Atlanta Smiles and Wellness

What Atlanta Smiles and Wellness does

Atlanta Smiles and Wellness is a privately-held, single-location dental and wellness practice founded in 1999 and headquartered in the Buckhead/Vinings area of Atlanta, Georgia. The practice is led by Dr. Dina Giesler, a Master Dentist (Academy of General Dentistry designation held by less than 1% of U.S. dentists) with 35 years of clinical experience, and operates from one office at 4405 Northside Pkwy NW with a reported headcount of 6. Service lines span general dentistry, cosmetic dentistry (veneers, crowns, implants, KöR whitening), pediatric dentistry, orthodontics (ClearCorrect and Vivid aligners), laser dentistry, dental sleep medicine, facial aesthetics (Botox, JUVÉDERM, LipLase/SmoothLase/EyeLase), and integrated wellness services (functional medicine, hormone optimization, photobiomodulation, massage therapy, Juice Plus+ nutrition). The practice's underlying technology platform centers on the Fotona LightWalker II laser system, TRIOS digital oral scanner, and digital radiography, enabling a broad treatment menu from a single hardware investment.

The business model is predominantly fee-for-service dental care, augmented by subscription-based in-house membership plans (Smiles Elite and Smiles Plus, priced $399–$1,099/year) that replace traditional dental insurance with predictable recurring revenue and improved patient retention. Aesthetic and wellness services are largely out-of-pocket cash-pay offerings, supplemented by patient financing through CareCredit and Capital One Healthcare Finance for higher-ticket treatments ($1,000–$25,000). Distribution is exclusively direct-to-patient through phone booking, online scheduling (Vagaro for beauty/spa), and walk-in consultations — no third-party resellers, no telehealth, no online product sales. Patient acquisition is driven by long-tenured word-of-mouth (multiple testimonials cite 25–30+ year relationships), referrals from medical partners (oral surgeons, facial plastic surgeons, chiropractors), and earned media across Atlanta Magazine, Best Self, CBS Atlanta, WebMD, and The Doctors TV show. Customer segments are diversified across families, pediatric patients, cosmetic cases, sleep apnea/snoring patients, wellness-focused individuals, and facial aesthetics clients.

Name

Atlanta Smiles and Wellness

Legal name

Atlanta Smiles

Website

https://atlantasmiles.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlanta Smiles and Wellness is a single-location private dental practice in Buckhead/Atlanta founded in 1999 by Master Dentist Dr. Dina Giesler, offering integrated cosmetic, general, sleep, and aesthetic dental services plus wellness care to individual consumers in the greater Atlanta market.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (6212), Beauty Salons (812112)

akta.pro industry

PRIMARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• Cosmetic dentistry services
• General dental care
• Facial aesthetics treatments
• Dental sleep medicine
• Wellness and functional medicine

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dental Services (Fee-for-Service): Traditional fee-for-service dental care including general dentistry, cosmetic dentistry, orthodontic services, pediatric dentistry, and dental sleep medicine. Patients pay at time of service with insurance submitted as a courtesy.
2. Dental Membership Plans: Subscription-based membership programs (Smiles Elite and Plus Plans) offering preventive care, exams, cleanings, and discounts on additional treatments. Provides recurring revenue and patient loyalty.
3. Aesthetic and Wellness Services: Botox, dermal fillers (JUVÉDERM), laser aesthetic treatments (LipLase, SmoothLase, EyeLase, NightLase), massage therapy, and functional medicine services. These cosmetic and wellness services are typically out-of-pocket expenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Atlanta Smiles and Wellness is a cosmetic and family dental practice offering comprehensive general, cosmetic, and laser dentistry alongside integrated facial aesthetics (Botox, JUVÉDERM, laser skin treatments) and holistic wellness services (functional medicine, massage therapy, nutritional counseling, sleep apnea treatment). Services are delivered at a single Buckhead/Vinings, Atlanta office by Dr. Dina Giesler and a multidisciplinary team, supported by advanced equipment including the Fotona LightWalker II laser, TRIOS digital scanner, and KOR whitening system.

