digital features, event recognition, and brand visibility.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Best Self Atlanta Magazine publishes a print and digital lifestyle magazine for Atlanta-area adults 40+ covering wellness, beauty, fitness, health, relationships, and mindfulness. The brand is supported by the Best Self Circle community membership program (four tiers from $7 to $59 per month), the annual Over 40 & Fabulous contest and Fashion Meets Passion charity fashion show, a Find an Expert directory of local providers, and an email newsletter, with revenue drawn from memberships, advertising, and event sponsorships.

Product overview

Best Self Atlanta Magazine is a local lifestyle publication offering a portfolio of interconnected products centered on wellness, beauty, fitness, and community for Atlantans over 40. The core product is the print and digital Best Self Magazine, complemented by the Best Self Circle membership program (with Basic, Bestie, Social, and Bosses tiers), the annual Over 40 & Fabulous contest program, and the Fashion Meets Passion charity event. Additional offerings include the Find an Expert directory and email newsletter subscription. The magazine has been serving the Atlanta community since 2006.

Differentiator

Problem solved

Functional benefit

Products and services

• Best Self Magazine Print and digital lifestyle magazine serving the Atlanta community since 2006, covering wellness, beauty, fitness, health, relationships, mindfulness, and community content for readers over 40; distributed free at physical pickup locations, by mail, and online.
• Best Self Circle Membership Tiered community membership program for Atlanta adults 40+ offering exclusive events, pop-up shops, mailed print magazine delivery, newsletter, Find an Expert directory access, Facebook group access, and local business discounts. Available in Basic ($7/month or $60/year), Bestie ($12/month or $90/year), Social ($29/month, invitation only), and Bosses ($59/month) tiers.
• Fashion Meets Passion Charity Fashion Show Annual live charity fashion show featuring Over 40 & Fabulous alumni walking the runway in support of a local Atlanta nonprofit beneficiary, with sponsor packages ranging from Community to VIP; 2026 beneficiary is IRIS Breast Cancer Rehabilitation.
• Over 40 & Fabulous Annual Contest Annual readers' choice contest and editorial program recognizing inspiring Atlantans aged 40+, with public nominations, online voting that draws 100,000+ votes per cycle, and a Top 40 cohort featured in editorial, photoshoots, and the Fashion Meets Passion runway show.
• Find an Expert Directory Online directory that connects Best Self Atlanta readers and Best Self Circle members with local Atlanta health, wellness, beauty, and lifestyle experts; premium directory listings are available to Best Self Circle Bosses tier members.
• Best Self Atlanta Email Newsletter Free email newsletter delivering new editorial articles, local business spotlights, event invitations, and exclusive member offers to subscribers; included in all Best Self Circle membership tiers.

Quantifiable outcome

• 1.5 Million+ local print and digital impressions annually from Over 40 & Fabulous contest
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship and core.

• IRIS Breast Cancer RehabilitationflagshipStrategic or Co-development Partner · 23 October 20262026 Fashion Meets Passion charity fashion show beneficiary. All proceeds from the event benefit IRIS (formerly TurningPoint Breast Cancer Rehabilitation) to provide essential support, education and rehabilitation resources for breast cancer warriors navigating recovery.
• 12 Cocktail BarcoreGTM or Marketing PartnerPhotoshoot Partner for Over 40 & Fabulous 2025 event. Provides venue and sponsorship for the cover winner reveal party and charity fashion show.
• Lost-N-Found YouthcoreStrategic or Co-development PartnerNonprofit partner working with LGBTQ+ youth who have been discriminated against. Javier Ruiz from Over 40 & Fab works with this organization to source jobs, prepare youth for interviews, and organize fundraising galas with Steve Hightower Salon.
• Bob Steele SaloncoreGTM or Marketing PartnerLegacy Sponsor of Over 40 & Fabulous. Founded in 1979 with eight locations across Atlanta. Sponsors events and participates in fashion shows.
• SoChic SalonscoreGTM or Marketing PartnerLegacy Sponsor of Over 40 & Fabulous event series.
• The Green Room AgencycoreGTM or Marketing PartnerLegacy Sponsor of Over 40 & Fabulous. Multiple Emmy Award-winning makeup artist Nyssa Green leads this diverse curation of makeup artists, hairstylists and creatives.
• Atlanta SmilescoreGTM or Marketing PartnerLegacy Sponsor of Over 40 & Fabulous. Cosmetic dentistry practice founded by Dr. Dina Giesler in Buckhead, operating for 25 years.
• Network Communications Inc.coreStrategic or Co-development PartnerParent company distribution partner. Best Self magazine leverages NCI's extensive distribution network to deliver content to readers and targeted customers for advertisers.
• Atlanta Best MediacoreStrategic or Co-development PartnerParent company and network of local Atlanta publications including Best Self Atlanta Magazine. Copyright 2020 Atlanta Best Media. All Rights Reserved.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BestSelfAtlanta
• YouTubeyoutube.com/channel/UC-KGgXgCO-7yOie7EsOlLTA
• Facebookfacebook.com/BestSelfAtlanta
• Instagraminstagram.com/bestselfatlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Self Atlanta Magazine