Product overview

Atlanta Smiles and Wellness is a comprehensive dental and wellness practice offering a multi-service portfolio organized around oral health, facial aesthetics, and holistic wellness. The core offering centers on cosmetic and general dentistry (veneers, crowns, implants, cleanings, extractions), supported by advanced laser dentistry using the Fotona LightWalker II platform. The practice differentiates through integrated aesthetic services (Botox, dermal fillers, laser skin treatments like SmoothLase, LipLase, EyeLase) and wellness offerings (functional medicine, massage therapy, nutritional counseling, photobiomodulation). Orthodontic services include ClearCorrect and Vivid Aligners. Sleep medicine features NightLase laser therapy and oral appliances. The practice operates membership-based pricing plans and partners with CareCredit and Capital One Healthcare Finance for patient financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry Transformative dental procedures including veneers, whitening, crowns, and smile makeovers led by Master Dentist Dr. Dina Giesler, targeting adults seeking aesthetic smile improvements.
• General Dentistry Routine exams, cleanings, restorative care including crowns, bridges, fillings, root canals, extractions, and preventive care for the whole family.
• Laser Dentistry (Fotona LightWalker II) Advanced laser treatments using Fotona LightWalker II for precise, pain-free procedures including fillings, gum care, soft tissue work, TMJ therapy, and periodontal therapy with faster recovery.
• Orthodontics Orthodontic treatments including traditional braces, clear aligners (ClearCorrect, Vivid Aligners), and retainers for teeth alignment in adults and children.
• Pediatric Dentistry Gentle dental care for children of all ages with focus on airway health, growth, development, and positive dental experiences including complimentary 'Happy Visit' for children age two.
• Facial Aesthetics Non-invasive facial rejuvenation including Botox, dermal fillers (JUVÉDERM), and laser aesthetic treatments (LipLase, SmoothLase, EyeLase) for natural beauty enhancements.
• Dental Sleep Medicine Solutions for sleep apnea and snoring including NightLase laser therapy, oral appliances, and CPAP alternatives for adults and children with sleep-disordered breathing.
• Wellness Services Holistic health services including functional medicine, hormone optimization, medical weight loss, peptide therapy, longevity medicine, photobiomodulation, massage therapy, nutritional counseling, and Juice Plus supplements.
• Functional Medicine & Wellness Whole-body wellness services including hormone balancing/HRT, medical weight loss, peptide therapy, longevity medicine, and concierge medicine under Dr. Jason Bailey at Atlanta Smiles Wellness Suites.
• Massage Therapy Therapeutic massage and bodywork services including Swedish, deep tissue, and assisted stretching offered through licensed therapist Stone Stafford on Mondays inside Atlanta Smiles' Wellness Suites.
• Dental Membership Plans In-house dental membership plans (Smiles Elite Individual, Smiles Elite Family, Smiles Elite Kids, and Smiles Plus) offering preventive care, exams, cleanings, and discounts on additional treatments without traditional insurance limitations.
• Smile Makeover Comprehensive smile transformation combining multiple cosmetic procedures tailored to individual patient aesthetic goals, including veneers, whitening, gum contouring, and bonding.

Quantifiable outcome

• 50,000 oral cancer cases diagnosed annually; early detection significantly improves outcomes
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Dr. Jason Bailey (Wellspring MD)coreStrategic or Co-development PartnerDr. Jason Bailey provides functional medicine services including hormone optimization, medical weight loss, peptide therapy, and longevity medicine at Atlanta Smiles Wellness Suites. He serves as Medical Director overseeing wellness services, working directly with patients under Atlanta Smiles' integrated care model.
• Stone Stafford (Licensed Massage Therapist)minorStrategic or Co-development PartnerStone Stafford provides therapeutic massage and bodywork services at Atlanta Smiles Wellness Suites on Mondays. Offers personalized sessions including Swedish massage, deep tissue, and assisted stretching.
• Paige Conner (Luxury Lash Academy & Beauty)minorStrategic or Co-development PartnerPaige Conner, Master Aesthetician and NCEA Certified, leads esthetic services at Atlanta Smiles & Beauty. Founder of Luxury Lash Academy and Luxury Lash Beauty, featured in Best Self, Jezebel, Modern Luxury, and Atlanta Magazine.
• CareCreditminorChannel Partner/ Reseller/ DistributorCareCredit healthcare financing card offered as payment option allowing patients to finance dental services with convenient monthly payments.
• Capital One Healthcare FinanceminorChannel Partner/ Reseller/ DistributorCapital One Healthcare Finance provides no initial payment, low monthly payment plans for dental treatments between $1,000 and $25,000.
• Vivid AlignerscoreTechnology or IntegrationVivid provides clear aligner technology for orthodontic treatment. Atlanta Smiles partners with Vivid to produce custom aligners for patients seeking clear orthodontic correction.
• ClearCorrect (Straumann)coreTechnology or IntegrationClearCorrect by Straumann provides clear aligner technology. Atlanta Smiles offers ClearCorrect as an alternative to traditional braces for discreet orthodontic treatment.
• FotonacoreTechnology or IntegrationFotona provides the LightWalker II laser system used for comprehensive dental and aesthetic treatments including laser dentistry, NightLase, LipLase, SmoothLase, and EyeLase procedures.
• American Academy of Cosmetic Dentistry (AACD)minorOthersProfessional dental organization dedicated to advancing cosmetic dentistry. Dr. Giesler affiliated with AACD along with ADA and AGD.
• Academy of General Dentistry (AGD)minorOthersProfessional organization representing general dentists. Dr. Giesler achieved Master Dentist status through AGD.
• American Dental Association (ADA)minorOthersUmbrella organization for dentists in America. Practice affiliation referenced.
• Dr. Marc Yune (Aesthetic Specialty Centre)minorChannel Partner/ Reseller/ DistributorRecommended facial plastic surgeon for patients requiring surgical aesthetic procedures beyond Atlanta Smiles scope. Double board certified in facial plastic surgery.
• Dr. Alan Beckerman (Chiropractor)minorChannel Partner/ Reseller/ DistributorRecommended chiropractor for patients experiencing migraine headaches and musculoskeletal issues.
• Dr. Molly Winston (Oral Surgeon)minorChannel Partner/ Reseller/ DistributorRecommended oral and maxillofacial surgeon for complex surgical cases requiring specialist referral.
• Dr. Gregory Marks (Oral Surgeon)minorChannel Partner/ Reseller/ DistributorRecommended oral and maxillofacial surgeon for wisdom teeth, dental implants, and facial pain conditions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SmileDirectClub: Direct-to-consumer clear-aligner brand that disrupted traditional orthodontic channels. Part of the same cosmetic-dentistry ecosystem Atlanta Smiles operates in; relevant as a benchmark for how consumer demand for cosmetic dental outcomes can be addressed through alternative delivery models.
• Ideal Image: Largest U.S. med-spa chain offering Botox, fillers, laser aesthetics, and body treatments. Comparable as the leading scaled entrant into the same laser/medical aesthetics market Atlanta Smiles participates in through SmoothLase, LipLase, EyeLase, and Botox services.

Broad incumbents

• dentalcorp: Canada's largest DSO with a network of practices across dentistry specialties including cosmetic. Comparable as a multi-practice dental services operator — useful as an analogous model for what private-equity-backed dental rollups can achieve at scale.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices across the U.S. with integrated clinical workflows. Comparable as a large-scale dental services platform, useful as a benchmark for what scaled dental support looks like operationally.
• Heartland Dental: Largest dental support organization in the U.S., providing non-clinical support to a large network of dentist-owned practices. Relevant as a benchmark for scale, operational playbook, and growth trajectory of multi-practice dental rollups.
• Aspen Dental: One of the largest DSOs in the U.S. with hundreds of locations providing general and cosmetic dentistry. Comparable as a dental services operator, though it competes primarily on access, insurance acceptance, and scale rather than on premium/cosmetic positioning.

Others

• Align Technology (Invisalign): Medical device company behind the Invisalign clear-aligner system widely used by cosmetic and general dentists including Atlanta Smiles (which offers ClearCorrect, a Straumann competitor). Relevant ecosystem peer as a technology enabler for orthodontic revenue.

Direct peers

• Atlanta Dental Spa: Atlanta-based dental practice combining cosmetic dentistry with spa and aesthetic services. Most directly comparable peer: same metro market, same integrated dental-plus-aesthetics model, similar positioning around patient experience and cosmetic smile work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/atlantasmilesGA
• YouTubeyoutube.com/@Atlantasmiles
• Facebookfacebook.com/atlsmilesandwellness
• LinkedInlinkedin.com/company/atlanta-smiles-and-wellness
• Instagraminstagram.com/atlsmiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Smiles and Wellness